(Source: CII & Morgan Stanley Report)

Type HypermarketFounded 1986 (Kolkata)Headquarters DelhiIndustry Manufacturing & RetailAnnual Turnover Rs 6026.53 mn(2007)Products Apparels, Department,

Grocery store

Vishal Mega Mart

Promoter Ram Chandra AgarwalParent Vishal Retail Ltd. Punchline ‘Value for money’Retail Space More than 1.6mn Sq ftAdvantage First mover(tier II & tier III cities)

Currently 100 outlets

Continued…

Revenue Mix

• Apparels = Private Labels• Non- Apparels= Private + Other • FMCG= Private + Other

Trying to increase the proportion of Private Labels in FMCG

• Co-Branding With SBI

Products

Households

Travel Accessories

In House Brands Of Vishal

• Pricing Method Value Pricing – EDLP

• Pricing Strategies Time Pricing Price Discounts

Quantity (1500 –15%,3500 – 25%,5000 - 30%) Special Event Pricing

Dhanteras Dhamal

Pricing

  MRP Mart Price Brand

Atta 10kg 240 199 Pillsbury

Rice 10kg 310 240 Rozana

Dal 5kg 225 225 Private Label

Sugar 5kg 87 87 Private Label

Tea 500g 54 49 Red Label

Coffee 50g 68 61 Nescafe

Refine Oil 10ltr 860 800 Dhara

Ghee 2kg 380 370 Amul

Salt 2kg 18 17 Tata

Soap 6pc 114 110 Cinthol

Shampoo 400ml 199 181 Garnier

Toothpaste 300g 79 77.5 Colgate

Detergent 67 65 Surf Excel

Detergent Soap 4   40   39 Surf Excel Bar 

Bathroom Cleaner 2 75 70 Safaai

Bourntiva 500g 124 111 Bournvita

 Total 2990 2662.5  Save 237.5

DISCLAIMER: * Price As on 7th April 2008

• Tier II , III & IV cities• 72% of stores fall in the cities- “Top 50 Retail

Destinations”• 2 Plants (Gurgaon & Dehradun)

1.5mnx2= 3mn pieces

• 27 warehouses located in 9 key cities in India• More than 885,213 sq ft ware house area

Place

Presence

Place - Supply Chain

Business Model- VRL

Over

• Advertise in Local Dailies• Website www.vishalmegamart.net• PR – News Papers, Magazine’s• Various Sales Promotions

Shop And Fly Offer

• Ghar Basane Ke 4 Bahane

Promotion

• 25% Off On All Items – Every Month 2 din Ki Maha Loot Great Savings 5 Din Ki Maha BachatDiscount Offers At Various Festive ocassions Dhanteras Dhamal• Grand Winter Sale – 50% & 60% discount for 2 days• Paise Bachao Andholan – 9 Din Ki Maha Loot

Promotion Contd…

• Strong Recruitment Cell 2,509 employee’s joined-2008 8500 employee Strength

• Learning & Development Team• Off – site Activities• Not That Helpful

People

• Three Layer Security Checks No. of Parallel Billing Counter Trolley For Moving Goods

• Retail Exchange Software Solution – PRILIntegrated With SAP & ERP

Process

• Infrastructure – Stand Alone Commercial Building

• Place Clean, Air-conditioned outlet Lack Of Parking Space

• Equipment – computer, BCR, Desk etc State of Art

Physical Evidence