Vision Session

5th Natural Europe Project Meeting

26-28 September, 2012

Natural History Museum of Hungary, Budapest

What we do so far

• We usually discuss on the audiences that you think Natural Europe should address

• We also think of services you would like to see deployed, etc.

• We asked you to identify these audiences and/or services by writing on post-its and sharing with the group

Vision Document

• D2.1 White Paper on Natural Europe Vision

• Living document – incorporates input from meetings, online tool and campaign (soon)

• Reflects changes in the project implementation as we move forward

“Vision Box”

• If Natural Europe was marketed in a box, how would this look like?

• Emphasize unique characteristics of the product, avoiding long lengthy descriptions

• Who? What? When? Where? Why?

Imagine it’s September 2013

The iPhone 5s is about to be launched!!!

But the iPhone usually sells itself, so

let’s think about Natural Europe products…

Natural Europe

• Natural Europe is also launching a new product bundle, containing all the services and content the project has produced

• If all of these were to be packaged in one box, how would this look like? – Identify the slogans and text that would be

printed on the box– How about the art work?

Natural History in-a-box

Getting Creative

• Each one gets a post-it and a marker and thinks of 1-2 phrases that MUST go on the box

• 10’ to think it over

• 10’ to share everything on the board

Examples

• New & improved interactive installations!

• Amazing pathways that will make you cry!

• Etc.

Getting Artistic

• Let’s design the box!

• Sides are usually reserved for instructions, description of contents of the box, etc– But we can do anything we want with them!

• Top and bottom?

Draw your ideas!

• 10’ to think and sketch some

• 10’ to share with the group

• No “Picassos” needed here, a sketch of what you think is enough!

Natural Europe

The closest thing to nature!

Natural Europe

The closest thing to nature!

Example

FRONT BACK

Voting

• Let’s vote on some designs and “slogan” ideas that will go on the box

• The final result will be e-mail to you soon!

• Thanks a lot for the inspiration!