VIP Seller Benefit Presentation

The Premier Firm in Real Estate

VIP Seller Benefit Presentation

Exclusive Home Selling System

VIP Realty Platinum


Our Mission

VIP Realty Platinum creates raving fan client’s by providing

Outstanding World Class Service in ways that sell your home faster, more efficiently and for top dollar.


Outperforming The Industry

We are part of a 100 year-old industry that has been operating the same way since it began:

• Stuck in the same old habits,• Using ideas that don’t work,• In combination with obsolete technology,• And with terrible client communications.


21 Reasons Sellers May Not Go Back To Their Agent*

1. Poor Communications

2. Long, Drawn-Out One-Year Listing Agreement

3. Promised a Selling Price Far From Reality

4. Promised Speed-Of-Sale Far From Reality

5. Were Less Experienced Than They Presented Themselves

6. Wasted A Lot Of Time Showing the Home To Unqualified Possible

Buyers

7. Left Out A Critical Detail

8. Lack Of Professionalism

9. Hard To Get Hold Of

10. Didn’t Market My Home Properly

11. Never Showed My Home

12. Too Pushy

13. Didn’t Help Stage My Home For Sale

14. Didn’t Keep In Touch/No Feedback

15. Lack of Representation

16. Poor Negotiating Skills

17. Sold My Home For A Low Price

18. Too Busy

19. My Home Didn’t Sell

20. Didn’t Do Anything I Couldn’t Have Done Myself!

21. Over Promised, Under Delivered


For Every Industry Problem,

We Create Solutions!

INDUSTRY

PROBLEM

THE VIP

SOLUTION


Most Agents Are Solely Responsible For The Tasks That Result In A Successful Sale

• Listing Paperwork• Sales Agreements• Showing Homes• Lender/Title Interfacing• Closing Coordination• Listing Homes• Market Analysis• Marketing

Showing Homes

Listing Homes Marketing

Sales Agreements

Listing Paperwork

Lender/Title Interfacing

Market AnalysisClosing Coordination


With VIP Realty Platinum’sUltimate Home Selling System

You get a whole team of professionals working for you (versus a single agent)

Listing Coordinator

Operations Manager

Market Researcher

BuyerSpecialist

Client Development

Marketing Manager

Transaction Coordinator

Administrative Assistant

Listing Specialist

Accounting Manager


Without A Team, It Can Take A While To Get A Property On The Market!

The typical agent has their hands full!

• Photography

• Measurements

• Property Sheets

• MLS Inputs

• Marketing Plan

• Internet Site Inputs

• Yard Sign & Lockbox

• Legal Compliance

• Listing Documents

• Process Paperwork


We Move Fast…

To List Your Home, 22 Key Systems Are

Activated Within The First

72 Hours Of Signing With

VIP Realty Platinum!

ListingAgreement

Signed

Marketing Department Develops Custom Marketing

Plan for Your Home

Marketing Department Writes Ads & Sales Sheets

are Written ForYour Home

Aggressive Marketing Begins Through

Multiple Media Channels

Multiple Listing Service

Your Home Posted on Over 100 Different Websites

Yards Signs & Lockbox

Full Color Custom Home Brochure

Internet Classifieds

Email to VIP’s Network of Cooperative Agents

Direct Contact with Our List of Buyers in Waiting

Internal Marketing

Staging Consultation

Open House

Custom Property Website

Appraisal Drawing & Sq. Ft Measurement

Showing Service

Texting & QR Rider

Professional Photography and

Virtual Tour

International Referral Network Sellers Warranty

Area wide Buyers’ Agent Network


We Pay Attention To The 3 Key

Factors That Sell Homes:

Pricing

Showability

Marketing


Pricing

• 90% of any great marketing plan is pricing your house in the right range from the beginning.

• The price must be below those houses that offer more features or your house will sit on the market until they sell first.

• The price any house will sell for is ultimately determined by what a buyer is willing to pay.


What Determines Price?

We can’t control location, competition, and market conditions, but we must consider them in setting

the optimal listing price!

We Use “PRICE BRACKETING” To Set Your Price Right…

…the one that will maximize the number of buyers who find your home online.



Our Equity Evaluation Prices Your Home To Sell!

We prepare a customized Equity Evaluation to establish a market-competitive selling price for each of our listings.

Our experienced researcher draws on data from multiple sources to conduct each of the analyses listed below.

Comparative Market Analysis Neighborhood Appreciation Technical Analysis Internet Estimates

And finally, a summary of the research gives us a range for the optimal listing price. We use evaluations like this for both buyers and sellers!


Showability

How your home shows in person, in pictures and online are all very important in getting top dollar for your home in today’s market.


First Impressions Sell Houses


VIP Realty Platinum’s Awesome Home Selling Guide

Take some time to read through our Home Selling Guide for tons of helpful tips to prepare your home for sale.


Marketing

A well-planned and well-executed marketing strategy gets your home sold fast and for top dollar.

The best marketing plans create exposure to as many potential buyers as possible by delivering a consistent message about your home through a variety of marketing media.


Most internet marketing in our industry is confined

to a single website with limited visibility.


We Syndicate Our ListingsTo Tons of Additional Websites


Marketing Your Home Everywhere!

These are just a few of the websites where you will be able to find your house for sale.

• VIPRealtyPlatinum.com• PghHomeDeals.com• HGTV’s FrontDoor.com• Realestate.com• Oodle.com• Craigslist.com• Hotpads.com• Postlets.com• Homes.com• Realtor.com• Realestate.yahoo.com• FaceBook.com

• Neighborcity.com• BuyandSellinPGH.com• BobVila.com• Homegain.com• MSN.com• Livingchoices.com• Uniquehomes.com• Trulia.com• Zillow.com• Realestatebook.com• Listings.Listhub.net• Homevalue.com

• HarmonHomes.com• Homevalue.com• HarmonHomes.com• HomeFinder.com • Twitter.com• BackPage.com• TexasRealtEstate.com• Point 2 Syndication• DFWRealEstate.com


Branded Websites

More Hits

More Visitors

More Buyers

Means More Demand

www.VIPRealtyPlatinum.com

• Realtor.com• Zillow.com• Trulila.com• FaceBook.com

Less-Branded Website

More Education

More Indirect Selling

More Exposure

Means Even More Demand



Powerful Search Engine

Hundreds of potential buyers use our

exclusive website to search for properties

every single day!

www.VIPRealtyPlatinum.com


The Photographs Of Your House Could Make Or Break

The Sale…

Most Agents Take Their Own Photos And It Shows


$350,000 Home in Dallas $215,000 Home in Ft. Worth $275,000 Home in Plano


We Use A Professional Photographer

According to the Wall Street Journal, only 15% of house listings use high-end photography, yet these homes attract more attention, sell faster and for more money than comparable homes using non-professional listing photographs.


We Create a Custom E-Property Website to Market Your House

According to the National Association of Realtors, over 92% of home buyers begin their search online.

Our virtual tours include dozens of pictures, capturing the interest of every online buyer.


We Install Smart Lawn Signs… And We Secure Buyer Leads Through Sophisticated

Technologies

• With multiple signs in your yard, we are able to attract more than 20% of buyers and help them with financing options immediately.

• Our text messaging rider leads them to much more detailed information about your home.

• For Sale Sign• Call Capture Technology• QR Code for Smart

Phones• Lender Sign For Buyer

Financing• Professional Fliers


We Have An Extensive Database Of Homebuyers in the DFW Area

Our extensive 12,000+ database allows us to market to a HUGE volume of potential buyers.

We track every buyer and seller that comes to us through our websites, signs, and other marketing activities, plus past clients, sphere of influence contacts, and many others …

This action plan sends your listing to all of the buyers that are looking in your area and price range.


How Do We Keep In Touch With Potential Buyers?

Our Inside Sales Team Spends Hours on the Phone with Potential

Buyers!


City-Wide Marketing

In addition to our Buyer-in-Waiting

Program, we market to all of the 12,000+

agents in the North Texas Area.


Craigslist Program

Craigslist and BackPage Advertising

• Postings generate multiple leads and huge interest.

• We create increased exposure and visibility for our listings.

• Postings are syndicated to hundreds of other real estate websites.

• Extensive lead follow-up is performed by our team.


Our Innovative Solutions And Programs Set Us Apart From The Competition!

• Team Structure & Specialization• Equity & Price Evaluations• Massive Internet Exposure• Professional Photography• Text Message Riders• QR Listing Codes• Brochure Box• Home Feedback System• Quick Sales Program• Short Sale Specialist• Pre-Inspected Homes• Unique Selling Propositions

(USP’s)• Open House Program• Seller’s Warranty• One-Day Listing Agreement

• One-Day Buyer Loyalty Agreement

• Craigslist Program• Reverse Prospecting• Pre-Selling• Home Selling Guide• Action Plans• Audio/Video Emails• 2 Hours with Pro Stager• Quiet Deals• Real Estate Blogs• Settlement Statement Mailing• Pre-Selling Communication• Tour of Homes• Investor Program• Paperless System

• Electronic Signatures• Appraisal Drawing w/Sq. Ft• Negative Equity Houses• Credit Repair Process & Partners• VIPRealtyPlatinum.com• Professionally-Designed Home

Brochures• Market Snapshot• Buyer Database• Strategic Suppliers & Affiliates• Value Gift Program• Several USP’s• “We Buy Houses” Division


62% of Home Sellers said that they would not use their agent again because of…

POOR COMMUNICATIONS


You Are In Constant Communication With Someone From Our Team

• We call our clients regularly!

• You’ll hear, firsthand, about market trends in your area!

• We will share new information, tactics and marketing strategies to get your home sold fast and for top dollar!


Home Feedback System

Our Home Feedback System automates the process of providing you with comments from agents and their buyers after they visit your home.• View feedback online 24/7• See exactly what buyers thought of

your home, directly from their agent• Receive summary statistics on all

showings• We can email every agent who has

shown your home to advise them of changes


Market Snapshot Report

Each week, our clients receive a Market Report which highlights recent market activity• Presents an up-to-date and

accurate picture of home sales in your area

• Listing and Sold pricing is displayed graphically

• A detailed map references your home relative to other listed and sold homes


Our 1-Day Listing Guarantee

With Our Exclusive 1-Day Listing Guarantee, you won’t be trapped for

six months hoping that your house will sell. If you are not completely satisfied

with our service, Just Fire Us!

It really is that simple!


Are you ready to sell your house today?


We Have Designed Unique Selling Propositions

That Solve Real Client Problems!


60 Day Home Sale Guarantee

Our 60 Day Home Sale Guarantee Program lets us put our money where our mouth is.

We will give you a written guarantee that we will sell your house within 60-days for top dollar or we will pay you $1,000 Guaranteed! Our most popular listing

program!


Quick Sale Program

Our Quick Sale program creates massive demand for your home by working the price from the bottom up. You are protected with a reserve price that must be met and you are never obligated to sell if you don’t like the offers. Think about it like selling something on eBay with a reserve amount.

Our process will generate multiple offers for you to consider in only 7 Days! The Quick Sale process creates a fair and multiple offer process for the buyers and quickly establishes an accurate market value for your home.

Massive Demand Multiple Offers

7-Day Sale!


Flat Fee Programs

Our Exclusive Flat Fee Listing Programs give you the best of both worlds. Your house will be listed in the powerful MLS and you will save thousands in commissions.

Two plans to choose from, Investors – Limited Service and Homeowner – Full Service.

Sell your house yourself and Pay Zero Commission!

Save Thousands in Commissions!


Elite Listing Program An Industry First

• 2 Full hours with a Professional Stager• Professional Photos• Sellers Home Warranty• Appraisal Drawing with Sq. Ft. Measurement

Plus all of VIP’s exceptional standard listing and marketing tools and features.

*Elite Listing continued on next slide..

A Ton of Valuable Service at No Extra Cost!


Sellers Home Warranty – Staging Advice – Appraisal Drawing

Before we market your home, it will be measured, staged and covered by a home warranty.

Marketing Statistics

• Professional Staging: According to Real Estate Staging Association, home that were professionally staged, on average, sold in 73% less time than non-staged homes. Staged homes sell for as much as 17% higher than a home that is not staged.

• Professional Photos: According to the National Association of Realtors 90% of home buyers started their search online and they rated photos as the most useful tool in their search. A study found that houses with only 1 photo averaged 70 days on the market while houses with 20 photos averaged just 32 days. Good photos will grab buyers attention and help sell a home. Bad photos will absolutely give you trouble because you won't get any inquires on it and no one will go look at the home.

• Sellers Home Warranty: Eight out of ten buyers would prefer to buy a warranted home (Gallop Poll). Homes with warranties sell up to 50% faster than unwarranted homes (National Home Warranty Association). Home warranties increase the selling price of a home up to 3% more, on average, by making it a safe investment for the buyer (Business Week).


We Buy Houses

Ugly or Pretty

Little or No Equity

20%80%

Must Sell Before Buying

Any Price Range – Any Area – Any Condition – Any

Situation


VIP Program Benefits

Become a Diamond Program Seller and receive everything presented to you in our VIP Seller Benefit Presentation, including:

• Team Structure & Specialization• Equity & Price Evaluations• Massive Internet Exposure• Professional Photography• Text Message Riders• QR Listing Codes• Brochure Box• Home Feedback System• Quick Sales Program• Unique Selling Propositions• VIP Open House Program

• Seller’s Warranty• One-Day Listing Agreement• Craigslist Program• Pre-Selling• Home Selling Guide• Action Plans• 2 Hours with Pro Stager• Pre-Selling Communication• Paperless System• Electronic Signatures• Appraisal Drawing w/Sq. Ft

• Negative Equity Houses• Credit Repair Process & Partners• Professionally-Designed Home

Brochures• Strategic Suppliers & Affiliates• Several USP’s• “We Buy Houses” Division• 24-Hour Talking Ad• Pre-Selling Communications• Home Feedback System• Market Snapshot Reports

All of this for only 6% commission!


Proper Listing Price

xxxxxxxxxxxxxx


24-Hour Talking Ads

Detailed information about your home is

available to interested buyers 24 hours-a-day,

7 days-a-week.

Because buyers don’t have to speak to an agent WE GET 3 TIMES AS

MANY CALLS!

Our 24-Hour Talking Ads Take The Fear Out Of Getting Information

YOUR TOWN – Lovely

home on private treed lot,

family neighborhood,

quiet country location,

mature trees, large family

room with cozy fireplace.

Free Recorded Message

1-888-555-2292 ID# 4015


Client Testimonials

• We want to thank you so much for helping us sell our townhome in Uptown Dallas this past month. Your focus and responsiveness made selling our home quick and easy, something we did not expect in this market right now. We have brought and sold many properties and have worked with many real estate professionals over the years, and we both agree that the service you provided was among the best we have experienced. We really appreciated your market knowledge, focus and attentiveness. We won't hesitate to call you again next time we have a Dallas real estate need and will recommend you highly to our friends and neighbors. Thanks again!

- Phil & Michelle Bidwell


Client Testimonials

• We looked for a home for over a year and had two Realtors before our VIP Realty agent. Neither could find us what we were looking for, and we thought we were just going to have to settle for not buying a house or having to do it on our own. When we found our VIP Realtor, suddenly we started seeing quality houses that fit the budget and requirements we were looking for. VIP helped every step of the process and made it easy and relatively painless, and we would definitely recommend VIP Realty to anyone who is looking for a Realtor.

- Joshua Kowert

Date post:	01-Jan-2016
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