2 0 1 5 - 2 0 1 6 A N N U A L R E P O R T

VISION Strong Community. Strong Economy. Vibrant City. Unleashing Lancaster’s Future.

MISSION Through daring conversations, unique partnerships and measurable outcomes, deliver on our stated aspirations.

We are pleased to share with you the Lancaster City Alliance 2015-2016 Annual Report. Aligned with our new Strategic Game Plan, this report proudly demonstrates the results of the hard work of our LCA community, including reflections through the eyes and words of some of our key partners. On July 1, 2016 we celebrated the third anniversary of LCA and also marked the end of a busy year that saw significant progress, including:

• Implementing the Building On Strength economic development strategic plan for the City. Just one year into this 15-year effort saw great advancement toward the established goals and outcomes. Nearly $400 million of investment was completed, under construction or announced throughout the City over the last year.

• Neighborhood partnerships remained a priority with key projects in several communities advancing. Working with Neighbors United, the fundraising goal was met to expand LCA Bike Ambassador services to the NE quadrant of the City, and under the leadership of Lancaster Housing Opportunity Partnership (LHOP) and the Southwest community, a neighborhood plan funded by Wells Fargo was completed that sets the stage for additional significant funding to enhance this area of the City.

• The Bike Ambassadors and Downtown Investment District Clean Team continued to provide critical services in ensuring clean and comfortable neighborhoods while abating quality of life issues in the areas they serve.

• Through the Cultivate Lancaster Entrepreneur Forums, LCA brought together over 500 budding business leaders with resource providers that are resulting in key partnerships and productive relationships. Also, we’ve seen new businesses relocate from both the region and around the country to Lancaster City. The merchant community remains strong with the LCA/DID Merchant Committee drawing over 50 businesses monthly to collaborate on events such as the annual Velocity Lancaster event and the growing (now twice yearly) Restaurant Week.

As an organization, we are pleased to share that we remain fiscally strong and our focus will continue to ensure that we are a worthy investment to our many advocates who generously contribute to our work. July 1, 2016 marked the beginning of a new era for LCA with a transition in leadership and the commencing of our new three-year LCA Strategic Game (revealed within). All of this as we prepare a move to our new home at 115 E. King Street in the spring of 2017, joining several of our key partners.

In the spirit of contributing to a great City,

John T. Reed Chair, LCA

Marshall W. Snively President, LCA and Executive Director, DID

A Message from our Board Chair and President

LCA is rewarded to be one of the resource providers that affirm and support the efforts of our energetic, articulate businesses and look to continue our support of Cultivate Lancaster, as embracing entrepreneurs is one of the primary strategies of Building On Strength.

Cover: RudeWood, with co-founders Alex Rudegeair (left) and Jeremiah Linton (right), exemplifies the entrepreneurial spirit that is thriving and enlivening our Lancaster business community. Photo: Fig Industries.

LancasterCityAlliance.org 3

OUR ASPIRATIONS

Curating and Engaging the Community• Maintain and grow the respect and

participation within our community as a trusted advisor and an organization that gets things done within the City

• Be recognized and valued through investment as a collaborative yet distinctive organization that places high priority on intentional partnerships focused on quality of life and economic growth

• Solidify our role as a prominent communi-cator of global city news and events

Implementing Building On Strength• Build on the economic momentum

of the City through execution of the Building On Strength strategic plan

Strengthening Neighborhoods• Enable vibrant neighborhoods where

empowerment drives involvement and leadership in community development

• Understand and perform to the expectations of an attractive and welcoming City as a primary owner of clean and safe strategies

• Manage the impact, performance and growth of the DID

Growing and Sustaining the Organization• Further leverage our structure of Board

Governance and Executive LeadershipTeams to vigorously advance organizational priorities to create uncommon results

• Commit to a plan of long-range sustainability that allows for consistent and reliable contribution to the community and encourages increasing donor support

• Be an organization that increases leadership diversity to represent and reflect the community

• Align staff growth and development with essential opportunities

COMMUNITY BENEFIT

We aim to influence, lead and implement strategies in building a world-class City, a City that embraces fresh ideas, success for all and inclusionary practices. We take on our role as private sector contributors with pride and respect, and look to be a valued community asset and integral partner in achieving an extraordinary quality of life.

Strategic Game Plan

Building the new Game Plan from the organizational assessment illustrates confidence in moving LCA forward, and I find the Plan to be straight-forward, concise and actionable.

Mark Fitzgerald,High Real Estate

4 LCA 2015-2016 Annual Report

LCAAspirations

As a primary communicator of essential information, we are wired to be in ongoing contact with the community we serve and to provide timely, useful information to our constituents. We understand that we are relied upon and strive to exceed expectations.

As a nationally recognized Downtown, we prioritize resourcing and aligning our stakeholders, realizing good things don’t happen by accident, but through teamwork and camaraderie.

We aim to be confident in leading daring conversations intended to inspire change, creativity and honesty. As a steadfast advocate for City success, we prioritize the action agenda and critical next steps in engaging around opportunity.

Giving back to the community we cherish! The LCA Team prescribes to a belief that you can only “ask” if you “give,” and we are excited to have active leadership and contribution to many local organizations.

780FACEBOOK

POSTS

CURATING AND ENGAGING THE COMMUNITY

“Building On Strength” should be the mantra of everyone who wants to transform this City. LCA realizes that we must invest in the strengths of all of our people and our neighborhoods if we’re ever to thrive.

Dan Jurman,Community Action Partnership

one

23 LCA TEAM

boards served by

25committeesserved byLCA TEAM

7,900

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT

News

newsletterSUBSCRIBERS

>200,000

LCA reaches

INDIVIDUALS MONTHLY THROUGH SOCIAL MEDIA

LancasterCityAlliance.org 5

We are harnessing the energy of a community-owned Plan. We realize the scope and potential of Building On Strength eclipses what the LCA Team might accomplish alone, and are so rewarded by an astounding team of volunteer organizations and individuals bringing specific skill sets and the desire to WIN.

We see the opportunity to promote real difference in the Commercial Hubs and understand the unique nature of each, requiring a customized game plan to realize the most success possible.

By measuring progress and adjusting our sails, we will best assure we achieve the desired outcomes over the next 15 years. We are aware measuring results is an essential gauge of progress, and we will continue to regularly share our success and challenges.

IMPLEMENTING BUILDING ON STRENGTH

We here at SACA recognize we have an important role to play in successfully implementing

“Building On Strength.” LCA is harnessing

community resources in a way that is results focused and engaging.

LCA’s work on West King is tailored to our unique businesses, the physical environment and City-wide perspective. They build relationships and are a catalyst for collaborations among stakeholders and help to drive investment so our entire community can benefit.

Carlos Graupera,SACA

Olé Hongvanthong,PhotOlé Photography

two

6 LCA 2015-2016 Annual Report

LCAAspirations

By our training and empowering of grassroots leaders in the City’s Northeast to engage their neighbors and stakeholders and helping to resource programs and measure progress, the Northeast is becoming a model of sustainable community development.

Lancaster City’s walkable neighborhoods facilitate neighborhood pride and the opportunity for sections of our City to develop a greater sense of identity based on existing assets. LCA helps grow this “sense of place” for our many neighborhoods.

STRENGTHENING NEIGHBORHOODS

three

20 trash receptacles

$ 52,000 raised to provide…

LCA’s Neighborhood Executive Leadership Team worked hand in hand with grassroots leaders to develop and fulfill fundraising goals to advance the Neighbors United Revitalization Program. LCA serves as the facilitator so that residents and local businesses can work together to improve our neighborhoods.

Holly Kutz, Murray Securus

Melissa is the School District of Lancaster Parent Realtor and Administrator of the Lancaster’s Chestnut Hill Neighbors facebook page.

I created the Neighbors Page as a place where residents can connect with each other, information can quickly be distributed and ideas can be discussed. It’s acted as a bridge to help us connect and better see each other in a more inclusive way.

Melissa Brosey, North Mary Street

28trees planted

2,000hours/year of AMBASSADOR COVERAGE

LancasterCityAlliance.org 7

We are managing our expanding role in advancing City priorities with planned revenue growth to fulfill expectations and continue developing the Lancaster City Alliance Team. By diligently applying private sector financial contributions and combining efforts with strategic peers and the public sector, LCA is a catalyst for accomplishing extraordinary outcomes for our City.

Lancaster City Alliance leverages the time and talent of its Board and Executive Leadership Teams to expand our capacity for assertively engaging the community, focusing on consensus building and fulfilling our role as a productive change agent. Increasing leadership diversity to reflect our community is a prominent goal for the organization.

GROWING AND SUSTAINING THE ORGANIZATION

four

LCA has purposefully engaged me with several key strategies; I feel valued and sense my investment is making a real difference.

LCA understands financial success and sustainability are key to making a long-term impact. Their commitment to resource development and efficiency allows LCA freedom of action to participate consistently and in a meaningful way.

Jane McMinn,M&T Bank

Lori Pickell,Irex Corporation

CORPORATE/INDIVIDUAL/INSTITUTIONAL

CONTRACTED SERVICES/DID MANAGEMENT FEE

FOUNDATIONS

PUB SECTOR/ OTHER

PUBLIC SAFETY

ECONOMIC DEVELOPMENT

COMMUNITY DEVELOPMENT

MARKETING

ADMINISTRATION

LANCASTER CITY ALLIANCE

Budget $1.26M

expenses

revenue

64%23%

8%5%

34%

20%19%

13%

14%

8 LCA 2015-2016 Annual Report

PER CAPITA INCOME

70% of that of PA = $20,280

Lancaster City:$16,884

PA: $28,912

Goal by 2030

Progress as of June 2016

Infographics represent projects that are complete, under construction, planned and conceptual.

$

$units

units

roomsrooms

RETA

IL/

RES

TAURANT

100,000sf230,000sfMORE THAN TWICE THE GOAL!

FLEX

300,000sf

223,100sf

Building On Strength

First-year Results

OUTCOMES BY 2030

• Increase in the per capita income to 70% of that of Pennsylvania

• Create 300 new hotel rooms in the Downtown and Commercial Hubs

• See 2,500 new residential units of all types and price points

• Achieve 100,000 square feet of new and renovated retail/restaurant space in Downtown and Commercial Hubs

• Fill 300,000 square feet of office and flex space

• Realize $1 Billion in privately led capital investment

• See ongoing private investment that will outweigh public investment in economic development

LancasterCityAlliance.org 9

465DID Stats and Financials

ASSESSMENTS

TAX-EXEMPT CONTRIBUTIONS/ DONATIONS

MARKETING/ DOWNTOWN DOLLARS

OTHER

PUBLIC SAFETY

APPEARANCE

OPERATIONS

MARKETING/DD

DOWNTOWN INVESTMENT DISTRICT

Budget $420,550

40%

29%

24%

7%

82%

13%4% 1%

expensesrevenue

18,000miles

Logged about

>1,500 times

Reported and abated excessive trash and unkempt properties

>28,500 times

Spoke with businesses and residents

3,000times

Gave directions to visitors in our City almost

5,000 poundsUsed

of anti-skid material on the curb cuts for pedestrian safety 37tons

Collected almost

of trash and leaves from Downtown sidewalks

1,000 graffiti tags

Removed from public spaces

CLEAN & SAFE

We are the organization focused on ensuring our Downtown environment is clean and welcoming for our residents, employees and visitors. LCA leadership, our Ambassadors, Clean Team and network of businesses communicate daily to ensure a vibrant, friendly and informed environment.

reported itemsneeding repair

10 LCA 2015-2016 Annual Report Our apologies to any we may have missed or listed incorrectly. If we have erred, please contact our office so we may correct our records.

Team LCAMarshall Snively, President/ Executive Director of DID

Shelby Nauman, Vice President

Bob Shoemaker, Project Executive

David Aichele, Director of Clean and Safe Services

Andrea Daugherty, Team Administrator

Kathlene Sullivan, Social Media Manager

Colleen Wagner, Executive Leadership Teams Manager

Anthony Randall, Sr., Operations Manager – Block by Block

Lancaster City Alliance 2015/16 Board of DirectorsChair John Reed Barley Snyder

Vice Chair David Proulx Franklin & Marshall College

Treasurer Lori Pickell Irex Corporation

Secretary Craig Roda Fulton Bank

Peter Barber Two Dudes Painting Company

Deborah Brandt Fig Industries

Mark Fitzgerald High Real Estate Group LLC

Pedro Rivera Pennsylvania Department of Education

Dennis Roemer Lancaster General Health

Beverly Wise Wise Leadership Strategies, LLC

Ex-Officio Randy Patterson City of Lancaster

Lancaster Downtown Investment District Board of DirectorsChair James Wagner Fulton Bank

Vice Chair Dennis Cox DID Property Owner

Secretary Nancy Neff City Resident

Treasurer Randy Patterson City of Lancaster

Patti Connell Land Transfer Co., Inc.

Tim Mentzer, Pastor Trinity Lutheran Church

Scott Standish County of Lancaster

Mark Stoner City Resident

Christine Suarez DiRienzo McDonald’s

ECONOMIC DEVELOPMENT & PLANNING Chair Tom Smithgall High Real Estate Group, LLC

Ben Bamford Lancaster Township Board of Supervisors

John Biemiller Economic Development Company of Lancaster County

Dennis Cox DID Board/DID Property Owner

Rob Ecklin The Ecklin Group

Paul Fulmer NAI Commercial Partners, Inc.

Andy Gilburg Benchmark Construction

R. Edward Gordon Wohlsen Construction Company

J. Samuel Houser Franklin & Marshall College

David Jani Lancaster General Health

Craig Kauffman BB&T

Melody Keim Lancaster County Community Foundation

Jack Krecek Fenner Drives

Randy Patterson City of Lancaster

Tom Ponessa TW Ponessa & Associates

Lisa Riggs Economic Development Company of Lancaster County

Chris Stump HARSCO

Jeff Vrabel Baker Tilly Virchow Krause LLP

Shane Zimmerman The Steinman Foundation

MARKETING Chair John Lines Lancaster General Health

Vice Chair Bob Enderlein Eastern Insurance Holdings

Deborah Brandt Fig Industries

Dawn Cox Prana Functional Manual Therapy

John Derr LNP Media Group

Sandy Gambone Spencer Advertising and Marketing

Avi Patel Fulton Bank

NEIGHBORHOOD DEVELOPMENT Chair Holly Kutz Murray Securus

Karen Bousquet City of Lancaster

Steve Cook UGI Inc.

Scott Kuhn Wells Fargo

Crystal Weaver Prince Street Café/DID Resident

Solicitor William McCarty Barley Snyder

Lancaster City Alliance Executive Leadership Teams

ADVOCACY Chair Jim Hoehn PNC Bank

Vice Chair James Warner Lancaster County Solid Waste Management Authority

Tom Baldrige Lancaster Chamber of Commerce and Industry

Doug Brossman Burnham Holdings, Inc.

Clarence Kegel Kegel, Kelin, Almy & Lord

Bob Krasne Steinman Communications

Don Nikolaus The Donegal Group

CHAIRPERSON’S COUNCIL Chair Rick Rankin Murray Securus

Vice Chair Jeff Kenderdine Lancaster Family YMCA

Jane McMinn M&T Bank

COMMUNITY SAFETY Chair Chris McMurtrie Engle-Hambright & Davies, Inc.

Vice Chair Wes Farmer Lancaster Community Safety Coalition

Jarrad Berkihieser Lancaster City Bureau of Police

Dan Ford Lancaster General Health

Bill Gleason School District of Lancaster

Rosa Graupera Spanish American Civic Association

Patrick Hopkins City of Lancaster

Chris Larsen County of Lancaster

Bill McHale Franklin & Marshall College

Craig Stedman County of Lancaster

DEVELOPMENTChair Robert “Joe” Crosswhite M&T Bank

Vice Chair John Reed Barley Snyder

Ben DiCarlo Independent Consultant

Jessica Long PPL Electric Utilities

Chip Sernyak Coresource

Kerry Sherin Wright Franklin & Marshall College

Financial Supporters of Lancaster City AlliancePLATINUMFranklin & Marshall College

Fulton Financial Corporation

High Real Estate Group LLC

Lancaster General Health

Spencer Advertising & Marketing/Clipper Magazine

The Steinman Foundation & Steinman Communications

GOLDBaker Tilly Virchow Krause LLP

Barley Snyder

BB&T

City of Lancaster

Coresource, Inc.

Donegal Group

Ecklin Development LLC

Irex Corporation

Lancaster County Solid Waste Management Authority

M & T Bank

Murray Securus

PNC Financial Services

PPL Electric Utilities

Saint Anne’s Roman Catholic Church

UGI Utilities Inc.

Wells Fargo

SILVER115 Associates

Benchmark Construction

Burnham Holdings, Inc.

Engle-Hambright & Davies, Inc.

Fenner Drives

Santander

TW Ponessa & Associates

Warfel Construction Co.

Wohlsen Construction Co.

BRONZE230 Medical Center Condo Association

Abacus Development

Ben Frank

Caldwell Heckles & Egan

Campus Apartments

Commercial & Industrial Council

Eastern Insurance Holdings

F. Joseph Byorick

Historic St. Mary’s Church

Joe Crosswhite

Kegel Kelin Almy & Lord LLP

Lancaster Marriott at Penn Square

Mary Ann Shirk

Matthew Petersen

PAD Partnership

R. Scott Smith and Gloria Smith

Richard Kneedler

Robert and Hale Krasne

Rufus A. Fulton

LancasterCityAlliance.org 11

SUPPORTER Molly AdamsWilliam AdamsDavid AicheleBlake AlbrightDr. Thomas and Barbara AndersenAlisa and Robert BairTy BairShaun and Menka BalaniPeter BarberRob BarberJessica BarkerRonald Barton HairstylingBertz HessAbram and Jacqueline BinkleyDeborah BrandtSamuel BressiPatricia BroganChristopher BrooksMelissa BroseyJessica BrownFrank ByorickFrank Byrne and Ann MoorePhilip and Janet CalhounBudd and Connie CallmanChip and Rebecca CargasCDS Solutions GroupCinnabar Real EstateMichael Clapper and Amelia RauserMarie Cleaves - RothackerWendy and Larry ClementLarry CohenNevin CooleyDorothy and Philip CordovaDawn and Jim CoxRay D’AgostinoKelly and John DantinneTom and Joan DautrichMichael DeBerdineShirley DermeJoe DevoyBen DiCarloSalvatore and Mary DinaDiocese of HarrisburgDougherty Office SupplyYale EastmanJames EbyJane EddyELA GroupTim ErdleyWes FarmerBrandon FisherMark FitzgeraldJ.A. Fitzkee and Mary StehmanFaye ForwoodMatthew Freedman, D.M.D.Joshua FunkByron GarmanEric & Giselle GarmanSteven Geisenberger and Christine SablePaul GibbsEd GordonElizabeth GroffRobert F. GroffWayne GroffMark HackenburgHammel Associates ArchitectsHazlett, Burt & Watson Inc.Bettina HeffnerHenrietta HeislerLori HerrCorinn HorstHouse of Pizza

Marshall SnivelyJill SnyderDanene Sorace and Christian RecknagelSt. Anne’s Roman Catholic ChurchSt. John’s Episcopal ChurchBrad SteeleAngie and Tom StephensonElizabeth and Brian SternerLisa StillwellTheresa StoltzfusJanice StorkChris and Annie StumpKathlene SullivanKristin SullivanKristen Thomas and David FrancisJohn ThomasUnited Way of Greater Philadelphia and Southern New JerseyTheodore VedockStephen and Kathryn VerkouwJeffrey Vrabel Colleen and Stephen Wagner Paul Ware James Warner and Kerry Sacco Crystal Weaver Soren West Beverly Wise John Witham Henry J. Yeager Laboratories Dale Yoder Jennifer and Steven Young Shane and Ginny Zimmerman Larry Zook

IN KIND SUPPORTaideM Media Solutions, Inc.Annie Bailey’s Irish Pub and RestaurantAspire VenturesAtomic DesignBuilding CharacterCandy FactoryCarr’s RestaurantCity of Lancaster Bureau of PoliceCommunity Action ProgramFederal Taphouse LancasterFig IndustriesFranklin & Marshall College, Dept. of Public SafetyFranklin & Marshall College, Ware InstituteHotel LancasterIndustrial ResolutionLa Academia Charter SchoolLancaster BarnstormersLancaster Chamber of Commerce & IndustryLancaster County Convention CenterLancaster Family YMCALancaster General HealthLancaster Housing Opportunity PartnershipLancaster Marriott and Convention CenterLancaster Office of PromotionLancaster Recreation CommissionLancaster Young ProfessionalsLCBC ChurchListrakMake 717Miesse CandiesMillersville University, Ware CenterNxtbook MediaPremise StudioThe PressroomSalvation Army

Rod Houser and Mary Lou Weaver - HouserRobert and Hedwig HunsickerRichard and Mary Lou JacksonJames Street Mennonite ChurchSally JarvisCraig KauffmanLawrence Keating and Jan MaslandClarence KegelDavid KellerTracy and Stu KeyserRhonda KleimanJulia KohlerStephanie KramerStan Kulikowski and Bonnie SheppHolly and Dave KutzGary and Susan LeinbergerJessica MailhotBruce Martin and John HaneyMelanie and Paul MartinezGeorge and Jessica MayMarjorie McCarthyTom McDermottJane McMinnRodney MessickJoseph and Stephanie MillerNoah MillerKaren MobleyLibby ModernSharon and Douglas MooreRichard MoxleyJoe and Shauna MugaveroRichard F. Mula ArchitectsNina MullinsAnja NajeraShelby NaumanNancy and Sam NeffElizabeth and Kenneth NissleyJoshua NowakLisa NyguyenMeghan Oakley - Henning and Jess HenningOtterbein United Methodist ChurchTina PalumboPPM Real EstateAvi PatelRandy and Phyllis PattersonMatthew PetersenCarl and Ellen PikeMohan PradhanhDavid and Rachel ProulxMichael RaffoniDoug Ranck Plumbing, Heating, ACRichard RankinAnthony and Bonnie RathsamJohn T. and Carole ReedJames Reichenbach Todd and Jodie ReinhartLisa RiggsPaul RipplePedro and Erika RiveraCraig and Dianne RodaCarol E. RolandStacy Rutherford and Toby MyersFlor SantaloC. Kenneth ScheidKaren SchloerLeroy Jr. and Mary SchlotzhauerSelect SecurityBradley Shew and Anthony Lascoskie Bob and Nancy ShirkMike ShirkBob and Felicia ShoemakerSarmila ShresthaJennifer SilbertBarbra and Tom Smithgall

Spencer Advertising & MarketingSt. Joseph’s Catholic ChurchTellus360Two Dudes Painting Company

NORTHEAST STRATEGY FUNDERSBrubaker, Connaughton, Goss & LucarelliCity of LancasterDale High FoundationHartman UnderhillHomes for Life LLCJ. Walter Miller CompanyKrogerMurray SecurusPPL Electric UtilitiesQuips PubSantanderSelect SecurityShelly Snow Realtor GroupUGI Inc.

Contributions to Lancaster Downtown Investment DistrictCOBYS Family ServicesCounty of LancasterDemuth FoundationHDC MidAtlanticRhoads Energy CorporationSalvation ArmySt. James Episcopal ChurchTrinity Luthern ChurchVerizon

2016 Velocity Lancaster CommitteeCO-CHAIRS Susan Eberly, Alegre Concierge Corinn Horst, PPM Real Estate Lori Sturgess, REcentered Pieces LLC

Joe Devoy, Tellus360Lindsay Filling, Filling’sKayla Forgrave, LOOPJosh Funk, Annie Bailey’sAnnie Kerekgyarto, Sunshine Art + DesignNick Lelashvilli, TriodeBrendan O’Donnell, Atomic DesignBill Speakman, Tellus360Kathlene Sullivan, LCATheresa Yerger, Fig Industries

Cultivate CommitteeMelissa Baez, AssetsJonathan Coleman, AssetsSarah Butzer, Candy FactoryAnne Kirby, Candy FactoryRose Luciano, Candy FactoryTyler Naples, Candy FactoryDeborah Brandt, Fig IndustriesTheresa Yerger, Fig IndustriesMike McMonagle, Industrial ResolutionJoel Walker, Industrial ResolutionJocelyn Park, Lancaster TransplantJeremy Hess, The Premise StudioPeter Barber, Two Dudes PaintingAndrea Daugherty, LCA StaffShelby Nauman, LCA StaffBob Shoemaker, LCA StaffMarshall Snively, LCA Staff

Our many volunteers, committee members and sponsors are listed on our website at LancasterCityAlliance.org

354 North Prince Street, Suite 110 Lancaster, PA 17603

T 717-394-0783 F 717-394-0784

info@TeamLanc.org LancasterCityAlliance.org

Retaining, growing and attracting business to Lancaster City is essential to an improved quality of life and vibrancy for our City. Pictured are leaders and Team members from BrandYourself, along with community leaders and local and state officials participating in the May 2016 ribbon cutting. BrandYourself, headquartered in Manhattan, chose Lancaster for its second location largely due to the feeling everyone here worked together as a City to help the community flourish.