Innovation ChallengeTechnology Development Program

Vanessa Chiang, Shivraj Gill, Michelle Kim, Winston Lee, Daniel Nguyen

Group 5

Innovation Challenge

Customer Problem/Healthcare ProblemCustomer Problem/Healthcare Problem

Customer Problem:Dating apps have a bad reputation Creators of these apps are criticized for fostering a “hookup culture”

Healthcare Problem:Millennials are uninformed of and disengaged with healthcare

% using these apps for casual encounters, without considering health risks, is growing at an alarming rate

Customer ArchetypeCustomer ArchetypeMeet Zane, the CEO of the major dating app, TinderUniversity

DescriptionOwns a company that develops a major dating application

BehaviorsIs upset when media outlets accuse him of creating a “hookup culture”

MotivatorsHe is actively pursuing ways to improve the image of his company

Market LandscapeMarket Landscape

We’re swimming in a Blue Ocean

START-UP GROWTH MATURITY EXIT

DEATH

REBIRTH

Dating AppIndustry

Dating AppIndustry

Market SizeMarket Size

50,000,00030,000,000

5,000,0003,500,000

TinderOkCupidGrindrBumble

88,500,00088,500,000 Total

Four Large Mobile Dating Services

270% Increase in # of users!

Unique Value PropositionUnique Value Proposition

Our goals include: Protection, Engagement, Informing, Prevention, Healthy Living

The only health API that keeps your users safe and informed before they meet new partners

PrototypePrototype

Key Experience Walk-through: https://youtu.be/Fh_uIWdcoA4

Revenue ModelRevenue Model

APIPOP_UPFEATURE

APIDASHBOARDFEATURE

DatingApplication

Optum

STREAM

STREAM

AnnualLicense

$ 3,650/yrToo earlyto measure

Too early to measure$ 0.10/click

Business Segment InterestBusiness Segment Interest

Preventative HealthcareRevenue

LearningLearning

The willingness to pivot is importantMajor Feature Pivot: STD Results Exchange

Data-driven business decisions are impactful2 surveys with screener questions (Qualtrics)Guerilla User Research/Tests to validate UVPConducted 10 interviews with UHG Management

Call to ActionCall to Action

We need to tackle challenges, regardless of how difficult or uncomfortable the conversations may be

FundingDevelopmentPartnership/Sales

Q/ABeta TestingDeployment

2016 2017Q4 Q1REALITY

Research Results, Additional Resources: https://drive.google.com/folderview?id=0BwdDvJ9MbPI1eUlkX19ET0FQQTg&usp=sharing

Need to reach out to Product Managers and Developers at large dating service companies