From Selling Records to Running Airlines

From Selling Records to Running Airlines

THE VIRGIN GROUP LTD.

Content•Virgin’s Origin and Proliferation•Internal Marketing @ Virgin Groups Ltd.•Socially Responsible – Virgin Unite

THE VIRGIN BRAND Debuted in 1970 Retail Selling

Records by Post

1st Record Shop on

London’s Oxford Street

1973: Birth of VIRGIN BRAND LABEL

• SEX PISTOLs•SMASHING PUMPKINS

•JANET JACKSON

VIRGIN GROUP LTD. Founded by

Richard Branson and Nick Powell

Core Business Areas

Travel

Media

Also manages…

More than 400 companies

worldwide!!!

RICHARD BRANSON

Creative thinker

Open to New Ideas

Visions and Principles

Internal MARKETING in Virgin

Treat people well

Employees as important as customers

Managers share vision

UGC- User Generated Content at Virgin

Employer Branding Campaigns

Happy Employees

Happy Customers

Keeping a check ON Virgin Customers

and Employees.

Customer Service at Virgin Atlantic

• Attention to detail•Impeccable service•Diligent Customer Care Units

Socially Responsible

Virgin

Changing

business for good

Power of Entrepreneurship

Human Dignity

Market solutions to address Climate change & conserve our Natural Resources

Projects of The Elders

The B TeamThe

Carbon War Room

Ocean Unite

Inspire

Connect

Support: Training, Mentoring, Funding

How does Virgin Unite WORK?

Branson Centre of Entrepreneurship: South Africa

Branson Centre of Entrepreneurship: Jamaica

• supported over 3,500 entrepreneurs•Helped grow food in South Africa using 80% less water•Awareness of African philosophy through meaningful brands•Changed lives in Soweto

•Online training and mentoring platform for entrepreneurs•Increasing incomes and job security for Jamaica• Online learning in Caribbean•Farming Blue Mountain coffee cooperatively

CommunitiesEVE BRANSON FOUNDATION

PRIDE N’ PURPOSETHE BHUBEZI COMMUNITY

BIG CHANGE

Voices

LGBT RIGHTS CONSERVATION

DRUG POLICY REFORMCRIMINAL JUSTICE REFORM

BIODIESEL IN VIRGIN ATLANTIC

• 100% profit from Virgin Atlantic on Renewable Energy• Earth Challenge

SUMMARY• Open Internal Communication works for the company•Employees before Customers- Mantra of Branson •Virgin Unite – venture that will survive in future• Virgin galactic is the next challenge•Consistency and flexibility is the soul to virgin group ltd

DISCLAIMERCreated by Akanksha Rai Sharma, MSITDuring a marketing internship by Prof. Sameer Mathur , IIM Lucknow