VISUAL COMMUNICATION DESIGNWritten examination
Wednesday 12 November 2014 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)
QUESTION AND ANSWER BOOK
Structure of bookNumber of questions
Number of questions to be answered
Number of marks
7 7 90
• Studentsarepermittedtobringintotheexaminationroom:pens,leadandcolouredpencils,water-basedpensandmarkers,highlighters,erasers,sharpeners,rulers,setsquares,protractors,compasses,andcircleandellipsetemplates.
• StudentsareNOTpermittedtobringintotheexaminationroom:tee-squaresandboards,textureboards,blanksheetsofpaperand/orwhiteoutliquid/tape.
• Nocalculatorisallowedinthisexamination.
Materials supplied• Questionandanswerbookof19pages.• Resourcebookof9pages.
Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.
• AllwrittenresponsesmustbeinEnglish.
At the end of the examination• Youmaykeeptheresourcebook.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2014
SUPERVISOR TO ATTACH PROCESSING LABEL HEREVictorian Certificate of Education 2014
STUDENT NUMBER
Letter
3 2014 VISCOM EXAM
Question 1 – continued TURN OVER
Question 1 (6 marks)Look at the following six images. For each image, tick (P) the correct answer.
Designer: Frank Lloyd Wright, Fallingwater, 1934–1937
Source: © Frank Lloyd Wright/ARS, licensed by Viscopy, 2015
InstructionsAnswer all questions in the spaces provided.
a. Identify the part of the type indicated by the arrow. 1 mark
serif
leading
x-height
cap height
b. Which field of design does the example above best demonstrate? 1 mark
industrial
model making
environmental
communication
2014VISCOMEXAM 4
Question 1–continued
c. Whichprincipleofdesignismostevidentintheexampleabove? 1mark
tone
type
shape
cropping
d. Whichdrawing systemisshownintheexampleabove? 1mark
isometric
planometric
one-pointperspective
two-pointperspective
Duetocopyrightrestrictions,thismaterialisnotsupplied.
5 2014VISCOMEXAM
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Designer:PaulVillacisSource:JudithWildeandRichardWilde,Visual Literacy,
Watson-GuptillPublications,NewYork,1991,p.70
Designer:RobertBronwasserSource:KoosEissenandRoselienSteur,Sketching,
BISPublishers,Singapore,2008,p.22
e. Whichelementofdesignismostevidentintheexampleabove? 1mark
line
form
shape
contrast
f. Identifythestage of the design processshownintheexampleabove. 1mark
brief
mock-up
research
developmentofconcept
Duetocopyrightrestrictions,thismaterialisnotsupplied.
2014VISCOMEXAM 6
Question 2–continued
Question 2 (12marks)Refertopages3–5oftheresourcebookforlargercolourversionsofthevisualcommunicationsthatarerelatedtoQuestion2.
Answerallquestionsreferringtothevisualcommunicationthatisshown.
Figure 1
a. WhiteNightisafestivalheldinMelbourne.Commencingat7pmonSaturday22February2014,ittransformedMelbourne’scitystreets,laneways,landmarksandculturalinstitutionsintoa‘culturalplayground’fromduskuntildawn.
ReferringtoFigure1,discusstheeffectivenessoftheuseoftypeandshapetocommunicatetheWhiteNightevent. 4marks
7 2014VISCOMEXAM
Question 2 –continuedTURN OVER
Figure 2 Figure 3
b. TheMelbourneTheatreCompany(MTC)isawell-establishedtheatrecompany.Figure2showsanimageofitsSouthbankTheatreatnight.Figure3showsthefrontofaticketpouch.
Whenestablishingthebrieffortheticketpouch,thedesignerandclientwouldhavediscussedtheclient̓scommunicationneeds.
WithreferencetoFigures2and3,identifytwopossiblecommunicationneeds.Referringtospecificfeaturesoftheticketpouch,discusshowthesecommunicationneedshavebeeninterpretedinthefinaldesign. 4marks
Communicationneed1
Discussion
Communicationneed2
Discussion
Duetocopyrightrestrictions,thismaterialisnotsupplied.
2014VISCOMEXAM 8
Figure 4
c. ReferringtoFigure4,identifytwospecificcharacteristicsofthepossibletargetaudienceanddiscusswhichfeaturesofthedesignsupportyouranswer. 4marks
Characteristic1
Characteristic2
Discussion
Duetocopyrightrestrictions,thismaterialisnotsupplied.
9 2014VISCOMEXAM
TURN OVER
Question 3 (7marks)Developamotif(image)basedonthephotographofleavesshowninFigure5.Youcanchangetheproportion,scale,orientationandshapeoftheleaves.Useyourmotif(image)tocreateadesignforadecorativescreen.
Thedesignmust:
• useonlyonecolour• emphasisetheprinciplesofpatternandcontrast.
Onlythedesignintherectangleprovidedbelowwillbeassessed.
Figure 5
2014VISCOMEXAM 10
Question 4–continued
Question 4 (15marks)Figure6isasetofarchitecturaldrawingsforabathroom.
Completeaplanometricdrawingofthebathroomfromtheviewindicatedbythearrow A.• Includeallofthefeaturesdepictedinthedrawingsbelow.
• Useascaleof1:1.
• Thedepthofthevanitybasinshouldbedrawnat5mm.
• Thedepthofthebathshouldbedrawnat10mm.
Figure 6
2014VISCOMEXAM 12
Question 5 –continued
Question 5 (12marks)Figures7and8arelinedrawingsoftwodifferentchesspiecesthatyouarerequiredtorender.Thearrowsindicatethedirectionofthelight.
Yourresponsesmust:
• usethelightsource,asindicatedbythearrow
• includeshadowsthatarecastontothechesspieceandtheground.
a. Usingtone,renderFigure7 toenhancetheformofthechesspiece. 6marks
Figure 7
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b. Usingtoneandcolour,renderFigure8toenhancetheformofthechesspieceandtoindicatethetexture of wood grain. 6marks
Figure 8
2014VISCOMEXAM 14
Question 6–continued
Question 6 (16marks)
The Lost ThingShaunTanisanAustralianartistwhoiswellknownforhisillustratedbooks.Hewroteandillustratedtheaward-winningbook,The Lost Thing.Thisbookhasbeenreinterpretedinfilmandtheatre.
Refertotheimagesonpages6–8oftheresourcebooktoanswerallpartsofQuestion6.
a. RefertoFigure9,thecoverofShaunTan’sbook,The Lost Thing.Itincludesanimage,atitleandthenameoftheauthor.
Discuss,withevidencefromthecoverdesign,howeffectivelytypehasenhancedthevisualcommunicationmessage. 4marks
b. WithreferencetoFigure10
i. describehowscaleisusedintheillustration 2marks
ii. discusstheeffectcreatedbytheuseofscale. 2marks
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c. Whencreatingthebook,The Lost Thing,ShaunTanusedavarietyofmediaatdifferentstagesofthedesignprocess.
ReferringtoFigure11,identifythestageofthedesignprocesswhentheworkmayhavebeencreated.
Stageofthedesignprocess
Identifythemediaused,andexplainhowandwhyitwouldhavebeenusedinthestageofthedesignprocessyounominatedabove. 4marks
Explanation
d. TheCanberra-basedyouththeatrecompany,Jigsaw,incollaborationwithShaunTan,stagedaninterpretationofthestoryattheNationalGalleryofAustraliainOctober2004.
ReferringtoFigures12and13,discusstwolegalobligationswithregardtointellectual propertythatmighthavebeenconsideredbythetheatrecompanywheninterpretingShaunTan’sbook. 4marks
Obligation1
Obligation2
2014VISCOMEXAM 16
Question 7–continued
Question 7 (22marks)
Vic VibesVicVibesisapop-upshopthatsellsmusicandperformermerchandiseatmusiceventsandfestivalsthroughoutVictoria.ThesalesareaisatemporarystructuresothecompanywantstocreateaneasilyrecognisedbrandbasedonthenameVicVibes.
The briefYourbriefistocreateabrandconceptforthesurfacedesignofashoppingbag.Thedesignistobebasedontheshop̓sname.Itshouldbeeasilyrecognisedbyandattractivetoyoungmusicfans.Thedesignmustalsobesuitableforotherapplications,withoutlosingitsintegrity.
Youarerequiredtocreateadesignforthefrontandsideoftheshoppingbag.Thedesignwillberepeatedonthebackandotherside.
Thedesignmust:
• bebasedontype
• useonlythenameVicVibes
• useonlytwocolours• beasymmetrical
• showeffectiveuseofthedesignprinciplesofcontrastandcropping.
Youmayuserepetitioninyourdesign.
Thereferencematerialonpage9oftheresourcebookshowsthestyleoftheshoppingbagandprovidesexamplesoftypethatmaybeusedasinspiration.
a. Inthespaceprovidedonpage17,usevisualisationdrawingstogenerateat least two significantly different conceptsforthesurfacedesignoftheshoppingbag. 4marks
2014VISCOMEXAM 18
Question 7–continued
b. Selectyourpreferredconceptandproduceyourfinaldesignforthefrontandsideoftheshoppingbaginthetemplatebelow. 11marks
FRONT SIDE
c. Youarerequiredtopitchyourdesignproposaltoyourclient.
Explainhowyourchosendesigneffectivelymeetstherequirementsofthebrief. 2marks
19 2014VISCOMEXAM
END OF QUESTION AND ANSWER BOOK
d. ThesalesareaisatemporarystructuresoVicVibesneedsotheridentifyingvisualcommunications.
Adaptyourfinalbagdesigntooneoftheformatsshownbelow.Theintegrityofyourfinalbagdesignmustbemaintained. 3marks
aswingtag
Template 1
OR
abannerthatcanbehungonthefrontofthesalesarea
Template 2
e. Explainthechangesyouhavemadetoyourdesigntoeffectivelyapplyittothenewformat. 2marks
VISUAL COMMUNICATION DESIGN
Written examination
Wednesday 12 November 2014 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)
RESOURCE BOOK
Instructions• Aquestionandanswerbookisprovidedwiththisresourcebook.• Refertoinstructionsonthefrontcoverofthequestionandanswerbook.• Youmaykeepthisresourcebook.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2014
Victorian Certificate of Education 2014
3 2014VISCOMRESOURCEBOOK
TURN OVER
Reference material for Question 2, part a.
Figure 1
WhiteNightisaneventheldinMelbourne.Designer:ClearDesign&BrandStrategy(basedonanexistinglogo);www.cleardesign.com.au;bypermissionofKirsteeMacbeth,VMEC
2014VISCOMRESOURCEBOOK 4
Figure 2
Source:www.theloop.com.au/patrice.liem/project/2114
Figure 3
Source:MelbourneTheatreCompany,ticketpouchfromtheMTC’s2009rebrandtocoincidewiththeopeningofitstheatre
Reference material for Question 2, part b.
Duetocopyrightrestrictions,thismaterialisnotsupplied.
5 2014VISCOMRESOURCEBOOK
TURN OVER
Figure 4
Designer:DiboneSource:Viction:ary,Graphics Alive,Viction:workshopLtd,HongKong,2006,p.159
Reference material for Question 2, part c.
Duetocopyrightrestrictions,thismaterialisnotsupplied.
2014VISCOMRESOURCEBOOK 6
Figure 9
Source:ShaunTan,The Lost Thing,LothianBooks/HachetteAustralia,2014,cover;courtesyofLothianChildren’sBooks,animprintofHachetteAustralia
Reference material for Question 6, part a.
7 2014VISCOMRESOURCEBOOK
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Reference material for Question 6, parts b. and c.
Figure 10
Source:ShaunTan,The Lost Thing,LothianBooks/HachetteAustralia,2014,illustration;courtesyofLothianChildren’sBooks,animprintofHachetteAustralia
Figure 11
Source:ShaunTan,sketchforthebookThe Lost Thing;productionartworkasshownonwww.thelostthing.com
2014VISCOMRESOURCEBOOK 8
Reference material for Question 6, part d.
Figure 12
Source:http://spiritsdancing.com/sdblog/2004/10/03/more-lost-thing-puppet-pictures/
Figure 13
Source: www.shauntan.net/film1.html
ShaunTan’sbookThe Lost Thingwasadaptedforstage.Location/date:NationalGalleryofAustralia,5–9October2004
Theatrecompany:JigsawTheatreCompany
Artisticdirector:GregLissaman
Designer:RichardJeziorny Productionmanager:CatherineProsser
Puppetcreators:HilaryTalbotandImogenKeen