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Methods of persuasion Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance Schema, priming, spreading activation
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Page 1: essentialthinklinks.files.wordpress.com · Web viewMethods of persuasion Step 1: Mold Their PerceptionStep 2: Elicit Congruent AttitudesStep 3: Trigger Social PressureStep 4: Habituate

Methods of persuasion

Step 1: Mold Their PerceptionStep 2: Elicit Congruent AttitudesStep 3: Trigger Social PressureStep 4: Habituate Your MessageStep 5: Optimize Your MessageStep 6: Drive Their MomentumStep 7: Sustain Their Compliance

Schema, priming, spreading activation

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Self-perception theory

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Processing Fluency

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Gradual changes, side by side comparisons, do not expect change

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Grab their attention:

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Authority

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