Grade 11 MarketingPlace: Channels of Distribution Name: Channel of Distribution: Producer: Extracts from the ground or grows it. Manufacturer: Uses raw materials or processed goods a product. Intermediary: Links between the producer and the consumer, i.e. Distribution Intensity Intense Selective Exclusive # of Distributiors Many Fewer Customer Expectation Service Competition Direct Distribution: Direct link between the producer and the consumer Ex: Good technique when sales representatives are involved Indirect Distribution: Intermediaries take possession of the goods, add a mark-up, and then resell them to consumers. Ex: Importers
Transcript
Grade 11 Marketing Place: Channels of Distribution Name:
Channel of Distribution: Producer: Extracts from the ground or grows it.Manufacturer: Uses raw materials or processed goods a product.Intermediary: Links between the producer and the consumer, i.e. Distribution Intensity
Intense Selective Exclusive# of Distributiors Many FewerCustomer ExpectationService
Competition
Direct Distribution: Direct link between the producer and the consumer Ex: Good technique when sales representatives are involved
Indirect Distribution: Intermediaries take possession of the goods, add a mark-up, and then resell them to consumers.
Ex: Importers
May have to sell a product or line of products in another country
Must consider May sell through intermediaries
Wholesalers
Grade 11 Marketing Place: Channels of Distribution Name:
Buy products in from domestic or foreign sources, resell them to retail stores or other businesses.
Provide service to retailers, such as warehousing, financing, buying, transporting, etc.
Grade 11 Marketing Place: Channels of Distribution Name:
Retailers Final link in the chain. Sells goods and services
to the customer Ex:
Without an Intermediary With an Intermediary\
Specialty Channels: Any channel of distribution that does not involve a retail store.
Ex: Modes of Transportation: Activity 1:
Item: Fresh Cut Flowers
A pair of Jeans A Playstation 4
Channel of Distribution
Activity 2::
Grade 11 Marketing Place: Channels of Distribution Name:
