VIRTUAL CITY PROFILE

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Virtual City Value Proposition & Outcome Across the Food Supply Value Chain

• The Agro Aggregation Automation Solution and Route to Market solution creates a unique competitive advantage to Value Chain Players by tracking quality, quantity and value against preset KPIs and providing the outputs in easy to understand real-timeanalytical dashboards creating visibility

• The data collected from Virtual City’s Agro Value Chain technology Platform provides cooperatives and/or credit companies with information for the identification, monitoring and pricing of risk on a real time basis in order to provide credit facilities to farmers through accurate and fast reconciliation methods

Outcomes

• Know your Farmer - Identify each Entity in the Value Chain, including Farmers, Cooperatives, Traders, Transporters, etc.

• Ownership – Track Ownership & Liability at each point in Supply Chain

• Itemize Assets – Stores, Vehicles, Containers, Coolers, Tags, etc.

• Identify Services - Extension, Inputs, Storage, Transport, etc.

• Collateral Management - Track, Validate and Reconcile the storage, movements and release of commodity

• Quality Management – Track quantity & post harvest parameters

• Credit – Enable access to credit and payments to farmers net of inputs & extension services that can be secured against deliveries of the raw commodity

Value Proposition

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How our AgroForce Solution works at each touch point

14.3

Farmer delivers goods for electronic weighing, with data captured via Mobile

Device

Coops issue receipts and provide Collateral

Management Services

Processors Process, Package, Dispatch, Control Quality and ensure Traceability

Platform maintains Total Visibility over entire value chain, delivering easy to

read Dashboards on

Real-time updates on farmer, farm. Inputs, produce, quantity, quality, pricing and payments data from multiple integrated

appsReal-time view of purchase, inventory, pricing and payments

decisions throughout supply chain

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Results from Utilising Virtual City’s AgroForce Solution

Access to Markets

Enabling access to new markets for farmers hence

allowing farmers to focus on their core function which is

sustainable production

Performance & Execution

Creating efficiency within the ecosystem and reduce losses

at each point in the value chain

Quality Standards

As a result of the strict adherence to quality standards throughout the value chain, end

consumers will have access to quality produce at an affordable price

Collateral Based LendingUtilize Livestock deliveries as collateral

to determine, monitor and reduce credit risk and increase credit availability

Increased Revenue

Increased revenue for the farmers, cooperatives, processors, service providers

and financial institutions

Financial Services Access

Increased visibility accountability and

transparency improves the attractiveness of Sector to Financial Service Providers

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WHO IS VIRTUAL CITY?

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Who is Virtual City?

Virtual City began it’s operations in 2000 and has grown to be the current leader in supply chain automation solutions in East Africa. We are a technology company that focuses on end to end transformation of supply chains for meaningful impact.

The value we bring to our customers is in providing efficiency, visibility andtransparency along the supply value chain. Having a positive impact on business growth by enabling our clients to drive decision making and build on sales volumes and market share.

Virtual City has brought forth a paradigm shift in the way supply chain is managed through innovation and we are honoured to have been recognized for this over the years through various awards and partnerships both local and international.

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How we bring value across the Supply Value Chain

Cooperatives & buying authorities:

Aggregate, weigh, quality check, and track supplies of farm commodities

Market farm commodities to global or regional buyers (depends on commodity)

Activities in typical Value Chain

Farmers:

Produce commodities in exchange for payment

Receive or purchase inputs and co-op extension services

Processors & manufacturers:

Process commodities and manufacture for retail

Monitor cross-supply chain activities (e.g., inventories)

Retailers & service providers:

Provide farmers with inputs and key services on behalf of farm cooperative

Retailers:

Sale to end customers

Input sales to farmers

Distributors:

Develop and maintain retail sales pipeline & relationships

Real-time inventory & field force management

WHY WORK WITH VIRTUAL CITY

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TASK

• Automation of the purchasing process of tea through an Electronic Weighing Solution at the lowest level of aggregation centers

• Second phase (in process) will further improve farmer productivity through provision of extension services, traceability capabilities, and further improving automation

Case Study - Leading Private Tea Management Agency in Kenya

SOLUTION: AgroForce APPLICATION: AgrimanagrVAS: Analtyics (BI)

Loyalty Program

RESULTS• Increased efficiencies at the collection center leading to

increased productivity. Transaction time reduced from 3 mins to 22 seconds

• Reduced administrative costs by 75% (approximately) due to reduction on delivery costs and elimination of paper documents

• Reduced incidences of fraud as there’s no manipulation of data. Ghost suppliers reduced by 100%

• Increased revenues for farmers as average weight increased by 13.5%

• Improved relationships between the growers, tea buyers and the factory from transparency and constant updates of communication

• Mapped 47 Factories, reached and impacted 350k farmer

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Case Study- Leading Grain Management Agency in East Africa

TASK

• Build a regional market platform that links smallholder farmers to grain buyers across Certified Warehouses and 12 Aggregation Centres in East Africa through a networked and structured market mechanism

• Utilize innovative technology to provide information on market opportunities, track goods, enhance transparency and connect buyers and sellers.

RESULTS• Farmers are able to receive electronic vouchers upon

commodity delivery to access inputs and services on credit which has led to increased productivity

• Participating banks have run credit scoring using transactional data provided by platform thus enabling farmers gain credit access

• Reached 40 Certified Warehouses and 12 Aggregation Centers within East Africa

SOLUTION: AgroForce APPLICATION: AgrimanagrVAS: Analytics (BI)

Thank You

+254 703 091300

www.virtualcity.co.ke

Virtual House,Riverside Drive off Mzima Springs,Nairobi-Kenya