Viewer Viewer StatisticianStatistician

(Introduction)(Introduction)Delbo Systems

180 Moser RoadDanville, PA 17821

570-275-1999

Viewer Statistician Description

The Viewer Statistician System is an automated electronic The Viewer Statistician System is an automated electronic collection of family TV channel viewing data that is collection of family TV channel viewing data that is distributed daily via modem to licensed sites.distributed daily via modem to licensed sites.

The viewing data is statistically analyzed for instant market The viewing data is statistically analyzed for instant market share, for a time-log of market share, and for migration share, for a time-log of market share, and for migration patterns of market share.patterns of market share.

Viewer Statistician SystemTV ViewersTV Viewers Data CenterData Center AD AgenciesAD Agencies

TV StationsTV Stations

TV Viewers• TV Channel Data is collected without Viewer

intervention.• Viewer Box intercepts Remote Control IR

signals and talks directly to TV.• TV Channel Data is stored in 24-hour segments

starting at midnight.• Viewer Box calls the Data Center after midnight

and transmits all viewing data.• Viewer Box allows other devices to use

telephone line.

Data Center• Data Collectors receive calls from Viewer Boxes and

accept viewing data files.• Data Collectors translate Channel Numbers to Station IDs.• Data Collectors transmit Viewer Configuration Data to

Viewer Box.• Data Collectors pass data files to the Database Manager.• Database Manager receives all Configuration Data from

the Administrator.• Database Manager passes all viewing files to the Data

Distributors.• Data Distributors call the VS Servers located on licensed

sites to load viewing files.

Licensed Sites• VS Server collects viewing data from the Data Center.• VS Server receives requests to perform statistical analyses

from VS User Workstations.• VS Server performs analysis and transmits the processed

information back to the VS User Workstation.• VS User Workstation displays processed information from

a statistical analysis request.

VS Workstation

Banner Page allows following Banner Page allows following selections:selections:

•Geographics (cities)Geographics (cities)•Time (instant or range)Time (instant or range)•Analysis (peak or averaged data)Analysis (peak or averaged data)•Report TypesReport Types

Interactive Reports• Instant Viewer Distribution Analysis• Time-Lapsed Viewer Distribution Analysis• Station Viewing Analysis• Viewer Migration Pattern Analysis

Instant Viewer Distribution Analysis

Time-Lapsed Viewer Distribution Analysis

Station Viewing Analysis

Viewer Migration Pattern Analysis

The End