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VIM M A G A Z I N E Media Kit 2010 / 2011
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VIMM A G A Z I N E
Media Kit 2010 / 2011
CONTACT
Danielle Lauhoff / Account [email protected]
Jeanne Janutol / Marketing [email protected] 313.580.5094
VIM Magazine is the first fashion magazine to be published for students at Michigan State University. The name VIM comes from the MSU fightsong and means "enthusiasm" and "vitality." VIM seeks to give Michigan State students a fresh outlook on the current trends in fashion and design. We hope to inspire students to portray their individual styles in the way they think, act and live. Advertising in VIM magazine is an affordable, creative way to reach students on the MSU campus in East Lansing, Michigan.
-70 % would read VIM*-78% female / 22% male*-76% live off campus / 24% live on campus*-82.7% want to see affordable fashion spreads*-93.9% would shop at a store if it offered a discount*-53% spend less than $50 a week on food, clothes and entertainment*-65.3% receive inspiration from magazines compared to 54.1% receiving inspiration from thetelevision*
DEMOGRAPHICS
5,000 copies, with a pass along rate of +7 per copy to: - MSU / Campus - Coffee Shops / East Lansing - Libraries / East Lansing - Local Businesses / East Lansing
- Color: Full / 4 color process- Saddle Stitch- Size of each page and bleed measurements- Printer: J.D. Graphics
* Based on a VIM readership survey of 100 random MSU students (2010)
CIRCULATION
MAG DETA ILS
All ad art must be received in an uncompressed image format (.tiff, .eps, .pdf). To ensure quality, please make sure all art is at least 300 dpi resolution. Art can be built by the VIM production team for clients for a production fee of $60. We can provide photographers but not models. Request must be made before November 5, 2010
PRODUCT IONHalf Page $100Full Page $1252 Page Spread $250Inside Front Cover $175Inside Back Cover $175Back Cover $225* $60 fee for VIM staff to create an advertisement for company
RATES
Space Reservation November 5, 2010Final Creative November 12, 2010Distribution Date December 6, 2010
DEADL INESvimmagazine.blogspot.com
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