View on Evolution ofView on Evolution ofMobile-Phone UsageMobile-Phone Usage
March 6th, 2003March 6th, 2003
Yutaka Yasuda, Dr. Eng.
General ManagerService Development Departmentau Strategic Business Planning Division
KDDI Corporation
Yutaka Yasuda, Dr. Eng.Yutaka Yasuda, Dr. Eng.
General ManagerGeneral ManagerService Development DepartmentService Development Departmentau Strategic Business Planning Divisionau Strategic Business Planning Division
KDDI CorporationKDDI Corporation
1. Mobile Communication Service Growing1. 1. Mobile Communication Service GrowingMobile Communication Service Growing
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Increase of Mobile Handset SubscribersIncrease of Mobile Handset SubscribersAccessible to InternetAccessible to Internet
January, 2003i-mode: 36.6 millionEZweb: 12.0 millionJ-SKY: 11.7 million
January, 2003Total: 60.2 million(Total Mobile PhoneSubscribers: 73.9 million)
(millions)
TelecommunicationsCarriers Association
Subscribers of EZweb、i-mode、and J-SKY
0
10
20
30
40
50
60
70
80
2 5 8 11 2 5 8 11 2 5 8 11 2 5 8 11
i-mode
EZweb
J‐SKY
2002200120001999
Mobile Handset Subscribers
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2.4kbps 9.6kbps 28.8kbps
64kbps
14.4kbps 64kbps
384kbps(FOMA)
Faster
2Mbps ?
Packet(DoPa)
32kbps(PIAFS)
128kbps(Deployment ofpacket service)
PDC
PHS
CDMA
9393 9494 9595 9696 9797 9898 9999 0000 0101 0202 03030202
packetpacket
W-CDMA
144kbps (CDMA2000 1x)
1X EV-DO(HDR)
Maximum
2.4Mbps
~100Mbps?4G Service
(including high speedwireless LAN)
0404
Evolution of Data Transmission Rate andEvolution of Data Transmission Rate andProspectProspect
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0
1000
2000
3000
4000
5000
6000
7000
8000
9000
95 96 97 98 99 00 01 Fiscal Year
Total Subscribers(10 thousands)
Text Data
Picture
Movie
Module Multimedia
ConsumerMarket
+ New Market(Business, Cars, etc.)
6912
6094
5114
4153
3152
2087
1020
・・・・・・・・・・・・・・・・・・
・・・・・・
Macro Trends ofMacro Trends ofthe Mobile Handset Marketthe Mobile Handset Market
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MarketingResearch
Surveys onAccidents
ExchangingInformation with
Other Cars
Satellite Office
K A Z A K H S T A N
I N D I A
N
E
P A
L
BA
NG
LA
DE
SH
B U R M A
T H A I L A N D
L A
O S
V I E T N A M
N O R T H
K O R E A
K O R E AS O U T H
J A P
A N
A F G .
R U S S I A
K I R G H I Z I A
T A J I K I S T A N
M A I N L A N D
C H I N A
M O N G O L I A
TA
IW
AN
S O U T H
C H I N A
S E A
B A Y
O FB E N G A L
P E K I N G
S H A N G H A I
C A N T O N
T A I P E I
G O B I D E S E R T
H O N G K O N G
U L A A N
B A A T A R
Y i n c h u a n
N
Gr
ea
t W
al
l
C H I N A a n d M O N G O L I A
W a l lC a p i t a lC i t i e s
5 0 04 0 03 0 02 0 01 0 0 M I0
0 1 0 02 0 03 0 04 0 05 0 0K M
Providing aPhoto
Location of aFriend
Traffic Info
Sales InformationProviding
Music
Ubiquitous Network
DSRC
MobileHandset
ExchangingInformation on
hobbies
PHS
WirelessLAN
FTTH
ADSL
PDA
Concept: Car connected to the Internet
Internet ITSInternet ITS
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Handset Evolution (The Three Trends)Handset Evolution (The Three Trends)
Remote Control
Remote Monitoring
(Conversion of Cameraand Communication)
Utilizing Location Information
Substitute forWallet/Commuting
Pass
Movie Submission from aHandset
-Remote Control Using aHandset-Remote Control
PrivacyCountermeasures
Core Functions inthe UbiquitousEnvironment
Core Functions inthe UbiquitousEnvironment
Mobile CommerceSecurity
CountermeasuresPersonal Identification
Attribute Identification
Car NavigationMan Navigation
Management of Personnel,Products and Vehicles
Handset Market Trend - From a GrowthHandset Market Trend - From a Growth in Quantity to Growth in Quality in Quantity to Growth in Quality
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ezmonitoezmonitor (Trial Service)r (Trial Service)–– Remote video monitor application using ezmoiveRemote video monitor application using ezmoive–– Uploads an image from a fixed point observation cameraUploads an image from a fixed point observation camera–– An ubiquitous monitoring is possible through ezmovie handsetsAn ubiquitous monitoring is possible through ezmovie handsets–– Fit for monitoring nurseries, home, pets, offices, etc.Fit for monitoring nurseries, home, pets, offices, etc.
ADSL etc.Internet
USB Camera
Vacant Home
ezmonitor server[Hardware+
Software]
PC +ezmonitoruploadersoftware
Outdoor
ezmoviehandset
CDMA2000/1X BaseStation
ExampleExampleFixed Point Camera Image Providing System “ezmonitor”
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Urban Environment Rural Environment
GPSNetwork Base
Underground
Indoor measurement technology
Outdoor, Indoor, Underground…wherever one may be, an user can receive service from a location informationacquirable depending on one’s present location
ExampleExampleLocation Base Service Providing TechnologyLocation Base Service Providing Technology
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ExampleHandset as a Substitute For a Wallet
Virtual Shop
Settlement Institution
Certification Authority (CA)
Authorization ElectronicSettlement
E-Commerce
UIM Card
*Local Interface(Bluetooth, IrDA, Contactless IC, Bar Code)
●Communication Security
●IC Card Application
Vending
Machine
POS
Register
Traffic
Facility
Multimedia
Kiosk
Deployment for Virtual usage
Deployment for Real usage
+++
Provides Digital Certificate
Internet
2. Deployment of the Seamless Serviceof Fixed and Mobile(FMC)
-Collaboration with Communication and Broadcast-
2. 2. Deployment of the Seamless ServiceDeployment of the Seamless Serviceof Fixed and Mobile(FMC)of Fixed and Mobile(FMC)
-Collaboration with Communication and Broadcast--Collaboration with Communication and Broadcast-
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Tie-U
p
Tie-U
p
Fiscal Year
GenuineUbiquitous Broadband
Era
Tie-U
p
Tie-U
p
2002 2004 2006 2008
ITS
Home Network
Tie-U
p
Fixed (Broadband Internet)
Cellular(3G System ,etc.)
Digital Broadcast(BS/CS,Terrestrial,CATV)
Wireless(Hot Spot, FWA)
Deployment of Individual
Service
FMC
(Fixed Mobile Convergence)
Integration of
Communication and Mobile
Roadmap for Providing Seamless ServiceRoadmap for Providing Seamless Service
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Mobile HandsetMobile Handset
PCPDA
Digital CameraWatch
Car RadioCar RadioCar TVCar TV
TVSTB
Digital AV Equipment
CollaborationCommunicationCommunication
(faster, multi-function,(faster, multi-function, smaller) smaller)
BroadcastBroadcast(Digitalization)(Digitalization)
Land digital broadcastLand digital broadcastS-band broadcastS-band broadcastBS/CS broadcastBS/CS broadcast
AM/FM radioAM/FM radioMobileMobile
communicationcommunication
FixedFixedcommunicationcommunication
Attachment of thecommunication
module
(Mobile handset,Wireless LAN)
Attachment of thebroadcast receiverfunction
Personal mobilePersonal mobilehandsethandset Collaboration
CarCarNavigationNavigation
Collaboration of Communication andCollaboration of Communication andBroadcast Through Mobile HandsetBroadcast Through Mobile Handset
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・Management Delivery and Allocation ・Remote Fixing
ITS法人ソリューション
Indoor Network
・Schedule・Electrical Memo・Electrical Newspaper
・SOHO・B to C
・Information Link between
Mobile Phone and Car Navigation
・Theft Notice
ITS car multi media for consumers
Consumer
Internet Appliance Remote Operation ・Intercom and Houseguest Notice・Confirmation in Refrigerator・Program Reservation
In-Office Network・SFA
・Household Security Conformation for the Elders・Internet Refrigerator・Game of Network Match-Up・In-House EC
In-VehicleNetwork
- Internet Car Navigation- Emergency Notice Service- Downloaded Audio- Digital Radio- Driving Assistance
- Delivery Monitoring- Remote Repairing
ITS as a business solution
Ubiquitous ServicesUbiquitous Services
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Data Transmission
Set Top Box
Information
Appliance
PC/Personal Browser
<Office>
Goods Purchase
Settlement
Location Notification
Navigation Service
Wallet/Card/
Authentication
RemoteController
PDA
PersonalNavigation
Commuter Pass
Ticket
<Inside Home><Outside Home>
Media PlayerMusic Player
TV
PersonalGateway
Application
Software
Variety of functions are realized through a cellularhandset in a ubiquitous gateway
Key
Cellular Handsets as a Personal GatewayCellular Handsets as a Personal Gateway
Download/
Update
3. Usage Examples of the Mobile Handset in The Future3. 3. Usage Examples of the Mobile Handset in The FutureUsage Examples of the Mobile Handset in The Future
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Maximum Telop length:
80 letters(20 letters x 4 image)
Apply SubMenu
I’m in Washington!
Japan
I‘m gonna take a movie ofWashington D.C. and
mail the image to my boyfriend!
Oh, an E-mail from my girlfriend traveling in USA!
Wow! It’s a movie!
USA
Send an E-mail from abroad!
Photos and movies taken abroad will be able to be sent toother handsets and PCs by attaching the file to the E-mail!
Send Photo/Movie in place of a postcard!
Sending Movie from Abroad!Sending Movie from Abroad!
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Future Cultural ExchangeFuture Cultural ExchangeUsing the Mobile HandsetUsing the Mobile Handset
富士山の写真、送ります!
Attached is thephoto of Fuji-San.
元気?
How are you?
AutomaticTranslation
AutomaticTranslation
You can send E-mail...
You can directly talk to them...
Automatic translation function enables you tocommunicate with friends all over the world!
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Digital mapNewspaper
Sends the photo with locationinformation attached from the
GPS handset
<Editor>
School Newspaper Using the GPS HandsetSchool Newspaper Using the GPS Handset
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Aroma CommunicationAroma Communication(+ Voice Guidance)(+ Voice Guidance)
(Handset)E-mail from your Mommy!
(Mother)” Tonight’s supper is curry rice! Come back home!”
(Handset)You can smell it! Push the button!(simple user interface)
The smell of the curry mademe hungry, and I’m goinghome now!
Tonight’s supper is curryrice! Come back home!
■ by adding “aroma” to the communication, it is more easier to communicate one’sfeelings and emphasize one’s presence
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I‘m not workingovertime today.
Where am I?How do I getback home?
Mommy!
GPSPochi is in the
park.A stranger!
Oh no, a crook in thehouse. I must call the
police!
John is mad atsomething. What
is it?
If one could understand the dog’s feelings...
I‘m feeling good today.I wanteveryone to come back home early!
Bow! Bow! Bow!
I‘m lonely and I’mhungry. I wantsomeone back
home...
I'll buy something goodand go back soon.
Communications With AnimalsCommunications With Animals
Example 3Example 3
Example 1Example 1
Example 2Example 2
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Designing The FutureDesigning The FutureDesigning The Future
The End
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