By Amy and HannahBy Amy and Hannah

The concept of viral marketing is to create a marketing campaign that can grow rapidly without any extra advertising on  your part.Examples of Viral Marketing:Buzz marketing and Word of MouthDark Knight- The Dark Knight viral campaign was one of the most widespread of its kind. It included everything from websites for Gotham Cab company to a real life campaign for Harvey Dent. The Dark Knight made loads of money at the Box Office showing how successful viral marketing campaigns can be.

How does Viral Marketing work?

It can reach the whole school in a short period

of time In the same environment so we don’t have to

travel far as we only want to reach the pupils in school

Easier access Low costs

Why is it right for Academy Radio?

Post-it notes with logo on (stick on backs, stick on

walls) Logo given to teachers asking them to ‘read it out’ Logo or slogan in text books so when they open it

the sheet drops out Put sheets in lockers in the common room Advertisement on Frog

We will use Word of Mouth as our main Viral campaign in order for the Academy Radio to be known

Viral ideas…

Week 1 Week 2 Week 3 Week 4

Planning Logo design Post-it notes Start getting the slogan around

Brainstorm Getting it around school

Sheets in lockers with logo on

Read out in lessons

Think of times and places

Shown in classes

Logo dotted around the school

Introduce what we are advertising

Check if it’s possible to do

Logo shown spontaneously in presentations

Introduce the slogan

LAUNCH RADIO!!

Schedule

Post-it notes Teachers (Miss Raison and Mrs Lewis) Lunchtimes Creative team Paper and Computer School: canteen, classrooms, playground,

assembly hall and the cyber café

Resources needed

Pure Academy Radio, Pure Power There’s a bit of Academy Radio in all of us The names Radio… Academy Radio

Slogan Ideas

Call in weekComedy sectionTeachers top tenSports updatesCompetitions

What’s on Academy Radio…