The definitive guide to brands in virtual worlds
This report is updated every month as new brands and companies go virtual.
Some brands with employee-based presences are excluded.
Virtual job recruitment
Virtual store
Customisable shoes
Reuters
Renault F1
Reuters
Interaction and fanbase engagment
Media events
Infotainment
Reuters
Renault Twingo
Reuters
Interaction and fanbase engagment
Media events
Product launch
Virtual racing
Virtual news bureau
Dedicated in-worldreporter
Virtual news bureauRecreation of real world venue for global marketing
Sapphire Technologies
Donations
Virtual recruitment
Save the Children
Donations
Integrated marketing
Virtual financial services
NPD
Sky News
Virtual news room
Artists platform
Community building
World travel guides
Themed areas
Cultural events
Free virtual accomodation
World travel guides
Themed areas
Cultural events
Virtual to real world sales channel
Starwood Hotels and Aloft
Market research for new hotel brand
Concept testing and user feedback
A real-world virtual hotel
NPD
Product platform
Future sales channel
Product education
Virtual security products
The Sundance Channel
Entertainment destination
Culture destination
Events