VISIT 2 ETHIOPIA

RATES

TECHNICAL

DATA

DOSSI ERS

2009 For the

Magazine

In Ethiopia

Kirkos Kifle Ketema

No.Woreda-142 04/10

House no. 255

Tele:0911-162653/ 0911 651398

Email:

tiku@visit2ethiopia.com

yonas@visit2ethiopia.com

In Europe

Boulvard du Jubile 90/1

1080 Brussels, Belgium

Tele: +32-485 58 36 31

Email:

teddy@visit2ethiopia.com

WWW.VISIT2ETHIOPIA.COM

Tourism Marketing & Promotions

(VE TM & Promotions)

Visit 2 Ethiopia

Magazine Visit 2 Ethiopia Magazine is one of the very few specialized magazines on Ethiopia. It is a pio-

neer and multilingual magazine for the tourism sector. It will be published in five major Euro-

pean languages and to be distributed in ten major European countries. It is published quarterly

and reaches all professionals in tourism, decision makers as well as staff and reservations de-

partments in tourist generating countries. It targeted as well potential tourists to Ethiopia.

The main objective of the magazine is to promote Ethiopian as a tourist destination, to build

better image for the country and to support all the stakeholders in the sector. It supplies inter-

views, feature articles, analyses, product knowledge, useful information, where to stay, what to

see, what to do, latest trends and developments in Tourism industry.

Strength of Visit 2 Ethiopia Magazine: cross-cultural awareness and know-how, international

and national experience and Europe-wide network. Well known travel Journalists and writers

will participate in realization of this magazine from Belgium, Germany and France. It aims col-

lective marketing and promotional activities to play major role in building positive image for

the country, boost the sector and reinforce Tour Operators position in the world market for ma-

jor players. We strongly believed that with united marketing effort to create a synergic effect

for tourism service providers and customer satisfactions

Edition: English, French, German Dutch and Spanish.

Circulation: 10,000 copies (Average readership 40,000)

E-magazine: Virtual Magazine to be consulted for 365 days

Distribution: Europe wide Travel agencies/Tour operators/ Tourism board/ Cultural center/

Expo/ Vacations Salon or travel trade fairs/ Consular and Embassies/ NGOs offices, etc

Countries: Belgium, Luxembourg, The Netherlands, Germany, Austria, France, Swiss,

UK, Ireland, and Spain

Price: Free copy

Publication date: October 2009

Readership:

Travel agents, Tour Operators, Airlines, NGOs, Social network centers, Incentive Houses, Ho-

tels, Tourism Boards, Trade Organizations, Embassies, Tourists, and so on.

Publisher: Ethiopian Culture and Information Center (ECIC) and Visit 2 Ethiopia

Director/Editor-in-chief: Tewodros MERAWI

Deputy Editor-in-chief: Yves MATONGO

Project Manager : Mesfin Fisiha

Advertising Manager: Yonas Hindaye

Traffic & IT-master: Yacin Abdilah

Treasury Manager: Tiku Tesfasilassie

Editio

n

Oct-2

009

PRINTS RATES Visit 2 Ethiopia 2009

SUBSTANCE AND FORM

Visit 2 Ethiopia magazine is in the form of an A4 64 pages. The four pages are the cover in

glossy paper of 170 grams, while the inside pages are glossy paper of 130 grams.

The articles and documents will make readers aware of the tourist attraction, resources and po-

tential the country has, introducing the country from in-side out and promoting product and ser-

vices provided by all stakeholders in the sector, while offering a wealth of information in sev-

eral areas that could have impact on the tourism.

The prices indicated are calculated per insertion. They are denominated in BIRR, and are ap-

plicable until 31.12.2009. The rates announced imply delivery of CAMERA-READY material

(see also supply of material). If the delivered material is not ready for printing, the technical

costs required for adoption will be put into account.

*** For those who are interested to take three insertions will benefit special offer

of 50 % discount on the price and respite period for the payment. Contact us!

COVER

* Mind out: Cover 1: only 1/16 page is permitted!

** Mind out: Cover 2, 3 and 4: only 1/1 page is permitted!

INNER PAGE

Format Total

2/1 page 11,685.oo

1/1 page 9,810.00

1/2 page 6,165.00

1/4 page 3,934.00

1/8 page 2,300.00

Format Total

Cover 1* 7,750.00

Cover 2** 15,400.00

Cover 3** 15,400.00

Cover 4** 18,400.00

RUBRICS OR SPECIAL REQUESTS

Ads at a preferential position: +20%

For advertisements in rubrics as article, hotels, agenda, and other. - we make a

personalized offer for you.

INSERTS, BROCHURES, RESPONSE CARDS, …

Inserts + brochures: stitched, stapled, loose or blistered underneath

Response cards: stitched, stapled, and other...

All prices can be given on request

For Direct Marketing Actions: contact us for a detailed price offer.

ADVERTORIAL/FOCUS

Publishing editorial page with a front and lay-out as you want.

Included: copywriting, translation, max. 2 illustrations per page, prepress, com-

mercial value.

For more pages, we will make you a special offer.

TECHNICAL INFO PRINT VISIT 2ETHIOPIA ELECTRONIC SUPPLY OF MATERIAL

Material:

• Electronically delivery; preferably by e-mail: teddy@visit2ethiopia.com

• PDF in high resolution (300 dpi) or In Design with all imports/EPS-file

Electronic carriers:

• CD-Rom: produced according to ISO 9660 level 1

FORMATS

2/1 PAGE NON BLEED

H 278 mm

W 405 mm

BLEED*

H 297 mm

W 420 mm

1/1 PAGE NON BLEED

H 278 mm

W 195 mm

BLEED*

H 297 mm

W 210 mm

Format Total

1/1 page 4 col. 15,500.00

2/1 page 4 col. 20,250.00

1/2 PAGE

VERTICAL

NON BLEED

H 278 mm

W 95 mm

BLEED

H 297 mm

W 100 mm

1/2 PAGE

HORIZON-

TAL

NON BLEED

H 138 mm

W 195 mm

BLEED

H 150 mm

W 210 mm

1/4 PAGE

BLOCK

H 138 mm

W 95 mm

COLUMN

H 278 mm

W 45 mm

HORIZONTAL

H 68 mm

W 195 mm

1/8

or

1/16 PAGE

H 68 mm

W 45 mm

* For single or double spreads bleed, keep an extra margin on your ad of at least 5

mm on 4 sides of the ad! Please contact us for special formats.

* Deadline 20 Sep. 2009 for material and payment.

Bonus

Bonus

Bonus

Bonus

BANNER on Visit 2 Ethiopia website: www.visit2ethiopia.com

Reservations and material: • Closing date for reservations and material: 1 week before publication.

• The material must be sent by e-mail to: teddy@visit2ethiopia.com

Section: • Base on availability

Formats: • Banner 234 width x 60 pixels height

Price: Bonus for space clients in the Visit 2 Ethiopia Magazine

VISIT 2 ETHIOPIA TOURISM MARKETING & PROMOTIONS (VE TM & PROMOTIONS) TELE: 0911-162653 -/ 0911-11651398 OR IN EUROPE +32-485 58 36 31 or –486 102 982

EMAIL: teddy@visit2ethiopia.com or tiku@visit2ethiopia.com yonas@visit2ethiopia.com

CONTRACT OF ADVERTISING SPACE PURCHASE

BETWEEN:

"Visit 2 Ethiopia" magazine: - Address: 90/1, Boulevard du Jubile, Brussels 1080

- Business Number: 806070097

- Phone number: + 32 485-58-36-31

- Email:teddy@visit2ethiopia.com

AND: Company: __________________________________

- Address: ___________________________________

- Business Number: ___________________________

- Phone number:________________________ Mobile:________________________

- Email:_____________________________________

COVERAGE 1st Cover 1/16 (glossy paper of 170 grams): 5,750 Birr/Excluding VAT

2nd Cover (glossy paper of 170 grams): 15,400 Birr /Excluding VAT

3rd Cover (glossy paper of 170 grams): 15,400 Birr /Excluding VAT

4th Cover (glossy paper of 170 grams): 18,400 Birr /Excluding VAT

INSIDE: paper Glossy 135 grams

Double page: 11,685 Birr /Excluding VAT size: A3 (30x42cm)

Full Page: 9,810 Birr /Excluding VAT size: A4 (21x29, 7cm)

1 / 2 page: 6,165 Birr /Excluding VAT Format: A5 (14,8 x21cm)

1 / 4 Page: 3,934 Birr /Excluding VAT size: A6 (10,5 x14, 8cm)

1 / 8 page: 2,300 Birr /Excluding VAT Format: A7 (7.4 x10, 5cm)

1 / 16 page:1,000 Birr /Excluding VAT Format: CV (8,5 x5, 5cm)

TERM OF CONTRACT (number of publications):

NUMBER (S) OF PUBLICATION:

Visit 2 Ethiopia magazine: Customer:

Done at, on: Done at, on:

THE GENERAL TERMS OF SALES AND PAYMENT OF ADVERTISING

SPACE IN Visit 2 Ethiopia MAGAZINE

1. Unless otherwise agreed and specifically on our part, shall

apply only the general conditions listed below. Any excep-tion will be valid unless it is clearly stated on the in-voice.

2. Any claim for services must reach us by letter within 7 days after leaving the magazine. Any claims submitted after this deadline will not be admis-sible.

3. The client accepts having read the general conditions of sale of advertising space in Visit 2 Ethiopia magazine.

4. The customer agrees to the terms and conditions of sale of advertising space in Visit 2 Ethiopia magazine.

5. After signing the contract, the customer agrees to pay a deposit of at least 30% of the amount due, at least 7 days before the publication of the advertisement in the maga-zine. The remaining 70% is payable no later than 30 days after receipt of invoice.

6. After signing the contract, the customer agrees to pay the deposit and the balance (see item 5) only in the Visit 2 Ethiopia account, whose number is on the transfer slip.

7. In case of cancellation of its order by the customer, Visit 2 Ethiopia will be entitled to claim compensation equiva-lent to 25% (including tax) of the order.

8. Before signing the contract, the customer agrees to show the details, the product will be in space purchased in Visit 2 Ethiopia magazine.

9. Any changes to the product display must be at least 3 days after signing the contract. After this time the product is presented when signing a contract that will be displayed.

In case of dispute or litigation, the courts of Brussels are competent, unless and otherwise agreed up on.

In Ethiopia

Kirkos Kifle Ketema

No.Woreda-142 04/10

House no. 255

Tele:0911-162653/0911 651398 Email:tiku@visit2ethiopia.com

yonas@visit2ethiopia.com

In Europe

Boulvard du Jubile 90/1

1080 Brussels, Belgium

Tele: +32-485 58 36 31

Email:

teddy@visit2ethiopia.com

www.visit2ethiopia.com