Date post: | 29-Nov-2014 |
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Technology |
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visual argumentation…or visual rhetoric
defined
“Visual argumentation” designates the act of presenting a premise, prompting a method of reasoning and making a claim, all achieved primarily through visual communication.
aspects
Any account of visual argumentation “must identify how we can a) identify the internal elements of a visual image,b) understand the contexts in which images are interpreted, c) establish the consistency of an interpretation of the visual,
and d) chart changes in visual perspectives over time.”
“Toward a Theory of Visual Argumentation,” David Birdsell and Leo Groarke, Argumentation and Advocacy, Summer 1996.
integrative approach
at the levels of:pedagogycurriculumassessmentfaculty and staff development
rhetoric- logos- pathos- ethos
example: logos in An Inconvenient Truth
example: pathos in An Inconvenient Truth
semiotics- Ferdinand de Saussure- sign- signifier- signified
- Charles Peircemeaning is determined by reader/viewer in local context…
cinesemiotics- shot- scene- sequence
- identification- interpellation and suturing
cultural studies- Stuart Hall- encoding/decoding
- Marita Sturken and Lisa CartwrightPractices of Looking: An Introduction to Visual Culture
- race, class and gender in visual culture
media studies- immersive arguments- experiential arguments- the role of play and projective stance
- James Gee- John Seely Brown and Doug Thomas
information visualization- Edward Tufte- “working at the intersection of word, image, number and art.”- writing, typography, managing data sets, statistical analysis,
line, layout and color…- “escaping flatland”
visual tropes
• metaphor• metonymy• juxtaposition• recontextualization
resources• Roland Barthes, “The Rhetoric of the Image”• Gunther Kress + Theo Van Leeuwen, Multimodal Discourse• Gunther Kress + Theo Van Leeuwen, Reading Images• Mary E. Hocks “Understanding Visual Rhetoric in Digital Writing
Environments” • W.J.T. Mitchell, Picture Theory• Edward Tufte, Envisioning Information• Anne Wysocki, Compose, Design, Advocate• Viz: http://viz.cwrl.utexas.edu