Date post: | 13-Apr-2017 |
Category: |
Marketing |
Upload: | m-junaid-mushtaq |
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Mushayyed Ali UET/SCET-13F-ME-20
Junaid Mushtaq UET/SCET-13F-ME-79
Group Members
Virtual Shopping
Let the store come to people
Presentation Title
Mission Statement Traditional Shopping Virtual Shopping Facilities Features Future Plan Advertisement Marketing Strategy Management Structure Financial Plan Conclusion
Contents
Mission statement
Our goal is to provide the best products
with the greatest service possible.
Time consuming
Direct meeting required
Need to get the time out schedule for shopping
People cannot shop at their ease
Traditional Shopping
Stock info
No need to get special time out of daily schedule
Speedy
No direct meeting required
Virtual Shopping
Low area coverage
Easy to use
No shopping bags
Home delivered/other
Facilities
Panaflex Use of smart phones Register, select and shop
Features
Download the app, place your mobile camera on the QR code
Scan the QR Code
3-D Virtual Shopping
Future Plan
Social media
Print media
Electronic media
Panaflex/Billboard
Advertisement
Marketing Strategy
First 20 days delivery free. Delivery charges 10% on whole purchase. Delivery Timings 6am-11pm (summer). Delivery Timings 7am-8pm (winter) Delivery within 1 hour of order. On late delivery, only 7% will be charged. 50% discount on national events. Minimum order of 1000Rs.
Delivery Charges and Discounts
Per year grocery sale in Pakistan is 17 billion rupees.
Pakistan is a Populous country. High demand of groceries. Per year beverage sale in Pakistan is 10%
sale of groceries in Pakistan.
Survey on grocery Sales in Pakistan
Address (House# C-176, street# 12, Basti
Lalarukh, Wah Cantt)
Online via Android App (Virtual Shopping)
Online via Website (www.vs.com.pk)
Reposit/Location
Terminals (bus) Societies (New City, Wah Model Town,
Kohistan Enclave, Gulshan-e-Anwar, New Gulistan)
Universities (Wah Region)
Premises to target
No competitor in this region.
Survey of Competitor strategy
E-BAY
Alibaba
Amazon
Indirect Competitors
Succeed to attract pool of tech and time saving.
Successful history of operation. Experienced staff. Innovative Technology.
Strength
Grocery Convenience goods Beverages Cosmetics Toys
Products
Management Structure
Name Designations
Mushayyed Ali Ceo
Abdul Waheed GM Planning and Development
Junaid Mushtaq Director Finance and Marketing
Farhan Zafar Director HR
Staff Computer operator (3)
Staff Delivery boys (5)
Staff Helpers (5)
Key people and job functions
Financial plan
Financial plan For running any type of business the basic
need is money.
Different types of fund sources:
Own fund (8Lac)
Bank loan (12Lac)
Total Sale per year 5000000.
Gross profit per year 3500000.
Fixed cost 1400000.
Drawing at least 200000 per month.
Sales and profit
Formula F.C * Total Sales/Gross profit
Break Even Point
Break-even:
= F.C * Total sale/Gross profit
= 1500000*5000000/3750000
= 2000000
Financial highlights
Conti….Funding requirements Amount
Advertisement 250000
Riders and bikes 250000Other expenditure 480000
Store items 800000
Backup 220000Total 2000000
Media Partners Rs
Print media 50000
Electronic media 100000
Social media Free/groups/pages/post
Panaflex/Billboard 100000
Total 250000
Advertisement
Name Quantiy Price/Salary
Riders 5 100000
Bikes 5 150000
Riders and Bikes
Items RsComputers (7) 140000Evo devices (7) 25000Evo monthly rent 15000Computer operator(3) 90000QR Code Generator App 50000Security 10000Websites 20000Electricity cost 50000Rent of virtual shop 40000Helper(5) 30000Riders(5) 10000Total 480000
Other expenditure
Fixed CostItems RsAdvertisement 250000Store Items 800000Evo monthly rent 15000Computer operator (3) Salary 90000Security 10000Rent of virtual shop 40000Electricity cost 50000Rider (5) Salary 100000Helper(5) 30000Riders(5) 10000Total 1400000
70% payback guarantee.
30% Lose is expected.
35% will back in first 6 months and 35% at
the end of year.
Total payback time is one year.
Withdrawl Plan
Company Name Virtual Shopping
Address House# C-176, street#12, Basti Lalarukh, Wah Cantt
website www.vs.com.pk
Telephone No 03415604270
Email [email protected]
Android Store Virtual Shopping
Contact info
We are very much confident that our business will lead us to the top steps on ladder of success.
We believes that we will become the first choice of the customers in future.
Conclusion
THANK YOU
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