Vigor Health Company…a mission-driven venture

PO Box 100Stony Brook, NY 11794P : 631-123-1234F: 631-123-1244www.vigorhealth.com

Business Plan

REBECCA PARISROBERT MANASERI

About Us

REBECCA PARIS- CEO

Business Development

Sales Operations

ROB MANASERI- CFO

Business Operations

Technology

“Through nutritional education and counseling we look to improve lives, one customer at a time.“

Mission Statement

Industry OverviewTrends and Growth

Obesity is a Global Issue

Overweight 1.6B 2.3B

Obese 400M 700M

Market is Large and Growing

Obesity More than Doubled in US since 1980

14% 32%

Source: World Health Organization and US National Center for Health Statistics- 6/08

Industry Overview

5%

8%

13%

56%

18%

US Market Size - 96 Million Dieters

Doctor/Hospital Plan

Structured, Paid to Join

Diet from Gym, Book, Other

Self Designed Diet

Followed on Own/No Fee

Industry Overview

Men 36%

Women 64%

Ratio of Dieters

18 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs 45 - 54 Yrs 55+ Yrs -25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

-20%

6%

12%

2%

-4%

Likelihood of Dieting

Demographics and Target Market

Industry Overview

Effectively Takes Off Weight

Healthfulness Provides Moral Support

Cost Satisfies Hunger Easy to Follow0%

10%

20%

30%

40%

50%

60%

70%

16%

23%

12%

33%

15%

26%

45%

64%

42%

33%

40%

63%

Self Dieters

Commercial Program

% of Dieter Satisfaction

About Us

Web Based Nutritional

Service

Meal Planning

EducationCounseli

ng

Services Provided

DESCRIPTION

• Customized Plans• Education• Cheat Sheets• Consultation• Email Alerts • Community Forums

ADVANTAGES

• Credentialed Staff• Quality Resources• No Pre-Packaged

Meals

NICHE MARKET

• Unique Service• Customizable Menus• Sustainable Solutions

Sample End User Reference Sheet

DAILY Each Meal:: Pre Wkout Post Wkout

Discretionary B'fast, AM snack, Lunch,

Dinner grams

carbs

grams protei

n

grams

carbs

grams protei

nCarb cal

Carb grm

Fat cal

Fat grm

Total Cal

GRM Fat

GRM Carb

GRM Fbr

GRM Pro

156 39 156 17 313 10 31 5 23 0 0 0 0

138 34 138 15 275 9 28 5 21 0 0 0 0

144 36 144 16 324 11 32 5 24 0 17 51 17

165 41 165 18 331 11 33 5 25 51 17 51 17

COMPANY STATUS

About Us

Where We Were

Where We Are

Where We Are Going

Start Up CostsTotal Start Up Costs

CEO CFO InvestmentVenture Capital

$1,870k

$ 60k$1,810k

September 2009 March 2010 September 2010 March 2011

Funding 800000 500000 460000 50000

$50,000

$150,000

$250,000

$350,000

$450,000

$550,000

$650,000

$750,000

$850,000

VC Funding Schedule

Revenue Streams

Individuals; 69.4%

Corporate; 29.4%

Sponsorship, B2B2C- 1.2%

Expenses

Payroll; 68%

Advertising; 18%

Other; 14%

Fiscal Year One

Total Revenue: $ 453k

Total Expenses: $ 1,579k

Net Profit (Loss): ($ 1,126k)

•Focus on Development, Corporate Sales – 90 Days• Customer Growth Year One: 1000 – 2300

• Ending Cash Balance: $174K

Fiscal Year Two

Total Revenue: $ 1,288k

Total Expenses: $ 1,822k

Net Profit (Loss): ($ 534k)

•182% Revenue Growth over Year 1•Advertising Increase by 36% over Year 1

•Break Even Rev vs. Exp: Fiscal Month 12

Break-EvenYear 2 Break Even

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

Month1

Month2

Month3

Month4

Month5

Month6

Month7

Month8

Month9

Month10

Month11

Month12

Revenue

Expense

Fiscal Year Three

Total Revenue: $ 2,968k

Total Expenses: $ 2,319k

Net Profit (Loss): $ 379k

•Customer base nearly 10,000•Additional Staff leads to 27% Increase in Expenses over Year 2

•Sustained Profitability

Fiscal Year Four

Total Revenue: $ 4,625k

Total Expenses: $ 2,895k

Net Profit (Loss): $ 1,727k

•71% Increase in Revenue over Year 3•Increase in Advertising by 33%

Fiscal Year Five

Total Revenue: $ 6,688k

Total Expenses: $ 3,471k

Net Profit (Loss): $ 3,196k

•Over 21,000 Customers

•$83k Income from Corporate Partnerships•21 Full Time Staff Members

Exit Strategy

5 + Year PlanTo Be Acquired

Return on Investment

5 Year Net Cash Balance $4.47m

Project Business Value $20m

Investor Share 90%

10 x Return on Investment

Advertising Methods

Face to Face

Viral Marketing

Print Advertising

Face to Face; 5%

Viral Market-

ing; 15%

Print Adver-tising; 80%

Direct Competition

• “Point” System• $39.95/Month

Weight Watchers

• Frozen Foods• Upwards of $5,000/yearJenny Craig

• “Volume” System, Meals Shipped to Door• $4300/Year Nutrisystems

Vigor Health Membership: $29.95 per month

In-Direct CompetitionAtkins South

BeachLazy Zone

Chicken Soup

Hollywood

Scarsdale

Zone Acai Berry

Negative

Calorie

Cabbage Soup

3 Day Blood Type

Market Growth

Market Share

Wellness Programs

Assumptions

Fad Dieting Trends

In-Direct Competition Threats

Our Market Opportunity

Market Share

Increasing Interest and Awareness

Results = (a) Industry Market Base (b) word of mouth

Corporate Wellness Programs

Development

Staffing

Advertising

Contingencies

Website Not Up and Functional

Database Not Complete

Contingencies -Development

Hiring

Retaining

Contingencies -Staffing

Readership of chosen magazines could decline

May have to budget for celebrity endorsement

May have to consider expense of radio advertising

Contingencies- Advertising

VIGOR HEALTH…a mission-driven venture