Date post: | 21-Oct-2014 |
Category: |
Social Media |
View: | 456 times |
Download: | 1 times |
Vijay SalesCelebrating 100K fans on
Facebook – with a difference
About CogMat
• Our Core Strength is identifying niches or pitfalls for Clients and accordingly design campaigns to enhance their strengths or undermine their weaknesses.
• We do not have an “over-the-counter” campaign available and after Careful Research and Evaluations; arrive upon a Solution for Clients.
• Our Campaigns help Clients meet their goals of New Entity Acquisition, Existing Entity Retention, and Buzz about the Brand.
• Our Expertise proves to be extremely useful to Companies belonging to people-focused industries like Education, Retail, Entertainment, BFSI, Telecom, Consumer Products, and Professional Services
Cogmat, a division of CMSS Pvt. Ltd., based out of Mumbai and Hong Kong, is a pure play digital marketing agency.
Our Clients…
The Brand and the Mandate
The Idea
Execution
On Facebook – Specially designed Cover Photo
Tab created on Facebook – Pre-event
A countdown timer was
placed on the specially created
facebook tab which was to
feature the live stream on the
day of the event.
Tab on Facebook – During the Event
As seen here, the Facebook tab featured
the LIVE video on the day of
the event. Recorded
stream can be watched here
Users commented on the tab itself expressing their
appreciations and opinions
Facebook Posts promoting the event
Twitter – tweets to spread the word
Gifts as a token on appreciation to the special few
A few twitteraties were chosen as winners for their tweets and their name featured on the live feed beside being sent goodies!
Loads of Conversations!
The Results
100K people thanked 100k times – sooner than we expected!
We had set a target of 10 hours but with the VS team’s enthusiasm, we
managed to achieve the feat in 9 hrs 15 mins!
Fans showed us their love… and one of them surprised us!
He created us a video* for the occasion!*Click to watch
We trended on Twitter - thanks to the conversations
People appreciated the campaign
Coverage by Online Media
Social Samosa is a portal for thoughts, ideas and
dialogue about the social media scenario in India.
Social Samosa did an exclusive cover for the campaign on the day it was live, it can be read
here
Coverage by Online Media
Leading advertising news publishing portal www.afaqs.com
reviewed our campaign
Read the article here
Video Coverages on Multiple Websites
Popular International Website Coverages
Other Places
Other Places
Thank You