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User experience journey starts in Ion Sephora

Members: Tony, Catherine, Luzel & Ruili

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‘Tester’ usersWilling to put on testers on face

‘Hygienic’ usersUnwilling to put on testers on face

2 Types of Makeup Users

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General problems encountered by users

1. Too many choices Confused and indecisive

2. Dirty makeup testers Disgusted

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Unique problems encountered by ‘Tester’ users

3. Process of testing many makeup testers Skin discoloration Tedious and tiring Difficult when user is

wearing makeup

4. Watched by other ‘curious’ shoppers while trying on testers Awkward and annoyed

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Unique problems encountered by ‘hygienic’ users

5. Often make wrong purchase Inaccurate gauge of the

suitability of makeup on hand Frustration and heartache

6. Sticks with the same makeup ‘forever’ until it discontinued or sold out Stress and panic

2D Virtual Makeup Assistant

• The idea came from Marie Clare's makeover application.• We have 2 platforms:

–Kiosk–Mobile App

2D Virtual Makeup Assistant - KioskHARDWARE:• Touch screen kiosk• Has built-in camera that can capture and reflect an image

result with higher resolution that’s almost similar to actual skin color.

SOFTWARE:• Users can choose from different makeup brands and color displays

that will reflect on the image uploaded.• Users who are buying cosmetics for event purposes can choose

from range of occasional cosmetic suggestions• Users will have the option to send the uploaded image (captured/

virtually edited) to the mobile app

2D Virtual Makeup Assistant –KioskSystem Flow

1. Upload photo using the kiosk’s camera2. Once image is uploaded, system will prompt users to choose:

– Continue (to proceed with the application)– delete (to go back and re-take picture)– cancel (go to home page)– Send to mobile to edit picture in the app

3. Clicking continue will prompt users to choose:• Daily makeup

– Face( foundation, concealer, blusher) ** user can do the makeup selection

– Eyes(eyeliners, mascara, eye shadow) ** user can do the makeup selection

– lips(lipstick, lip gloss, lip liners)** user can do the makeup selection

System Flow• Events

– List of events (weddings, party, clubbing, formal office meeting)

– Suggested images with makeups upon selection of event. Users can choose any image that they want and the system will apply the same makeup used in the image to the customer’s uploaded image

• Send to mobile– Click to send the uploaded image

or the edited image to the mobile app

– users are required to enter their registered account under mobile app (for registration details, refer to mobile app)

2D Virtual Makeup Assistant –Kiosk

System Flow• The left side will show the options users

can choose between brands, type and shades of makeups. By default, the left side will show the makeup in different colors. Users can have the option to sort the selection per brand name and price range.

• The right side shows the image uploaded where users can see the makeup being applied to the picture by the system.

• As soon as the user selects an item, below the screen will display message of the product price, brand and shelf location

• Each type of selection will have an option to send the image to the mobile app.

• Users can click home page button to end the makeup selection.

2D Virtual Makeup Assistant –Kiosk

System Flow• User needs to download and install the app before

sending the image from the kiosk• Upon installation, user needs to register either by

Facebook or mobile number and set their password to create an account.

• Users will have the option to: - use the picture sent from kiosk (advantage is the image will have the actual resolution even when viewed from mobile phones) - Take picture from own camera - the image resolution may vary depending on the mobile phone used.

• Users will have the same selection like in the kiosk• Users can have options to save the image or share

(email, social networks)

2D Virtual Makeup Assistant – mobile app

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3D Contour Mirror

Helpful for consumer who are apprehensive about putting cosmetics testers on their own face

Replica of the exact facial contours of the consumer

Reflection of the different

skin tone using back lumination.

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Advantages

Actual effect of the cosmetic on the consumers skin, including texture, gloss under actual lighting.

Alleviates discomfort of stares from the surrounding people.

Easy to clean Flat screen No sensitive area like eyes, nose

and mouth on human face.

3D Contour Mirror

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3D Contour Mirror

Benefits

Time saving selection process Better chance of getting the

makeup for yourself Cost Saving Low Health Risk (not having to

apply tester on face) Satisfaction of getting the right

product

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Visualize the color combination & effects shortlist the desired color or makeup during preliminary selection

Cuts down the time on actual testing on the face

Consumer may eventually still actualize the selected cosmetic on their face

Visualize the actual look (color combination & effects, texture & gloss under the influence of actual lighting)

The next best gauge to apply on the face

Helpful for consumers who do not want to test on their face due to hygiene concern or refusal to remove existing makeup

2D Virtual Makeup Assistant

3D Contour Mirror

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Too Many Choices

Tedious Testing

Scary Condition of Testers

Too Little Time

Still not good gauge to decide purchaseEmbarrassment during TestingPurchase under stressful condition

Wrong choice of Purchase

Frustration of spending much time, money & effort, but not getting the right cosmetics

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Our dual solution help to provide a better gauge / testing method for consumers with

different habits of testing makeup, in a faster time

Simpler, faster & realistic methods of testing to derive a more relaxed buying

experience

Getting the right cosmetic & the desired look that you want to match up to your

lifestyle & personality

More time for better things in life!

2D/3D SOLUTION