Everything was mobile. Now, everything is start-ups

Violeta Todorova

NextTECHnow (NTN) is a trading division of SMG that offers UK/EMEA clients disruptive

marketing solutions by partnering with tech start-ups

and entrepreneurs

What we do in a tweet:

Our trajectory….

… has had successes and failures.

Where has the industry come from?

The ‘year of mobile’ trend…

Is 2016 the ‘year of start-ups’?

Innovation in media at the moment:

Mobile

Digital

Start-ups

Malcolm Gladwell: “That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”

FINTECH ECOMMERCE TECH

ADTECHHEALTH

TECH

PEER-TO-PEER TECH

The industry is noticing that agencies are working with smaller partners

NextTECHnow focuses on the tipping point of ‘NEW’…

and helping them scale up into the mass early majority.

Focusing on the tangible reality rather than future predictions.

Agencies exist to simplify and communicate

2,000 new businesses

600 people at SMG

80 ClientsHow do you find the ‘right person’?

New opportunities are formed through comprehension, not

access. Therefore, you need to Educate, Translate and Empower.

“INNOVATION”

“Start-up”

‘Problem-Solving’

For long-term success, it’s crucial to move away from the ‘shiny’ new thing and look for solutions to business problems.

Let’s have an honest and meaningful conversation.

Last point!

Thank you!

Questions?