Date post: | 25-Jan-2015 |
Category: |
Technology |
Upload: | jackson-yin |
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Visual Contents. Where and how to find them?
Having engaging visual contents is crucial to your online success. It’s important to use
images and graphics on our websites for several reasons
•To add something interesting and relevant that breaks up the sea of text in our
posts.
•To attract attention and interest even before any text is read.
•To hold people’s attention while reading through our posts.
•To strengthen or enhance a point, argument, fact, opinion or statement.
•To help keep our posts memorable and easily distinguishable from one another.
INTRO
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VISUAL CONTENT There are lots of ways to incorporate visual content into your
presentations or websites without hiring a designer. Here are four
ways can give your presentations some visual pop:
• Stock Photos
• Vector Icons
• Screenshots
• PowerPoint Objects
• EcoverMaker
In the next few slides, we’ll break down each type of visual
content as well as resources you can use to find and create
them.
Stock Photos
Where to get them?
Your own camera! It’s free! 1
2 Flickr
Flickr is a fantastic
resource with billions
of different images
and photos that you
can use freely on
your website.
Flickr images?
Don’t use Copyrighted images 1
2 Use images under the Creative Commons License. Always gives credit and link back to the author
Beware of the
different licenses
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“Commercial Use allowed” images can be used for your business
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Use “Modifications Allowed” images to amend or add text for your blog or Facebook posts
Vector Icons Notice that icon to the right? It’s called a vector icon: it’s
basically an icon that can be stretched to any size without
looking pixelated. Pretty cool, huh?
They are extremely useful for conveying abstract concepts –
think of things like email and social media that you can’t just
snap a picture of (or you can … but it’s not that eye-catching).
There are a few ways you can find or create vector icons:
•Find free or paid vector images online, such as here.
•Use special character fonts like Webdings, Wingdings, and
Symbols.
VISUAL CONTENT
Screenshots And of course, if you want to include any
images of software or websites, you’ll want to
incorporate them into your presentations.
You’ll take a screenshot outside of PowerPoint
(on a PC, push the “Print Screen” button; on a
Mac push “Command” + “Shift” + 3).
Once you have an image of your screen, you
can use PowerPoint to crop, edit, and
annotate the screenshot. For example, we
used an arrow found in the PowerPoint
Objects to highlight a blog post headline in the
example on the right.
VISUAL CONTENT
PowerPoint Objects Another way to create icons and objects is by using PowerPoint’s
shapes. Though there aren’t a ton of options available, they can
be a great way to hack together engaging icons and objects.
To spruce up your PowerPoint objects, select the object you
want to beautify, then in the menu, click “Format,” then “Shape”
in the drop down menu. A whole slew of options will appear
so you can customize your object:
•Fill Background: Under “Fill,” select a color in the drop down next to “Color.”
•Transparency: In that same tab, drag the “Transparency” slider to make it more transparent.
•Rotate: Under “3-D Rotation,” you can rotate an object on the X, Y, or Z axis.
•Glow: Under “Glow and Soft Edges,” you can select the color, size, and transparency of a halo around
your object.
•Shadow: Under “Shadow” you can choose the color, size, distance from object, transparency, and angle
of the shadow.
VISUAL CONTENT
Use Microsoft Office Clip Art to Enhance
Powerpoint Visual Impact
Ecover Maker
VISUAL CONTENT
Click the image above to check out this
amazing online tool called
MyEcoverMaker
Both free and paid versions available
So you have great visual contents and you
want it to drive more business …
we can help with that.
http://www.social-media-in-marketing.com