Vision Magazine #13 - Jan-Feb-Mar 2013

Hispanic Chamber of Commerce of Metro Orlando Visión | 1

2 | Visión Hispanic Chamber of Commerce of Metro Orlando

Live Disney stories like never before!Live Disney stories like never before!L

Hear tales with Belle, and journey under the seaHear tales with Belle, and journey under the seaHDine in Beast’s Castle, then a circus you’ll see

Enchanted Tales with Belle Belle’s Village Be Our Guest Restaurant Storybook Circus Under the Sea~Journey of the Little Mermaid

©Di

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MK-1

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Wonders revealed

®

FINDINGFANTASYLAND.COM

Hispanic Chamber of Commerce of Metro Orlando Visión | 3 VISIONJan-Feb-Mar 2013Issue #13

A Fond Farewell...¡Hasta luego!

By Ramon Ojeda

Ian’s Social Media Box What Lies Ahead...

By Ian Suarez

A Girl From BrooklynMaritza MartinezChair of the Board

By George Fournier

Sales Personality RushI don’t Have the Money

By Millo Aldea

25 Influential HispanicsRecognizing Those Who Make a Difference

The Main Street GardenerColombian Insight

By Jerry Ross

Ramon OjedaA Legacy of Leadership

By Gaby Ortigoni & Robert Newland

From Work To PlayA Little Piece of Americana

By Marissa Rivera

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P.5

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P.8 P.26

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4 | Visión Hispanic Chamber of Commerce of Metro OrlandoVISIONMaritza Martínez

Chair University of Central Florida

José CerdaVice-Chair

State Farm Insurance

Giorgina Pinedo-RolónVice-Chair Elect

Gio Communications, Inc.

Antonio L. CaraviaEx-Officio

Exterior Walls, Inc.

Orlando AlancastroDirector

OUC: The Reliable One

Lucas BoyceDirector

Orlando Magic

Carlos CastroDirector

Walt Disney World Co.

José G. CostaDirector

Nodarse, A Terracon Company

Leticia M. DiazDirector

Barry University School of Law

Evelyn MartínezDirector

Osceola Heritage Park

Diana BolivarEditor in Chief

Iancarlo SuárezArt Director

Robert NewlandNewland Associates Group, Inc

Tony LagosRollins College

Angel Aviles Conrad Santiago, CFP,

MSFS/Ameriprise Financial Services, Inc.

Giorgina Pinedo-RolonGio Communications Inc.

Rosalina StoberHispanic Business Initiative Fund

Jorge FrigulsEntravision Communications

Rafael IrastorzaPower Grid Engineering, LLC

George FournierWriter

Millo Aldeamillote.com

Diego PuigMcGee & Powers, P.A.

Jonathan AponteCover Photo/Photographer

Rafael GerenaInstruxo

Nelson CamargoBaüza & Associates

Joshua JohnsonCourseMob

Marissa RiveraEditor Assistant

Diana BolivarPresident

Marilen MarnettDirector of Events and Operations

Christine PeñaEvents Coordinator

Iancarlo SuárezGraphic Design & Social Media Coordinator

Elda RiveraMarketing & Membership Coordinator

Tiffany MadridBusiness Development Specialist

Luisa GarciaAdministrative Assistant

Yuitxa Ramírez VeintidósOffice Coordinator

editorial teamHCCMO staff

www.hispanicchamber.net

Official Package & Delivery Partner of the HCCMO

HCCMO 2012/13board members

executive board

board of directors

Fashion Square Mall 3201 E. Colonial Dr. Suite A-20 Orlando, FL 32803 407.428.5870

Albert HurtadoTreasurerAlbert Hurtado, CPA, PLLC

Janet E. MartinezLegal AdvisorJanet E. Martinez, P.A.

Tanya EasterlingSecretaryFlorida BlueCentral Region

David J. MaxonDirector Progress Energy

Karla MuñizDirectorFlorida Hospital

Christina PintoHBIF RepresentativeMPC Wealth Management

David RuízDirectorUPS

Irma E. StenmanEDC Representative Metro Orlando EDC

Scott SkidelskyDirectorBalfour Beatty Construction


F o u n d i n g trustees trustees

trustees

Albert HurtadoTreasurerAlbert Hurtado, CPA, PLLC

Janet E. MartinezLegal AdvisorJanet E. Martinez, P.A.

Tanya EasterlingSecretaryFlorida BlueCentral Region

David J. MaxonDirector Progress Energy

Karla MuñizDirectorFlorida Hospital

Christina PintoHBIF RepresentativeMPC Wealth Management

David RuízDirectorUPS

Irma E. StenmanEDC Representative Metro Orlando EDC

Scott SkidelskyDirectorBalfour Beatty Construction

Happy New Year! Hard to believe 2013 is already here and with so many plans on the way for the Hispanic Chamber of Commerce of Metro Orlando and our community, I take this moment to salute your involvement with the chamber and to wish you a very productive and fruitful new year. 2013 marks the 10th anniversary of my tenure as president of this vibrant organization. It seems like yesterday when I was introduced to Chamber members and our community at large, as the first ever full-time staff president, back in February of 2003. During this decade of service, we were able to take the chamber to new heights, soaring along the most reputable Hispanic organizations at a national level. Last year was a successful one for HCCMO. We were able to deliver world class events all year round, organize a successful business mission trip abroad and increase the number of active members in the organization, making 2012 one of the best years ever. Without a doubt, the Hispanic Chamber has become the leading Hispanic business voice of the Central Florida community, a long term objective of ours, set many years ago, at the beginning of my presidency. Successful leadership involves the practice of strong values and skills. Strong ethics, passion for your business, teamwork, charisma and strategic vision have been active components of my business leadership.

These components are responsible in part for where we are today as an organization.

Leadership succession is also another important component to have in place when delivering a successful business model. Since 2010, the leadership of the Hispanic chamber has worked on a strategic succession plan to continue the path of success of the organization, delivering value driven initiatives to benefit chamber members and the community at large. In February of 2012, the Board of Directors announced that our Vice President, Diana Bolívar, would take on the leadership role of president of the Hispanic Chamber. As my tenure as chamber president comes to an end, I take this opportunity to wish President Diana Bolívar (who commenced her presidency January 2013) and her team the very best in what I know will be a dynamic and exciting new phase of the Hispanic Chamber. I also want to take this opportunity to truly thank each and every one of you for your contribution to the success of the Chamber. It was a pleasure and an honor to lead the Chamber to where it is today. I invite you to celebrate with me the collective success achieved by HCCMO during the past ten years! Our Hispanic Chamber is ready to take on the next level of success, with your involvement and active participation. Let’s work in making it happen… together… as one united family! Gracias de corazón!

Ramón Ojeda2003-2012 HCCMO PresidentHispanic Chamber of Commerce of Metro Orlando

A Fond Farewell...


www.facebook.com/hccmo

www.twitter.com/hccmo

www.youtube.com/hccmo

Wilson Camelo @Wilo37 Enjoying the @HCCMO Business After Hours event in #Deland!

Jose A Ortiz Jr - I have been involved with numerous chambers in my career and I can honestly say that the Hispanic Chamber of Commerce of Metro Orlando is second to none. Being with the HCCMO for only a year, they have displayed not only the professionalism you expect, but they also give that warm family touch to make you feels like you are home. I have developed many friendships with the staff of the chamber and they have helped our business grow. Thank you HCCMO for an awesome year and I can’t wait to see what you have in store for 2013!

2013 is here and it seems like the Mayans missed the date for the #endoftheworld. The world still stands, but it seems like 2012 drifted in the direction of where social media was headed. Gone are the days for conventional selling, and community building seems to grow more and more on a daily basis. If you follow the trend, consumers will become even bigger marketers for your company or brand. Word of mouth is the most important tool you have as you build your social networks, so make sure you show them your best face and your biggest smile.

As big as Facebook is, Twitter seems to be closely trailing behind. Instead of conventional ways to find out what’s going on around us (e.g., newspaper, radio, news), we now get that same information in the twitterverse before we even catch a glimpse of it on the news. But in 2013 it won’t stop there. All social media channels will continue to either complement or replace conventional media tools as our source of information. Activist, reporters and advertisers will utilize

all channels in order to bring the consumer closer to the action, or showcase the news from a witness’ point of view.

Content will be even more important than before, as it will be the most essential element of a successful social media campaign during 2013. Make sure what you have to tell your audience is relevant. Put yourself in their shoes. I’m sure you wouldn’t like people selling their products down your throat, so don’t be that person; we tend to “unlike” those kind of people.

Sad but true, just as texting has replaced the art of calling, e-mails have seen a decline in today’s business world as people network more and more in the social media world. It’s no longer “send me an email”, but rather “like my page” or “follow me” to build a professional relationship.

Another aspect that has grown, and will keep growing during 2013 (mostly for big companies with big budgets), is going crossplatform with your media campaigns. In other words, integrating all your tools (i.e., tv, newspaper, radio, internet and mobile apps) to create a bigger and better consumer experience.

So as the future lies ahead, don’t forget to always stay up to date with the growing world of technology. Social media is definitively here to stay. It’s a growing child that’s still changing and the only way to stay ahead is to stay educated. Read a blog or two a week, follow a social media company that is doing well and then translate all those efforts into your company. It’s free and it’s there to work for you, so put a little work into it and you will have a successful social media campaign.

SOCIAL MEDIA BOX

What Lies Ahead...@haveyoumetian

by Ian Suárez, Hispanic Chamber of Commerce of Metro Orlando


Live Disney stories like never before!

Come dine in Beast’s Castle, hear tales with BelleJourney under the sea, explore a circus as well

Enchanted Tales with Belle Belle’s Village Be Our Guest Restaurant Storybook Circus Under the Sea~Journey of the Little Mermaid

©Disney MK-13-24588

Wonders revealed

®

FINDINGFANTASYLAND.COM


I am pleased to celebrate this New Year with yet another special issue in which we highlight 25 Influential Hispanics in Central Florida and our HCCMO Chair of the Board, Maritza Martinez.

The 25 Hispanics that we are featuring in this issue were chosen by the editorial board of Visión Magazine based on specific criteria in a variety of categories. Editorial Board members were instructed to choose 10 or more candidates who have demonstrated leadership or contributed to the enrichment and growth of the Hispanic community in Central Florida. Over 100


names were submitted and those with the highest scores are represented here in alphabetical order. I would like to extend a special thank you to the editorial board for their hard work and dedication during the voting process.

This new year, not only are we recognizing all of the individuals in this list, but we are also celebrating 500 years of Florida history. The year 2013 marks the 500th anniversary of Juan Ponce de Leon’s arrival on Florida’s east coast. After receiving royal permission to search for land north of Cuba, Ponce de Leon embarked on a courageous

seven-month journey into the unknown waters west of the Caribbean. On March 3, 1513, Ponce de Leon finally spotted land and called it La Florida, after the Spanish Easter feast, Pascua Florida.

Today, a countless number of cultures thrive together in Florida. One of them being the culture we love and share as Hispanics. It has been kept alive after all this time thanks to the leadership and success of Hispanics like the ones we are featuring here. As the largest minority group in the United States, we exert a strong influence on all areas, from business to politics.

I hope you enjoy reading and learning a little bit more about these 25 Hispanics whose leadership and success have kept our culture alive contributing to the enrichment and overall growth of Hispanics in Central Florida.

Once again, congratulations to all of the individuals on this list as well as all of the people whose names were considered. Happy New Year and a Happy Quincentenary Florida!

Diana BolivarPresidentHispanic Chamber of Commerce of Metro Orlando


25 INFLUENTIAL HISPANICS

As a Senior Vice President of Integrated Marketing Solutions for Entravision Communications, Ulysses Arrigiotia makes it his priority to create connections that maximize marketing potential.

Ulysses describes himself as a marketing professional who wears a “consulting hat.” Helping advertisers reach the Hispanic market with an effective message is his approach, using an array of media outlets such as Salsa 98.1 FM, Univsión and TeleFutura TV affiliates to accomplish this strategy.

Ulysses recognizes the need to connect his station with the community. This year, partnering with community groups and local elected officials, he supported highly successful voter registration drives. Looking to the future, his stations will seek to empower the Hispanic community with a focus on health and education.

A native of Puerto Rico, Ulysses moved to Texas, taking a job in a convenience store. Today, he is happy to call Central Florida his home, helping to make the Hispanic market one of the fastest growing in the country.

A native to the city of San Juan, Puerto Rico, Dr. Luis Burgos has dedicated his professional career to the field of education. Dr. Burgos began his career at the Interamerican University of Puerto Rico in 1980, and served in various leadership roles throughout his 22 years at the University.

Afterwards, he went on to serve as a strategic advisor to some of the most prestigious institutions and organizations in Puerto Rico, including the Puerto Rico Department of Education, and the Council of Higher Education of Puerto Rico. This level of influence allowed Dr. Burgos to directly impact the national educational system and solidify his expertise as an Educational administrator.

In 2002, Dr. Burgos moved to Orlando and in 2003, he was appointed as the first Executive Director to the Ana G. Mendez University’s Orlando campus. Under his leadership the campus grew rapidly and allowed the university to expand into other areas of Florida.

Today, Dr. Luis Burgos is Chancellor of the University and oversees all Florida campuses, to ensure that the Hispanic community receives the educational tools needed to become fully bilingual professionals.

Jan Aspuru is responsible for keeping Orlando residents cool and hydrated on even the hottest day of summer.

As Vice President of Electric & Water Production at the Orlando Utilities Commission (OUC—The Reliable One), he oversees power generation and water production, fuel services, chilled water and power marketing for the 16th largest public power utility in the United States. OUC serves nearly 225,000 electric and water customers in the cities of Orlando, St. Cloud, and parts of Orange and Osceola counties.

Aspuru began his OUC career in 1993 working as a Demand-Side Planning Engineer and Senior Commercial Accounts Executive before becoming Director of Fuel Services. In these roles, he implemented conservation and demand-side programs at OUC, managed large commercial and industrial accounts, and was directly involved with OUC’s first chilled water project. Some of his other accomplishments include implementing OUC’s existing Energy Hedging Program, and playing a key role in successfully restructuring OUC’s generation asset portfolio. Aspuru currently serves on the board of directors of the Hispanic Business Initiative Fund, continuing his role as one of Central Florida’s influential Hispanics.

Senior Vice President Integrated Marketing Solutions

WVEN/WOTF/WNUE

Ulysses Arrigoitia

Vice President of Electric & Water Production

OUC - The Reliable One

Jan Aspuru

Associate VP of Florida Operations

Sistema Universitario Ana G. Méndez

Dr. Luis Burgos



Jackie Colon currently serves as the Florida Director for the National Association of Latino Elected and Appointed Officials Educational Fund, NALEO. Jackie’s tough mind and gentle heart makes her a uniquely qualified leader and a true definition of what a public servant should embody. The energy and compassion that Jackie has demonstrated has allowed her influence to be felt all throughout both state and local communities.

With over 14 plus years of public service, Jackie has no shortage of accolades and accomplishments. She made history in the Space Coast by being the first Hispanic to hold Public Office in 1995, followed by her service as Councilwoman for the City of Palm Bay, later becoming the youngest Deputy Mayor in the city’s history!

With all of these admirable accolades, her Hispanic roots remind her of where she came from and serves as fuel for her passion to continue serving others in the highest and most sincere capacity.

Monica Correa was born in Medellin, Colombia but she considers herself to be a citizen of the world. After graduating from high school, she traveled as an exchange student completing her studies through 1995. She received her M.S. degree in International Business in 1999 from Southern New Hampshire University in Manchester, NH.

After having lived, worked and studied in different nations and cultures, in 2006 Monica became the Hispanic Marketing Supervisor at Bright House Networks. Her ability to speak English, Spanish and French enable her to convert ideas into other cultures’ idioms. After being selected for Bright House Networks Women’s Leadership Circle Class of 2010-2011, the following year, Monica became the Corporate Multicultural Communications Manager for the company.

Monica has worked as a volunteer in many community activities and her central belief is based on the statement: “Be a leader. Think of yourself as a leader. Influence others with your actions and thoughts.”

Robert “Bob” Cortes was born in Brooklyn, New York but raised in Bayamón, Puerto Rico. Bob married his wife Virginia, and they have three children, Robert Jr., Kylee and Randy.

In 1989, Commissioner Cortes founded and established the Cortes Towing Service company. After dealing with the loss of his son in 1990 and dealing with racism, he faced some life altering challenges. Commissioner Cortes refers to these situations as “detours not road blocks”, only fueling his determination to overcome whatever adversities placed before him. As the Co-owner and Region Director of Cortes Towing Services, Commissioner Cortes has been very involved in the community.

In November 2009 he was elected to the Longwood City Commission. He became the Deputy Mayor in 2010 and was re-elected in November 2012. Currently he is the only Puerto Rican elected official in Seminole County.

“I owe all my achievements in life to God, the support of my family and the community”, he says.

Associate VP of Florida Operations

Sistema Universitario Ana G. Méndez

Florida Director

Corporate Multicultural Communications Manager

Longwood City Commissioner District 3

NALEO Educational Fund

Bright House Networks

City of Longwood

Jackie Colon

Monica Correa

Commissioner Bob Cortes



Raised with her family not having much, Aileen Cubillos has always dedicated her life to working hard. Starting her first job at sixteen, Aileen had to work to pay her way through college. Though it was difficult, her goal remained focused on helping her family achieve a better life. Throughout the years she learned that education and hard work are two vital keys to success.

Aileen Cubillos is the Senior Manager, Federal Affairs, for Government and Public Affairs at Florida Hospital. She had a major impact in developing the Community After-

Hours Clinic at Florida Hospital. This non-urgent clinic was created for patients who do not have insurance, Medicare or Medicaid.

Aileen is known for being a great relationship builder, being part of organizations such as the Hispanic Chamber, the Hispanic Heritage Scholarship Fund and starting Amiga’s Lunch Club of Up and Coming Hispanic Women, has given Aileen a platform allowing her to bridge the Hispanic community to the government and health care world. While all these accomplishments are great, Aileen’s, biggest and most valued accomplishment is maintaining all of her endeavors while still being able to raise a family.

Eduardo (“Eddie”) Fernández applies his business knowledge to his practice in corporate and governmental law. An attorney in Shutts & Bowen’s Orlando office, he works on major transactions for national and international corporations as well as local governments and agencies.

Mr. Fernández has a notable collegiate background, receiving degrees in economics and accounting before attending law school. While a law student, he was a board member of the Journal of Law & Public Policy and an executive board

member for the Florida Journal of International Law. Mr. Fernández also earned his B.A. from Rollins College, where he graduated in the top 1% of his class.

Mr. Fernández regularly volunteers for political and nonprofit organizations. He is also an active member of local and state bar associations. In 2010 he was selected for inclusion as a Rising Star for the Florida Super Lawyers. While up to five percent of the lawyers in the state are named to Super Lawyers, no more than 2.5 percent are named to the Rising Stars list.

Senior Manager, Federal AffairsFlorida Hospital

Aileen Cubillos

Larry De La Rosa’s passion for music was the springboard for his long career in broadcasting. While in college, his plans for a career in professional soccer were shelved by a knee injury, but his popularity as a DJ at parties grew. A local radio station also liked what they heard, and hired him as an on-air personality.

Twenty-five years ago, Larry brought his DJ skills to Orlando along with his ability to connect with listeners, advertisers and the community. In 1998 he became the general sales manager for the Orlando Telemundo affiliate owned by ZGS Communications. Five years ago, he became general manager.

Larry was born in Los Angeles to Colombia parents, describing his news team as a mini United Nations. A strong community presence and extensive local programming are the hallmarks of Larry’s station and his approach to broadcasting.

Larry is proud of his station’s ability to connect with all parts of the Hispanic community.

General ManagerTelemundo Orlando

Larry De La Rosa

Attorney at LawShutts & Bowen LLP

Eddie Fernandez



General ManagerTelemundo Orlando

A native of Camaguey, Cuba, Maria (Maria Alvarez) has over 20 years of experience in economic development and government relations. She joined Osceola County in 2000 as its first-ever Economic Development Director.

Maria moved up over the years accepting additional responsibilities including the Economic Development Administrator, overseeing the Osceola County Stadium, Parks, Convention, and Visitors Bureau. She now directs the County’s first international business development, recruitment and investment plan. Prior to joining the Osceola County team, Maria was Executive Director of the Florida/NASA Business Incubation Center and President of the Economic Development Commission of East Central Florida, Inc.

She is on numerous boards and committees including the Governor’s appointee to the Valencia College Board of Trustees. She is a past recipient of La Prensa Newspaper “Women Who Make a Difference Award”, The Simon Bolivar Award for Friends of Colombia, and a finalist of the 2012 Don Quijote Awards. Her greatest joy is seeing her two daughters Anna (14) and Lauren (13) succeeding in their academic pursuits.

International Development Director

Visit Kissimmee

Maria GrulichToumazos


EAST-12-80

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Our family of experts speak your language.

At Florida Hospital East Orlando and Florida Hospital Kissimmee, our staff of caregivers, nurses and doctors not only serve the community, they are also Spanish speaking. The best doctors are close by and understand the health concerns of you and your loved ones. When you seek expert help, nothing compares with being treated like family.

For an appointment, call (407) 303-DOCS (3627) and press #2 for Spanish.

East Orlando | Kissimmee

Florida Hospital East Orlando 7727 Lake Underhill Road, Orlando, FL 32822 | www.FloridaHospitalEast.com

Florida Hospital Kissimmee 2450 North Orange Blossom Trail, Kissimmee, FL 34744 | www.FHKissimmee.com

Sandra Jara, MDGastroenterology

Juan Carlos Varon, MD

Endocrinology

Javier Lopez De Arco, MD

Internal Medicine

Juan Omaña, MDGeneral Surgery

Luis Mojicar, MDFamily Medicine

Brian Leung, MD Orthopaedics

Juan Agudelo, MD Orthopaedics

Zamip Patel, MDUrology and Andrology

Florida Hospital East Orlando

Florida Hospital Kissimmee

EAST-12-8041_Hispanic Ad-Vison Mag_F.indd 1 6/8/12 2:09 PM



Leadership with a clear vision is a powerful formula for success. It is the kind of success that has marked Rafael Grullon’s career as a broadcast executive and radio station owner. Born in the Dominican Republic to a family of broadcasters, Rafael hosted his own children’s program at the age of seven. When he was fifteen, he became the program director of Radio Novedades - one of the largest radio stations in Central Dominican Republic.

After moving to the United States, Rafael became the program director of the first Spanish-language radio station in Philadelphia. In 1997, while working for Mega Communications, Rafael helped to develop his company’s new stations in major markets including Tampa, New York, Boston and Washington.

Today, Rafael is the president of KQ103 in Orlando, the top rated bilingual station among Hispanics age 18 - 49. The station’s format is Spanish Contemporary, playing international and crossover hits. Rafael’s mission and that of his station is to be an advocate for the Hispanic market, providing information and entertainment that is both current and relevant for listeners.

Vicky Jaramillo connects people from around the world. As the Director of Marketing for the Greater Orlando Aviation Authority, her duties include air service development, strategic route planning, advertising, passenger marketing, and social media presence. She’s brought dozens of new routes to the Orlando International Airport (MCO), including Sao Paolo, Bogota and Panama. Her work has helped MCO increase its consumer base to more than 35 million passengers.

In addition to aviation marketing, Vicky has experience with tourism and economic development. During her time at Worth International Communications, Vicky developed a major international tourism magazine. She also worked as an International Sales Representative for the Florida Division of Tourism and is a former Walt Disney World Ambassador, representing Disney at events--including meetings with President Jimmy Carter and Pope Paul IV.

Vicky is a former president of the Central Florida Business Travel Association and the Miami American Marketing Association. She holds a degree in Marketing and Multinational Business from Florida State University.

Angela Lagos is passionate about diversity. She grew up in a multicultural family with relatives sprinkled across the globe. She enjoyed hosting an array of International Exchange Students; it allowed her to open her mind and her heart to their past experiences and differences. She is a graduate of UCF with a BA in Psychology and Legal Studies and an MA in Industrial Organization Psychology from Concordia University Chicago.

As Universal Parks & Resorts (UPR) Senior Manager of Diversity & Inclusion, Angela believes that- “Through our seven Team Member Resource Groups, we realize we have a lot to learn from one another, whether it’s our culture, our values or our purchasing power. All individuals and groups have a story to tell and I love learning how aspects of those stories may add relevance and value to our global organization”. She relishes the opportunity to share the world-class entertainment and one of a kind cutting-edge attractions that UPR offers its Guests and Team Members across the globe.

President

Director of Marketing

Senior Manager of Diversity & Inclusion

WHKQ/FM “KQ 103” Orlando

Orlando International Airport

Universal Parks & Resorts

Rafael Grullon

Vicky Jaramillo

Angela Lagos



Before graduating high school in her native Colombia, Yolanda Londoño attended 14 schools in three countries, including the U.S. The experience gave her a global understanding of people that deepened with her work at Fortune 500 companies like JPMorgan Chase & Co., as well as her current employer Tupperware Brands Corp.

As Tupperware’s current Vice President of Global Social Responsibility, Londoño travels the world ensuring the integrity

of company-funded programs that educate and empower women and girls in more than 100 countries. Her job has taken her to international locations including India, where she has watched women learn how to earn a living making handicraft with recycled materials; Latin America, where women have discussed how “machismo” undercuts female progress in male-dominated societies; and Boys & Girls Clubs of America, where kids focus on homework and recreation.

“It’s my passion to help women”, says Londoño, who’s had nonprofit jobs in Zimbabwe, Ecuador and Colombia. “Women are an integral part and partner of society.”

From an early age, Dr. Jorge Lopez seemed destined for a career in the medical field. Biology was an area that came naturally to him. The ability to directly help another person was an aspect of the field that further fueled his devotion to the study.

Dr. Lopez obtained his medical degree at the University of Mexico City, and specialized in Emergency Medicine, serving as Chief Resident at the Puerto Rico Medical Center, and the University Of Puerto Rico School Of Medicine,

graduating in 1990. Dr. Lopez joined the Florida Emergency Physician, after serving two years in the U.S. Air Force.

As President of Florida Emergency Physicians, Dr. Lopez has been at the forefront of ensuring that the F.E.P. continues to provide the highest quality of care to the community, despite diminishing resources. Currently, Florida Emergency Physicians (F.E.P.) serves one of the largest emergency department systems in the nation with one of the highest volume of patients in the nation, Florida Hospital.

Vice President Global Social ResponsibilityTupperware Brands Corp.

Yolanda Londoño

His upbringing in a tough neighborhood in the South Bronx instilled in Judge Martinez, an Orange County judge born in Puerto Rico, a strong commitment to the community.

As a student at Yale, he helped start the Hispanic Cultural Center and the Puerto Rican Student Association. He later helped found the Hispanic Bar Association of Central Florida, the Courthouse Law Academy for children, and other institutions. His dedication to the community has led to many special honors. Judge Martinez served on special delegations to Ecuador and Puerto Rico to help rewrite their respective penal codes. President Obama appointed him to sit on Board of the State Justice Institute, one of two federal non-profit corporations.

He has served on numerous boards, given multiple lectures, and received several awards, including the Lifetime Achievement Award El Josco from the Puerto Rican Chamber of Commerce. Recently, he was listed as one of the top 10,000 World Leaders and Influencers by CICSCO Corp., FedEx Corp., and EMC2.

Even while so engaged, Judge Martinez enjoys mentoring others, one on one, helping them follow their dreams.

County Judge 9th Judicial Circuit Court of Florida

Judge Wilfredo Martinez

President & CEOFlorida Emergency Physicians

Jorge Lopez



Graciela Noriega Jacoby is one of those rare native Floridians. Although she grew up in Sarasota, Graciela has lived in Orange County for the past 19 years. She graduated from the University of Central Florida – twice. First, she obtained a B.A. in Political Science and then earned a master’s degree in public administration. She began her community service while attending UCF and served in AmeriCorps where she earned the All*AmeriCorps Award, presented to

her by President Bill Clinton. Graciela started as an Aide, but currently serves as the Chief of Staff for the Orange County Mayor. As time-consuming as her job is, she keeps engaged in the community. She is most proud of her role as a mentor to young professionals.

She actually met her husband Jerry, through their volunteer efforts at an Orange County park. They have two children: Juliana (5) and Jerrod (2).

Graciela talks about her father, a well-known boxer in Mexico- “I have learned from his successes and failures, but what has proved most valuable is embracing his “fighter” spirit.

Hector was born in San Juan, Puerto Rico where he completed his B.B.A in Marketing Management with a minor in Modern Foreign Languages, later moving to São Paulo, Brazil where he continued to study and teach languages.

Hector is fluent in three languages including Engl ish, Spanish, Portuguese, and also partially French. I think it’s safe to say that Hector Perez is never at a loss for words. Hector is part of the Hispanic Market Expansion Initiative for New York Life, serving as Senior

Manager for the Hispanic & Brazilian markets in Central Florida.

In his role, Hector leads the talent acquisition, business development, and community outreach strategy for the Hispanic and Brazilian markets in 7-county areas where he strives to recruit high-potential professionals, while serving as a cultural & demographic consultant as spokesperson on behalf of the organization in the community. By maintaining a consistent hand in our community, Hector’s service and dedication has created a steadfast influence that only continues to grow.

Michael Montalvo is the Vice President and a Private Banker for the Central Florida region of Wells Fargo Private Bank. As part of The Private Bank, Mr. Montalvo works with clients to understand their needs. He has been in the banking industry for fifteen years, and prior to joining the Private Banking team in Central Florida, he was a Private Client Advisor in the Legal Specialty Group for SunTrust Private Wealth Management in Orlando. He earned his B.A. degree in Communications from the University of Central Florida.

Michael is most proud of his community service. Aside from serving on the board of the Hispanic Business Initiative Fund (HBIF) and the Hispanic Heritage Scholarship Fund of Metro Orlando (HHSFMO), he also works closely with many other nonprofit organizations to support and enhance the company’s community involvement. To this day, Michael follows his father’s advice and believes in the motto: “learn something new every day”.

Michael and his wife Laura have two sons, Taylor and David, and live in Oviedo, Florida.

County Judge Vice President Relationship Manager9th Judicial Circuit Court of Florida Wells Fargo

Michael Montalvo

Chief of Staff to Mayor Teresa JacobsOrange County

Graciela Noriega Jacoby

Senior Manager Hispanic & Brazilian Markets

New York Life

Hector Perez



Born into a military family, Alicia Ramirez was exposed to different cultures and traditions from an early age. Growing up in a culturally-rich environment allowed her to identify not only with her Puerto Rican heritage, but with all other Hispanic individuals. It broadened her vision as a human being, helping her understand that all men are created equal and have the same needs, regardless of where they come from.

Alicia has dedicated herself to being a public servant for more than 20 years. In 2006, she was selected to direct the City of Orlando’s Hispanic Office for Local Assistance (HOLA), one of the city’s most important outreach services. In 2007, she was appointed as the Hispanic Advisor for the administration. As a two-time survivor of breast cancer, Alicia understands what it means to overcome adversity.

She acts as the voice of the Hispanic community, ensuring that the public’s needs are being met and that all persons are served equally.

Warm, caring, purpose-driven and full of energy, Commissioner Wanda Rentas juggles business, politics, community and family with supreme skill. She is a business management analyst with the South Florida Water Management District, where she has worked for over eighteen years, shining for her dedication and professionalism. In 2010, she was elected as the first Latina City Commissioner in Kissimmee.

Throughout her life, she has been deeply involved with the community, including stints with the YMCA Community Vision Board of Directors and as Chairwoman of the Hispanic Business Council for the Kissimmee/Osceola Chamber of Commerce. She has accomplished all this while raising three children, helping with two baby grandchildren, and lending a hand to those in need. She wants to serve as an example to women who might think that juggling work, family and community successfully is impossible. She has done this so well that she has won accolades such as the Quality Floridian Award from Congressman Bill Posey, while earning the love and admiration of her family and continuously serving all that come in contact with her.

Judge “Pepito”, an Orange County Circuit judge serving in juvenile court, is always giving, teaching and learning. He came to the United States from Cuba when he was nine, became a judge at thirty five, and at fifty nine, he started surfing.

In 2004, he was appointed by then Chief Justice Pariente to serve on the Florida Supreme Court Task Force on Drug Courts. He pioneered the Juvenile Re-entry Drug Court, heralded as an innovative approach to combat juvenile subtance abuse. He has taught and lectured at the University of Central Florida, produced films and written articles spanning various legal subjects. Judge Rodriguez has received multiple awards, including the Don Quijote Award of Excellence by the Hispanic Chamber of Commerce and HBIF. An accomplished triathlete, he knows the importance of perseverance.

Today, he helps to find ways for law students to be better prepared for the practice of law. As a third generation attorney with an attorney wife, an attorney daughter, and a law student son - he says he never gets the last word outside his courtroom.

Coordinator Executive Office

Commissioner

Circuit Judge

City of Orlando

City of Kissimmee

9th Judicial Circuit Court of Florida

Alicia Ramirez

Commissioner Wanda Rentas

Judge Jose R.“Pepito” Rodriguez



When Orlando Rolón first moved to the U.S. from Puerto Rico in 1973, he experienced a cultural and language barrier like no other. He was able to achieve success by imitating his role model, his father, who taught him to work hard and do his very best in all his endeavors.

He began his 20-year career with the Orlando Police Department in 1992, in which he has excelled in numerous assignments such as Domestic Violence Detective, as well as the

Liaison for Hispanic Affairs for the City of Orlando, to name a few.

As the Traffic Enforcement Section Commander in the Special Operations Division, Rolón’s unit escorted the President of the United States during the 2012 elections.

It is his passion for serving in the community which lead him to be the first Puerto Rican promoted as Captain of the Orlando Police Department. “It is a huge honor”, he said. “I feel proud to be part of the few who have gotten this chance”.

From humble beginnings to world traveler, Albert Ruiz knows a thing or two about hard work. Born and raised in Brooklyn, the eldest of six children, Albert learned at a young age the importance of working hard. Always motivated to triumph, he transferred to Columbia University’s – School of General Studies under a work/tuition reimbursement program after spending a year at Staten Island College.

While in school, Albert worked fulltime with organizations such as The New York City Department of Youth Services – Youth Agenda, an advocacy social group focused on youth empowerment, and Columbia University’s Institute for Tele-Information, where he helped research for one of the world’s leading authorities in telecom innovations and development.

He began his career at JetBlue Airways twelve years ago as a customer service crewmember at JFK. Today, as Marketing Manager of the Southeast Region he is responsible for the success of all the routes that originate south of Richmond, Virginia. Albert has demonstrated to be a JetBlue ambassador in our Central Florida community through his many involvements in community programs, always reflecting JetBlue’s values of Safety, Caring, Integrity, Fun, and Passion.

CaptainOrlando Police Department

Orlando Rolon

Blanquita Trabold learned about the importance of giving back to those in need at a young age. Every week, Blanquita and her family would deliver food to poor children. She took this lesson to heart when she moved to Orlando with her late husband and founded the advocacy group Casa de Mexico.

Casa de Mexico is a non-profit organization that addresses the needs of underprivileged Mexicans in Central Florida through strong charitable support. The organization also hosts numerous cultural events that promote and celebrate Mexico’s presence in Central Florida. The funds raised at these events are used to provide Mexican farmers with medical and educational assistance.

Blanquita’s efforts have had a meaningful impact in the local Mexican community as she promotes its culture and serves her fellow Mexicans with an open heart and helping hands. She describes her job as not only a challenge but as one of the greatest satisfactions in her life. Blanquita Trabold, a woman of culture and great compassion, continues to influence Latinos in our community.

Executive Director Casa de Mexico

Blanquita Trabold

Marketing Manager,Southeast RegionjetBlue Airways

Albert Ruiz



MARITZAMARTINEZ

Chair of the Board Hispanic Chamber of Commerce of Metro Orlando

A GIRL FROM BROOKLYN

In 1973 a girl was born in Brooklyn, New York to immigrant parents from the Dominican Republic. Maritza Martinez grew up surrounded by the sights and sounds of the city - sirens, elevated

subway trains, and people going to and from work.

To provide for his family, Martiza’s father took a job working in a bodega. Although lacking much formal education, he eventually owned two grocery stores of his own. After living in the Dominican Republic for a brief period, Maritza returned to spend most of her teenage years back in the noise and excitement of New York.

“Too Quiet for My Taste”It was a vacation trip to Orlando that convinced Maritza’s mother that Central Florida was a better place to raise her children. Maritza was seventeen and found herself living in new and quite different surroundings. “It was super, super quiet where I lived,” says Maritza, almost too quiet for her taste.

Then the opportunity for higher education entered the picture. Although it took nine years to earn her four-year college degree, Maritza worked and studied, and upon graduation from the University of Central Florida, looked forward to starting her career.

From College to CareerWith her degree in hand, Maritza landed a job as a facility coordinator at the UCF Executive Development Center in downtown Orlando. There she helped to develop strategies for increasing enrollment. While in that position and recalling the supportive advice she received during her extended time as an undergraduate, Maritza made a commitment to earn her Master’s degree in Student Personnel Administration. An additional degree in Business Administration followed.

Another turning point in Maritza’s life occurred when Helen Donegan, the UCF vice president of community relations spotted her. She was impressed by what she saw. “Maritza was very professional. She is the kind of person whom people respect and trust,” said Donegan.

Eleven years later, Maritza still remains on Ms. Donegan’s staff as an assistant vice president.

Links and RelationshipsLinking UCF with the community is an important goal for Maritza. She is proud to represent the second largest university in the country. She sees limitless opportunities for creating mutual benefit, the kind of benefit that results in student recruitment for her university and in the sharing of expertise and resources with the community.

Maritza believes in the value of interpersonal communications, building relationships, and meeting face-to-face with people of all kinds. In that work, her smile and enthusiasm are truly valuable assets.

Chief Volunteer OffIn addition to serving as chair of the Winter Park Chamber of Commerce and her work with numerous other boards and councils, Maritza has enjoyed her chairmanship of the Board of the Hispanic Chamber of Commerce of Metro Orlando (HCCMO). In that capacity, she refers to herself as the “Chief Volunteer Officer.”

As board chair, Maritza believes building relationships is essential to success. She recalls how the entire community was invited to celebrate HCCMO’s selection as the 2012 Chamber of the Year by the United States Hispanic Chamber of Commerce. “We wanted the entire community to join us as stakeholders,” says Maritza.

When asked why HCCMO has been so successful in increasing membership and in inviting community-wide involvement, Maritza credits effective programming , successful events, and a professional staff. Going one step further, she says, “It is a very lively chamber. It is friendly. It is active. It is vibrant.” Perhaps not surprisingly, these are the same words people use to describe Maritza Martinez.

Today, the girl from Brooklyn has found her true home in Central Florida, and her friends and neighbors are glad she has.

by George Fournier

icer


ucf.edu/50

U N I V E R S I T Y O F C E N T R A L F L O R I D A

1963 Bill 125 passes to create Florida Technological University

1965 President Charles Millican is hired

1964 Orlando site chosen

1970 Knights of Pegasus is chosen as mascot

1978 Trevor Colbourn becomes second president and FTU becomes UCF

1982 Central Florida Research Park opens

1994 Knightro makes first official appearance

2005 UCF surpasses the $100 million mark in research funding. Orlando Sentinel names President

Hitt “Central Floridian of the Year”

2006 Florida Board of Governors approves College of Medicine

2007 Bright House Networks Stadium and the UCF Arena open

2009 UCF alumna Nicole Stott, ’92 becomes the first graduate to blast off into space, traveling on the Space Shuttle Discovery.


I don’t have the moneyby Millo Aldea - The Sales Personality

Allow me to keep this one straight to the point. If I start explaining to you the methods that I use to overcome this objection and what is happening in your prospect’s mind throughout this process, it will take me a lot more than just 700 words. I ask you do be brave, keep eye contact all the time, stop arguing, stop interrupting your prospect, do this right and enjoy the results. Role-playing and rehearsing will help. Delivery is crucial. Be calm and earn your sale. PS. - No one says this is easy. But it is part of what it takes to make millions of dollars in sales.

YOU TOO CAN REALIZE THIS!

Michael Bernoff made me realize that “people hardly ever use the word ‘NO’ as a response when you ask for the sale”. What they use is an excuse, a stall, a reason, a lack of interest, etc. But you will hardly ever hear someone tell you “NO”. Sometimes that’s because they don’t want to hurt your feelings. Other times it might be for a different reason, etc. And I know! It would be much easier if they did tell you “NO”. But that is not the case, so allow me to show you how you can overcome that.

THEY HAVE IT! JUST NOT FOR YOU.

People have the money! They just spend it somewhere else. Whether that is paying the bills, groceries, etc. What you can do is improve yourself at providing value, creating desire and urgency in order for them to redirect the money to you. “It is not that they are not interested. It is that you are not interesting.” The faster you come to fully realize that, the faster you will develop yourself into a leader, take responsibility, become a better presenter, become a more attractive person and earn more sales.

THE CONVERSATION!

So here it is! Without explaining much. You will be using powerful questions as a response to almost everything the prospect comes back with. It makes the prospect think, instead of accepting the objection of “not having the money”. It also creates conversation instead of a sales pitch. Follow this:

Prospect: “I don’t have the money.”YOU: “Ok! Is there any other challenge that might be keeping you from making the investment and owning this?”

You are narrowing down the main obstacle that stops your prospect from buying. And your choices of words are more persuasive. Words

like “challenge”, “investment” and “ownership” have a very different meaning compared to “reason”, “spending” and “buying”.

Prospect: “No!”YOU: “So, in order for me to relate to you, you are saying that if it wasn’t for the money, you would move forward, getting what you want, right?

You are confirming the desire of purchasing your product or service. Also, your choices of words are better used again! Words like “relate”, “move forward” and “want” are more powerful than “understand” and “purchase”.

Prospect: “Yes!”YOU: “Well, in order to start getting you what you want and seeing results. What about this can you afford right now?”

Discovering the real budget! “What is your budget?” is a trick question, so never ask that. You will never get what you want by asking it.

Prospect replies!YOU: “Excellent! Let’s get you started with that so you can start seeing some results. Because I’m sure you agree that some results are better than none, right?”

EARN THE SALE

OPPORTUNITY FOR UPGRADE!

I’m using words like “package” so I can be vague and you can relate to how you can be selling your product or service. If you perform this before closing the sale, you might not earn the new customer. Make sure you have this conversation after closing the sale.

YOU: “Thank you for being my customer. I very much look forward to a solid relationship. Even though this package is very good and you will see results, the package that you wanted in the first place will give you faster and better results. So, when you are ready to own what you originally wanted, let’s upgrade you to the full package so you can benefit from everything that you wanted in the first place.”

Prospect: “OK!”

You just confirmed that you will be talking again to offer what your prospect wanted in the beginning of the conversation.

Sales Personality Rush


In 2003, a group of visionaries and Hispanic business leaders decided to take the Hispanic Chamber of Commerce to new heights. A new president was hired, a new leader whose main goal reflected the new Chamber’s mission to provide leadership and support the economic development of the Hispanic business community of Metro Orlando. As Ramón Ojeda embarked on this new and challenging journey, he knew that in order to be successful, he needed to create synergies with new community and corporate partners to ensure their involvement with the Hispanic business community, and to strengthen the financial foundation of the Hispanic Chamber. By the end of his first year, the Chamber ranked 5th in the top 20 Chambers of Commerce of Central Florida, according to the Orlando Business Journal.

With his vibrant, friendly and always determined personality, Ramón was able to establish strong relationships with top businesses and community leaders. Signature events like The Don Quijote Awards (organized in conjunction with HBIF) and the Hispanic Business and Consumer Expo were moved to world-class locations and are considered to be among the best of their kind in the nation. With the rapid growth of the Hispanic population in Central Florida, national,

A LEGACY OF LEADERSHIP AND ECONOMIC DEVELOPMENT

“During Ramon’s 10-year stint with the HCCMO, membership tripled, events such as Expo, Don Quijote

and Installation achieved signature events status, and the HCCMO has been positioned as the leading voice of our Central Florida Hispanic Community.”

“Never in my wildest dreams could I have imaged that the vision of some of us back in the early 90’s ... the Dream of a dynamic united Hispanic business organization..... could be realized to be what it is today.....As a Business Community we owe this to Ramon Ojeda. Ramon’s leadership took the Foundation of the Hispanic Chamber and built the best Chamber I have ever had the pleasure to work with.”

- Past Chair Mercedes McCall

“When Ramon assumed the leadership of the Hispanic Chamber he was not only able to exceed the board’s expectations in both of these areas (growth and fundraising) but he was also able to take it to next level in all aspects of the organization. Ramon has been a great asset to the Hispanic Chamber and his contributions have been unparalleled as evidenced by the recognition the Hispanic Chamber has received at both the national and local levels.”

- Past Chair Conrad Santiago

- Chair Maritza Martinez

by Gaby Ortigoni, OUC - The Reliable One & Robert Newland, Newland Associates

state, and local businesses, and political leaders recognized the Hispanic Chamber as the direct liaison to communicate with the Hispanic community.

Ramón’s commitment to provide the highest level of customer service to the membership was demonstrated through all the programs, initiatives and events the Chamber organizes. As a result of all these accomplishments, Ramón and the Chamber have been recognized outside our territory for its excellent service and growth, receiving the Chamber of the Year Award by the Florida Association of Chamber Professionals (FACP) and the Large Chamber of the Year Award by the United States Hispanic Chamber of Commerce.

Ten years later, as the Chamber gets ready for new leadership, the community values and appreciates all the hard work, long hours of service and sacrifices Ramón made in benefit of the Hispanic business community of Central Florida. As the sun that represents the Hispanic Chamber image, Ramón has been the light, the energy and the strength behind much of the success of this great organization.

Thank you for your legacy Ramón!


The Hispanic Chamber of Commerce of Metro Orlando offers you the resources that your company needs for healthy growth and strong business connections.

THANK YOU HCCMO TRUSTEES


ecently, I traveled to Colombia with Mayor Jacobs as part of an economic development delegation. We visited the cities of Bogota and Medellin to establish relationships with their business community

and to discuss opportunities for increasing trade between our countries. With the Colombian Free Trade agreement now in place, it is timely and appropriate that we explore new opportunities for partnership, collaboration, and international trade with Colombia. I was surprised by the amount of economic activity in both cities, and completely impressed by the complete cultural and economic transformation that has taken place. Colombia has overcome daunting political and economic challenges in the last twenty years and is emerging as a world class trading partner.

As I toured the entrepreneur center in Santo Domingo (one of 17 in Medellin) which was located in an economically challenged region of the city, I was struck by how similar our centers, and our entrepreneurs, were! While the facilities and the technology represented two very different worlds, the business instruction, the entrepreneurial spirit, and the dedication of the staff that serves the center were exactly the same! Entrepreneurs’ ideas are very different; however entrepreneurs everywhere have that special spark, enthusiasm and grit that is contagious. I felt right at home, thousands of miles away from home.

Entrepreneurship can break the cycle of poverty anywhere in the world. If we can encourage and train people to operate businesses, and then equip them to grow, it seems only logical that their communities will improve economically as well. In Colombia, I saw entrepreneurs learning the fundamentals of small business just like I see in Orlando. I saw handmade blankets for sale and even tasted some delicious brownies baked by a brand new business owner…new entrepreneurs, starting new businesses…just like in Orlando.

I intend to continue my relationship with the entrepreneur centers in Colombia. I have much to learn from their success in micro-enterprise development and they are anxious to join us via webcast for some of the great training that is conducted here at the National Entrepreneur Center as well.

As entrepreneurs, we need to continually engage new opportunities and be open to new ideas. That is how we achieve true innovation and create new business ideas. We must continually seek out knowledgeable people and then be willing to learn from them…anywhere in the world!

I returned with a new perspective on Colombia and a new respect for the business people who overcame huge challenges, and emerged stronger and more determined than ever to build a brighter future. My visit reminded me what can be accomplished when you take action, address your challenges, and remain focused on your goals. My new friends in Medellin have motivated me to raise my own goals for 2013, and energized me to get busy achieving them!

How about you? Have you set your goals for next year? Are you ready to make the most of 2013?

Until Next Time…

has arrived! We are happy to start a fresh year with our new elected President, Diana Bolívar, who will be leading us in the road ahead. With

this new leadership, and with the addition of new chamber staff, we hit the ground running with a lot of exciting events and programs.

Our first signature event of the year is our Installation Luncheon on February 12, 2013, where we introduce the new Chair and the newly appointed Board of Directors for the chamber. This year’s Installation Luncheon marks a milestone in the history of the Hispanic Chamber as the president for the past ten years, Ramón Ojeda, has stepped down. Join us as we send Ramon off with a warm farewell and we welcome Diana Bolivar as the newly elected president. Chamber members and community leaders will have the opportunity to meet our future Hispanic Chamber leaders who will take us into the next vibrant phase of the HCCMO.

Following this event, we prepare for the annual Hispanic Business Conference on April 12, 2013. This is a ticketed event focused on business development and business to business networking opportunities. The event includes a program of educational seminars throughout the day and the presence of keynote speakers. With this event we officially start the “Expo weekend”, as the ribbon cutting for the Hispanic Business and Consumer Expo happens immediately after the Business Conference ends.

Be prepared to be part of the Hispanic Business and Consumer Expo happening from April 12 to April 14, at the Orange County Convention Center West Building. Join us as we celebrate 20 successful years of Expo. This year’s Expo will showcase, not only central Florida businesses and organizations, but it will also bring businesses from other Latin American countries in a theme of Hispanic cultural Pavilions! It is important to highlight that this event is open to the general public on Saturday and Sunday and there is no cost to attend! If you are interested in being an exhibitor at the event please contact our chamber offices (407) 428-5870 or visit: www.hbcexpo.com for more information.

Colombian Insightsby Jerry Ross, National Entrepreneur Center

UPDATE

R2013

The Main Street Gardener




Cafe With The President BAH: Dr Phillips Hospital Doing Business with Colombia Seminar

LFWF: Grand Tasting Member Appreciation Award Celebration Member Appreciation Day: LEGOLAND

LFWF: Grand Tasting LFWF: Grand Tasting 15th Annual Don Quijote Awards

Member Appreciation Day: LEGOLAND 15th Annual Don Quijote Awards HCCMO Holiday Social

Oct - Dec 2012GALLERY



Cartagena Chamber Ribbon Cutting: Redi Pedi 15th Annual Don Quijote Awards

B3 Series: Toughlove Sales LFWF: Savor The Night BAH: Janet E. Martinez, P.A.

Community Connections: BETA Center LFWF: Savor The Night HCCMO Holiday Social

15th Annual Don Quijote Awards BAH: KQ 103 BAH: Janet E. Martinez, P.A.

LFWF, Don Quijote, Business After Hours & more...


Let’s face it: the business world can become monotonous at times. But if you’re looking to escape, look no further than north of the City Beautiful. On the border of Orange and Lake County you will find a little piece of Americana that will lift anyone’s spirits.

Oak Haven Farms is a U-pick strawberry farm located in Sorrento, Florida, and it’s the perfect place to spend a sunny afternoon. After a short forty-five minute drive, urban life will be forgotten. A dirt road will lead you to the farm, where you’ll immediately sense that good ol’ country feeling. As you pick through rows of strawberries, you’ll find some of the most beautiful, juicy berries in Florida. They’re so tempting that you’ll find yourself dusting off the sand and eating them fresh off the vine.

If picking strawberries isn’t your thing, be sure to check out the farm’s Country Kitchen. You’ll find pre-packaged strawberries, homestyle strawberry shortcake, hand-made milkshakes (my favorite is strawberry-chocolate), wine, jams and more—and everything is made fresh!

Afterwards, you can relax and enjoy a picnic-style lunch under the shade of a beautiful, old oak tree. Bring your own lunch or buy some hot dogs from the Country Kitchen to roast over the fire pit. This family-friendly farm is great for the kids, who will enjoy playing in the obstacle course or riding the zip-line and tire swing. For more family fun, enjoy the antique tractor that provides daily hay rides around the Christmas tree farm and the strawberry fields.

Oak Haven Farms is the epitome of the American spirit. It’s a small, family-owned, business and is ideal for people of all ages. The farm is open until late March;

feel free to call ahead for days and hours of operation. For more information visit www.berriesandwines.com.

A trip into Lake County isn’t complete until you visit Downtown Mount Dora. Only fifteen minutes away from Oak Haven Farms, you’ll want to make sure to stop at this charming town.

Take a Segway tour through historic downtown and enjoy the beauty of the town as you cruise around. You’ll learn about Mount Dora’s rich history while witnessing some of the most picturesque views of the town overlooking the lake. However, the best way of discovering what Mount Dora has to offer is by foot. Walk up and down historic downtown and enjoy some window shopping. The little shops are filled with art, antiques and knick-knacks. Dog-lovers will fall in love with Piglets Pantry on Donnelly Street. While you’re there, don’t forget to grab some fresh treats for your four-legged friend.

If you like ghost stories and everything paranormal, you’ll love Mount Dora’s Ghost Walk Tours. This eighty-minute guided adventure will walk you through the darker side the town.

Before you leave, be sure to stop by one of the town’s many restaurants. Whether you’re in the mood for Cuban or Thai food, you’re bound to find the perfect place to satisfy your taste buds. Mount Dora’s restaurants serve more than mouth-watering dishes; they also offer an enchanting atmosphere that will leave you wanting to come back for more. Find out more at www.ci.mount-dora.fl.us

Now that you know about what lies north of the City Beautiful, go out there, explore and find your own little piece of Americana.

FROM WORKTO PLAY

A Little Piece of Americanaby Marissa Rivera, Hispanic Chamber of Commerce of Metro Orlando


WE HAVE A CONTINUOUS LINK THAT IS ALWAYS IN SYNC

TO SAVE YOU TIME…AND MONEY.Put the new logistics to work for you.

© 2012 United Parcel Service of America, Inc. UPS, the UPS brandmark, and the color brown are trademarks of United Parcel Service of America, Inc. All rights reserved.

You can now save up to 28% on UPS shipping thanks to the Hispanic Chamber of Commerce of Metro Orlando. You can learn more or sign up for savings at savewithups.com/hccmo or call 800.325.7000.


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Vision Magazine #13 - Jan-Feb-Mar 2013

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