Viral Marketing 20118001

Pham Vu Hang Giang

Contents

• What is Viral marketing?

• How does it work ?

• Advantages and Disadvantages of Viral Marketing

What is Viral Marketing ?

• Refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes

• Marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily

What is Viral Marketing ?

A promotional method that is of the customers, by customers, and for customers

“Like viruses, take advantage of the rapid multiplication to explode the message to thousands –

or even to millions”

How does it work ?

Advantages of Viral Marketing

• Cheap and low cost

• Extensive reach

• High credibility

• High efficiency

Disadvantages of Viral Marketing

• Brand Dilution

• Association with unknown groups

• Avoid making purely financial-based offer

• Large-scale spam issues

References

• Wikipedia:

http://en.wikipedia.org/wiki/Viral_marketing

• Viral Marketing Blog:

http://viralmarketing4290.blogspot.com

• David Meerman Scot, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, 3ed (2011)

Thank you!