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Visual Assessment on Coastal Cruise Tourism: A Preliminary Planning Using
Importance-Performance AnalysisS. TRISUTOMO
Dep. of Urban And Regional Planning, Hasanuddin University, Makassar-indonesia
E-mail: [email protected]
CITIES 2016 International Conference, Coastal Planning for Sustainable Marine
Development, CITIES 2016, 18th October 2016, Surabaya, Indonesia
Paper no. 132
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1. Introduction
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3Importance-Performance Analysis Importance-Performance Analysis (IPA) was introduced by Martilla
and James (1977) Initially was to measure satisfaction level in maketing Applied for e-Government (Wong, Hideki, George, 2011), higher
education service quality (Silva and Fernandez, 2006), health care service (Lopes, 2012), service quality of administration in private universities (Kitcharoen: 2004), the performance of organisation or public policy (Kitcharoen, 2004), tourism accomodations (Aminian, 2006), and tour guide evaluation (Zhang and Chow, 2004)
IPA was widely applied in any kind of management issues Also for leasure issue (Chu amd Choi, 1999) and historical building
(Aksah et.all, 2015)
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4Visual assessment Assessment through perceive Coastal cruise tour
Coastal cruise tour Commonly, in coastal tourism, tourists entering the
coast and enjoying the sea view Conversely, coastal cruise tour: touring and cruising
along the coastlines Enjoying the panorama by seeing from sea towards
coastlines
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2. Literature review
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610 attributes (1) sea water
cleanlines (2) beautiful of
coast(3) public space (4) natural
landscape(5) harmony of
color
• (6) panorama• (7) atmosphere• (8) uniquiness• (9) landmark • (10) feeling of save.
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3. Method of research
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8 Combination of quantitative and qual itative research Applied IPA of 10 attributes 14 persons were selected as assessors: 3 staffs of
Tourism Agency, 4 academician, 3 local goverment staffs, 2 citizens, 2 travel bereau staffs
Questionnaires and pictures as instriments Cruising and stop at the Akkarena, Losari, and paotere Using Likert scale: 1 to 5 Processed by SPSS resulted Cartesian graph: 4 quadrants Importance as X; performance as Y
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9IPA method: 4 quandrants
Quadrant I:Concentre here, improvement effort
Quadrant II:Keep up the good work, keep going and maintain
Quadrant III:Low priority
Quandrant IV:Possible overkill
Impo
rtan
ce
Performance
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4. Result and discussions
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11A glance of Makassar Metropolitan, inhabited by 1.6 million citizens Coastal city with 31 km coastlines Beautiful sunset Hub of air and sea transportation Center development of eastern part of Indonesia Rapid growing development Towards world city Having some objects at coastlines, potential for cruise tour
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123 Sitescity conference
Akkarena, recreation
area
Losari: public space
Paotere: Phinisi traditional port
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13Akkarena, tourist park at coastal area
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14Table 1: Assessment and IPA on Akkarena
AttributesMean
Importance
Mean Performanc
eDiscrepa
ncy
1 Seawater cleanliness 4.29* 3.97* -0.32
2 Beautiful of coast 4.14* 4.07* -0.07
3 Public space 3.90 4.14* 0.244 Landscape 4.05* 3.59 -0.46
5 Harmony of color 4.00* 3.76 -0.24
6 Panorama 3.86 3.62 -0.24
7 Atmosphere 4.19* 4.21* 0.02
8 Uniqueness 3.29 3.38 0.099 Landmark 3.67 4.28* 0.6110
Feeling save 4.48* 4.38* -0.10
Mean 3.987 3.940
•Table 1. Assessment on Akkarena and the Cartesians graph•*higher than the mean
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15A view on Losari public space
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16Table 2. Assessment and IPA of Losari Attributes Mean
ImportanceMean
Performance
Discrepancy
1 Seawater cleanliness 3.95* 2.90 -1.05
2 Beautiful of coast 3.24 2.38 -0.86
3 Public space 2.71 3.14 0.434 Landscape 3.67* 2.31 -1.36
5 Harmony of colour 3.10 3.10 0
6 Panorama 3.10 2.76 -0.347 Atmosphere 3.10 3.66* 0.568 Uniqueness 3.71* 3.28* -0.439 Landmark 4.43* 4.66* 0.2310 Feeling save 3.90* 4.55* 0.65
Mean 3.488 3.274
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17View on Paotere of Phinisi Port
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18Table 3. Assessment and IPA of PaotereAttributes
Mean of Importanc
e
Mean of Performan
ceDiscrepa
ncy
1 Seawater cleanliness 4.00* 3.21 -0.79
2 Beautiful of coast 2.81 2.68 -0.13
3 Public space 4.95* 3.00 -1.954 Landscape 2.67 2.04 -0.63
5 Harmony of color 3.57 3.00 -0.57
6 Panorama 3.67 3.07 -0.67 Atmosphere 3.19 3.32* 0.138 Uniqueness 4.76* 3.21* -1.559 Landmark 3.38 3.71* 0.3310 Feeling save 4.33* 3.43* -0.9
Mean 3.733 3.067
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5. Conclusion and suggestion
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20Conclusions
SitesQI.
Concentred here
QII. keep up
the good work,
QIII. low
priority
QIV. Possible overkill.
Akkarena 4 1, 2, 7, 10 5, 6, 8 3, 9Losari 1 8, 9, 10 2, 3, 5, 6 7Paotere 3 1, 8, 10 2, 4, 5 6, 7, 9
Attributes: (1) sea water cleanliness, (2) beautiful of coast, (3) public space, (4) landscape, (5) Harmony of color, (6) panorama, (7) atmosphere, (8) uniqueness’, (9) landmark, and (10) feeling save
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21Suggestions
This research was focused on 10 attributes. Future research should be suggested to focus on
infrastructure of cruise tour, more participants, more detail
It was a preliminary planning. Should be continued with comprehensive planning
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Thank you