Virtual Worlds AreDisruptive

Michael Macedonia

What Makes A Technology Disruptive?

• Introduces a new capability (e.g. the digital camera)

• Maybe “inferior” but a lot cheaper (e.g. the transistor)

• A result of the “harmonics” of technology curves (e.g. the iPhone)

• Ultimately forces change in business models (e.g. Internet)

Harmonics: The Fully Connected World

Harmonics: Universal Wireless Broadband

Harmonics: Everyone Lives in the Virtual World

Everything Changes: eLearning in Africa

Stuck in the Past: CIC on a Ship

People looking at dots on a screen trying to

imagine they are ships and airplanes1975

2005

What is the business model of command centers?Its all about

collaboration.

Predator Cockpit – The Ultimate Virtual Reality Experience

Imagine This: Command Center in Cyberspace

Imagine This: Virtual Worlds as the Workspace

1995: $1 million for virtual astronauts to shake hands between Houston and Germany

2010: unit cost of virtual worlds go toward $0 while performance goes

exponential

How: Media Sharing in Forterra’s OLIVE

Video or Flash Based Web Content Sharable Content Object

Desktop Applications

Microsoft PowerPoint

White Board

PowerPoint

How: Geospecific Mirror Worlds in OLIVE

Group Meetings & Collaboration

• Branded Rooms & Accessories• Identity

– Personalized avatars– Profiles

• Media Sharing– MS Powerpoint

– Video– Desktop applications

• Virtual Meeting Reservation System

(VMRS)• Lotus Sametime

Training

• Realistic & hypothetical Scenarios– Scenes

– Simulations– Role players

– NPCs• Scenario & Scene Editor

• CBT or SCORM Integration

– Instructor led– Self-paced

• Record & Replay• Datamart

18

Operational Solutions

• Virtual Emergency Operation Centers

• Common Operating Picture

• Context Specific Operation Centers

• Connection to real world – GPS, RFID and other sensors

• Embedded Rehearsal Environments

Summary

• Virtual worlds are disruptive because:• New capabilities

• They make the abstract a real experience• Enable rich collaboration from anywhere on the

earth• Cheaper

• They are far, far cheaper than existing physical solutions

• They ride the harmonics of the Internet, Computing, Social Networking and 3D graphics

• They are changing business models in a Internet world