5 Reasons Why AVirtual CMO Is TheBest Strategy forSMB's

The Virtual CMO is a new concept. It's a way for small and medium size businesses

to get CMO support that they wouldn't have been able to afford previously.

Small businesses that hire a Virtual CMO get access to an experienced marketing

professional at a fraction of the cost of a full-time CMO.

Does this ring a bell? You've built a website, signed up for a fancy marketing

automation platform, created an email marketing account, put up some social

media profiles, fired up a Google AdWords campaign and promised yourself that

you and your staff would consistently write blog articles…then reality sets in!

For most SMB's, you either have the staff to do the work but they don’t have the

expertise or you have the expertise and no staff to do the work...or both. It takes

people and expertise to execute an ongoing successful marketing campaign.

What Is A Virtual CMO?

The role of Chief Marketing Officer (CMO) has become a very technical one given

the evolution of digital marketing. Organizations are trying to fill this position with

traditional marketing executives that lack a lot of the technical skills required in

today’s digital marketing initiatives.

As a result, a “vendor-led” environment is created. This is where the CMO and their

organization are advised and directed by their vendors which creates a very biased

situation, one that typically produces unnecessary expenditures and unrealized

ROI.

Risks of a Vendor-LedEnvironment

1. More Effective at CoreBusinessA part time CMO means: you will have better

information on which to base your important

marketing decisions; you will have a trusted and

skilled advisor to help you make those decisions; and,

you will have more time to spend growing your

business.

2. Trust & CandorA part time CMO is someone who is focused on you

hearing what you need to hear. They have no

competing agenda. They are not guarded in their

comments. They are not concerned about losing their

only source of income. They have other clients. They

are a professional consultant who just happens to

have an intimate understanding of your company.

3. Simplicity & ConvenienceA part time CMO means no W-2 salary, no raises, no

bonuses, no health insurance, no payroll taxes, no

fringe benefits, and no employee hassles. A part time

CMO relationship need only last as long as it makes

sense for your company.

5 Reasons Why AVirtual CMO Is TheBest Strategy ForSMB's

4. Quality vs QuantityYou definitely want your company to have marketing

talent that are experienced, skilled, insightful, and able

to see the big picture. That kind of talent is expensive.

But think about it. Your company does not need

access to that kind of talent every day. A part time

CMO means you can have the quality talent you want

at a fraction of the cost.

5. Peace of MindHow many sleepless nights and other waking hours

do you spend wondering if: your marketing efforts are

sound; you are missing something?, do you know

what you don’t know?. A part time CMO means you

can sleep at night knowing your company’s marketing

initiatives and budgets are well managed and

providing you the results you need.

5 Reasons Why AVirtual CMO Is TheBest Strategy ForSMB's

Scott Price, President -www.PlaceValue.com"Jim, I wanted to pass along my thoughts... It's been

terrific having you advise our internet strategy,

negotiate vendors and manage it all. Being able to call

you with every random thought and half-baked idea

and vet it all out before I call some vendor and get

screwed has been a god-send! THANK YOU for all

you do to keep us on the right track...really grateful. "

Cara Wilmer, Marketing -Emerson Micro Motion"I have enjoyed the ease of working with this team,

the knowledge of social and SEO, their new ideas to

bring in traffic to our social sites, the content this

team writes (because I know our industry is very

difficult to understand), and the weekly, bi-weekly

meetings that this team holds to make sure we are

caught up and all in line."

Brian Doubleday, GreenworksVideo"Jim has been an invaluable partner for us. We don't

have an in-house marketing/SEO/social media

person, but Jim sure makes us feel like we do!"

Call Today To Learn More: 720.837.2480

What People AreSaying

Learn More About OurVirtual CMO Service

Give us a chance to determine if and how our VirtualCMO service could help your organization.

720.837.2480