Vijay Sales:-

Vijay Sales is an Indian electronics retail store chain based out of Mumbai. It is headquartered

in Kandivali, Mumbai. Vijay Sales was started as a small TV showroom at Mahim by Nanu

Gupta in 1967. It currently operates 52 stores across the states of Maharashtra, Gujarat

and Delhi. and has more than 9,000 Products to choose and is located in prime location all over

India and has 9 stores in Delhi, 1 store in Gurgaon,4 stores in Ahmedabad, 2 stores in Surat, 17

stores in Mumbai,4 stores in Thane, 2 stores in Kalyan, 2 store in Vasai, 4 stores in Navi

Mumbai, 7 store in Pune, 1 store in Vadodara. Two more stores are going to be open in Nagpur

by 2013.

History:-

Vijay sales was founded on 1967 as a small Television Showroom by Mr. Nanu Gupta

in Mahim, Mumbai as Vijay Television Store. In 1981 it changed its Name and Corporate

structure to present it. Vijay Sales has long since evolved into one of Mumbai’s leading chain of

electronic superstores, now having expanded to major cities across India. by 2012 it has Spread

from Mumbai to Pune, Surat, Nagpur, Delhi and all other major cities in India. It has since got

many awards for its service and Goods it has delivered. It has launched a special Apple products

section and stores.

Corporate Structure:-

Vijay sales corporate Headquarters in V Mall Thakur complex, Western Express Highway

(WEH), Kandivali, Mumbai. It is head by Nanu Gupta who is Founder and Chairman of Vijay

sales and is followed by his two sons Nilesh Gupta who is CEO of the company and Ashish

Gupta who is CFO of the company. By March 2012 Vijay sales has more than 3,000 employees

and a well connected supply chain and Warehouses at it disposal. It also maintain an online

Electronic shopping site to stay ahead of its competitors.

About Vijay Sales:-

Vijay Sales (‘VS’, ‘the Company’) is the largest retail chain selling electronics, consumer

durables, white goods and appliances. It has its head office at Mumbai, over 60 stores, 5

warehouses across the country. Stores are across Mumbai, Pune, Thane, Ahmedabad, Surat, New

Delhi, Gurgaon, Noida. The Company keeps adding more locations periodically. It has a staff of

over 1500.

VS has been known to be ahead of the rest in adopting technology to manage its business and

improve efficiencies.

Previous System:-

Before deploying Wings, the Company had been using a local software for its accounting,

inventory, promotions and service management. Each branch had its own software with no

consolidation of data. Payroll and other functions were not automated. There was no centralized

billing, centralized payments, complete schemes functionality and MIS.

Challenges:-

It had become almost impossible to manage the business in the face of unprecedented growth in

volume of business, the kinds of services rendered, the number and variety of products sold and

expansion of branches. Separate islands of data of each branch which are not automatically

merged resulted in disjointed data, and to get consolidated data and analysis of the entire

enterprise was impossibility.

It was realised that without an enterprise system where all functions are controlled and managed

in one system it would be difficult to manage growth and, with weak systems and processes, the

company would suffer hugely, have a constant fear of leakages and inefficiencies. Availability of

real time data was absolutely essential for good decision making and improving efficiencies,

especially in the highly competitive business the company was in.

Wings

The company evaluated various solutions available in the market. It finally chose Wings

Electronics & Appliances as its enterprise solution.

The company chose to deploy an off-line system across all its locations.

The implementation was completed by April 1, 2008 and all systems are live on Wings since

then. The software has been regularly updated and upgraded with newer features and added

functionality.

Solution Architecture

Wings is deployed as a web-based distributed system. The Wings Server is deployed on a server

at the head office. Satellite Servers are deployed on local servers at every location.

The Satellite Servers have the software installed and serve local computers for PoS and back

office operations.

The central server serves all the satellite servers, aggregates data from all of them, downloads

data to all of them, and keeps the system fully synchronized with the unified database.

The branches and the head office are connected over leased lines of 2MBS bandwidth.

Offline System

The total volume of data handled across the system is huge. The number of transactions at each

location are voluminous. PoS billing is extremely time critical.

For all these reasons, the company chose to deploy Wings in an off-line environment so that all

billing is done locally on databases stored locally at every branch.

All systems, users and masters are controlled and managed centrally. All data from branches is

synchronized into the central database.

Auto Synchronization

One of the critical functions Wings performs is integrating data of all remote locations into the

central server. Considering the number of transactions and volume of data, this is an extremely

critical function.

The system deployed with the company works as under:

Each Satellite Server keeps the database of each branch with all the transactions.

Each Satellite Server synchronizes the data with a central server every 10 minutes.

This synchronization is done automatically by the Satellite Servers without manual intervention.

As such, the central server has an almost real time data base of the company.

Synchronization

During synchronization, the following happens:

Local data is uploaded in an incremental manner to the central server. That is, data since the last

synchronization gets uploaded and not the entire database.

The central server aggregates the data uploaded from all satellite servers and keeps a company-

wide database

Corporate policies which require to be managed centrally are downloaded to satellite servers in

which they get embedded instantly

Local users have access to data only of their own branch

Centrally Managed Functions

The following functions are managed centrally by the Administrator for better control:

User Rights (giving specific rights to every user of the system)

Product and Account masters

Price Lists

Promotions etc

The following functions are centrally managed for efficiency:

Centralized deliveries from godowns : Invoicing done at branches and deliveries to be

centralized from godowns.

Centralized payments to parties: Material received at respective branches, purchase invoicing

done at head office and payment done for all the purchases of branches from head office.

Centralized customer billing in godowns: Sales orders raised at branches and deliveries done

from godowns.

Enterprise-wide

Wings takes care of every function of the company and is a true enterprise system:

POS and retail - front office

Procurement & Purchasing

Financial Accounting

Inventory management

Accounts Receivable and Payable

Accounts Receivable and Payable - PoS Customers

Delivery Management

External Financing

Buy-backs & Exchanges

Gifts & Promotions

Supplier Gifts & Promotions

Gift Vouchers

Loyalty Programs

Workshops Back Office

Payroll

Fixed Assets

Inter Branch

Each function takes care of several complex business processes. An overview is given below by

way of flowcharts for various business functions.

Features

The software has a large number of tools and utilities to help the Company manage its systems

efficiently. This includes:

Forms Designing helped design printed documents for all kinds of documents, exactly as

required, including some unusual ones

Dashboard helps manage the business easily

Customizable screens helps in adapting the software to the company’s needs

Report Designer helps design and manage new use of reports and get more out of the system by

way of information and analysis.

Unique Functionality

Wings take care of every business process of an Appliances retailer making it a complete

solution. Some unique functions covered by Wings are described below.

Dealer Gifts tracking: Assigning gifts to be issued against a product branch-wise for a

particular period of time. Tracking of gifts to be issued right from sales order/Sales invoice

against orders. Tracking of gifts to be received back from customer in case of sales order

cancellations/sales returns done.

Vendor gifts tracking: Assigning vendor gifts to be issued against a product branch wise for a

particular period of time. Tracking of vendor gifts to be issued right from sales order/Sales

invoice against orders. Tracking of vendor gifts to be received back from customer in case of

sales order cancellations/sales returns done.

Buy-Back tracking : Tracking of buy backs to be received right from sales order/Sales invoice

against orders. Tracking of buy backs to be returned back to customer in case of sales order

cancellations/sales returns done.

Placards for Products with images

Barcode designing and printing.

Buy-Back tracking : Tracking of buy backs to be received right from sales order/Sales invoice

against orders. Tracking of buy backs to be returned back to customer in case of sales order

cancellations/sales returns done.

Placards for Products with images

Barcode designing and printing.

Hire-purchases and financing: Hire purchases include manufacturer buy down calculations,

Dealer buy down calculations, down payments and disbursement amount calculations for finance

company. Tracking of disbursement amount from financing company and manufacturer buy

down amount from manufacturer.

Replacement: Product replacement done for customer (Serial number replacement).

Credit card payment receipts from customers: Credit card receipts from customer. Tracking

credit card receipts and discount charges from credit card company.

Cheques management:Cheques management right from cheque deposit cheque clearance

cheque bounce cheque returned to customer generating recepts from customer against a cheque

bounce.

Third Party Gift vouchers : Third party gift vouchers receipts form customer in all sales

screens.

Dealer Gift Vouchers:Tracking of gift voucher issued by dealer to customer at any branch

Validating gift voucher at head office Redemption of gift vouchers by customer at branch.

Inter branch cash, bank and stock transfers.

Deliveries : Deliveries done centrally from gowdowns and individually from branches.

Tracking of delivered, undelivered and unable to be delivered products to customers.

Reports

Wings offers all the reports required to help manage the Company’s business. Some of the key

reports with regard to sales, purchases and inventory are listed below.

Sales Reports

Sales Register

Net Sale Register (Detailed, Summary)

Attribute-wise

Register with targeted sales

Below landed cost and Price List

By Collection/Sale type

Return Register

Targeted Orders Status

Targeted Orders Status vs. Actual Stock

Targeted Sales (Voucher wise and Branch wise)

Gift Voucher Mismatch

Sales Replacement History

Sales Price & Landed Cost Margin

Sales Executive Incentives

Sales Value > n Amount against (Cash and Cheques Received)

Purchase Reports

Register (with landed cost, Product wise, Vendor wise, attribute wise)

Returns Register

Top n Vendors (Products, Quantity, and Value)

Sandeep

Inventory Reports

Ledgers

Stock List

Ageing

Valuation

Balances (with Variants, Flat, Stock in transit)

Transaction Analysis

Serial Number History

Barcode Generation

Sales Reports

Register

Below landed cost and Price List

By Collection/Sale type

Return Register

Sales Price & Landed Cost Margin

Sales Executive Incentives

Sales Value > n Amount against (Cash and Cheques Received)

Sales Done Below Landed Cost

Gift Products Receivable and Issuable tracking

Vendor Gift Products Receivable and Issuable tracking

Buy back Or Exchange product Receivable and Issuable tracking

Purchase Reports

Register (with landed cost, Product wise, Vendor wise, attribute wise)

Returns Register

Top n Vendors (Products, Quantity, and Value)

Supplier Outstanding and Ageing

Supplier gift tracking(Receivable)

Inventory Reports

Ledgers

Stock List

Ageing

Valuation

Transaction Analysis

Serial Number History

Barcode Generation

Finance Reports

POS Customer Outstanding and Ageing

Financing company Outstanding and Ageing

Credit Card banker Outstanding

Client Comments

Mr Nilesh Gupta, Managing Director, says this: ‘We are extremely satisfied with Wings, the best

part being the involvement and dedication of the Wings software team. They have a high degree

of domain knowledge in their field.’

Cromā

Cromā is an Indian retail chain for consumer electronics and durables. Tata

Group company Infiniti Retail runs Cromā stores in India. Infiniti Retail Ltd is a 100%

subsidiary of TATA Sons.[2] [3]  Presently, there are a total of 101 Cromā stores in 25 cities in

India.[4] The stores are spread across the states

of Maharastra (Mumbai, Pune, Nashik,Kolhapur, Aurangabad), Gujarat (Ahmedabad, Rajkot, Su

rat, Vadodara), Delhi

NCR, Karnataka (Bangalore, Mysore), Punjab (Amritsar, Jalandhar), Chandigarh, Tamil

Nadu(Chennai) and Telangana (Hyderabad).[5]

Cromā claims to offer 6000 products across 8 categories.[6]

About Croma • Croma's first store opened on October 9, 2006 at Juhu in Mumbai, and it's rolling

out many more stores across India. So, no matter where you are, if you want high-quality

products, backed by advice you can trust, head for the nearest Croma store.

• Croma is promoted by Infiniti Retail Ltd, a 100% subsidiary of Tata Sons. Woolworths, one of

the world’s leading retailers, provides technical and strategic sourcing support, ensuring that you

buy nothing but the best.

Design of store

Our stores are large (15,000-20,000 sq ft), well-planned and designed to make shopping a

pleasure. The world class in-store experience is backed by robust after-sales service. First there

was mobile shop then after laptop & then home theatre.

Brand image Brand Philosophy • If service wasn't important. • If technology wasn't complex. • If

variety wasn't confusing. • We would have no reason to be in business. • We help you buy.

Strength Croma sales people have visited clients' homes to measure the size of their bedrooms

and recommend a TV. They have also visited kitchens to measure the space left by the architect

for the fridge and recommend one accordingly. Croma also makes recommendations, based on

the energy- and water-saving potential of the products.

Croma products Croma has over180 brands and 6000 products for you to choose from below€ •

Own brand • Computers • Home appliances • Communication • Gaming • Small applications •

Large application • Imaging apart from that Croma, plans to launch new products in rich

categories such as jewellery.

products Large Appliances-refrigerator, AC washing machine

• Small appliances-microwave woven

• Computers- home PCs, laptops

Music and DVD-audios and videos CDs,DVD

• Communicators-mobile phone

Imaging-digital camera camcoder

• Gaming home entertainment –home theatre TV &DVD player

Why Croma ?

Why Croma Widest range of products Choose from 6000 products across eight categories We

help you buy Sound and knowledgeable advice from well-trained advisors to help you make

informed buying decisions. A name you can trust Croma is promoted by Infiniti Retail Ltd, an

initiative of the Tata group, a brand that stands for trust and reliability globally. Customer

commitment Croma not only gives you a world-class shopping experience, but also backs it with

great after-sales service. Great deals and offers Croma periodically offers exciting deals on all

your favorite products. A first of its kind Consumer electronics and durable retail is a fragmented

segment and has been largely catered to by regional players. Croma is the first of its kind Large-

format, specialist and pan-Indian.

Infinite retail limited About Infiniti Retail Limited Infiniti Retail Limited is a 100% subsidiary of

Tata Sons. The company has launched Croma, a national chain of mega stores of consumer

electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in India,

while Woolworths provides technical support and strategic sourcing facilities from its global

network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Infiniti Retail

Ltd plans to launch stores across India in the coming months.

Delhi NCRAurangabad Hyderabad Bangalor Chennai Gujarat Pune Mumbai

Stores of Croma in all over India

Outlets of Croma In Mumbai - • Malad, • Santacruse east • Mahim west, • Bandra west • Mira

road west, • Dahisar • CBD belapur • Vile parle • Vasi • Lover parel • Mulund west • Pratiksha

nager • Planned to open outlet in Thane

Exchange schemes for T.V. & They gives 0% of interest on their product. Promotion

schemesThey gives installation to submit payment. small appliance under certain

circumstances.

concept The central concept in the Croma store provide wide display of items allow the ´touch

and feel’ experience for customers and ensure that trained staff are always there to help

customers to make their right choice..

Promotional strategy

Ambience

Bring products through contractor.Twice in a week. Bring product directly from warehouse.

Order according to availability of product. Branch manager pass the order to the head office.

Ordering process

Vijay sales

Target group • Middle class • Upper middle class • High class

Recommendation They have to low down their price. They have to increase product categories

more than Vijay sales. Expands their outlets.

Vijay sales • Opened in 1966. • First sales sewing machine black & white T.V. & fans • 9000

products eleven categories • Low price drives customer and sales.

ABOUT TATA CROMA

ELECTRONICS CHAIN #1

TATA Croma Retail (formerly known as Infiniti Retail Limited) is an Indian retail chain for

consumer electronics and durables. Established in 2006, it is a 100% subsidiary of TATA Sons

Ltd. PRASHANT DUBEY, DIGITAZE.COM It offers 6,000 products and 180 brands in eight

categories. These categories include Phones, Camera, Computers, Entert ainment, Home

Appliance, Kitchen Appliance, Gaming and Accessories

TATA CROMA SWOT ANALYSIS

STRENGTHS 

1Trusted Brand TATA

2Trusted service offered

3 Strong presence in Indian Market

4Attractive promotional offers

5Wide reach all over India

Weaknesses

1 Still hasn't been able to reach across all major cities.

2 Faces huge competition.

OPPORTUNITIES

1 Opportunity to enter into other services like hypermarket

2 Domestic expansion as well as going global.

3 More advertising to increase brand visibility.

THREATS

International and domestic players entering the market.

Continuous improvement in technology means difficult inventory management.

 OBJECTIVES OF STUDY

• To understand different aspects or the pillars of the modern retail formats.

• To learn and study the exact difference between the organized and unorganized formats in

electronics retail.

• To analyze the proper attributes that create difference between the two retail chain of the same

categories.

• To compare ambiance of two different modern outlets i.e., at Tata Croma and Vijay sales as a

part of strategy to retain and attract the customers.

SUGGESTIONS GIVEN

• Tata Croma and NEXT Retail should adopt better marketing strategies so that more customers

can be attracted towards it.

• The outlet should provide a unique service that is not provided by any other outlet. The service

can be anything which can add a value towards the services of the retail outlet.

• There is a huge price competition between both the stores but few customers are seen in the

NEXT Retail store as compared to the heavy crowd in TATA Croma. To up come this issue,

NEXT Retail has to change the way they brand their store or else go for a re-branding.

• NEXT Retail allows their franchisees to keep different range of products as feasible by their

franchise holders which is not good for a retail chain. Similar categories of products should be

kept at all the stores. For Example: NEXT Retail – Prahladnagar don’t stock the mobile phones

& Air conditioners. But the NEXT Retail – Drive-in-Road stocks both of them. This kind of

issue should not be there. 

More intense research works should be initiated, studying the specific needs and attributes sorted

by the customer for different kinds of product categories.

• Parking facilities at Croma should be improved so that customer should not face any problem

while searching for the parking area of their vehicles.

• The NEXT Retail should adopt the strategy of professionalism. I.e. there should be a specific

dress code for all the employees of the store. They should not be in casual dresses.

• NEXT Retail should train their staff members in efficient and effective way so that they can

convince the customer to buy the products by developing faith in to them.

• NEXT Retail must have good schemes and promotional offers so that their customers doesn’t

get switch to other electronics retail outlets. 

CONCLUSION MADE

• Finally, it is important to note that these strategies or the layouts attributes @ Tata Croma and

NEXT Retail, are not dependent on each other; value is function of not just price, quality and

service but can also be enhanced by Personalization and offering a memorable experience.

• In fact, building relationships with customers can be itself increasing the quality of overall

customer experience and thus the perceived value.

• But most importantly for winning in this intensely competitive marketplace, it is critical to

understand the target customer's definition of value and make an offer, which not only delights

the customers but also is also difficult for competitors to replicate. 

BRAND PHILOSOPHY

• If service wasnt important.

• If technology wasnt complex.

• If variety wasnt confusing.

• We would have no reason to be in business.

• We help you buy.

About Croma

India’s first national , large format,specialist retail chain for consumer durable s& electronics

•Croma is owned and run by Infiniti RetailLimited Infiniti Retail – a 100% subsidiary ofTata

Sons.

•Woolworths Ltd, provides technical supportand strategic sourcing facilities from itsglobal

network.

• The first Croma store was launched in Juhu, Mumbai on

• October 9, 2006

• Croma has over 180 brands and 6000 products

• Plush stores, floor space between 15,0000 to 20,000 sq. feet

• 15 Stores currently located in 5 cities.

• Croma planning to open 100 stores across India

About infinity retail limited

Infiniti Retail Limited is a 100% subsidiary of TataSons. The company has launched Croma, a

nationalchain of mega stores of consumer electronics anddurables. Infiniti Retail Ltd., owns and

runs Cromasretail operations in India, while Woolworths providestechnical support and strategic

sourcing facilities fromits global network. The first Croma store waslaunched in Juhu, Mumbai

on October 9, 2006. InfinitiRetail Ltd plans to launch stores across India in thecoming months.

Why croma

• Widest range of products Choose from 6000 products across eight categories

• We help you buy Sound and knowledgeable advice from well-trained advisors to help you

make informed buying decisions.

• A name you can trust Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata group,

a brand that stands for trust and reliability globally.

• Customer commitment Croma not only gives you a world-class shopping experience, but also

backs it with great after-sales service.

CONTD…..

• Great deals and offers Croma periodically offers exciting deals on all your favourite products.

• A first of its kind Consumer electronics and durable retail is a fragmented segment and has

been largely catered to by regional players.

• Croma is the first of its kind Large-format, specialist and pan-Indian.

Store Design Objectives

• Consistent with retailers image and strategy.

• Positive influence on customer satisfaction and purchase behavior.

• Cost effective & Flexible

Vision

• The vision of CROMA is to be the number one in the retail in electronics and durables products

in India, through quality products and delivery services (for larger products e.g.. Washing

machine, refrigerator etc ) CROMA should imbibe a world class system to bring in delight to all

our associates and the society at large.

Mission

The mission of our enterprise is to create unique customer satisfaction through innovation,

quality, productivity , human resources development ,continuously striving for excellence with

pride in our values and confidence in our approach.“The overall mission of CROMA is to be the

first choice of the customers.”

Store Formats

• Croma Stand Alone Stores – 15,000 to 20,000 sq. ft.

• Croma Stores located in Malls – 5000 to 10,000sq. ft.

Product Overview

Technology simplifies life. At Croma, we simplify technology. Weoffer our shoppers one of

widest ranges of products and brandsin consumer electronics and durables and a shopping

experiencethats truly world-class. You can choose from a number ofproducts across eight

categories. Our trained and knowledgeableadvisors will help you arrive at an informed decision

with theirpersonalised advice.

Whether you want to increase your productivity with the latestnotebook, tune into your favourite

music on the go, keep yourcool in steamy weather with an AC, talk nineteen to the dozen onyour

mobile phone or do your laundry in a jiffy with a fully-automatic washing machine, Croma can

help you make the rightchoice.

STRENGTH

1.We get wide range of products i.e more then 6000 products

2.Give EMI facilities to the customer with down payments of Rs 1****

Weaknesses

• They don’t do advertisement

• They don’t distribute free pamphlets• No of show room are less

• Cost off some products are high

Threats

• Croma have tough competitors• Like next• Like ezone

Opportunities

• They can increase their no of outlets

• They can invest in advertisement

• They can distribute the free pamphlets

• They can put some hording on roads

Timings

Opening Time 12PM

WORKING Lunch Time 8 HOUR

Lunch Time 20 min

Closing time 8 pm

Total Number of staff at croma

2 person were present in counter

10 staff with red t-shirt & black pant

One female staff

Two security guard

Recommendations

1.Croma store should make some changes with lighting system to make the store look bright.

2.More counter should be introduced in which cash and card payment counter differently.

3.Showroom should have more aisle space to move inside.

4.some offer and advertisement should make, to increase sale

5.As croma has there own products they should have some pamphlet advertisement.

6.Ratio of female worker and male worker should be 1:2

Conclusion

• Visit to the CROMA outlet was an overall impressive experience. CROMA is one of the

biggest retail chain for consumer durables and electronics. It has wide range of products and

brands to select from. CROMA not only gives a world class shopping experience but also backs

it with great after sale service.

• CROMA periodically offers exciting offers to its customers especially on 15th august and 26th

January every year.

•Around 250-300 people visit it everyday and around 500people visit it during weekends.

•There was also some of the drawbacks which we found in the CROMA store.

•Lighting system of the store was not adequate.

•Store was quite congested. Overall it was a great experience for our group to visit the CROMA

store.