FITT CUBE

• We had the idea of a “HIIT Kit”

• Accessories take up space

and can be costly

• How could you get all the

“bits” you needed for a

complete HIIT workout without

taking up all your floor space?

The team identified a need

Ideation to Creation

• A brief can come in many forms - often a blank sheet, occasionally a rough sketch

• Two-way conversation on how best to approach

• In fitness, we tend to invent!

Ideation to Creation

10minutes per

component

98components

12iterations

196hours

The journey

Initial concept

A 6-sided multiple movement

exercise device

Prototype – metal

Expensive ($60+), heavy and

scary to use but something there

Prototype – plastic

Cheaper ($50) and lighter but very fragile and not fit

for purpose.

Re-design - final

Cheaper ($40), strong and mid-

weight winner!

FITT Cubed

Prototype photos:

TOO WEAK

TOO HEAVY

TOO EXPENSIVE

TOO BASICJUST RIGHT

FITT Cube Journey - Case Study

The Goldilocks Conundrum

The Goldilocks Conundrum

FITT CUBE APP

Then it was over to our Operations experts …