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Virtual Trade Show Business Plans

Date post: 06-May-2015
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Description:
Virtual tradeshow technology and live streaming have dramatically improved over the past 12 – 18 months. Explore several business and go-to-market strategies for leveraging the buzz from your show floor to a wider audience. We’ll share real life examples of how show organizers and exhibitors are leveraging virtual technology to reduce costs, increase lead generation, improve ROI to exhibitor and attract future buyers.Presented by Nicole Buragilo, Hanley Wood & Dave Lutz, Velvet Chainsaw (Jeff Hurt's boss) for IAEE's Expo! Expo!
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Nicole Buraglio Hanley Wood Dave Lutz Velvet Chainsaw IAEE’s Expo! Expo
Transcript
Page 1: Virtual Trade Show Business Plans

Nicole Buraglio – Hanley Wood

Dave Lutz – Velvet Chainsaw

IAEE’s Expo! Expo

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Consider

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People will pay for content if it is so unique

they can’t get it anywhere else, so fast they

benefit from getting it before anyone else,

or so related to their tribe that paying for it

brings them closer to other people.

Seth Godin

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Cost Per Lead

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Share Risk

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4 Marquee, 6 Vendor Content, 10 track sponsors – 27 Exhibitors

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Too Horizontal!

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Slides + Audio + no chat = Fail

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Virtual CAN Cannibalize – Pubs w/o Shows

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Communities ROCK!

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Integrate

Supplier

DirectoryLearn from

Hi-tech

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AfterGlow

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365

Day

Show?

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Immersive

Video +

Slide +

Chat

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17,000 registrants, Booth Magnet

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Virtual Show Daily

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Video Co-Op

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Thank you for your time


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