VIEWS FROM A START-UP

Thursday, 10 November 11

ALL ABOUT ME

Olly HeadeyCTO and co-founder, FreeAgent

Thursday, 10 November 11

FREEAGENT

www.freeagent.com

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Super League Pro Rugby, 1996

ALL ABOUT ME

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Serif 3D Plus 2, 1998

ALL ABOUT ME

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ALL ABOUT ME

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THE BUSINESS OF SOFTWARE

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THEN

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NOW

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NOW

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NOW

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FREEAGENT

• Accounting/Finance

• Customer Service

• Engineering

• Marketing

• Business Development

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ACCOUNTING

FreeAgent (of course!) NetSuite

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CUSTOMER SERVICE

Zendesk

VOIP phones

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ENGINEERING

Github

Pivotal Tracker

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MARKETING / BIZDEV

Analytics

Social Media

CRM

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EVERYONE!

Video conferencing

Google Docs

HiringGroup chat

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http://www.flickr.com/photos/balleyne/2668834386/Thursday, 10 November 11

THE BUSINESS OF SOFTWARE

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This is really exciting!

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SUMMARY

• Software is everywhere

• Software will continue to be everywhere

• Incredibly low barrier to entry

• Working for yourself is cool

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LESSONS LEARNEDHuman Factors

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1. Communicate

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2. Win friends and influence people

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3. Be a team player

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4. What's the worst that can happen?

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5. Think about the future

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6. Enjoy it

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LESSONS LEARNEDSoftware Development

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1. Solid Foundations

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2. Continuous learning

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3. Less is more

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KISS principle

“Keep it simple, stupid!”

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Pareto principle

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You Ain’t Gonna Need it(YAGNI)

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4. Always test first

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5. The ninety nine rule

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PRINCIPLES

"The first 90 percent of the code accounts for the first 90 percent of the development time. The

remaining 10 percent of the code accounts for the other 90 percent of the development time."

- Tom Cargill, Bell Labs

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6. Interview Advice

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REAL-WORLD SOFTWARE DELIVERYAgile Style

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FREEAGENT ENGINEERING

• CTO (hello)

• Product Director

• 8 engineers

• Interaction designer x2

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RESPONSIBILITIES

• Developing new features

• Tracking and fixing bugs

• Improving app performance

• Building and maintaining app infrastructure

• Scaling the application

• Monitoring

• Dev/Tech Support

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PROCESS

• Agile software development

• Collaborative, incremental, flexible

“Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan”

- The Agile Manifesto, 2001

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FUNCTIONAL SPECS

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PROJECT MANAGEMENT

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PAIRING

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TESTING

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PEER REVIEW

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CI

http://jenkins-ci.org/

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SCALING

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SCALING

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QA

How can I help you?

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Q and A

Questions?

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