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get found
| Date post: | 18-Jan-2015 |
| Category: |
Business |
| Upload: | ginzamarkets |
| View: | 295 times |
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get found
SEO & Content Marketing
Actionable Data and Recommendations
In a Single Platform
The Most Scalable Platform
Ray Grieselhuber
CEO
Erin Robbins O’Brien
COO
Sean McCullough
CTO
Masa Shimizu
VP, Japan Operations
Executive Team
US SEO Trends‣ Automated / Low Quality Backlinks = BAD
‣ Shift to Higher Quality, Unique Content
‣ Importance of Domain Authority
‣ Impact of Social
‣ Onsite / On-page Optimization Trends
‣ Rise of Cloud-based SEO Technology & In-House SEO
‣ Organic Marketing (Content Marketing, SEO & Social)
‣ Organic Marketing Technology Landscape
‣ Social Link Building
‣ Top 3 Rankings are the only ones that matter
‣ Smartphone / Tablet Search Behavior
Automated & Low Quality Backlinks = BAD
Shift to Higher Quality, Unique Content
B2B
B2CE-
Commerce Catalog
Blog
Images
Curation
Video
Reviews
Social
Feature / Service
Description
Case Studies
White Papers
Blog
Slides / Video
Testimonials
Online Articles
Examples of B2C “Higher Quality, Unique Content”
Blogs
Curation
Video
Review
Impact of Domain Authority
Domain
URL
URL
URL
URL URL
URL
Domain
URL
URL
URL
URL URL
URL
vs
Factors that Influence Domain Authority
‣ Age of Domain
‣ High quality backlinks
‣ TLD
‣ Location of Server
‣ Response / Speed
‣ On-Page Optimization
‣ Post-Click Performance
‣ Original / Unique Content
‣ Recency of Updates
‣ Authorship
Wea
k D
omai
n Au
thor
ity
Reliance on External Factors Required
On-Site / On-Page Optimization
New, Unique Content Creation
Fix Panda / Penguin Issues
Social Promotion / Distribution
Social Link Building
Impact of Domain Authority
On-Site / On-Page Optimization Trends
Authorship & Google Plus
Microdata
Impact of Social on SEO
‣ Google Plus
Delay and Delay in Social Signals Impact on SEO
0
7.5
15
22.5
30
0 1 2 3 4 5 Untitled 2 Untitled 3 Untitled 4
Poor Social Promotion + Backlink Growth Rankings Traffic
Delay and Delay in Social Signals Impact on SEO
0
7.5
15
22.5
30
0 1 2 3 4 5 Untitled 2 Untitled 3 Untitled 4
Good Social Promotion + Backlink Growth Rankings Traffic
Social Link Building
‣ CRM-style Outreach
‣ Guest Blog Posts
‣ Research & Syndication
‣ Partnerships
Rise of Cloud-based SEO Tools & In-House SEO
‣ Traditional SEO Agencies that only focused on link building are turning into SEO Consulting & Content Marketing Shops
‣ Businesses still work with agencies but now want to “own the data”
‣ This is giving rise to the growth of cloud-based SEO platforms
‣ Growth of SEO Manager, SEO Director as a job title
‣ Agencies are adopting cloud SEO platforms to automate reporting, scale their businesses and prove ROI to clients
Rise of Cloud-based SEO Tools & In-House SEO
43%Growth in Agency Spend
Over Next 3 Years
115%Growth in Cloud SEO Tools Spend Over Next 3 Years
What is Organic Marketing?
Organic Marketing is the process of providing helpful, relevant content in order
to build trust with customers.
Stops workingwhen you stop
paying
Continues to build value long after
creationPAID EARNED
The Organic Marketing Hierarchy
Organic Marketing
Content MarketingEvents WoM
SEOSocial Email
Who Uses Content Marketing?
http://www.slideshare.net/innotech_conference/the-rise-of-content-marketing-20674089
More than 25%of Marketing Budget Spent on Content Marketing
ofB2C
Marketers
86% 92%of
B2B Marketers
Organic Marketing Technology Landscape
Marketing Automation
SEOPlatforms
CRM
ContentMarketing
SEO
Landing Pages
Leads Conversions
Social
