Two Ways To Increase Restaurant Profits

#1Get More Customers

Two Ways To Increase Restaurant Profits

#2Get More Money

From The Customers You Already Have

What if you could get half of your existing

customers to come back 3, 4, 5 or 6 times?

Would that make you more money?

Some Statistics

It costs 7 times more to acquire a new customer than it does to retain an existing one.[1]

Repeat customers spend 33% more than new customers.[2]

80% of future profits come from only 20% of existing customers.[3]

A 5% increase in customer retention can lead to a 75% increase in profits.[4]

[1] www.bain.com/bainweb/publications/pdf.asp?id=14516[2] http://marketing.about.com/od/relationshipmarketing/a/crmstrategy.htm[3,4] "Leading on the Edge of Chaos", Emmet C. Murphy and Mark A. Murphy

How Do You Get Repeat Customers?

How does Groupon do it? They send daily offers to their

database of millions of people who signed up to be notified about daily offers.

What's the first thing Groupon does before they even let you onto your website?

How Does Groupon Do It?

Their business model relies on their database of

email addresses.

How Can You Do It?

How can you replicate Groupon's model?

Get your existing customers to sign up for your 'VIP Diners Club'.

Send them offers which are likely to turn them into repeat buyers.

The customer gets an IMMEDIATE 5% or 10% discount – instant gratification.

The restaurant gets the customer's name and email address.

The restaurant can encourage the customer to come back over and over using special deals, offers, coupons, VIP nights, themed nights, and more.

Many business owners spend all their time and money trying to get new customers.

The reality is that they can increase their profits dramatically by

concentrating on their current customers

and turning them into repeat buyers.

Can I Do It Myself?Yes, you can.You're going to need: A graphics designer for the flyer A web designer for the mobile-optimized

landing page Web hosting for the landing page Email marketing software to send the

emails Time to write and schedule the offer emails The expertise to put it all together

Cost to set it all up:Between R6,000 and R10,000

Time to set it up and get it working:At least 1 month

OR

We can do it for you...

VIP Diners Club List Maintenance Package

A5 display stand with custom QR code and qrl.co.za web address

Mobile-optimized Email Capture Landing Page

Collection of Subscribers into Database Scheduling of up to 6 emails per month

(Maximum 2 emails per week)

VIP Diners Club List Maintenance Package

Time to set it up: 48-72 hours

If it doesn't work for you, you can cancel at any time by giving 14 days

notice

Find out more here:

VIPDinersClub.co.za