Date post: | 21-Oct-2014 |
Category: |
Technology |
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VIRTUAL WORLDS
Greenwich Team 4
Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan AmarsaikhanAvatarina
SALESe.g. Miss Sixty PU
BLIC
* STAR
DO
LL
BRANDING, ADVERTISING & CR
e.g. AUDI PUB
LIC* 3D
CITY
EDUCATION & RESEARCH e.g. Edinburgh University PU
BLIC
* SECO
ND
LIFE
PUB
LIC* H
AB
BO
RECRUITMENTe.g. Manpower IN
TERN
AL * T- SYSTES
MM
S
COLLABORATIONe.g. IBM
INTER
NA
L * T- SYSTES M
MS
PUB
LIC* A
CTIV
EWO
RLD
S
TRAINING e.g. IBM (Academy of Technology) IN
TERN
AL * T- SYSTES
MM
SPU
BLIC
* SECO
ND
LIFE
“You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting”. Athina Chimaridou - IBM Employee Cyprus
NEW EMPLOYEE ORIENTATIONe.g. Super Buy IN
TERN
AL * T- SYSTES
MM
SPU
BLIC
* SECO
ND
LIFE
SIMULATIONe.g. US Marine Corps IN
TERN
AL * T- SYSTES
MM
SPU
BLIC
* OPEN
SIM
“Internal virtual worlds are used for training-simulation 75% of the time.”
Tobias Dreher – T-Systems Learning & Knowledge Consultant
INTER
NA
L * T- SYSTES M
MS
PUB
LIC* SEC
ON
D LIFE
DEVELOPMENT e.g. Palomar Hospital
Hybrid Events e.g. T-Systems @ CEBIT IN
TERN
AL * T- SYSTES
MM
SPU
BLIC
* SECO
ND
LIFE
IBMONE COMPANY, SIX WORLDS
Platform Selection considerations Use in IBM EnterpriseActive Worlds
Scalable Events
Forterra OLIVE
Quick on-boarding & Voice integrationPre-built spaces & presentation facilities
Pilot deployment for early adopters includes team meetings & small events
OpenSim Familiar interface for Second Life usersWide scope for IBM community involvement & contribution BSD licensing: Anyone can get involved in development
Meetings, small events, Brainstorming, Community, Translation, 2D-3D integration, Region Interoperability, Data-center modelling & management
Second Life
Publicly accessible and familiar to some users ScalableVoice integration
Events and meetings, Employee orientation, Learning, Business rehearsals, Serious games, Systems management, Interoperability with OpenSim
Torque Simple interfaceQuick on-boardingHigh fidelityLow workstation requirementsControl for 2D integration
Remote mentoring, Small events, Brainstorming, 2D-3D integrationData center modeling
Unity3D Web browser based deploymentLight weight & customizable
Proof-of-concepts: Demonstrate 2-3D integration & interoperability between worlds
BENEFITS
No location constratints
Increase knowledge resources & capabilities
Help to prevent real-life errors
Increased Intimacy & geographical brand coverage
Green workplace
“Disabled people can play as others could not experience the war.” Michalis Similis – DITS Officer
Real-time
Immersive
Time saving
Utilization of room
Flexible teamwork- Individual view on environment
24 hour learningHighly
involvingCost saving
In the future,due to the
economic crisis, we might
use it to manage teamsIBM.com
“Sky is the limit“George Georgiou - IBM Director Cyprus
ISSUES
Redesign information system
IT securityUnreliable systemsIncompatible networksTraffic congestions
• Confidentiality
Slow broadbandSlow computers
Technological
ConfidentialityCopyright
infringementEthics
Legal
Organisational
CulturalAddiction
Identity issuesLack non-verbal
cues
Employee technical skillsEmployee adoption
Trust establishmentLess loyalty
Lack of controlLess real-world interaction
Limited target audienceViability
"It is addictive as hell!”
George Kyriakoullis, - Computer Scientist DITS Officer
VIRTUAL WORLDS – SO WHAT?Tobias Dreher & Claus Lehman, T-Systems Multimedia Solutions Gmbh
Anonymous, who works for a London-based new media design company with 25 years of experience
“Development and utilization of Virtual Worlds is still at starting point”
“Virtual worlds in business is dead, stone dead. It died about 4 years ago
“Currently experiencing quick recovery for roughly a year since 2007/2008 decline…”
“… if you are doing an assignment on virtual worlds and business, your Master’s should be in History and not Business”
“IBM and Intel are strong change drivers”Interactive website integration in 2011 has become a big advantage
THE TEAM AGREES WITH…
REFERENCES – Secondary Research I
B2B Marketing, 2010. Social Media: Virtual reality in B2B, B2B Marketing. Available at: http://www.b2bmarketing.net/knowledgebank/social-media-marketing/features/social-media-virtual-reality-b2b [Accessed 20 April 2012].
Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces Enabling Immersive Collaborative Enterprise, Part 1: Introduction to theopportunities and technologies, IBM [online] Available at: <http://www.ibm.com/developerworks/webservices/library/ws-virtualspaces/>[Accessed 18 April 2012]
Ives and Junglas, 2008. APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).
Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645. [Accessed 16 April 2012].
Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid Business, [online] Available at: http://www.hypergridbusiness.com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19 April 2012].
Linden Research Inc., 2012. Employee simulation environment. Linden Research Inc., Available at: http://secondlife.com/destination/employee-simulation-environment [Accessed 23 April 2012].
Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].
REFERENCES – Secondary Research II
OECD, 2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 [Accessed 16 April 2012].
Second Life, 2012. Coca Cola Products. Second Life Market Place. Available at: https://marketplace.secondlife.com/products/search?search%5Bcategory_id%5D&search%5Bmaturity_level%5D=G&search%5Bkeywords%5D=coca+cola [Accessed 24 April 2012].
Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, 2006. The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106.
Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).
University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].
Wiskirchen D. 2011. Webinar: Die neue Dimension der Wissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].
REFERENCES - InterviewsGeorge Georgiou. 2012. How virtual world is being used by IBM,Interview by Natasa Toumazou, [Telephone Conference] Nicosia and London,Cyprus, 5 April 2012.
Athina Chimaridou. 2012. How virtual worlds is being used byIBM, Interview by Natasa Toumazou [Telephone Conference] Nicosia andLondon, 5 April 2012.
George Kyriakoullis . 2012. Have you ever used virtual world andhow?, Interview by Panagiota Toumazou [Face to face interview] Nicosia,4 April 2012.
Michalis Simillis , 2012. Have you ever used virtual world andhow?, Interview by Panagiota Toumazou [Face to face interview] Nicosia,4 April 2012.
Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (in German). [Telephone conference and Webinar] Berlin and London. 20 April 2012.