Date post: | 13-Apr-2017 |
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Government & Nonprofit |
Upload: | charitycomms |
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Virtual Reality vs.
Virtual FictionThe opportunity for charities
Ashleigh Adair @AshAdair
Forster Communications @Forster_Comms
#digitaltrends
What I’ll talk about today
What is “virtual reality”?
Why is it a key trend for the coming year?
Who’s using it?
How can charities use it?
What is “virtual reality”?
Definition: A means of creating the illusion that we are present somewhere we are not
Virtual reality Augmented reality
Why is VR a key trend for 2016?
New, but not too new
£700 million market
The big tech players are invested
Big names in tech
Microsoft’s HoloLens RRP £3,000
Sony’s PlayStation VR RRP £347 Facebook’s Oculus Rift RRP £500
HTC’s Vive VR RRP £tbc
The content trend
“Right now we’re entering a golden age of video and animation where most of what people share and consume and experience is moving and animated… After video, the next logical step is fully immersive virtual reality.” – Mark Zuckerberg, F8 2015
Who’s using VR?
Entertainment
- Gaming
- Film / cinema promotion
Travel & hospitality
- Virtual hotel/travel tours
- In-flight entertainment
Who’s using VR?
Entertainment
- Gaming
- Film / cinema promotion
Travel & hospitality
- Virtual hotel/travel tours
- In-flight entertainment
Health / medical
- Surgical training
- Therapy
Who’s using VR?
Entertainment
- Gaming
- Film / cinema promotion
Travel & hospitality
- Virtual hotel/travel tours
- In-flight entertainment
Health / medical
- Surgical training
- Therapy
Education
- Teacher training / public speaking
- Adventures / expeditions (space, ocean, sky, mountains, museums)
How can charities use it?
Immersive storytelling can only be a good thing;
• Reinvigorates the empathetic brain
• Allows supporters to explore a situation for themselves
How can charities use it?
- Fundraising appeals (from pavements to PR)
- Awareness campaigns (from events to influencer outreach)
- Supporter communications (achievements)
Case studies
- Amnesty International’s street appeal
- Unicef Canada’ No Child Too Far
- UN’s ‘Clouds Over Sidra’
- Charity:water
How can charities use it?
Facebook and YouTube now support 360° video formats
Info: http://newsroom.fb.com/news/2015/09/introducing-360-video-on-facebook/
Google Cardboard – DIY virtual reality viewers for cheap/ free
Example: www.nytimes.com/newsgraphics/2015/nytvr/
3 things to remember
1. VR is available now
2. It doesn’t have to be expensive
3. Charities are best placed to put the reality into ‘virtual reality’
Forster Communications49 Southwark Street, London SE1 1RU
www.forster.co.uk
Thank you@AshAdair
Virtual Reality examples
• UN – Clouds over Sidra http://vrse.works/creators/chris-milk/work/the-united-nations-clouds-over-sidra/
• Amnesty International (UK) – Aleppo street appeal www.youtube.com/watch?v=sVSiCMd5zi8
• New York Times (USA) – The Displaced short film www.theguardian.com/media/2015/oct/20/new-york-times-google-nyt-vr-cardboard-virtual-reality
• National Parks (USA) – WildEyeshttps://www.youtube.com/watch?v=BbFMEdvUrIk
• Paul McCartney concerthttp://uk.businessinsider.com/jaunt-virtual-reality-puts-you-in-a-paul-mccartney-concert-2014-11?r=US&IR=T
• NYC 360°www.youtube.com/watch?v=4KnNVK-udTU
• Airbus A320 360° cockpit www.youtube.com/watch?v=HEEIzZ7UjRg
Supplier list
Google Cardboard (the actual hardware, RRP£20)
www.google.co.uk/get/cardboard/
Google Jump (the camera & app tech for making your own VR videos)
www.google.com/get/cardboard/jump/
Facebook 360° Video (demo and description)
www.facebook.com/Facebook360/
360° Cameras (round-up of the best cameras on the market)
http://dailytekk.com/2015/09/08/the-7-best-360-cameras-and-rigs-for-shooting-insanely-awesome-vr-video/?reading=continue
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