Visit Malta Social Media Case StudyFacebook Campaign December 2013

Malta content

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What our clients said…

“ Working with Digital Visitor was a positive experience. They went overboard to serve our needs and requirements and were consistent at all stages of the initiative - pre, during and post. Their reporting on findings post action has been detailed and in depth.” Simon Kamsky - Director Marketing & Promotions Southern Europe Malta Tourism Authority

“Digital Visitor proved to be a total social media agency, your account managers were always there when needed and helped us all through the initial campaign conception to the actual implementation and post stages. Truly recommended! ”

Mark Abdilla – E Marketing Manager Malta Tourism Authority

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What did we do?

Digital Visitor delivered an ambitious, multilingual, multiplatform Facebook campaign for Visit Malta in December 2013.

We successfully achieved campaign objectives including lead generation, fan-base growth and customer engagement in major European markets.

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Headlines

• Over 53,000 entries

• Over 9000 new page likes & low rate of ‘unlikes’ post campaign shows that correct audience was acquired

• Facebook advertising activities delivered an audience reach of 2.247 million

• Social PR potential audience reach of 2.735 million

• Brand new audiences acquired for Visit Malta with 1.25% increase in new visitors to website during campaign

• Trend continued significantly with 45.04% increase in new website visits post campaign

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Headlines

• 8,750 pieces of shared content from over-all activity

• 2528 shares from wall posts

• 8298 emails captured for future comms from Visit Malta

• 4100 emails captured for the social media campaign’s partners

• High profile social media partners acquired to provide incentives - Crocs, Crew Clothing & Trunki

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The Campaign – Advent Calendar

Each day Facebook visitors would be able to open a door on the advent calendar to see if they had won a prize

We worked with Visit Malta to publicise 24 fantastic days worth of prizes across 5 European languages

Entrants revisited on multiple days to be in with another chance of winning with an average of 3.4 entries per person

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Set-up

We needed to find a suitable app that delivered an optimal online and mobile experience and could effectively and automatically deliver specific language content to the entrant based on their location

We designed and built the App in short timescales owing to the time bound nature of the campaign

We worked with offices across Europe to implement the App within their own Facebook pages

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Prizes

We were required to update the Apps daily with new prizes and content and across multiple languages

With many of our campaigns we seek out partnerships with complimentary brands that can offer incentives and exposure. We were proud to acquire Crocs, Crew Clothing and Trunki as partners for this campaign, securing incentives and publicity through their own social channels for Visit Malta

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Social PR

Online coverage was won through our network of influencers and bloggers, by contacting appropriate PR sites and online influencers and through our social media partner brands

This delivered a potential audience reach of 2.735 million

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Facebook advertising

Our Facebook advertising activities delivered an audience reach of 2.247 million and we were able to show a clear cost per click of under €0.20

Regular Optimisation of Facebook adverts was highly successful using a combination of promoted posts, Ads in the Newsfeed and RHS column Ads

These were delivered across multiple European languages, delivering better and better results as the campaign developed

UK

ES/FR/IT

DE

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A great additional benefit was all the positive promotion by entrants and Facebook fans about Malta…

What people thought...

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How can we help you?

• Increase your audience on social channels

• Enhance engagement in your communities

• Drive traffic to your website

• Search engine optimisation through social media

• Email capture from your new audiences

• Social outreach and PR

• Advice on existing or new social media channels

• Drive sales

What ever your requirements we will help you achieve your goals through creative and thoughtful social media marketing that your customers will love.

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About us

We’re a creative digital agency dedicated to driving real measurable marketing and commercial value for our clients by engaging with their audiences

We employ a range of social media marketing techniques including creative campaigns, social PR, content creation, engaging channel management and our award winning unique social media technology

We will understand your core business requirements and we will demonstrate how these can be achieved through social media

But a few of our clients…

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Contact details

To discuss your own digital marketing objectives and how we can deliver these through social media please email anthony@digitalvisitor.com

Social profilesuk.linkedin.com/in/anthonyrawlins/https://plus.google.com/+AnthonyRawlins

www.digitalvisitor.com