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    A

    PROJECT REPORT

    ONIMPACT OF MARKETING ACTIVITIESFROM

    NAMEOFTHECOMPANY

    SUBMITTEDINPARTIALFULFILLMENTOFTHEREQUIREMENTSFORTHEAWARDOFTHEDEGREE

    OF

    MASTER OF BUSINESS ADMINISTRATION

    2009-2011

    SUBMITTED BY: - UNDER GUIDENCEOFRaj Hussain (Mr. Neeraj Juneja)

    ROLL.NO.1203102100

    Admission No. 12SOB102106

    MBA- 3rd

    SEM.

    Galgotias UniversityYamuna Expressway Greater Noida

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    CERTIFICATE OF INSTITUTE

    This is to certify that Raj Husain is a bona fied student of MBA 3rd Semester

    during session 2012-2014.Project Report entitled Impact of marketing

    Activities Retail Management has been prepared by him in partial fulfillment

    of the award of Master Degree in Business Administration of Galgotias

    University Greater Noida. His report is satisfactory and not copied from

    anywhere to the best of my knowledge.

    We wish him a very bright and successful career.

    Project Coordinator: (HOD)

    Mr. Neeraj Juneja Prof. Sushil. Dixit

    Date:

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    AKNOWLEGMENT

    I extent my gratitude to Mr. Jai Veer Singh The H.R. Managerand Mr. Lucky The H.R. Person of VISHAL RETAIL

    LIMITED for giving me an opportunity to work on a very

    interesting project.

    It helped me to understand the functions of retail company, its

    product and consumer behavior.

    I also extent a word of thanks to Mr. Neeraj Juneja guide

    faculty who helped me on this interesting project under their

    guidance and support.

    I also would like to thanks to Galgotias University. and thefaculty for providing me support and guidance during the

    project.

    My 45 day association with VISHAL MEGA MART has

    enhanced my knowledge and understanding of corporate world

    in Retail Sector in particular. All the interactions have been

    really fruitful and have added to make this an enriching

    experience.

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    DECLARATION

    This is Certify that myself Raj Hussain MBA Student Galgotias

    University in Session 2012-2014

    I have Undergone 45dayss summer Training in VISHAL MEGA MART

    Gorakhpur.

    I have completed my summer training as per G.U. Rule.

    All the information that is given in Certificate is true as per my

    Knowledge if there is any mistake any action can be taken against me.

    Thanks

    Signature

    Date: Name- Raj Hussain

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    TABLE OF CONTENT:

    (1)Executive summary

    (2) Objective of project

    (3) Project profile

    (4) Introduction of topic

    (5) Company profile

    (6) Swot Analysis

    (7) Research methodology \\

    (8) Sampling Technique

    (9) Sample Size

    (10) Sample Unit

    (11) Sampling Area

    (12) Recomendation

    (13) Conclusion

    (14) Questionnaires

    (15) Bibliography

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    EXECUTIVE SUMMARY

    A summer Training project study and training was under taken with

    VISHAL MEGA MART, An Indian leading Retail Company under the

    guidance ofMr. Navin yadav, store manger and Mr.Vivek, asst. store

    manager.

    The training included study of consumer behavior to retail company and

    competitive study of VISHAL MEGA MART with its competitors, study

    of daily footfall and sales and Plano gram and to understand the retail

    operations.

    The behavioral study included a survey, which was carried out among the

    various customers of VISHAL MEGA MART WELCOME. The

    objective of the study was to understand the needs expectations and

    requirement of customers and to what extent VISHAL MEGA MART is

    reaching up to their expectations.

    The competitive study included the study of offers, schemes and discount

    for the customers given by VISHAL MEGA MART and its competitors.

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    The study of daily footfall and sales included to study foot fall and sales

    regularly and to compare that what day selling is falling and why it is

    falling and selling can be increased.

    This project report suggests prospective locations and site

    where Vishal retail can open up its new stores. Area covered is

    Gorakhpur where presently it has 1 stores. It also includes details

    about the consumer who come at Vishal mega mart for shopping. A

    survey was conducted to know behavior of consumers while they gofor shopping in a particular retail store.

    A questionnairehas been drafted for the same, tounderstand

    the psyche of the VISHAL MEGA MART customers to know their

    needs and expectations which can be further utilized by the

    company to gain a competitive edge over the competitors.

    On the basis of analysis done and key finding, Gorakhpur region

    was scanned and SWOT analysis of each and every corner was done

    to find the prospective location where Vishal retail can open its

    future stores.

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    Retail operations like study of layouts, Plano gram, etc

    These all things have enhanced my knowledge therefore once again I

    would like to thanks to all those help me for this interesting project.

    Thanking you

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    Objectives of project

    1. To study the consumer behavior with respect to VISHAL

    MEGA MART.

    2. Determine the factors that influence the decision of

    customers.

    3. To study the daily footfall and sales and how sale can

    increase.

    4. To understand the retail operations.

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    1. INTRODUCTION OF RETAIL INDUSTRY

    DEFINITION AND SCOPE OF RETAILING:

    The word retail is derived from the French word retailer,

    meaning to cut a piece off or to break bulk. In simple

    terms, it implies a first-hand transaction with the customer.

    Retailing can be defined as the buying and selling of goods

    and services. It can also be defined as the timely delivery

    of goods and services demanded by consumers at prices

    that are competitive and affordable.

    Retailing involves a direct interface with the customer and

    the coordination of business activities from end to end-

    right from the concept or design stage of a product or

    offering, to its delivery and post-delivery service to the

    customer. The industry has contributed to the economic

    growth of many countries and is undoubtedly one of the

    fastest changing and dynamic industries in the world

    today.

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    TYPES OF RETAIL

    The retail industry is divided into organized and unorganized

    sectors.

    1.ORGANIZED RETAIL :

    Organized retailing refers to trading activities undertaken by

    licensed retailers, that is, those who are registered for sales tax,

    income tax, etc. These include the corporate-backed

    hypermarkets and retail chains, and also the privately owned

    large retail businesses.

    Organized Retail 3%

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    2-UNORGANIZED RETAIL :

    Unorganized retailing, on the other hand, refers to the traditional

    formats of low-cost retailing, for example, the local shops,

    owner manage general stores, provision shops, convenience

    stores, hand cart and pavement vendors, etc.

    Unorganized Retail 97%

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    POPULAR RETAIL FORMATS IN INDIA :

    There are following formats:

    Malls: These are the largest form of retail formats. They

    provide an ideal shopping experience by providing a mix of

    all kinds of products and services, food and entertainment

    under one roof. Examples are Sahara Mall, TDI Mall in

    Agra.

    Specialty Stores:The retail chains, which deal in specific

    categories and provide deep assortment in them are specialty

    stores. Examples are RPG's Music World, Mumbai's

    bookstore Crossword, etc.

    Discount stores: These are the stores or factory outlets

    that provide discount on the MRP items. They focus on mass

    selling and reaching economies of scale or selling the stock left

    after the season is over.

    Hypermarkets/Supermarkets: These are generally

    large self-service outlets, offering a variety of categories with

    deep assortments. These stores contribute 30% of all food

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    and grocery organized retail sales. Example: Big Bazaar.

    VISHAL MEGA MART, SPENCER HYPER, etc.

    Convenience stores: They are comparatively smallerstores located near residential areas. They are open for an

    extended period of the day and have a limited variety of stock

    and convenience products. Prices are slightly higher due to

    the convenience given to the customers.

    E-Retailers: These are retailers that provide online facility

    of buying and selling products and services via Internet. They

    provide a picture and description of the product. A lot of such

    retailers are booming in the industry, as this method

    Convenience and a wide variety for customer. But it does not

    provide a feel of the product and is sometimes not authentic.

    Examples are Amazon.com, Ebay.com, etc.

    Vending: This kind of retailing is making incursions into

    the industry. Smaller products such as beverages, snacks are

    some the items that can be bought through vending machines.

    At present, it is not very common in India.

    Mom-and-pop stores: These are generally family-owned

    businesses catering to small sections of society. They are

    small, individually run and handled retail outlets.

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    Category killers: Small specialty stores have expanded to

    offer a range of categories. They have widened their vision in

    terms of the number of categories. They are called categorykillers as they specialize in their fields, such as electronics

    (Best Buy) and sporting goods (Sport Authority).

    Department stores: These are the general merchandise

    retailers offering various kinds of quality products and

    services.

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    IMPACT OF RETAIL ON THE ECONOMY :

    1.A booming USD 300 Billion retail market in India. It is the

    9th

    largest retail.

    2.10% annual growth in Indian retail market since 2000.

    3.The organized retail sector is growing at 40-45% followed by

    greater china at 27%.

    4.India has one retail outlet per 90 people, one of the highest

    densities of the world.

    5.8% of the Indian population is employed by the retail sector

    ;( 22 million people) second only to agriculture.

    6.The retail industry in India accounts for 10% of the GDP.

    7.Ranked second in a Global Retail Development Index of 30

    developing countries drawn up by AT Kearney.

    8.India is rated the fifth most attractive emerging retail market:

    a potential goldmine.

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    GLOBAL AND INDIAN RETAIL PLAYERS:

    1.GLOBAL PLAYERS :

    (1) WALMART

    (2) KINGFISHER

    (3) COSTCO

    (4) TESCO

    (5) CARREFOUR

    (6) TARGET

    (7) KMART

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    2. INDIAN PLAYERS:

    (1) VISHAL MEGA MART

    (2) BIG BAZAR

    (3) BIG APPLE

    (4) RELIANCE

    (5) PANTALOON

    (6) MORE

    (7) INDIA BULLS

    (8) SUBHIKSHA

    (9) PIRAMYD

    (10) DABUR

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    INTRODUCTION OF VISHAL MEGA MART

    http://www.vishalmegamart.net

    A short note on company profile:

    What started as a humble one store enterprise in 1986 in

    Kolkata (erstwhile, Calcutta) is today a conglomerate

    encompassing 126 showrooms in 83 cities / 20 states. Indiasfirst hyper-market has also been opened for the Indian consumer

    by Vishal. Situated in the national capital Delhi this store boasts

    of the singe largest collection of goods and commodities sold

    under one roof in India.

    The group had a turnover ofRs. 1463.12 million for fiscal 2005,

    under the dynamic leadership of Mr. Ram Chandra Aggarwal.

    The group had of turnover Rs 2884.43 million for fiscal 2006

    and Rs. 6026.53 million for fiscal 2007

    The groups prime focus is on retailing. The vishal stores offeraffordable family fashion at prices to suit every pocket.

    The groups philosophy is integration and towards this end has

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    initiated backward integration in the field of high fashion by

    setting up a state of the art manufacturing facility to support its

    retail endeavors.

    Vishal is one of fastest growing retailing groups in India. Its

    outlets cater to almost all price ranges. The showrooms have

    over 70,000 products range which fulfills all your household

    needs, and can be catered to less than one roof. It is covering

    about 24, 04,982 sq. ft. in 20 states across India. Each store

    gives you international quality goods and prices hard to match.

    The cost benefit that is derived from the large central purchase

    of goods and services is passed on to the consumer.

    Annual turn over of the company:

    The group had a turnover ofRs. 1463.12 million for fiscal

    2005.

    The group had of turnoverRs 2884.43 million for fiscal 2006.

    Rs. 6026.53 million for fiscal 2007.

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    Ambitious growth plans

    Vishal Retail continues to have ambitious growth plans,

    targeting 190 stores with over 3.7 million square feet by FY-09

    and over 500 stores with 10 million sq ft by FY-11. It also

    intends to invest in logistics, restaurants and consumer PE fund

    (similar to that run by Pantaloon).

    Expansion is to be led by Tier-3 and Tier-4 towns, which might

    mean lower ticket sizes and average sales per sq ft, although

    profitability may remain at the same levels due to lower rent and

    employee costs.

    To meet its expansion plans for the next three years, Vishal

    would have to invest about Rs 2,500 corer. The company has

    little by way of internal accruals. Vishal intends to fund its

    expansion plans through a 2:1 combination of debt and equity. It

    is already heavily leveraged and bears an interest cost of 11.75

    per cent on its loans. This could go up in a rising interest rate

    environment. These circumstances call for a moderation in

    growth expectations.

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    BUSINESS STRATEGY:

    Company competitors:

    1.BIGBAZAR

    2.PANTALOON RETAIL

    3.SALASAR

    4.SPENCER

    5.SUBHIKSHA

    6.RELIANCE RETAIL

    7.INDIA BULLS RETAIL

    8.DABUR RETAIL

    9.SABAKA BAZAR

    10. MORE

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    SIZE OF THE COMPANY:

    Total no. of showrooms in all

    India.

    126 showrooms

    Total area covered by Vishal

    Retail in India.

    24, 04,982 sq. ft..

    Total no. of states in whichVishal is situated.

    20 states across India.

    Total no. of cities in which

    Vishal is situated.

    83 cities.

    Total no. of products. About 70,000

    Total no. of showrooms in all

    north zone.

    81

    Total area covered by Vishal

    Retail in North zone

    13,99,096 sq. ft.

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    FOUNDER OF THE COMPANY:

    Mr. Ramchandra Agarwal Mrs. Uma Agarwal Mr. Surendra

    Agarwal

    Mr. Ram Chandra Agarwal(HUF), Unicon Marketing Private

    Limited, icon Commodities Private Limited and Vishal Water World

    Private Limited.

    Promoter Group:

    Mrs. Santa Devi Agarwal,

    Mr. Rajendra Kumar Agarwal,

    Mrs. Sunita Agarwal,

    Master Sudhanshu Agarwal,

    Master Rohit Agarwal,

    http://popimage%28%27bigbrands/surender.jpg','Zoom%20Image')http://popimage%28%27bigbrands/mam.jpg','Zoom%20Image')http://popimage%28%27bigbrands/sir-ram.jpg','Zoom%20Image')http://popimage%28%27bigbrands/surender.jpg','Zoom%20Image')http://popimage%28%27bigbrands/mam.jpg','Zoom%20Image')http://popimage%28%27bigbrands/sir-ram.jpg','Zoom%20Image')http://popimage%28%27bigbrands/surender.jpg','Zoom%20Image')http://popimage%28%27bigbrands/mam.jpg','Zoom%20Image')http://popimage%28%27bigbrands/sir-ram.jpg','Zoom%20Image')
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    Master Akash Agarwal,

    Ms. Shreya Agarwal,

    Mrs. Shakuntala Todi,

    Mrs. Sushila Adukia,

    Mr. SantoshBajoria,

    Mrs. Krishna Bajoria,

    Mr. Hemant Bajoria,

    Mr. Raj Kumar Bajoria,

    Mrs. Renu Agarwal,

    Mrs. Karuna Agarwal,

    Mrs. Madhu Kothari,

    Island Enterprises

    And Sunita Fashion Private Limited

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    Prospectus The prospectus filed with the Roc in terms of Section 60 of

    the Companies Act, containing, among other things, the Issue Price that

    is determined at the end of the Book Building Process, the size of the

    Issue and certain other information.

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    Introduction of VISHAL MEGA MART WELOME

    STORE

    Location of the store:

    Store is situated on WELCOME NEAR BY WELCOME

    METRO STATION.It is the main point of Delhi and good for selling.

    There are many colonies nearby store like Loni, Shahadra,

    Avas Vikas Colony etc. This area is full of customers and there

    are no big competitors of VISHAL MEGA MART in that area.

    Store Management:

    1. Store Manager : Mr. Navin yadav

    2. Asst. Store Manager : Mr. Vivek

    3. Admin. : Mr. Pratap singh panwar

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    Store Size:

    Total no. of floors. 2

    Total Area. 19500 sq. ft.

    Average sale per month. About 100,00,000.00/month.

    Competitors in that Area:

    There is no big competitor of Vishal Mega Mart in that area.

    There are only two small competitors.

    1.SALASAR

    2.SUBHIKSHA

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    STUDY THE CONSUMER BEHAVIOUR

    The Behavior that consumers display in searching for,

    purchasing, using, evaluating, and disposing of products,

    services, and ideas.

    FOCUS ON WHAT IT MEANS

    Consumer Behavior focuses on how individuals make decisions

    to spend their available resources i.e. TIME, MONEY, and

    EFFORT on CONSUMPTION related items.

    To study on consumer behavior I took help of the following

    questioner.

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    Data collection methods :The Quantitative data collection methods rely on random sampling

    and

    structured data collection instruments that fit diverse experiences

    into

    predetermined response categories. They produce results that are

    easy to summarize, compare, and generalize. Quantitative

    research is concerned with testing hypotheses derived from theory

    and/or being able to estimate the size of a phenomenon of

    interest. Depending on the research question,

    participants may be randomly assigned to different treatments. If

    this is not feasible, the researcher may collect data on participant

    and situational characteristics in order to statistically control for

    their influence on the dependent, or outcome, variable. If the intent

    is to generalize from the research participants to a larger

    population, the researcher will employ probability sampling to

    select participants. Typical quantitative data

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    OUT PUT OF STUDY ON CUSTOMER

    BEHAVIOUR

    1.Out of 500, 260 customers like vishal and rest like big

    bazaar.

    2.Out of 500 , 290 customers visited vishal once in a week and

    110 once in a month and 70 once in a day and 30 once in 2

    day

    3.390 customers prefer vishal due to variety of products and 80

    like offers & schemes and few customers come to vishal due

    to location.

    4.380 customers out of 500 like home ware & house hold and

    more than 100 customers like appraisal section.

    5.360 customers out of 500 are satisfied with vishal prices.

    6.265 customers are satisfied with quality.

    7.380 customers are satisfied with employeesbehaviors.

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    8.430 customers out of 500 prefer cash payments.

    9.320 customers comes from 0-5 kilometers, 180 customers

    comes from above 05 kilometers.

    10.180 customers come by cars &320 customers come by

    others.

    11.170 belongs to age group 15-25

    130 belongs to age group 25-35

    70 belongs to age group more than 45

    12. 190 are student, 110are business, 75 are professionals, 30

    are serviceman, and 95 are house hold out of 500.

    13.270 belongs to income group nil, 172 belongs to

    10000-20000 and 45 belongs to 20000-40000 and

    Remaining to 40000-80000.

    14.500 out of 500 customers say that will visit vishal store.

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    LIMITATIONS OF THE STUDY:

    Sometime respondents are not taking interest in such

    Type of surveys therefore there is chance that they might

    Be giving wrong information.

    The respondents are free from all barriers so he/she can

    Give his/her opinion which may not be true in manyOccasions.

    The staff of the Vishal only provides/ communicates the

    Merits of its products

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    STUDY OF PLANOGRAM:

    A Program is a diagram of fixtures and products that illustrates

    how and where retail products should be displayed, usually on a

    store shelf.

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    The ABC of a Plan-o-gram

    Plan-O-Gram is a map of the category as represented in thestore. It gives the position of each SKU in the store. The

    Purpose of a Plan-o-gram being:

    Ease of shopping: The primary objective of any Plan-o-gram

    should be customer convenience. If the customer does not find it

    convenient to shop, then a plan-o-gram, no matter how hi-tech,defeats the purpose of its existence. For instance, if a five liter

    can of cooking oil is kept on a higher shelf, it goes without

    saying that a customer will find it extremely inconvenient to

    pick it. Also, products that are normally bought together should

    have adjacency.

    Ease of display: A plan-o-gram helps the store personnel stack

    products to the desired effect each time. This is achieved by

    marking the designated place of each product on the shelf

    through shelf tickets. This will help in ensuring a standard

    look for the store every time and it will also make life simpler

    for the store person responsible for stacking the products

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    Aesthetics: A well-designed plan-o-gram has to be visually

    appealing. For instance if one were to stack shampoo bottles of

    all sizes side by side on the same shelf, it may not look as goodas if one were to stack it as per the different sizes available.

    Tactical benefits: A plan-o-gram can be used to achieve higher

    sales and margins on a long-term perspective. However the

    same can be true from a tactical point of view. A plan-o-gramcan be redesigned to gain tactical mileage during specific

    seasons (deodorants in summer, lotions in winter) or during

    special promotions (more visibility for a buy one get one free

    offer).

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    STUDY OF SALES AND FOOTFALLS

    SALE:

    An exchange of goods or services for currency or credit; a

    particular opportunity for a sale; the activities involved in

    selling goods or services; the sale of goods at reduced prices;

    the act of putting up for auction to the highest bidder

    FOOTFALL:

    The Number of people visiting a shop or a chain of shops in a

    period of time.

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    SWOT ANALYSIS

    STRENGTHS

    Right products market VISHAL MEGA MART quality

    And reliability.

    Superior product performance vs. competitors.

    Brand Image.

    Products have required accreditations.

    High degree of customer satisfaction.

    WEAKNESSES

    Not very popular in the international market.

    Customer service staff needs training.

    Team members, team leaders and floor managers also needs

    training.

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    OPPORTUNITIES

    Profit margins will be good.

    Could extend to overseas.

    Could seek better supplier deals.

    An applied research centre to create opportunities for

    developing techniques to provide added-value services.

    THREATS

    Vulnerable to reactive attack by major competitors.

    Lack of infrastructure in rural areas could constrain investment.

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    Research Methodology:

    1.Prepare the questionnaire to get the responses of customers.

    2.Comparative analysis of the responses obtained.

    3.Walk in the competitors stores and get useful data and

    Analysis.

    4.Obtain the secondary data from the store and analyses.

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    Type of Research: -

    Descriptive research

    (Descriptive research includes Surveys and fact-finding enquiries

    of different kinds. The main characteristic of this method is that

    the researcher has no control over the variables; he can only

    report what has happened or what is happening.)

    SAMPLE SIZE: 75.

    METHOD OF SAMPLIjNG: - NON PROBABILITY SAMPLING

    (CONVINIANCE SAMPLING)

    TO FILL THE QUESTIONAIR I RENDOMELY SELECT THE CUSTOMERS 0F

    ALL AGE GROUPS FROM EACH SECTIONS.

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    Data Sources:

    Primary Data:

    Data for consumer behavior, study of Plano gram, comparative

    study I obtained primary data

    Secondary Data:

    Data for study of daily footfall and sales, analysis for fast and

    slow moving products etc I obtained secondary data from the

    store.

    Expected Benefits:

    1.To find out the satisfaction level of customers.

    2.To compare with competitors.

    3.Recommendations for improve customer satisfactions and to

    Improve selling.

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    ANALYSIS ON DATA

    1.EVERY MONTH SALE IS DECREASING DUE TO

    CERTAIN REASIONS

    A. RAINY DAYS : Since these days were rainy days so

    footfall is less than other months

    B. PHYSICAL COUNTING 0N EVERY MONDAY:

    Due to physical counting team member are busy in

    counting on every Monday and Tuesday, this also effect

    the selling.

    C.Due to good planning of competitors

    D.Some others

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    SUGGESTIONS TO INCREASE SELLING

    A.By giving more offers and discount on dead moving products.

    B.By giving advertisement through local newspaper and cable

    operators.

    C. By giving the attractive gift voucher on the certain amount of

    purchasing.

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    REGIONAL PREFERENCES OF MERCHANDISE:

    According to the data provided by the questionnaire customer

    come to store from the places near by store. Maximum

    customers cover about 5 Km.

    Customers like VISHAL MEGA MART due to variety of

    products and offers and scheme on them.

    According to survey 60 % customers like home ware and

    household and also more than 50 % customers like apparel. The

    like apparel due to variety of products and quality of

    products and their reasonable price.

    The FMCG section is more famous of BIGBAZAR than

    VISHAL MEGA MART due to offers and discount on products

    and availability of products.

    The products which customers want but are note in VISHAL

    MEGA MART.

    There are so many products in FMCG and Techno Mart sections

    that are frequently demanded by the customers but are not

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    available in VISHAL MEGA MART due to this selling is

    affected.

    1.FMCG SECTION:

    Food:

    1.Rattan Bhog Atta (Local Brand).

    2.Rath Vanaspati.

    3.Fortune mustered oil 15 liter.

    4.Safola refined 15 liter.

    5.Chambal soybean oil.

    6.Dairy milk chocolates.

    7.Uncle chips.

    8. Lijjat papad.

    9.Cold Coffee.

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    10. Dairy Whither (Dry milk).

    11. Milk maid.

    12. Kappa noodles.

    13. Acqua final mineral water

    Non Food:

    1.Garnier facial cream.

    2.Ponds face wash.

    3.Sai Dhoop.

    4.Sai Agrabatti.

    5.Colgate tongue cleaner.

    6.Pepsodant tongue cleaner.

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    7.Dabber mustard hair oil.

    8.Fauna surf.

    9.Ghadi surf.

    10. Himalaya conditioner.

    11. Clinic all clear conditioner.

    12. Set wet gel green and blue.

    Life Style:

    Products name companies name

    1.Kajal Color bar

    2.Triple act compact Color bar

    3.Eye pencil Color bar

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    4.Compact face powder Revlon

    5.V.T. Lipstick Revlon

    6.Lip liner Revlon

    7.Pencil Kajal Revlon

    8.Gillette shaving kit

    9.Lakmi sun block lotion

    10. Lakmi moisturizer

    Techno Mart:

    TELEVISION

    1.L.G.

    2.Oneida.

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    3.Sony.

    4.Samsung.

    5.Videocon.

    Washing Machine

    1.L.G.

    2.Videocon.

    Freeze

    1.L.G.

    2.Whirlpool.

    3.Samsung.

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    DVD:

    1.L.G.

    2.Sony.

    DVD Home Theater

    1.Philips.

    2.Sony.

    3.Intel.

    A.C.

    1.Videocon.

    2.L.G.

    3. Samsung.

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    LCD:

    1.L.G.

    2.Sony.

    Product analysis for fast and slow moving products:

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    ANALYSIS:

    The fast moving and slow moving depend on the following

    points.

    1. Offers and scheme on the products.

    2. Display mode of the products.

    3. Price of the products.4. Brand of the product.

    5. Quality of the product.

    6. Off season and on season for the product.

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    SOME SUGGESTIONS TO MAKE PRODUCTS

    FAST MOVING :

    1. By giving attractive offers and scheme on products.

    2. By improve display of slow moving products.

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    COMPARATIVE STUDY FOR VISHAL WITH OTHERS

    COMPETITORS IN THAT AREA.

    VISHALMEGA

    MART

    Shopping from

    food mart

    sections Rs

    999 get 05 kg

    sugar free. In

    Rs105 get 05

    kg Atta free

    .Home foil

    Rs.63 Buy 1

    get 1 free.

    Colgate family

    pack Rs 79 300

    gm +extra

    clean tooth

    brush free

    coke 2 liter (all

    BIGBAZAR

    Home foil

    01 in Rs.63

    and 03 Rs

    88.

    Colgate

    family

    packs 300

    gm in Rs

    79.

    Pantene /

    head &

    shoulder

    750 ml in

    30 % off.

    All variant

    cold drinks

    2 liter with

    SALASAR

    Home foil at

    Rs.42 10 %

    off.

    Shakhty

    bhog Atta 10

    kg at Rs.160

    SUBHIKSHA

    On purchasing

    of Rs2000 &

    above get 05 kg

    sugar free.I f purchase

    whole month

    get 5 % off.

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    variant) buy 01

    in Rs 50 &2 in

    Rs 85.fortrunesoya oil in Rs

    90.Dhara

    mustard oil Rs

    82. Shakti bhog

    Atta 10 kg

    Rs183 .Sugar

    in 5 kg at Rs.95

    Rooh afza 700

    ml at Rs 88.

    02 at

    Rs.85.

    Topsnoodles

    Buy 01 get

    01 free

    Fortune

    soya oil at

    Rs.78.

    Mustard oil

    in Rs 85

    Shakti

    bhog Atta

    10 kg in Rs

    184

    Sugar 5 kg

    Rs101

    Rooh afza at

    Rs 88

    Sugar 5 kgRs.101

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    VISUAL MERCHANDISING

    Visual Merchandising (VM) is the art of presentation, which

    puts the merchandise in focus. It educates the customers,

    creates desire and finally augments the selling process. This is

    an area where the Indian textile and clothing industry,

    particularly, the SMEs lack adequate knowledge and expertise.

    This inadequacy is best reflected in poor presentation/display

    and communication in various national and international

    exhibitions.

    VM helps in:

    Educating the customers about the product/service in an

    effective and creative way.

    Establishing a creative medium to present merchandise in 3D

    environment, thereby enabling long lasting impact and recall

    value.

    Setting the company apart in an exclusive position.

    Establishing linkage between fashions, product design and

    marketing by keeping the product in prime focus.

    Combining the creative, technical and operational aspects of a

    product and the business.

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    Drawing the attention of the customer to enable him to take

    purchase decision within shortest possible time, and thus

    augmenting the selling process.

    STATUS OF VM IN INDIA:

    Unlike the western countries, where VM receives highest

    priority in commercial planning of a product, the Indian

    industry understands and practice of the concept of VM is

    inadequate. With phasing out of quantitative restrictions after

    the year 2004, the textile industry will have to compete purely

    on the competitive edge of the products and VM will be a

    helpful tool in projecting

    The uniqueness of the products and thereby increasing the

    market access and sales. It is high time that the Indian textile

    and clothing industry, therefore, understands and adopts the

    scientific and professional system of VM rather than the

    traditional practices of display of products and communication.

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    ANALYSIS REGARDING FOLLOWING POINTS :

    Layouts.

    Display modes.

    Developing themes.

    Display and sin age.

    Layouts:

    The arrangement of all layouts is good. All lay outs like AC

    LAYOUT, CCTV Layouts, IT layout, Gondola lay out are

    working well. There are some negatives also.

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    1.Store Layout:

    Store layout is good. All store covers 36700 sq. ft. area. Itcovers three floors. But in rainy days store is filled with water

    and there is no arrangement for this. After rain it take time to

    clean the store and throw the water from the store due to this

    customers have to suffer and this also affect the selling and

    footfall.

    2.Gondola Layout:

    There are proper gondolas and there is proper arrangement

    for gondolas but some part of gondolas is always empty, it

    create negative image in the eye of customers.

    3.A.C. Layout:

    All AC are working well and are proper arranged.

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    4.Light Layout:

    There is again negative thing in light when current goes there isdeep dark in 1

    stand 2

    ndfloor it creates a problem to customers

    and it takes time to start a generator therefore there should some

    arrangement for emergency light of inverter on each floor.

    Display modes:

    There is proper display. For apparel section they use standees

    for display but here also some weakness like..

    1.Customer face problem in searching the right size of apparel

    for them, there fore display should be size wise with their

    rates.

    2.In FMCG Section many product were not put on their right

    place according to their price information slip.

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    Developing Themes:

    There are so many developing things like..

    1. Continuous announcement of offers and schemes through

    customer service desk counter.

    2. Proper use of signage and standees.

    3. Use of lucky draw coupon.

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    CONCLUSION:

    Generally customer come from home in store, they like variety

    in the

    Products offers and schemes.

    Customer give preferences in home ware & house hold

    products.

    According to survey 60% customer also like home ware &

    house hold

    Products and same 60% customer also like appraisals due to

    variety of

    Products and quality as well as reasonable prices.

    According to survey more than 80% customer like vishal mega

    mart than

    Big Bazaar and 20% customer like due to mall.

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    Recomendation

    1.Many products which are demanded by the customers are not

    in VISHAL MEGA MART.

    2.There are few verities in techno mart section.

    3.Team members do not attract customers.

    4.In rainy days store is filled with water and there is no

    arrangement for this. After rain it take time to clean the store

    and throw the water from the store due to this customers have

    to suffer and this also affect the selling and footfall.

    5.Some part of gondolas is always empty, it create negative

    image in the eye of customers.

    6.There is again negative thing in light when current goes there

    is deep dark in 1st

    and 2nd

    floor it creates a problem to

    customers and it takes time to start a generator.

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    7.Customer face problem in searching the right size of apparel

    for themselves.

    8.In FMCG Section many product were not put on their right

    place according to their price information slip.

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    Suggestions:

    1.There should be all regional preference products.

    2.There should be arrangement for entertainment of children.

    3.There should be a small type of Restaurant.

    4.There should be all variety of products in Techno Mart.

    5.Team members should be trained to attract customers.

    6.Gondolas should not be empty.

    7.There should be some arrangement for emergency light of

    inverter on each floor.

    8. The display of apparel should be size wise with their rate.

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    RETAIL TERMINOLOGY:

    Gondola

    It is the assembled non-trading item which is used to display the articles

    to be sold.

    Tiny winy

    It is the assembled aluminum-glass frames as counters with two part

    assembly, it is used to display the goods which are expensive or small or

    both - to carry or for display purpose.

    Average Inventory Cost/ Moving Average Price

    Average inventory cost is found by adding the beginning cost inventory

    for each month plus

    the ending cost inventory for the last month in the period.

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    Brand

    A brand is a name, symbol or other identifying mark for a seller's goods

    or services. It is distinct from other sellers.

    Break-Even Point

    The point in business where the Net profit becomes equals to the

    expenses. There is no profit and no loss.

    Business Plan

    A detailed document describing the past, present and future financial and

    operational objectives of a company.

    Cash Discount

    A percentage reduction in price for payment within a specified period of

    time.

    Cash Flow

    The movement of money in and out of a business and the resulting

    availability of cash.

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    Chain Store

    Number of retail stores under the same ownership and dealing in the

    same merchandise.

    Contribution Margin

    Contribution Margin is the difference between total sales revenue and

    total variable costs. The term is applied to a product line and is generally

    expressed as a percentage.

    Cost of Goods sold

    The price paid for the product, plus any additional costs necessary to get

    the merchandise into inventory and ready for sale, including shipping andhandling.

    Coupon

    A promotional tool in the form of a document that can be redeemed for a

    discount when purchasing goods or services. Coupons feature specific

    savings amount or other special offer to persuade consumers to purchase

    specific goods or services or to purchase from specific retailers.

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    CRM - Customer Relationship Management

    Customer Relationship Management (CRM) is a business strategy

    designed to reduce costs and increase profitability by strengthening

    customer loyalty.

    Gross Margin Return on Investment

    A measure of inventory productivity that expresses the relationship

    between your total sales, the gross profit margin you earn on those sales,

    and the number of dollars you invest in inventory.

    Gross Margin

    Gross margin is the difference between what an item costs and for what itsells.

    Inventory Turnover

    The number of times during a given period that the average inventory on

    hand is sold and replaced.

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    Keystone

    Keystone pricing is a method of marking merchandise for resell to an

    amount that is double the wholesale price.

    Loss Leader

    Merchandise sold below cost by a retailer in an effort to attract new

    customers or stimulate other profitable sales.

    Loss Prevention

    Loss prevention is the act of reducing the amount of theft and shrinkage

    within a business.

    Marketing Calendar

    Marketing calendar is a tool used by retailers to show what marketing

    events, media campaigns and merchandising efforts are happening when

    and where, as well as the results.

    Markup

    Percentage added to the cost to get the retail selling price.

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    Minimum Advertised Price

    Suppliers pricing policy that does not permit its resellers to advertise

    prices below some specified amount. It can include the resellers retail

    price as well.

    Odd-Even pricing

    A form of psychological pricing that suggests buyers are more sensitive

    to certain ending digits.

    Open-to-Buy

    Merchandise budgeted for purchase during a certain time period that has

    not yet been ordered.

    Operating Expenses

    The sum of all expenses associated with the normal course of running a

    business.

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    Plano gram

    Visual description, diagram or drawing of a store's layout to include

    placement of particular products and product categories.

    Point-of-Purchase Display

    Point-of-purchase displays, or POP displays, are marketing materials or

    advertising placed next to the merchandise it is promoting. These items

    are generally located at the checkout area or other location where the

    purchase decision is made. For example, the checkout counters of many

    convenience stores are cluttered with cigarette and candy POP displays.

    POS

    Point of Sale (POS) refers to the area of a store where customers can

    pay for their purchases. The term is normally used to describe systems

    that record financial transactions. This could be an electric cash register

    or an integrated computer system which records the data that comprises a

    business transaction for the sale of goods or services.

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    Private Label

    Products which are generally manufactured or provided by one company

    under another company's brand.

    Product Life Cycle

    The stages that a new product is believed to go through from the

    beginning to the end: Introduction, Growth, Maturity and Decline.

    Purchase Order

    A purchase order (PO) is a written sales contract between buyer and

    seller detailing the exact merchandise or services to be rend from a single

    vendor.

    Quantity Discount

    A reduction in price based on the amount purchased. It may be offered in

    addition to any trade Discount.

    Retailing

    The sale of goods or commodities in small quantities directly to

    consumers.

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    Sales Floor

    The sales floor is the location of a retail store where goods are displayed

    and sales transactions take place. For example, the receiving of

    merchandise takes place in the stock room, but all direct sales and

    customer interactions are done on the sales floor.

    Shoplifting

    Shoplifting is the theft of property and which occurs with the intent to

    deprive the owner of that piece of property. The crime of shoplifting is

    the taking of merchandise offered for sale without paying.

    Shrinkage

    Retail shrinkage is a reduction or loss in inventory due to shoplifting,

    employee theft, paperwork errors and supplier fraud.

    SKU

    The Stock Keeping Unit (SKU) is a number assigned to a product by a

    retail store to identify the price, product options and manufacturer.

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    Soft lines

    A store department or product line primarily consisting of merchandise

    such as clothing, footwear, jewelry, linens and towels.

    Staple Goods

    Staple goods are products purchased regularly and out of necessity.

    Traditionally, these items have fewer markdowns and lower profit

    margins. While price shifts may raise or lower demand for certain kinds

    of products, the demand for staple goods rarely changes when prices

    change.

    Trade Credit

    Open account with suppliers of goods and services.

    Trade Discount

    Discount on the list price given by a manufacturer or wholesaler to a

    retailer.

    Visual Merchandising

    Visual merchandising is the art of implementing effective design ideas to

    attract the footfalls and convert them in customers inside the store.

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    Wholesale

    Wholesale is the sale of goods, generally in large quantity, to a retailer

    for resale purposes.

    Impulse purchase

    Purchases made without any planning

    Foot falls (Walk-ins)

    No. of people who enter the stores

    Conversion

    No. of people (walk-ins) who purchased at the store (expressed as a

    percentage)

    Tills Billing counters

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    BIBLIOGRAPHY:

    http://www.vishalmegamart.net/

    http://www.thehindubusinessline.com/catalyst/2004/01/08/storie

    s/2004010800090300.htm

    http://www.google.co.in/search?hl=en&cr=countryIN&defl=en

    &q=define:sale&sa=X&oi=glossary_definition&ct=title

    http://www.google.co.in/search?hl=en&q=define%3A+footfall

    &meta=cr%3DcountryIN

    http://retail.about.com/od/glossary/g/visual_mdse.htm

    http://www.businessgyan.com/content/view/551/472/

    http://www.google.co.in/search?hl=en&cr=countryIN&defl=en

    &q=define:Planogram&sa=X&oi=glossary_definition& ct=title

    http://www.thehindubusinessline.com/catalyst/2004/01/08/stories/2004010800090300.htmhttp://www.thehindubusinessline.com/catalyst/2004/01/08/stories/2004010800090300.htmhttp://www.google.co.in/search?hl=en&q=define%3A+footfall&meta=cr%3DcountryINhttp://www.google.co.in/search?hl=en&q=define%3A+footfall&meta=cr%3DcountryINhttp://retail.about.com/od/glossary/g/visual_mdse.htmhttp://www.businessgyan.com/content/view/551/472/http://www.google.co.in/search?hl=en&cr=countryIN&defl=en&q=define:Planogram&sa=X&oi=glossary_definition&http://www.google.co.in/search?hl=en&cr=countryIN&defl=en&q=define:Planogram&sa=X&oi=glossary_definition&http://www.google.co.in/search?hl=en&cr=countryIN&defl=en&q=define:Planogram&sa=X&oi=glossary_definition&http://www.google.co.in/search?hl=en&cr=countryIN&defl=en&q=define:Planogram&sa=X&oi=glossary_definition&http://www.businessgyan.com/content/view/551/472/http://retail.about.com/od/glossary/g/visual_mdse.htmhttp://www.google.co.in/search?hl=en&q=define%3A+footfall&meta=cr%3DcountryINhttp://www.google.co.in/search?hl=en&q=define%3A+footfall&meta=cr%3DcountryINhttp://www.thehindubusinessline.com/catalyst/2004/01/08/stories/2004010800090300.htmhttp://www.thehindubusinessline.com/catalyst/2004/01/08/stories/2004010800090300.htm
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    http://www.chillibreeze.com/articles_various/IndianRetailSc

    enario.asp

    http://business.mapsofindia.com/india-retail-

    industry/indian-organized-retail-market.html

    www.google.com

    www.bigbazaar.com

    www.retailbiz.com

    http://www.consumeronline.org/

    Www. retailyatra.com

    http://business.mapsofindia.com/india-retail-industry/indian-organized-retail-market.htmlhttp://business.mapsofindia.com/india-retail-industry/indian-organized-retail-market.htmlhttp://business.mapsofindia.com/india-retail-industry/indian-organized-retail-market.htmlhttp://www.google.com/http://www.bigbazaar.com/http://www.bigbazaar.com/http://www.google.com/http://business.mapsofindia.com/india-retail-industry/indian-organized-retail-market.htmlhttp://business.mapsofindia.com/india-retail-industry/indian-organized-retail-market.html
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    QUESTIONNAIRE

    Q1. Do you know about the discounts and schemes running in the store?

    (A) yes (B) no (C) sometimes (D) every times

    Q2. How Vishal can be compared with competitors in respect of, marketing activity?

    (A) average (B)good (C)very good (D) excellent

    Q3. According to the promotional ads. given in the newspaper do you find schemes

    Implemented at the store level?

    (A) yes (B) no (C) sometime (D) every time

    Q4. Were the announcement made at the store level is making for updating schemes?

    (A) yes (B) no (C) sometime (D) every time

    Q5. To promote sales we need to increase marketing activities by-

    (A).Double (B).Triple (C).Sometime (D).Every time

    Q6. Marketing activities help us to improve sales?

    (A) yes (B) no (C) sometime ( D) every time

    Q7. Marketing activities help us to improve sales?

    (A) yes (B) no (C) sometime ( D) every time

    Q8 Which sort of marketing activity plays a pivotal role in pushing the customer towards

    The store?

    (A)display (B) space selling (C) promoters (D) others

    Q9. Can we include regular discount and promotion as the part of marketing activity?

    (A) yes (B) no (C) sometime (D) every time

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    Q10. Are the people happy with the promotional events at the store level?

    (A) yes (B) no (C) sometime (D) every time

    Q11. Can loyalty program me increase to fulfill at the conversion of store level?

    (A) yes (B) no (c) sometime (D) every time

    Q12. Effective segmentation can be integral part of retail marketing?

    (A) yes (B) no (C) sometime (D) every time

    Q13. Scheme like free parking, Meander and others should be part of daily promotion

    (A) yes (B) no (C) sometime (D) every time

    Q14. Are our stores employees give right pre sales and post sales service?

    (A) yes (B) no (C) sometime (D) every time

    Q15. Are we following 4P, s of marketing?

    (A) yes (B) no (C) sometime (D) every time

    Q16. Is local campaigning is necessary at the store level.

    (A).Yes (B).No (C).Sometime (D). Every time

    Q17. Customer has come to the store through

    (A).Banners (B) hoardings (C) handouts (D) others

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