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International Business

Croitor Tudor

Moraru Silviu

Munteanu Madalin

Olaru Lorena

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Table of ContentsPresentation of the rm.............................................................................................. 3

SWOT analysis of Vincon............................................................................................ 4

Products description................................................................................................... 5

!aluation of forei"n mar#ets...................................................................................$%

Political &actors......................................................................................................$%

conomic &actors.................................................................................................. $$

Sociocultural &actors............................................................................................. $$

Technolo"ical &actors.............................................................................................$$

n!ironmental &actors...........................................................................................$$

'e"al &actors......................................................................................................... $(

PST' )nalysis on *ountries...................................................................................$(

+ermany...............................................................................................................$(

&rance................................................................................................................... $4

,un"ary.................................................................................................................$-

nited /in"dom..................................................................................................... (%

Ireland................................................................................................................... (3

0ar#et selection 1 nited /in"dom..........................................................................(40ar#et strate"y to enter forei"n 2ine mar#ets........................................................(5

The Product...........................................................................................................(

*onclusion

(

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Presentation of the rm

The company was established in 1949, as the biggest wine processing company from Romania.

Initially the company had to process the entire quantity of grapes harvested from the vineyards,

spread on more than !""" hectares that belongs to the state.

#tarting with 19$9, the vineyards were given bac% to the former owners, and our company had to

ma%e huge financial efforts in order to ensure the grapes needed for the wine ma%ing process

from its own resources.

In 1999, the company became entirely private, and its main shareholder has decided to ma%e it

what it deserves to be& 'I()*( 'R+()+ - the largest wine spirits company, from

Romania.

In order to do so, /rs. 0uchi eorgescu, the main shareholder of the company and )hairman of

the 2oard, decided to start an impressive program that too% into consideration two fundamental

aspects& preserving the heritage by procuring its own vineyards and moderni3ing the processing

and sales processes.

Today, the company means simultaneously& /ore than !" years of eperience in wine ma%ing,

more than 15"" hectares of vineyards planted with both Romanian and international varieties of

noble grapes, !"" employees that put their passioninto each drop of wine spirit that reach ourcustomers, a portfolio of wines spirits of more than 1" products sold through all channels of

distribution, both on Romanian and international wine mar%et.

3

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SWOT

analysis of Vincon#6*T is a basic, straightforward model that assesses what an organi3ation can and cannot do as

well as its potential opportunities and threats. The method of #6*T analysis is to ta%e the

information from an environmental analysis and separate it into internal 7strengths and

wea%nesses8 and eternal issues 7opportunities and threats8. *nce this is completed, #6*T

analysis determines what may assist the firm in accomplishing its obectives, and what obstacles

must be overcome or minimi3ed to achieve desired results.

#trengths 6ea%nesses

:eatures the most homogenous and wide

vineyard landscape stretched across thecountry 7,15" ;ectares8m?ioas>

Rom?neasc>, 2usuioac> de 2ohotin si

ras>8