VIRTUAL EXHIBITOR & SPONSORSHIP PROSPECTUS

conference.primacentral.org

VIRTUAL EXHIBITOR & SPONSORSHIP

PROSPECTUS

WHO ARE PRIMA ANNUAL CONFERENCE ATTENDEES?PRIMA’S MEMBERS AND CONFERENCE ATTENDEES:

PRIMA ATTENDEES ARE LOOKING TO CONNECT WITH:

EXHIBITING AT PRIMA 2021 OFFERS YOUR COMPANY THE OPPORTUNITY TO: • Promote your company to more than 1,200 public

sector risk management professionals• Connect with existing clients and reach

potential customers• Increase your brand recognition in the public sector• Generate a positive impact and show your

commitment to the public sector

• Accountants/Auditors• Actuaries• Appraisers• Arbitrators• Brokers• Claims Administrators• Computer Suppliers• Consultants• Cost-Containment

Providers• Disaster Recovery

Specialists• Environmental Service

Providers• Equipment

Manufacturers• Ergonomic Providers• Financial Service

Providers• General Administration• Health Care

Management• Information

Management/RMIS• Information Resource

Providers• Insurance Brokers and

Providers• Insurance Ratings

Organizations• Investigative Services

• Investment Management

• Medical Cost-Containment

• Law Enforcement Services

• Liability Law Firms• Loss Control

Specialists• Professional

Associations• Property Restoration

Specialists• Regulatory/Legislative

Agencies• Reinsurance Providers• Risk Retention/

Purchasing• Pooling Groups• Safety Products

Providers• Third-Party

Administrators• Training and Education

Providers• Underwriters

PRIMA IS EXCITED TO BRING YOU THE WORLD-CLASS VIRTUAL ANNUAL CONFERENCE!

While we certainly miss meeting in person, we are thrilled about the opportunities that come along with this new virtual format.

The virtual exhibit and sponsor packages listed below will allow your organization to showcase your programs, while connecting with the risk management community in meaningful and valuable ways.

• Coordinate risk management • Purchase insurance• Manage human resources• Administer safety and environmental programs • Manage labor issues

• Handle parks and recreation programs• Handle cyber and online risk• Manage wellness programs• And much more

IT’S ALSO IMPORTANT TO KNOW THAT:

• 50% of the attendees will attend ONLY the PRIMA Annual Conference in 2021

• 82% of PRIMA attendees have the purchasing power or a major influence in decision-making for their entities

• 70% of attendees have more than 20 years of experience in risk management

• 85% retention rate for exhibiting companies, year to year

VISIT CONFERENCE.PRIMACENTRAL.ORG | 2

BASIC EXHIBITOR

$600 (MEMBER) $700 (NON-MEMBER)

• Two complimentary registrations

• Company Description

• Company Logo

• Company Resource Attachments

• Third Tier Logo placement in Virtual Exhibit Hall

VIRTUAL EXHIBIT PACKAGES

ENHANCED EXHIBITOR

$1,000 (MEMBER) $1,100 (NON-MEMBER)

• Three complimentary registrations


• Company Logo


• Live attendee engagement through chat & video

• Second Tier Logo placement in Virtual Business Exchange

• Homepage Banner

• Content Video Upload

PREMIER EXHIBITOR

$1,900 (MEMBER) $2,000 (NON MEMBER)

• Four complimentary registrations


• Company Logo


• Live attendee engagement through chat & video

• Top Tier placement in Virtual Business Exchange

• Homepage Banner Ad

• Content Video Upload

• Virtual Hospitality Room

• Pre & Post Attendee List (restrictions apply)

VIRTUAL EXHIBIT CONFERENCE PRICING

REGISTRATION TYPE

BEFORE OR ON MAY 3, 2021 AFTER MAY 3, 2021

PRIMA MEMBER NON-MEMBER PRIMA MEMBER NON-MEMBER

PREMIER $1,900 $2,000 $2,000 $2,100

ENHANCED $1,000 $1,100 $1,100 $1,200

BASIC $600 $700 $700 $800


MAKE PLANS NOW TO JOIN US AT FUTURE PRIMA ANNUAL CONFERENCES:

JUNE 5–8, 2022 • SAN ANTONIO, TEXAS | JUNE 4–7, 2023 • LONG BEACH, CA

BUSINESS EXCHANGE HOURS

MONDAY, JUNE 14 12:00 – 5:00 P.M. EST

TUESDAY, JUNE 15 12:00 – 5:00 P.M. EST

DEDICATED BUSINESS EXCHANGE HOURS

MONDAY, JUNE 14 12:00 – 2:15 P.M. EST

TUESDAY, JUNE 15 3:00 – 5:00 P.M. EST

HOW DO I REGISTER TO BECOME A VIRTUAL EXHIBITOR?

Please use the online booth space application form at http://conference.primacentral.org/exhibit

FOR MORE INFORMATION:For more information on exhibiting, contact

Monique Gilliam at [email protected] or call 703.253.1263.

ADDITIONAL OPPORTUNITIES FOR VISIBILITY AND CONNECTION WITH CUSTOMERSADVERTISINGMake valuable connections by advertising these publications being distributed in Milwaukee including:

• Public Risk—PRIMA’s flagship publication, distributed to all members and conference attendees. Public Risk provides risk managers in the public sector with timely, focused information in an easy-to-read format. Public Risk features articles from risk management practitioners as well as industry experts.

For advertising information, contact Claire Howard at [email protected]

VIRTUAL BOOTHS SHOULD BE STAFFED

DURING THE DEDICATED BUSINESS

EXCHANGE HOURS FOR LIVE ATTENDEE

INTERACTION



http://conference.primacentral.org

2021 SPONSORSHIP OPPORTUNITIES

INCREASE VISIBILITY IN THE PUBLIC RISK MANAGEMENT INDUSTRYPRIMA is the only association dedicated solely to the practice of risk management in the public sector. Investing your sponsorship dollars with PRIMA puts your products and services in front of more than 1,800 public entity members and more than 1,200 conference attendees!

PRIMA’s mission is to advance the knowledge and practice of public risk management. This goal could not be reached without the generous support of our corporate members. Sponsorship of PRIMA not only furthers the mission of PRIMA, but gives you, a PRIMA supporter, access to PRIMA’s extensive pool of members.

CONNECT WITH EXISTING CLIENTS AND REACH POTENTIAL CUSTOMERSPRIMA’s members and conference attendees coordinate risk management, purchase insurance, manage human resources, administer safety and environmental programs, manage labor issues, handle parks and recreation programs and much more.

GENERATE POSITIVE IMPACTSupporting PRIMA is a great way to increase your exposure to current and future PRIMA members as well as to show your support of the public risk management industry. Your generous support earns you formal recognition of your commitment to public risk managers in a variety of ways, including but not limited to:

• Acknowledgment in conference brochure, marketing materials and certain issues of Public Risk magazine, and on the PRIMA Conference Web site.

• Recognition on the PRIMA Annual Conference website and the virtual platform.

• Complimentary full conference registrations (quantity dependent on item sponsorship purchased and sponsorship level).


LEVELS OF SPONSORSHIP

BENEFITS OF ANNUAL CONFERENCE VIRTUAL SPONSORSHIP

SPONSOR LEVEL PLATINUM GOLD SILVER BRONZE PATRON

Recognition in Marketing Materials LOGO LOGO LOGO LOGO TEXT

Listing on PRIMA Web Site with Link to Your Company’s Web Site

LOGO LOGO LOGO LOGO TEXT

Recognition at Annual Conference General Session


Listing in Public Risk Magazine Annual Conference Issue


Authorized Use of the PRIMA 2021 Virtual Conference Sponsor Logo

Conference Banner Ad–Recognizing Your Company as a Conference Sponsor–for Use on Your Web Site

Complimentary Electronic Conference Attendee List (Subject to Restrictions)

Company Logo with Link to Company Web Site Used in All Conference Email Marketing Pieces

Complimentary Registration for Annual Conference

3 2 1

PLATINUM LEVEL$10,001 and higher

GOLD LEVEL$8,000 – $10,000

SILVER LEVEL$5,000 – $7,999

BRONZE LEVEL$2,000 – $4,999



http://conference.primacentral.org

PLATINUM LEVEL SPONSORSHIPS ($10,000 AND HIGHER)

PUBLIC RISK MANAGER OF THE YEAR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000Support PRIMA’s most outstanding and prestigious annual award for achievement and success. This opportunity include brief video from the sponsor, pre-recorded introduction of the 2021 Public Risk Manager of the Year and prominent display of sponsor’s logo throughout the awards program.

WELCOME CONCERT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,000 Start PRIMA’s virtual experience off with a bang at our opening welcome concert. The event is the perfect opportunity for attendees to connect and recharge through the sound of music. This opportunity includes brief video from the sponsor, introduction of the band and prominent display of sponsor’s logo throughout the concert.

TUESDAY NIGHT VIRTUAL EVENT (COOKING DEMO) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,000Just like face-to-face cooking classes, virtual cooking classes are a great way to hone your home cooking skills and connect with attendees in the process. This opportunity includes a brief video from the sponsor, introduction of the chef and prominent display of sponsor’s logo throughout the demo.

VIRTUAL LUNCH VOUCHER (1 REMAINING) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,000 (PER DAY)While we might not be able to connect in person, you’ll be able to reach attendees across the country with a custom e-card lunch voucher. This opportunity includes a prominent display of the sponsor’s logo on the e-card and recognition throughout our virtual platform website. *deliveries are contingent upon registration completion, May 7

GOLD LEVEL SPONSORSHIPS ($8,000 – $10,000)

COFFEE BREAK DELIVERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,000 (3 CO-SPONSORSHIPS) The best part of waking up will be a custom branded ground coffee and mug delivered to attendees! This opportunity includes your sponsors logo prominently displayed on ground coffee packets and mug. *deliveries are contingent upon registration completion, May 7

KEYNOTE SPEAKER SERIES (2 AVAILABLE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,000 Get attendees’ attention with this full exposure experience to be the exclusive sponsor of the opening and/or closing general session. This opportunity includes brief video from the sponsor, pre-recorded introduction of the keynote speaker and prominent display of sponsor’s logo at the general session.

SWAG BOX INSERTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,500 (3 CO-SPONSORSHIPS) Let’s not forget the Swag! Attendees love connecting and interacting with exhibitors as well as taking a little bit of their experiences home through conference swag--we’ve created this home delivery box to do just that. Sponsors will have the opportunity to choose from any of the below items with a customize logo.

Choose from the following: • Journal & Pen • Touch Free Door Opener • Face Mask & Hand Sanitizer

*deliveries are contingent upon registration completion, May 7

ANNUAL CONFERENCE VIRTUAL SPONSORSHIP OPPORTUNITIES

SOLD

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VIRTUAL 5K FUN RUN/WALK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10,000A virtual race attendees can run, walk or roll at any location and at their own pace. Any point during the week, conference attendees will have the opportunity to head to their favorite park, trail or neighborhood and participate in the race. This opportunity includes a custom microsite for registration and race week information and sponsor logo downloadable race bib.

SILVER LEVEL SPONSORSHIPS ($5,000 – $7,999)

HEALTH & WELLNESS SESSION (1 AVAILABLE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 (PER SESSION) Research shows that exercising reduces stress, increase focus, and revitalize the senses. This is often exactly what conference attendees need in order to truly benefit from their experience. This opportunity includes a brief video from the sponsor, pre-recorded introduction of fitness instructor and prominent display of sponsor’s logo throughout the workout.

Choose from the following: • 30 min. Yoga • 30 min. Bootcamp

VIRTUAL ATTENDEE MEET-UP LOUNGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,500 While we can’t congregate in the hallways and foyers of a convention center this year our virtual ‘venue’ can lend itself to meeting up digitally. The attendee meet-up lounge is an informal place for attendees to just chat and say hello from afar. This opportunity includes a prominent display of the sponsor’s logo in the virtual lounge throughout the duration of the conference.

BRONZE LEVEL SPONSORSHIPS ($2,000 – $4,999)

ANNUAL CONFERENCE E-NEWSLETTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,000Daily conference e-newsletter distributed to attendees at the start of each day.

PATRON LEVEL (BELOW $2,000)

SPONSOR AN IPAD (3 AVAILABLE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500 (PER iPAD)Conference attendees will be encouraged to visit each virtual exhibitor to meet company representatives and earn points which offer them an opportunity to win prizes during the raffle drawings. Sponsors of an iPad will receive recognition in conference materials and in the PRIMA They will also receive specific recognition with the iPad they sponsor and the ability to announce the winners.

SPONSOR A RAFFLE PRIZE (10 AVAILABLE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500 (PER ITEM) Conference attendees will be encouraged to visit each virtual exhibitor to meet company representatives and earn points which offer them an opportunity to win prizes during the raffle drawings. Sponsors will receive recognition in conference materials and the ability to announce the winners.

ANNUAL CONFERENCE SCHOLARSHIP (15 AVAILABLE) . . . . . . . . . . . . . . . . . . . . . . . . $400 (PER SCHOLARSHIP) With the economic challenges that public entities across the country are still facing, professional development has taken a hard hit. The Educational Scholarship Fund supports PRIMA public entity members with a scholarship to attend the PRIMA Annual Conference. Scholarship recipients are provided with a complimentary conference registration. Sponsors will be recognized on the PRIMA conference website, through e-marketing of the scholarship program to PRIMA membership and as a patron level sponsor (or higher if sponsoring more than one scholar).

SOLD

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VISIT CONFERENCE .PRIMACENTRAL .ORG | 8

NOTE: PRIMA 2020 sponsors have the right of first refusal to the same sponsored event or item. Also, exhibitors may not provide a giveaway item on their own that is listed as an official PRIMA sponsorship item.

OTHER SPONSORSHIP OPTIONS

PARTICIPATE WITH PRIMA AS A CORPORATE PARTNER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000 Sponsorships in the amount of $15,000 or higher qualify you to explore being a PRIMA Corporate Partner. The CP program allows you the opportunity to meet with the PRIMA Board, staff, and other corporate partners as well as participate in the planning for the PRIMA 2021 Annual Conference, or in other PRIMA committees. Your participation would run June 2021 through June 2022. Contact [email protected] for more information.

PRIMA INSTITUTE (PI) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .MULTI LEVELPRIMA Institute (PI) is the premier educational program for new and seasoned public risk management professionals who seek to learn more about emerging trends and best practices. This hands-on learning environment affords attendees the opportunity to participate in case studies and network with leaders in the field of public risk management. Visit our website for more information https://primacentral.org/education/prima-institute/

PRIMA WEBINAR SERIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500 (PER WEBINAR)The PRIMA Webinar Series is enormously popular, averaging 150 attendees per Webinar. Add visibility to your brand by sponsoring a PRIMA Webinar in 2021.

Recognition and benefits: Logo added to the email regarding the selected webinar, logo added to the selected webinar on PRIMA’s website, acknowledgment during the webinar including the waiting room, list of registrants

BECOME A CORPORATE AFFILIATE MEMBER OF PRIMA

Support PRIMA public entity members and receive subscriptions to Public Risk, access to the members-only area of Web site and program announcements, access to the PRIMA Cybrary, plus discounts on PRIMA seminars, conferences and publications. Contact [email protected] for more information.

SPONSORSHIP DEADLINES

Due to print, production and other time restraints, PRIMA has issued the following deadlines for sponsorship submissions in order for you to receive the full benefit of sponsoring with PRIMA:

SPONSOR AGREEMENT RECEIVED BY:

March 22, 2021 Company name/logo included in first conference brochure. PDF document emailed to prospective attendees and placed online

April 5, 2021 Company name/logo included in the printed conference brochure mailed to potential conference attendees

April 5, 2021 Any promotional product sponsorship

Ongoing Conference website. Company name/logos will be added to the PRIMA conference website as they are received.

To become a sponsor, or for additional information concerning sponsorship opportunities, benefits received and custom-designed packages, please contact [email protected].


TERMS AND CONDITIONSAgreement. This agreement shall become effective on ______________ (date signed) and will remain in effect until all responsibilities set out are fulfilled. The parties acknowledge that they will use their best good faith efforts to negotiate and resolve subsequent issues that may arise from this agreement as a result of unforeseen occurrences and that may alter the conditions of this agreement.

Term. This agreement shall remain in effect until the event or the end of 2021, whichever is applicable as per the sponsored agreement.

Cancellation Policy. PRIMA will refund 50% of the total sponsor fee for cancellations received in writing 90 days before the first day of the event. 25% of the sponsorship fee will be refunded for cancellations received in writing 60 days before the 1st day of the event. Promotional items—once the promotional item is in production, there shall be no refunds. In the unlikely event of the cancellation of the conference, the liability of the Public Risk Management Association is limited to the return of fees.

Signature: ____________________________________________________________________________________________

Print Name: __________________________________________________________________________________________

PRIMA SPONSORSHIP AGREEMENTCompany/Contact Information. Please provide information for the person PRIMA staff will be primarily working with for this sponsorship.

Name: ______________________________________________________________________________________________

Primary Contact Title: __________________________________________________________________________________

Company Name: ______________________________________________________________________________________ (please list company name as it should appear in marketing materials)

Street Address: ________________________________________________________________________________________

City: ______________________________________________ State: ______________ Zip Code:________________

Phone: ____________________________________________ Fax: ___________________________________________

Email Address: ________________________________________________________________________________________

Website (for conference site link): _________________________________________________________________________

Total Sponsorship Amount: $ ____________________________________________________________________________

Selected Sponsorship(s): _________________________________________________________________________________

Payment information Send invoice Check Visa MasterCard AMEX

Name on Card: _______________________________________________________________________________________

Card No. Exp. Date (Month) (Year) Security code:

Signature: ___________________________________________________________________________________________

Billing address (if different than above): _____________________________________________________________________

PRIMA SPONSORSHIP AGREEMENT

Email form to: [email protected] form to: 703.739.0200

Mail form and payment to: 700 S. Washington Street #218, Alexandria, VA 22314


1) By exhibiting at PRIMA’s 21 virtual conference you agree that you are able to secure working internet connection (Minimum 5mbps Bandwidth Upload / Download or higher) to participate. PRIMA is not liable for connectivity issues and refunds will not be granted.

2) Virtual Business Exchange Show Dates & Times

MONDAY, JUNE 14 TUESDAY, JUNE 15 12:00 – 5:00 PM EST 12:00 – 5:00 PM EST

3) Booths must be staffed during dedicated exhibit hall hours (periods with no conflicting programs scheduled) for live attendee interaction.

MONDAY, JUNE 14 TUESDAY, JUNE 15 12:00 – 2:15 PM EST 3:00 – 5:00 PM EST

4) Exhibitors are not permitted to assign or sublet a virtual booth or any part of the space allotted to them by this agreement. Nor shall they exhibit, or permit to be exhibited in their space, any merchandise or advertising materials which are not part of their company’s regular product sold under the company listed on the reverse side of this contract.

5) Show management reserves the right to decline to permit an exhibitor to conduct and maintain a virtual booth if: in the sole judgment of show management, said exhibitor or exhibit, or proposed, exhibit, shall in any respect be deemed unsuitable. This reservation relates to persons, conduct, articles of merchandising, printed matter, souvenirs, catalogs, and anything without limitation, which affects the character of the exhibit and, therefore, the show.

6) 50% non-refundable deposit of the exhibit fee must be paid upon completion of registration.

7) Exhibitors will forfeit their virtual presence if their balance is not paid in full by Friday, June 11, 2021.

8) Cancellation of virtual exhibit booth will be accepted up to 60 days prior to event start, minus 50% of exhibit fee. Cancellations 59 days or less before event start will not be eligible for refund.

9) Exhibitor and its representatives agree to abide by PRIMA’s 2021 Virtual Conference Code of Conduct. See PRIMA’s conference website for additional details.

10) Dress Code: The dress code at PRIMA 21 virtual conference is business casual.

All exhibitors and their representatives are required to adhere to this dress code during live video chat.

11) Non-Compete Events: Exhibitor agrees not to promote or hold any virtual events or gatherings of potential or actual attendees of the event in competition with and/or during the official PRIMA 21 Virtual Conference.

12) It is agreed that PRIMA nor its respective officers, representatives or employees are responsible for any injury, loss or damage that may occur to the exhibitor or exhibitor’s employees or property from any cause whatsoever, prior to, during, or subsequent to the period covered by the exhibit agreement.

13) In the event of postponement of the show for any cause, it is agreed that show management shall have a period of 90 days from the postponement date to reproduce the show. If the show is rescheduled and reproduced within this period, it is agreed that all aspects of this agreement remain intact and the exhibitor will reschedule the exhibit to participate in the rescheduled exposition.

14) It is specifically agreed that show management has the right to alter or amend the terms and conditions of this agreement from time to time as need arises provided show management give adequate notice (10 days) to the exhibitor.

15) It is agreed that all disputes from this agreement or participation in the show described by this agreement shall be adjudicated under Virginia law in the courts of Virginia.

THE FOLLOWING TERMS AND CONDITIONS SHALL APPLY TO THIS AGREEMENT AND ARE BINDING UPON THE PARTIES HERETO:

EXPOSITION CONTRACT CONDITIONS/RULES AND REGULATIONSPRIMA 2021 VIRTUAL CONFERENCE • JUNE 2021


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VIRTUAL EXHIBITOR & SPONSORSHIP PROSPECTUS

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