Georgia State University ScholarWorks @ Georgia State University Art and Design eses Ernest G. Welch School of Art and Design 5-13-2011 Visual Culture within Comprehensive Art Education and Elementary Art Curriculum Amanda J. Muirheid Georgia State University Follow this and additional works at: hp://scholarworks.gsu.edu/art_design_theses is esis is brought to you for free and open access by the Ernest G. Welch School of Art and Design at ScholarWorks @ Georgia State University. It has been accepted for inclusion in Art and Design eses by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact [email protected]. Recommended Citation Muirheid, Amanda J., "Visual Culture within Comprehensive Art Education and Elementary Art Curriculum" (2011). Art and Design eses. Paper 80.
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1. Georgia State University ScholarWorks @ Georgia State
University Art and Design Theses Ernest G. Welch School of Art and
Design 5-13-2011 Visual Culture within Comprehensive Art Education
and Elementary Art Curriculum Amanda J. Muirheid Georgia State
University Follow this and additional works at:
http://scholarworks.gsu.edu/art_design_theses This Thesis is
brought to you for free and open access by the Ernest G. Welch
School of Art and Design at ScholarWorks @ Georgia State
University. It has been accepted for inclusion in Art and Design
Theses by an authorized administrator of ScholarWorks @ Georgia
State University. For more information, please contact
[email protected]. Recommended Citation Muirheid, Amanda J.,
"Visual Culture within Comprehensive Art Education and Elementary
Art Curriculum" (2011). Art and Design Theses. Paper 80.
2. VISUAL CULTURE WITHIN COMPREHENSIVE ART EDUCATION AN
ELEMENTARY ART CURRICULUM by AMANDA J. MUIRHEID Under the Direction
of Dr. Melody Milbrandt ABSTRACT This thesis addresses why a
comprehensive art education curriculum needs to merge with visual
culture in order to better serve current elementary students today.
The review of literature supports this theory and proves that the
two approaches work together to make learning relevant and
effective. The units of study provided make up a guideline that
show teachers how to include visual culture into the current
comprehensive art education structure. This allows students to
bring their own ideas and experiences into the classroom, and
results in making the visual arts more personal. Following this
curriculum will help students own their education and ultimately
gain higher level thinking and learning in the visual arts as well
as other subject areas. INDEX WORDS: Advertising, Authentic
instruction, Comprehensive art education, Discipline based art
education, Social perspectives, Visual culture
3. VISUAL CULTURE WITHIN COMPREHENSIVE ART EDUCATION AN
ELEMENTARY ART CURRICULUM by AMANDA J. MUIRHEID A Thesis Submitted
in Partial Fulfillment of the Requirements for the Degree of Master
of Art Education in the College of Arts and Sciences Georgia State
University 2011
4. Copyright by Amanda J. Muirheid 2011
5. VISUAL CULTURE WITHIN COMPREHENSIVE ART EDUCATION AN
ELEMENTARY ART CURRICULUM by AMANDA J. MUIRHEID Committee Chair:
Melody Milbrandt Committee: Melanie Davenport Kevin Hsieh
Electronic Version Approved: Office of Graduate Studies College of
Arts and Sciences Georgia State University May 2011
6. iv ACKNOWLEDGEMENTS First and foremost I would like to thank
all of the members of my committee: Dr. Mildbrandt, Dr. Davenport,
and Dr. Hsieh. Thank you all for your encouragement, dedication,
constructive criticism, and support throughout this educational
process. Continue to be inspirations for all of your students
because we really do appreciate all that you do. Secondly, I wish
to thank my parents: Mr. David Muirheid and Mrs. Sondra Muirheid.
My parents taught me well, inspired me to make something of myself,
and always put me first whenever I needed their help. They were
always willing to assist me whether financially, emotionally, or
any way they possibly could. To this day my parents continue to
help me whenever I need them. Thank you both for making sacrifices
all those years. Thank you so much for being proud of the person I
turned out to be even if you didnt agree with all of the choices I
made in life. I love you Mom and Dad! Nate and I appreciate your
hard work and moral values. Lastly, I want to thank Jimmy Hernandez
for always being there for me. Whenever I feel like giving up he is
always there to remind me that people are good, persistence is
success, and life is a wondrous pleasure. Most importantly, he
supports me and treats me with respect whether he agrees or
disagrees with me. I will be there to support and cheer you on when
you go for your Masters. Thank you Jimmy and I love you
always.
7. v TABLE OF CONTENTS ACKNOWLEDGEMENTS ..... iv LIST OF
FIGURES ..... vii INTRODUCTION ..... 1 Need for the Study ...... 2
Purpose of the Study ...... 3 Methodology ...... 4 Research
Questions ... 7 Limitations .... 8 Operational Definition of Terms
...... 8 REVIEW OF LITERATURE 11 Visual Culture Includes all
Experiences Inside and Outside of the Classroom. 11 Visual Culture
Includes Multiple Cultures ..... 12 Visual Culture Transforms
Individuals .. 13 Visual Culture Transforms Society 15 Visual
Culture Fits into our Technologically Focused Society . 16 Visual
Culture Helps Students Own their own Education . 17 Visual Culture
Paves the Way of the Future .. 18 RESOURCE CURRICULUM GUIDE .... 20
Advertising with Andy Warhol Grade 1 .. 20 Advertise Your Favorite
School Subject Grade 1 ... 31 Selling Your Art Grade 1 38 Keith
Haring & Advertising Grade 3 .. 42
8. vi Subway Communication Grade 3 ..... 49 Interpretation
& Art Grade 3. 54 Subway Installation Grade 3 .... 58 Implied
Messages in Advertising Grade 5 .... 61 Create a Magazine Ad with
an Implied Message Grade 5.72 Interpretation Grade 5 .. 78
DISCUSSION OF THE CURRICULUM... 83 Suggestions for Implementing the
Curriculum... 83 Reflections on Curriculum Development ..... 87
CONCLUSIONS ... 90 Implications for the Field of Art Education...90
Recommendations for Further Research...93 REFERENCES..96
APPENDIX...98 Annotated Bibliography of Website Resources for
teaching Visual Culture & Advertising 98
10. 1 INTRODUCTION Curriculum is the backbone of education, and
making sure that current curriculum is effective is an arduous and
continuous task. Without a solid and updated curriculum, educators
will have to fight even harder for the subjects validity in
schools. Although many popular theories and ideas come and go as
trends within education, discipline-based art education (DBAE) took
hold in the 1980s. I believe that DBAE has given definition to the
subject by breaking down a large body of knowledge into basic
disciplines in a well-organized and comprehensive way. Siegesmund
(1998) reminds us that unless art education is perceived as
providing a body of knowledge worth knowing, it will remain
marginalized (p. 209). Therefore, DBAE has helped justify art as an
important subject which must remain in schools. If DBAE is so
successful, then why change the curriculum? Even though DBAE is a
great starting point for curriculum providing teaching in the areas
of art production, history, criticism, and aesthetics, it is
lacking the reflective interpretation of visual culture (Pauly,
2003). Other educators believe the same thing. According to
Freedman (2003), Fine art is still critically important, but it is
only one form of visual culture worthy of study (p. 20). She goes
on to explain that visual culture must be included in the
curriculum because we are in a new artistic renaissance which
demands education in the future to teach students about the power
of imagery and the freedoms and responsibility that come with that
power (p. 20). Contemporary art educators need an approach to
teaching art that recognizes the value of art knowledge embedded in
the curriculum, but one that also investigates the complex networks
of meaning and power within which images are connected (Pauly,
2003, p. 267). The most recent revision on art education curriculum
is in the form of an authentic and comprehensive one. Anderson
& Milbrandt (2005) explain that authentic education focuses on
teaching and learning
11. 2 and addresses real-world issues and meanings beyond
school and thus guides the curricular structure of art for life:
comprehensive art education (p. 7). This is why I believe that a
comprehensive art education needs to merge with visual culture to
better meet the demands of students at present. Need for the Study
Students learn best when they can pull ideas and experiences from
their own lives and add these into their course work at school, and
pulling from visual culture would continue to confirm the
importance of teaching to the full breadth of visual images
available to us (Blandy & Bolin, 2003, p. 246). Students can
relate to fine art images, but expanding the images studied to
appreciate the broadest possible range of objects, artifacts,
spaces, expressions, and experiences will ultimately contribute
more to the learning process (Blandy & Bolin, 2003, p. 246).
Adding visual culture will also increase interest. For example,
struggling students may have little motivation to learn about
Degass The Dance Class, how to multiply double digits, or how to
write an essay about making a peanut butter and jelly sandwich, but
they love video games. Couldnt it be possible that an art teacher
might better reach these students by letting them create an art
project that has something to do with their favorite appropriate
video game so that they may begin to enjoy school? Delacruz (2009)
favors this idea as she reminds us, Caring teachers listen and
learn about students needs, interests, and talents, gaining deeper
insights about how to build lessons and plan for individual student
progress (p. 16). Allowing students to bring aspects of their
personal visual culture into the lessons will strengthen the
comprehensive art education curriculum by adding this missing
element. Mirzoeff (1999) explains, The gap between the wealth of
visual experience in postmodern culture and the ability
12. 3 to analyze that observation marks both the opportunity
and the need for visual culture (p. 3). He suggests that children
are overwhelmed by visual imagery throughout their lives, and not
just in school. Whether intentional or not, this imagery is playing
a large role in shaping the lives of young students. The gap
between the reality of artists sensibilities and the theoretical
apparatus of much (especially academic) art criticism suggests that
the understanding of the relation between fine art and visual
cultures needs a major conceptual overhaul more in keeping with
whats actually going on. (Drucker, 1999, p. 37) Schools need to
deal with visual culture imagery that students see in their daily
lives to make education more relevant for all students. I
accomplished this task by following the comprehensive art education
theory and by creating lesson plans which focus on visual culture
for the elementary classroom. Purpose of the Study I fused visual
culture and comprehensive art education together in a curriculum to
allow students to learn about the visual arts in a holistic
approach. Bolin & Blandy (2003) agree that art education would
be more readily served by embracing far-reaching holistic forms and
practices that can be critically examined through the
interdisciplinary, multidisciplinary, and transdisciplinary methods
(p. 246). The combination of a comprehensive art curriculum and
visual culture will pull from many disciplines and will allow
students to be more successful because these strategies are tools
to help teachers reach reluctant students and learn about youth
culture outside of the classroom (Williams, 2008, p. 18). When
students bring their own youth culture into the art lessons they
will be more engaged and ultimately gain higher level thinking and
learning. Freedman (2003) supports this claim by reminding us that
important learning
13. 4 outcomes cannot always be predicted and, in art
education, the best outcomes are often those that are beyond the
box of the objectives in their creativity, imaginativeness, and
originality (p. 112-113). A comprehensive art curriculum and visual
culture will work together to cover basic objectives while also
providing the opportunity for students to seek out higher level
learning outcomes. After studying visual culture in art education I
created a series of lesson plans (which is equal to a unit topic of
study) for first, third, and fifth grades, for a total of ten
lessons. The lesson plans are designed to be examples for art
teachers so they may see how to implement visual culture into their
daily classes and apply these topics in their studies. These
lessons follow the current Fulton County Curriculum standards for
the 2010-2011 school year. It is easy to cover state and national
standards within a curriculum that combines a comprehensive art
education with visual culture, and students from kindergarten
through high school will greatly benefit from such a curriculum.
The following lessons each include visual culture as a part of a
comprehensive art education program. In summary, I hope these
examples inspire teachers to create their own lesson plans that are
authentic so that students will pull their own lives and
observations into each lesson. Methodology I did not field test any
of the lessons, so there is no student data represented. Instead, I
created an annotated bibliography of website resources (p. 99) that
can help teachers teach the advertising and visual culture units
that I created. More information on the websites is provided in the
Suggestions for Implementing the Curriculum section of the paper
(p. 83). The websites may also be used as student resources or
inspirations for creating additional lesson plans about
14. 5 visual culture and advertising. I also included
reflections on my research and on the lesson plans that I wrote. I
created three units of study, one for first grade, one for third
grade, and one for fifth grade. Each unit focused on advertising
and social perspectives, but featured different art production
tasks and media. Since visual culture encompasses so much, I needed
to narrow my topic down to a select theme in order to focus on the
important ideas. The chosen theme was advertising because it is
influential to young students, and because the teacher can guide
this topic in many different directions. One big idea I wanted
first grade students to understand is that advertising selects
specific social groups to advertise to and I wanted them to be able
to discuss how this is accomplished. When viewing an advertisement
students should be able to find clues that tell them who the
advertisement is meant for; for example, a toy commercial is meant
to attract the attention of kids. Make up commercials are designed
for women, and most video game commercials and ads are created for
men. The students would have to think about their target audience
in order to complete the art project, and would focus on elementary
students as their target group. For third grade, I wanted the
students to understand that there are many different ways to
advertise and that art is a form of communication which reaches
many people. I wanted them to use the Feldman Method to evaluate
art so that they would think about how the viewer will interpret
their own piece. They would need to choose an appropriate message
to advertise to the world. This would entail choosing a topic that
is appropriate for the public since they would have no control of
who could see the art, as well as one that could be easily
communicated through drawing. The final lesson on installation is a
one day lesson which would help students get involved with the art
show concept and would get them thinking about displaying
work.
15. 6 As for fifth grade, I wanted students to understand that
advertisements contain hidden messages that influence our decision
to purchase the specified object or item. For example, when a soda
commercial shows a pop star drinking the beverage instead of a
non-famous person, this will influence some people to buy the soda
because of the famous person and not the actual soda itself.
Another example is a weight loss commercial that shows before
pictures of overweight people alone, and then shows the same people
after losing weight with other people having fun. The hidden
message here is that if you lose weight you will make more friends.
Students would need to watch some commercials and view some
magazine ads in order to discuss the hidden messages and design
their own ad which sells something using a hidden message. Each
unit would span four to five weeks of instruction, with each class
being forty-five minutes once a week. I wrote the lesson plans
between October 2010 and January 2011. I used the Fulton County
Standards because I currently teach in Fulton County, at S. L.
Lewis Elementary School. The standards were new this year because
they had recently been updated. This is the first school year to
use the new standards which changed from four topic categories of
Production, History, Criticism, and Aesthetics to five topic
categories. The five categories are Meaning & Creative
Thinking, Contextual Understanding, Production, Assessment &
Reflection, and Connections. The new standards are similar to the
previous ones, but they have been expanded to include more ideas
and to be more comprehensive. The committee who developed these
standards began by starting with the National Standards and the
Georgia Performance Standards, but then added additional and more
detailed standards. Fulton County art teachers need only to follow
their own list of standards because the National and State
Standards are embedded in the curriculum.
16. 7 When I began writing, I came up with the art production
task related to advertising that I wanted each grade level to
accomplish. I sketched a word web and jotted down my ideas to see
how each idea connected with a comprehensive art education
curriculum and the five areas of the Fulton County Standards. After
this brainstorming task, I filled out an art curriculum chart for
each grade level to outline the lessons. This included me combing
through the Fulton County Curriculum Standards focusing on the
pacing charts to correctly pull the standards which best
complimented and went along with my lesson plan ideas. After doing
so, I then concluded that the best unit that my advertising/visual
culture lessons fit into was Art is a Language. The Fulton County
school year is divided into four main units of Art is a Language,
Art is a Creative Form of Communication, Art is a Personal
Experience, and Art is a Universal Experience. Each unit is
designed to cover nine weeks, so each one is a quarter of the
school year which goes along with the four different grading
periods. These units would be taught at the beginning of the school
year, from August through October. We are required to teach
specific standards during the specific unit of the grading period.
I selected visual culture images, artworks, artists, or other
images that went along with each art production task and that would
stimulate discussion. Each unit entails students comparing and
contrasting fine art images to visual culture within the theme of
advertising. Research Questions Questions I explored which guided
my research during this curriculum project are: 1. In what ways
might I teach visual culture in a comprehensive art education
curriculum? 2. In what ways can visual culture be taught
sequentially through a study of advertising using the Fulton County
Standards?
17. 8 3. In what ways might I ask students to compare
traditional art images to visual culture? 4. What can I learn about
my teaching by designing this curriculum? Limitations One large
limitation for completing this project was not having any student
data represented because I was not able to field test the lessons.
The first unit of planned instruction (Art is a Language) ended in
mid-October, and was almost over by the time the lessons were
written, since I began writing them in the beginning of October.
The lessons did not fit correctly into the school year for testing.
I feel that if I was able to test at least one of the lessons, then
the reflections would be stronger and more helpful to other
teachers. Another limitation to my study was the absence of
additional lesson plans for kindergarten, second, and fourth. I
wanted to create them in order to show more sequential learning,
but I ended up running out of time to create more lessons. Fulton
Countys district requirements that standards must be taught at a
specific time of year ultimately limited my freedom and made field
testing lessons extremely difficult. Operational Definition of
Terms Discipline-Based Art Education (DBAE) DBAE began as a theory
for art education curriculum designed by the Getty Center for
Education in the Arts in the 1980s. The four areas of study in a
DBAE curriculum include art production, art history, criticism, and
aesthetics. Visual Culture Visual culture is a movement which
centers on the belief that all visual imagery shapes the way we
live our lives. The breadth of visual images include the fine arts,
tribal arts, folk arts,
18. 9 advertising, television, film, videos, performance,
architecture, clothing, video and toy design, theme parks, and
other forms of visual production and communication. Authentic
Instruction Authentic instruction connects to real life, promotes
active construction of knowledge, and develops intellectual and
emotional skills. The opposite of authentic instruction would be
passive learning such as rote memorization of facts and figures.
Comprehensive Art Education This theory for art education
curriculum centers on the belief that the study of art will help
prepare students for success in school and beyond because it
emphasizes the construction of meaning through depth of learning
and real-world connections. The purpose of a comprehensive art
education curriculum is to foster a life-long appreciation for art
and learning by understanding that art has intrinsic as well as
extrinsic value. Advertising The act or practice of calling public
attention to one's product, service, or need through paid
announcements in newspapers, magazines, television or radio
commercials, brochures, on billboards, etc. Social Perspectives A
concept within visual culture which deals with the educative power
of positions and opinions expressed by individuals in social groups
through visual forms. Meaning & Creative Thinking This content
area of the Fulton County Standards develops creativity,
critical-thinking, perceptual awareness, and problem solving skills
through dialogue and essential questions.
19. 10 Contextual Understanding This area of the Fulton County
Standards encourages students to recognize the impact of art on
history and different cultures and how history and culture have
influenced art. Production This content area of the Fulton County
Standards teaches students to communicate meaning and develop
skills through the media drawing, painting, sculpture, ceramics,
fiber arts, printmaking, and digital media techniques. Assessment
& Reflection This content area of the Fulton County Standards
deals with students learning to describe, assess, interpret, and
critique, and reflect upon artworks. Connections This content area
of the Fulton County Standards requires students to make
connections to other disciplines and to the world. They learn to
understand, appreciate, and generate their own ideas about art,
culture, and the human condition. They also learn how to justify
judgments about art and determine the intent of an artwork as
representational, structural, or expressive. Art is a Language Art
is a Language is the first unit of study in the Fulton County
Curriculum which comprises the first nine weeks of the school year.
This unit focuses on art as a form of communication as its own
visual language.
20. 11 REVIEW OF LITERATURE There are hundreds of books,
magazines, and literature on the internet about visual culture as
it pertains to art education. Educators continuously struggle with
the decision of how to adjust the curriculum in order to keep up
with changing times. Despite the lack of consensus for a perfect
curriculum among educators, it is clear that art education may need
to expand to include more aspects of visual culture because of the
influence that imagery has on todays adolescence. Pauly (2003)
states that visual images influence how children, adolescents, and
teachers learn, perform, or transform their identities, values, and
behaviors (p. 264). The term visual culture can be defined as all
that is humanly formed and sensed through vision or visualization
and shapes the way we live our lives which encompasses the fine
arts, tribal arts, advertising, popular film and video, folk art,
television and other performance, housing and apparel design,
computer game and toy design, and other forms of visual production
and communication (Freedman, 2003, p. 1). Since visual culture
includes almost everything, shouldnt teachers pay attention to this
broad topic of discussion? The following review is taken from many
different sources in order to address the need for the inclusion of
a study of visual culture in the curriculum. Visual Culture
Includes all Experiences Inside and Outside of the Classroom All
experiences shape our lives, and visual culture is included among
these everyday experiences. Amburgy, Keifer-Boyd, and Knight (2009)
state it simply as, Visual culture is significant because it
presents ideas and stories that shape peoples lives (p. 46).
Sometimes these influential life experiences happen in school, but
they can also happen outside of school. In fact, many educators
would argue that most critical life altering experiences occur
outside of school where the teacher has little or no control of the
situation. Freedman (2003) tells us that
21. 12 these experiences happen inside and outside of schools,
at all educational levels, through the objects, ideas, beliefs, and
practices that make up the totality of humanly conceived visual
experience (p. 2). Since all experiences help to shape a young
students life and not just the subjects studied in school, students
need to be able to discuss these visual experiences in order to
understand them. Freedman (2003) also states, The process of
learning to make and adequately respond to the complexities of the
visual arts is unlikely to occur without guidance, which is a
cautious reminder of why students need to discuss these visual
images in the classroom (p. xi). Just as outside experiences can
hinder learning experiences inside the classroom, I believe that
discussion inside of the classroom can enhance experiences outside
of the classroom. Visual Culture Includes Multiple Cultures Drucker
(1999) reminds us that the contest has always been set up by art
historians already convinced of the intrinsic superiority of
European models (p. 39). If schools limit visual studies to the
Western art history cannon, then that curriculum leaves out an
important part of our visual lives. Selecting reproductions from
famous artists of different backgrounds is not sufficient for
teaching deep cultural understanding because visual culture is more
than studying paintings and drawings, for it is also every visual
image seen in everyday life along with the cultural elements that
exist within that image. Teachers need to integrate multiple
cultures into the curriculum so that students will see how these
cultures fit into art history, production, criticism, and
aesthetics. Amburgy, Keifer-Boyd, & Knight (2003) ask the
important question, as we recognize different systems of cultural
values, beliefs, practices, and institutions, will we continue with
the cultural mindset that regards our own culture as superior to
others and consequently a model for all cultures (p. 46). Hence the
task is for educators to use visual culture images to aid teaching
for deep understanding in the visual arts. Children understand
22. 13 misguided attempts at integrating diversity, so the
images studied in art class should reflect many different cultures.
Mirzoeff (1999) agrees because the everyday life is a transcultural
experience of the visual[that]is, then, the territory of visual
culture (p. 26). We must continue to work on developing the
necessary skills in order to carefully read the cultural symbols of
the world (Blandy & Bolin, 2003). Duncum (2001) reminds us that
observing the new visibility of culture is not the same as
understanding it, so schools need to take action on helping
students interpret these cultural meanings (p.103). Students should
be allowed to discuss meaning according to different views,
beliefs, and cultures since there is never one precise correct
answer that triumphs over all other answers. As described by
Freedman (2000), Without a context, a painting is just paint on
canvas. With context, a painting is a work of art (p. 318).
Including visual culture images with fine art reproductions will
prevent cultural exclusions and allow students to study
transcultural images which will bring greater understanding of
information among different cultures. Visual Culture Transforms
Individuals Siegesmund (1998) believes that art education is a tool
for historical and moral instruction capable of transforming
individuals because of schools and the nature of reconstructivist
pedagogy (p. 201). Buck-Morss (2005) agrees by saying, Visual
Studies can provide the opportunity to engage in a transformation
of thought on a general level (p. 47). Art education and visual
culture can work together to help transform individual thought
because all imagery greatly affects the formation of schemas.
Freedman (2000) says, Students have concerns, they ask questions,
interpret imagery, and make judgments (p. 323-324). These judgments
should not be ill-conceived, but arrived at with thorough debate
and deliberation.
23. 14 For example, as a young girl subconsciously determines
how women should look in order to be attractive to society she
probably turns to cartoon women and dolls, such as current popular
Disney, Bratz, and Barbie characters. The little girl takes in the
large eyes, long legs, large chest, and grows up to realize that
she does not look like these dolls which are exaggerated to the
point of illusion. Are these observations harmless? Maybe they are.
Could these observations be emotionally dangerous? Quite possibly
yes. Freedman (2000) sees clothing, perfume, and cosmetic
advertisements suggesting that buying a product will make us more
individual, while fitting us better into the stereotype (p. 316).
When young girls place too much pressure on themselves to fit into
a stereotype, their thoughts can sometimes become distorted from
reality and damaging results may occur. Culturally citizens know
that young females suffer from low self-esteem, depression, and
eating disorders related to body image more so than males.
According to the U.S. Department of health and human services, The
U.S. has a social and cultural ideal of extreme thinness. Women
partially define themselves by how physically attractive they are,
with the first contributing factor listed being culture (Para. 4).
Pauly (2003) sees these ideas visually observed and unconsciously
taken in as cultural narratives. She goes on to explain, These
narratives refer to how history is told, what is considered
culturally valuable, how social identities are imagined, who is
considered beautiful, and what is more possible to think or imagine
in the future (p. 264). All these narratives seep into our schemas
and affect the way we see, think, and feel about the world. It can
be years past secondary education before a damaged females psyche
realizes that she took these harmful images too seriously. Studying
visual culture images and concepts of beauty at the elementary
level may help young women realize that there are many definitions
of beauty and that women do not have to accept stereotyped symbols
because everyone is different.
24. 15 Visual Culture Transforms Society Not only does art
education and visual culture transform individuals, but they also
influence society in considerable ways. Using visual forms as an
agency to advance various social, cultural, political, and
educational ends has a long history (Sullivan, 2003, p. 196). These
visual forms deal with social perspectives in the form of critique
and expression, as well as cultural response from different groups
of people (Freedman, 2003). For example, access to the arts was
limited in the past to people in the upper class. Women were
discouraged from becoming artists for quite some time and were even
banned from showing their art. Adu-Agyem & Ross (2008) remind
us how some artists from the past have helped shed light on the
contemporary bias against the acceptance of womens art in important
venues (p. 34). Studying art history along with visual culture
images in the art room can help students understand how authentic
healthy images of and by women can powerfully transform society.
Another way that visual culture can transform society is because it
is a tactic with which to study the genealogy, definition and
functions of postmodern everyday life from the point of view of the
consumer, rather than the producer (Mirzoeff, 1999, p. 3). He is
suggesting that society as a whole is empowered because they can
determine the meaning of images from their own perspectives instead
of being told what to believe. The control is placed back into the
hands of the viewer. Drucker (1999) reminds us that insidious is
the assumption that the terms of identity in class, ethnic, racial,
or gendered terms can be read from images that themselves often
articulated the stereotypes according to which social lines were
drawn and then policed (p. 44). Dominant social entities routinely
use imagery to influence public opinion because many citizens
accept images as truth and fail to critique politically motivated
images. Thanks to visual culture, old divisions between high and
low have become irrelevant in relation to issues such as
25. 16 identity, representation, and ideology (Amburgy,
Keifer-Boyd, & Knight, 2003, p. 45) These are just some of the
ways that visual culture continues to transform society and the way
people interpret visual imagery. Visual Culture Fits into Our
Technologically Focused Society In an increasingly global and
technological world, it is even more important that visual culture
be included in the curriculum. Blandy and Bolin (2003) support the
observation of changing times as stating: The expanding
pervasiveness and influence of the Internet and the continuing
refinement of electronic communication affirms the significance of
networks and the systemic interdisciplinary, multidisciplinary, and
transdisciplinary thinking that is required for fully participating
in, appreciating, and understanding, life in this new century. (p.
258) Blandy and Bolin (2003) would argue that visual culture is not
all that needs to be implemented into the art curriculum, but at
least they agree that a satisfactory art education needs to address
our technologically progressive society. In fact, Mirzoeff (1999)
observes that the most striking features of the new visual culture
is the growing tendency to visualize things that are not in
themselves visual, for example, inside the body or out in space
beyond our human sight (p. 5). Even though sight is not the only
way to learn, the worlds focus on the visual is becoming more
prevalent due to advances in technology. Delacruz (2009) believes
that teachers conceptualizations about the relationships between
art education, technology, young people, and world conditions are
now of utmost importance (p. 13). With this new technology and
global society comes a new set of skills. When our young students
graduate and move into the real world they will see that no matter
what job or major they acquire, they will be faced with difficult
tasks that require multitasking
26. 17 and problem solving that may come from different areas
of school. In this complicated time even highly specialized
professionals realize that solving some of the most serious and
important problems of the world demands interdisciplinary and
cross-disciplinary knowledge (Freedman, 2003, p. 17). Since this is
the case, education should follow this pattern within the
curriculum to help students transfer cross-disciplinary solutions
and ideas to real life situations. The more knowledge one has can
increase problem solving skills which are an asset to any employer.
A focus on visual culture in a comprehensive art curriculum will
help teach students that all areas of life are connected, and
encourage them to expand their thoughts and ideas across many
different disciplines. Visual Culture Helps Students Own their own
Education Most importantly, visual culture will allow students to
take control of their own education. In fact, developing a visual
culture art education involves students more actively and
democratically in the making, adjusting, and implementing of its
curriculum (Li, 2007, para. 11). Duncum (2002) supports this idea
because critical understanding and empowerment are best developed
through an emphasis on image-making where students have some
freedom to explore meaning for themselves (p. 6). Again, if
students can bring their own experiences into the classroom, then
they will be more motivated to learn and to make valuable
connections. Students will learn to make connections in art class
to the world around them which includes school subjects, theme
parks, TV commercials, movies, music, toys & games, church,
magazines, and more. Efland (2004) claims, The visual culture
orientation shows promise of reconnecting the arts within the
cultural mainstream after a century of relative isolation (p. 239).
When art is no longer isolated from other subjects the importance
of the discipline will be self- evident.
27. 18 Using visual culture images in the art classroom helps
to hook the interests of the students. Williams (2008) taught a
comic book lesson to her students and now claims that teaching
visual culture provides a bridge between the traditional art
classroom and the world of images in which children are gladly
submerged (p. 14). Allowing students to study and discuss comic
books (or some other subject among visual culture) in comparison to
fine art reproductions will capture interest and keep students
engaged and motivated to learn since they are already fascinated
with comic books. Visual Culture Paves the Way of the Future Art
educators seem unified in a belief that art education can make a
difference in an increasingly complex, interconnected world, and
that art classrooms are places where young people may make
meaningful connections to the culture, stories, and experiences of
others. (Delacruz, 2009, p. 15) Even though all school subjects
should eventually follow this lead, art education can pave the way
for this new approach to education in this complicated and
revolutionary visual society. Duncum (2001) believes that this
growing need for visual culture will not decrease in the future
because as developed societies increase their reliance on visual
imagery, so will the need for understanding it, and that art
educators are in a good position to contribute to the emerging
field of visual culture by reconfiguring our own (p. 109). This
reconfiguration of art education is necessary to keep up with
changing times, as well as help give structure and better define
the purpose of art education. I feel Dr. Siegusmund (1998) defines
art best when he says: It is, however, a realm of feeling, sensory
concepts, and exquisitely varied forms of human representation that
give us insight into what it means to be in, relate to, and
comprehend. Or, even more succinctly, to have knowledge of the
world. (p. 212)
28. 19 Studying visual culture naturally fits into this
definition of art because it helps students gain deeper
understanding of our world. In the next section I will present
three units of instruction for grades first, third, and fifth. Each
unit of study will follow the comprehensive art education
curriculum and focus on advertising. These lessons are designed to
inspire young students to make connections between their own
interests, visual culture, and the art projects. Students will
understand that art education is more than an elite series of
artworks chosen by privileged leaders and more about individual
choices and cultural communications. They will compare and contrast
images from the art world with images from their personal
experiences in the world. Each final art product from these lessons
will be unique, but each will meet the required standards showing
in-depth learning. I hope these lessons will be valuable to
elementary art teachers, but I encourage teachers to use
professional judgment to alter or add to the lessons presented here
to maximize the potential of their own classes and to best meet the
needs of their individual students. I also encourage teachers to
create their own art lessons which include visual culture.
29. 20 RESOURCE CURRICULUM GUIDE Advertising with Andy Warhol
Grade 1 Duration: One 45 minute class By: Amanda Muirheid Unit 1:
Art is a Language Fulton County Board of Education Standards
Covered: Meaning and Creative Thinking VA1MC.1 Engages in the
creative process to generate and visualize ideas. a. Uses a
sketchbook for visual/verbal planning and self-reflection. c.
Generates multiple visual images. VA1MC.3 Selects and uses subject
matter, symbols, and ideas to communicate meaning. Contextual
Understanding VA1CU.2 Views and discusses selected artworks,
cultures, and artists (to include a minimum of six artists/cultures
per year). c. Identifies artist and culture. Lesson Theme: Students
will become familiar with the Pop artwork of Andy Warhol and see
how his work communicates meaning and is a form of advertising.
Objectives: The students will 1. view and discuss Andy Warhol
reproductions as art and as advertising. 2. give examples of how an
artwork communicates meaning. 3. sketch symbols and designs which
represent their favorite school subject.
30. 21 Sample: Resources: Getting to Know the Worlds Greatest
Artists Andy Warhol, Mike Venezia, Childrens Press. Andy Warhol
PowerPoint Presentation (slightly altered) taken from:
http://www.fultonschools.org/dept/curriculum/art/PowerPoints.htm
Fulton County Curriculum Guide Vocabulary: 1. Andy Warhol 2. Pop
Art 3. Advertising 4. Symbols Introduction/Motivation: The students
will naturally be excited to see the bright pop images of Andy
Warhol in the PowerPoint Presentation and will also be eager to
answer questions and discuss the images. Instructors Procedures:
(Day 1) 45 minutes 1. The teacher will begin the introduction by
showing the students the PowerPoint Presentation. 2. The teacher
will ask the students the following questions: What kinds of images
do you see in pop art? (Famous people, food, cartoon characters,
etc.) Why do you think Andy Warhol liked popular images? (His
background in advertising, to help make others interested in art,
etc.)
31. 22 What do you think he is trying to tell us with his art?
(What messages can we get from the art?) What other things could be
pop art? What is advertising? (Making us want to buy a product or
watch a TV show, etc.) How is his art like advertising? (Is the art
like a TV commercial or magazine ad?) If Andy Warhol were alive
today and still creating art, what do you think youd see in his
work? (Current pop celebrities and objects, etc.) Do you like his
work? Why or why not? If you were trying to advertise a school
subject, what would you draw? (For example, Art you could draw a
paintbrush, a clay tool, etc.) 3. The teacher will check for
understanding on what is Pop Art and how Andy Warhols art is like
advertising. 4. Next, the teacher will ask the question, If you
were trying to advertise your favorite school subject, what symbols
or pictures would you draw? 5. The Teacher will also define the
word symbol to make sure students know what a symbol is. 6. After
discussing examples, the teacher will explain the drawing task,
which is for them to choose their favorite school subject and draw
symbols or pictures that will advertise the subject. The teacher
will draw some examples on the board to help the students come up
with ideas. They should draw 3 or more drawings. Materials and
Materials Management: Images of Andy Warhols Art 13 images: 1.
Self-Portrait, 1986 (Slide 1) 2. Self-Portrait with Skull, c. 1977
(Slide 2) 3. Self-Portrait, 1966 (Slide 4) 4. Mickey Mouse, c. 1981
(Slide 5) 5. Elizabeth Taylor, 1963 (Slide 8) 6. Flowers, 1964
(Slide 9) 7. 100 Cans of Soup, 1962 (Slide 10) 8. Banana, c. 1967
(Slide 12) 9. Turquoise Marilyn, 1962 (Slide 13) 10. Muhammad Ali,
c. 1970s (Slide 14) 11. Liza Minelli, 1979 (Slide 15) 12. Campbells
Soup Can, 1964 (Slide 16) 13. Marilyn Monroe, c. 1962 (Slide 17)
Sketchbooks Pencils Erasers The teacher will use a projector to
show the PowerPoint Presentation The teacher will use the weekly
helpers to distribute and collect sketchbooks
32. 23 PowerPoint Presentation: Slide 1 Andy Warhol Pop Art
Figure 1 Slide 2 Warhols Life Born in 1928 in Pittsburgh,
Pennsylvania Sick as a child, Warhol drew pictures in bed He
studied art in college and moved to New York City after graduating
Warhol died in 1987. Figure 2 Slide 3 Warhol and The 60s Warhol
used many popular images in his work A lot of his work looks like
advertising, such as the Campbell's Soup Cans and Marilyns. Warhol
began his career as a graphic designer, which is an artist who
designs advertisements
33. 24 Slide 4 Andy Warhol, Self Portrait Figure 3 Slide 5 The
Beginning of Pop Art Painting Title: Mickey Mouse Andy Warhol
Famous American artist - Pop Artist Figure 4 Slide 6 What is Pop
Art?
34. 25 Slide 7 Pop Art A visual art movement that began in the
1950s. Slide 8 Painting Title: Elizabeth Taylor Andy Warhol Famous
American artist - Pop Artist Figure 5 Slide 9 Pop Art is one of the
major art movements of the twentieth century. Figure 6
35. 26 Slide 10 Pop art uses popular things such as
advertising, comic books, objects and famous people 100 Cans of
Soup Figure 7 Slide 11 Pop Art, like pop music, aimed to show
popular and everyday images Figure 8 Slide 12 Banana, created by
Warhol for an Album Cover Figure 9
36. 27 Slide 13 Painting Title: Turquoise Marilyn 1962 Andy
Warhol Famous American artist - Pop Artist Figure 10 Slide 14
Muhamed Ali, Professional Boxer Figure 11 Slide 15 Liza Minelli,
Singer Figure 12
37. 28 Slide 16 Campbells Soup Can Figure 13 Slide 17 Marilyn
Monroe, Actress Figure 14 Slide 18 References Pop art. (2008,
October 12). In Wikipedia, The Free Encyclopedia. Retrieved 22:24,
October 12, 2008, from
http://en.wikipedia.org/w/index.php?title=Pop_art&oldid=244815918
.
38. 29 Student Procedures: (Day 1) 45 minutes 1. The students
will view the PowerPoint Presentation about Andy Warhol and Pop
Art. 2. The students will volunteer to answer the following
questions: What kinds of images do you see in pop art? (Famous
people, food, cartoon characters, etc.) Why do you think Andy
Warhol liked popular images? (His background in advertising, to
help make others interested in art, etc.) What do you think he is
trying to tell us with his art? (What messages can we get from the
art?) What other things could be pop art? What is advertising?
(Making us want to buy a product or watch a TV show, etc.) How is
his art like advertising? (Is the art like a TV commercial or
magazine ad?) If Andy Warhol were alive today and still creating
art, what do you think youd see in his work? (Current pop
celebrities and objects, etc.) Do you like his work? Why or why
not? If you were trying to advertise a school subject, what would
you draw? (For example, Art you could draw a paintbrush, a clay
tool, etc.) 3. The students will verbally explain what is Pop Art
and how Andy Warhols art is like advertising. 4. The students will
then answer the questions, If you were trying to advertise your
favorite school subject, what symbols or pictures would you draw?
by giving examples to the teacher. 5. The students will learn what
a symbol is and give examples of what symbols represent. 6. After
discussing examples, the students will choose a favorite school
subject and draw symbols or pictures that advertise the subject.
They will use the remaining class time to brainstorm and draw at
least 3 different images. Closure/Review: The teacher will verbally
review the lessons content, including the vocabulary words. The
review is completed at the end of class after clean up and is used
as a ticket out the door where the students answer the questions to
line up. Each table must answer one question correctly, and if they
cannot then the other students in the class may help them out.
Assessment: The students will receive formative assessment during
the discussion. The review at the end of class provides summative
assessment. The practice sketches the students complete in their
sketchbooks may be evaluated with a rubric.
39. 30 Assessment Questions: 1. Did the student view artworks
by Andy Warhol and discuss them? 2. Did the student give any ideas
for what the artwork might mean based on the visual image? 3. Did
the student sketch 3-5 symbols to represent their favorite school
subject? Assessment Instrument: Sketchbook Practice Drawing Rubric:
Name_________________________________________________________________
Yes (2 points) No (0 points) Partly (1 point) 1. Did the student
choose a favorite school subject? 2. Did the student draw symbols
or pictures to advertise the school subject? 3. How many symbols or
pictures did the student draw? S = 5-6 points I got _____ points,
so my grade is a(n) __________ N = 3-4 points U = 0-2 points
Teacher Comments: 1-2 drawings3 or more drawings
40. 31 Advertise Your Favorite School Subject Grade 1 Duration:
Two 45 minute classes By: Amanda Muirheid Unit 1: Art is a Language
Fulton County Board of Education Standards Covered: Production
VA1PR.1 Creates artwork based on personal experience and selected
themes. a. Creates artworks to express individual ideas, thoughts,
and feelings from memory, imagination, visualization, environment
and observation of real objects.Uses a sketchbook for visual/verbal
planning and self-reflection. b. Identifies and creates artwork
emphasizing one or more elements and principles of art (e.g.,
color, line, shape, form, texture). VA1PR.2 Understands and applies
media, techniques, and processes of two-dimensional works of art
(drawing, painting, printmaking, mixed-media) using tools and
materials in a safe and appropriate manner to develop skills. a.
Creates art works that attempt to fill the space in an art
composition. Connections VA1C.2 Develops life skills through the
study and production of art. b. Takes care in craftsmanship. Lesson
Theme: Students will become familiar with the visual culture topic
of advertising, specifically in that advertising caters to specific
groups. Students will also design a t-shirt that advertises a
school subject for elementary students. Objectives: The students
will 1. view advertisements aimed at children and discuss how we
know they are made for children, i.e. what specific clues tell us
this is true. 2. design a t-shirt advertising their favorite school
subject for the social group of elementary students.
41. 32 Sample: Resources: Advertisements such as magazine
clippings or TV commercials Andy Warhol PowerPoint Presentation
(slightly altered) taken from:
http://www.fultonschools.org/dept/curriculum/art/PowerPoints.htm
Fulton County Curriculum Guide Vocabulary: 1. Advertising 2. Visual
Culture Introduction/Motivation: The advertisements will grab the
students attention. They will love explaining what clues in the
advertisements tell us that it is made for children, and they will
love designing a t-shirt meant for other students their own age.
Instructors Procedures: (Day 1) 45 minutes 1. The teacher will
begin the lesson by briefly discussing advertising and visual
culture. 2. The teacher will ask the students the following
questions: What is advertising? (The act or practice of calling
public attention to one's product, service, need, etc., in order
for people to purchase it) What are some forms of advertising?
(Newspapers, magazines, radio, television, billboards, internet,
etc) Are advertisements for everyone, or are some meant
specifically for certain groups of people? How can we figure out
who the advertisement is meant for? (What clues give that
information away?)
42. 33 If you were advertising something for a child your age,
what would you do to get their attention? Do you think advertising
is art? Why or why not? 3. The teacher will then briefly discuss
visual culture, and mention how some people think art is visual
culture while other people do not. 4. Next, the teacher will show
the students some advertisements and the students will have to
guess who the ads are meant for and explain why they think so. 5.
After this activity, the teacher will introduce the art making task
of designing a t-shirt for elementary students. The teacher will
explain how they can use the sketches they began the week before
and build upon those to design the shirt, and how they may want to
include a little writing on the shirt. They must also try to fill
up the t-shirt space so there are no blank parts. 6. The teacher
will show examples and answer any questions the students have about
their art task. (Day 2) 45 minutes 1. The teacher will review
advertising and visual culture with the students, emphasizing the
fact that ads are designed for particular groups of people. 2.
After the review, the teacher will demonstrate how to color neatly
with markers using complementary colors to make the t-shirt designs
really stand out. The teacher will explain that the students may
add other colors, but complementary colors must be used as part of
the design and for the most important parts. 3. The teacher will
help students and monitor the art making task. 4. The teacher will
conduct clean up at the end of class. Materials and Materials
Management: Images of advertisements for children (*Optional:
recorded commercials): 1. Self-Portrait, 1986 (Slide 1) 2.
Self-Portrait with Skull, c. 1977 (Slide 2) 3. Self-Portrait, 1966
(Slide 4) 4. Mickey Mouse, c. 1981 (Slide 5) 5. Elizabeth Taylor,
1963 (Slide 8) 6. Flowers, 1964 (Slide 9) 7. 100 Cans of Soup, 1962
(Slide 10) 8. Banana, c. 1967 (Slide 12) 9. Turquoise Marilyn, 1962
(Slide 13) 10. Muhammad Ali, c. 1970s (Slide 14) 11. Liza Minelli,
1979 (Slide 15) 12. Campbells Soup Can, 1964 (Slide 16) 13. Marilyn
Monroe, c. 1962 (Slide 17) T-Shirt Templates (the outline of a
t-shirt on a 9x11 paper) Pencils Erasers
43. 34 The teacher will use a projector to show the
advertisements (or a VCR/TV to show the TV commercials) The teacher
will use the weekly helpers to distribute and collect materials
Student Procedures: (Day 1) 45 minutes 1. The students will listen
to a brief discussion about advertising and visual culture. 2. The
students will answer the following questions: What is advertising?
(The act or practice of calling public attention to one's product,
service, need, etc., in order for people to purchase it) What are
some forms of advertising? (Newspapers, magazines, radio,
television, billboards, internet, etc) Are advertisements for
everyone, or are some meant specifically for certain groups of
people? How can we figure out who the advertisement is meant for?
(What clues give that information away?) If you were advertising
something for a child your age, what would you do to get their
attention? Do you think advertising is art? Why or why not? 3.
Next, the students will look at some advertisements and guess who
the ads are meant for and explain why they think so. 4. After this
activity, the students will listen to the instructions for the art
making task of designing a t-shirt for elementary students. 5. The
students will view some examples, and then ask any questions they
need to in order to understand the assignment. 6. The students will
use the remaining class time to draw their design onto the t-shirt
template, filling up the space with drawings or words. (Day 2) 45
minutes 1. The students will help the teacher with a brief review
about advertising and visual culture. They will explain how
advertisements are designed for particular groups of people. 2.
After the review, the students will view a demonstration on how to
color neatly with markers. The teacher will mention to the students
that using complementary colors (such as red and green) will help
make the t-shirt designs stand out. The students will answer
questions to show their understanding. 3. The students will use the
remaining class time to finish coloring their t-shirt design. 4.
The students will participate in cleaning up with the teacher
monitoring.
44. 35 Closure/Review: The teacher will verbally review the
lessons content, including the vocabulary words. The review is
completed at the end of class after clean up and is used as a
ticket out the door where the students answer the questions to line
up. Each table must answer one question correctly, and if they
cannot then the other students in the class may help them out.
Assessment: The students will receive formative assessment during
their art making time. The review at the end of class provides
summative assessment. The t-shirt design will receive a grade based
upon a rubric. Assessment Questions: 1. Did the student recognize
and explain which clues in the advertisements tell us that they are
made for children? 2. How did you advertise your favorite school
subject for students your age? 3. Do you think other students your
age will want to buy your t-shirt? Why or why not?
45. 36 Assessment Instrument: Favorite School Subject T-Shirt
Design Rubric:
Name_________________________________________________________________
Yes (2 points) No (0 points) Partly (1 point) 1. Did the student
choose a favorite school subject? 2. Did the student draw symbols
or pictures to advertise the school subject? 3. Did the student
color neatly with markers? 100% finished 50-99% finished less than
50% 4. Did the student use his finished or her time wisely and
finish the design? S = 7-8 points I got _____ points, so my grade
is a(n)__________ N = 5-6 points U = 0-4 points Teacher Comments:
Some sloppy and some neat
47. 38 Selling Your Art Grade 1 Duration: One 45 minute class
By: Amanda Muirheid Fulton County Board of Education Standards
Covered: Production VA1AR.1 Discusses his or her artwork and the
artwork of others. a. Shows an interest in art. VA1AR.2 Uses a
variety of approaches to understand and critique works of art. a.
Describes and examines two artworks identifying similarities and
differences. c. Compares and contrasts artwork based on subject,
theme, and or elements. Lesson Theme: Students will view, discuss,
and evaluate the class work. Objectives: The students will 1.
critique their own work. 2. evaluate and give feedback on the work
of their peers. Sample: N/A Resources: Fulton County Curriculum
Guide Vocabulary: 1. Critique 2. Evaluation
Introduction/Motivation: The students will be eager to share which
t-shirt designs they would purchase and explain why. They will also
enjoy giving feedback on how well students achieved the objectives.
Instructors Procedures: (Day 1) 45 minutes 1. The teacher will
begin the lesson by briefly discussing critique techniques. For
example, the teacher will be sure to mention that mean comments are
not allowed, but constructive (positive) comments are ok. Also,
that it is ok to say which shirts they would buy but that they must
give reasons for their picks.
48. 39 2. The teacher will ask the students the following
questions: Which t-shirt design captures the interest of students
your age and how? Which t-shirt had a great use of complementary
colors? Is there a t-shirt design here that could be better if the
artist did something differently? What? Is there a shirt design
here that makes you want to buy it, even if it isnt about your
favorite school subject? If so why? Do any of these designs remind
you of Andy Warhols work? Why or why not? Do any of these shirts
look like they were made for girls or boys only? Why? Do you think
adults would like to buy any of these designs, why or why not? Is
there an artwork here that has excellent craftsmanship? Point it
out! Which do you like the most and why? If you could buy three
shirt designs, which ones would you buy and why? What is something
you learned during this art unit? What did you like the most about
this art project? Why? What did you like least about this art
project? Why? 3. If class time remains, the teacher can have
students work on extensions such as creating an add for anything of
their choice, or drawing in their sketchbooks. The teacher could
also optionally give a written assessment on the unit. Materials
and Materials Management: Student artworks The teacher will use the
weekly helpers to distribute and collect materials Student
Procedures: (Day 1) 45 minutes 1. The students will listen to a
brief discussion about critiquing and evaluation. 2. The students
will answer the following questions: Which t-shirt design captures
the interest of students your age and how? Which t-shirt had a
great use of complementary colors? Is there a t-shirt design here
that could be better if the artist did something differently? What?
Is there a shirt design here that makes you want to buy it, even if
it isnt about your favorite school subject? If so why? Do any of
these designs remind you of Andy Warhols work? Why or why not? Do
any of these shirts look like they were made for girls or boys
only? Why? Do you think adults would like to buy any of these
designs, why or why not? Is there an artwork here that has
excellent craftsmanship? Point it out! Which do you like the most
and why? If you could buy three shirt designs, which ones would you
buy and why? What is something you learned during this art
unit?
49. 40 What did you like the most about this art project? Why?
What did you like least about this art project? Why? 3. If time
remains, the students will either create an add for anything of
their choice, draw in their sketchbooks, or complete a written exam
on the information covered during the unit. Closure/Review: The
teacher will verbally review the lessons content, including the
vocabulary words. The review is completed at the end of class after
clean up and is used as a ticket out the door where the students
answer the questions to line up. Each table must answer one
question correctly, and if they cannot then the other students in
the class may help them out. Assessments: The students will receive
evaluation in the form of participation. Did the students listen
and participate in the critique making appropriate comments and
suggestions?
50. 41 Andy Warhol & Advertising Unit Test:
Name_________________________ 1. Circle the picture below that is
an Andy Warhol artwork: 2. Circle the word below that is NOT an
advertisement: a. Billboard b. Book c. TV Commercial 3. What is
talking and discussing artwork called? a. A Test b. A Pop c. A
critique Grading Scale: 2-3 correct = S 1 correct = N 0 correct = U
I got ______ out of 3 correct, so my grade is a(n)
______________
51. 42 Keith Haring & Advertising Grade 3 Duration: One 45
minute class By: Amanda Muirheid Unit 1: Art is a Language Fulton
County Board of Education Standards Covered: Contextual
Understanding VA3CU.1 Investigates and discovers the personal
relationship of artist to community, culture, and world through
making and studying art. b. Discovers personal relationship to
community, culture, and world thorugh making and studying art.
VA3CU.2 Views and discusses selected artworks, cultures, and
artists to include a minimum of six per year. Lesson Theme:
Students will become familiar with the artist Keith Haring and his
work. They will understand how he communicated his ideas to the
world. Objectives: The students will 1. view and discuss Keith
Haring reproductions as art and as advertising. 2. give an example
on how interpreting artwork can vary from person to person. 3.
write about a Keith Haring artwork using the Feldman Method.
Sample: N/A Resources: Haring, by Alexandra Kolossa Keith Haring
Journals by Penguin Books I Wish I Didnt Have to Sleep! By Prestel
Keith Haring Journey of the Radient Baby by Bunker Hill Publishing,
Inc. Fulton County Curriculum Guide Vocabulary: 1. Keith Haring 2.
Advertising 3. Symbols 4. Visual Culture
52. 43 Introduction/Motivation: The students will naturally be
excited to see the bright and interesting drawings of Keith Haring.
The book I Wish I Didnt Have to Sleep will be a fun motivator which
will tap into the students creative side as each offer suggestions
on interpretation. Instructors Procedures: (Day 1) 45 minutes 1.
The teacher will begin the introduction by reading the first two
pages of the book I Wish I Didnt Have to Sleep. 2. Next, the
teacher will show the students some of the artworks in the book
asking the following questions: What do you see in this artwork?
Describe Harings use of colors? Why do you think Haring drew
figures like this? What do you think he is trying to tell us with
his art? What do you think the meaning (interpretation) of this
artwork is? What is Haring advertising? How is his art like
advertising? What are some other forms of advertising? How does he
use symbols in his work? What would you do if you walked in the
subway and saw his art? If Keith Haring were alive today and still
creating art, where do you think you would see his art? Why? Do you
like his work? Why or why not? 3. After discussing and offering
interpretations for his work, the teacher will briefly explain the
Feldman Method for writing about art, going over describe what you
see, analyze the work, interpret the work, and judge the work. This
will be done by having the class discuss each of the four areas
using an artwork in the book. 4. The teacher will check for
understanding, and then give each child a small Keith Haring
picture and a Feldman Method writing worksheet. 5. The Teacher will
help students complete this writing task and remind the students
that they must write at least 3 complete sentences for each of the
four areas. 6. The teacher will conduct clean up at the end of
class. Materials and Materials Management: Images of Keith Harings
Art including but not limited to: Radiant Baby Subway Drawings
Murals Sculptures Untitled Works Feldman Method Worksheet
53. 44 Pencils Erasers The teacher will gather the students on
the carpet to read and discuss the book The teacher will use the
weekly helpers to distribute and collect materials Student
Procedures: (Day 1) 45 minutes 1. The students will listen to the
first two pages of the book I Wish I Didnt Have to Sleep. 2. Next,
the students will view and discuss some of the artworks in the book
answering the following questions: What do you see in this artwork?
Describe Harings use of colors? Why do you think Haring drew
figures like this? What do you think he is trying to tell us with
his art? What do you think the meaning (interpretation) of this
artwork is? What is Haring advertising? How is his art like
advertising? What are some other forms of advertising? How does he
use symbols in his work? What would you do if you walked in the
subway and saw his art? If Keith Haring were alive today and still
creating art, where do you think you would see his art? Why? Do you
like his work? Why or why not? 3. After discussing and offering
interpretations for his work, the students will listen to the
description of the Feldman Method for writing about art in order to
understand the four areas of describing what you see, analyzing the
work, interpreting the work, and judging the work. The students
will help the teacher complete this task by volunteering answers in
a class example using an image from the book. 4. Next, each student
will receive a small copy of a picture of a Keith Haring artwork
and a Feldman Method writing worksheet. 5. The students will use
the remaining class time to complete this writing task. 6. The
students will participate in clean up time at the end of class.
Closure/Review: The teacher will verbally review the lessons
content, including the vocabulary words. The review is completed at
the end of class after clean up and is used as a ticket out the
door where the students answer the questions to line up. Each table
must answer one question correctly, and if they cannot then the
other students in the class may help them out.
54. 45 Assessment: The students will receive formative
assessment during the discussion. The review at the end of class
provides summative assessment. The Feldman Method worksheet will be
evaluated based upon a rubric. Assessment Questions: 1. Did the
student view and discuss Keith Haring reproductions as art and as
Advertising making at least one comparison and one contrasting
statement? 2. Did the student discuss the idea that interpretations
of artwork can vary from person to person by giving two different
examples of interpretations for one artwork? 3. Did the student
write about a Keith Haring artwork using the Feldman Method using
complete sentences and using evidence in the artwork to guide and
support their answers?
55. 46 Assessment Instrument: Feldman Method Worksheet Rubric:
Name_________________________________________________________________
Yes (2 points) No (0 points) Kind of (1 point) 1. Did the student
describe the Keith Haring image using at least 3 complete
sentences? 2. Did the student analyze the Keith Haring image using
at least 3 complege sentences? 3. Did the student interpret the
Keith Haring image based on what is seen in the artwork using at
least 3 complete sentences? 4. Did the student judge the Keith
Haring image and explain a reason why using at least 3 complete
sentences? 8 points = 100 A I got _____ points, so my grade is a(n)
__________ 7 points = 88 B 6 points = 75 C Teacher Comments: 5
points = 63 F 4 points = 50 F 3 or more sentences No complete
sentences 1-2 sentences 1-2 sentencesNo complete sentences 3 or
more sentences No complete sentences 1-2 sentences3 or more
sentences 1-2 sentencesNo complete sentences 3 or more
sentences
56. 47 Feldman Method Worksheet
Name___________________________________________ Keith Haring Image
# ____________ Directions: Use the Feldman Method to write about
your artwork below. 1. Describing: What do you see? (List all
things, colors, shapes, lines, patterns, forms, values, and
textures that you see in your picture using at least 3 complete
sentences.)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2. Analyzing: How is the picture put together? (How are all those
things you listed arranged? Is there a background, middle ground,
and foreground? Is there overlapping? Whats at the top and bottom?
Is there anything most important in your picture?) Write at least 3
sentences.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
57. 48 3. Interpreting: What does this artwork mean and why do
you think it means that? (Use things you see in the artwork to come
up with an idea about what the artist is trying to communicate
using at least 3 complete sentences. What does this work of art
mean? What is it trying to tell us?)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. Judging: Do you like the work of art? (Make sure you explain why
you like it or why you do not like it using at least 3 complete
sentences.)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
58. 49 Subway Communication Grade 3 Duration: Two 45 minute
classes By: Amanda Muirheid Unit 1: Art is a Language Fulton County
Board of Education Standards Covered: Meaning and Creative Thinking
VA3MC.1 Engages in the creative process to generate and visualize
ideas. a. Uses a visual/verbal sketchbook for planning and
self-reflection. VA3MC.2 Formulates personal responses to visual
imagery a. Responds to big ideas, universal themes, and symbolic
images to produce images with richer and more personal meaning.
Production VA3PR.1 Creates artwork based on personal experiences
and selected themes. a. Creates artworks to express individual
ideas, thoughts, and feelings from memory, imagination, and
observation. VA3PR.2 Understands and applies media, techniques, and
processes of two-dimensional art processes (drawing, painting,
printmaking, mixed-media) using tools and materials in a safe and
appropriate manner to develop skills. a. Creates drawings and
paintings with a variety of media. Connections VA3CU.1 Applies
information from other disciplines to enhance the understanding and
production of artworks. d. Creates works of art inspired by
universal themes (e.g., self, family, community, world). VA3CU.2
Develops life skills through the study and production of art. a.
Manages goals and time. f. Takes care in craftsmanship. Lesson
Theme: Students will choose a big idea to communicate to the world
in a Keith Haring style. Objectives: The students will 1. select a
big idea. 2. draw symbols in a Keith Haring style to communicate
their big ideas. 3. create subway drawings with chalk to share
their big ideas with others.
59. 50 Sample: Resources: Haring, by Alexandra Kolossa Keith
Haring Journals by Penguin Books I Wish I Didnt Have to Sleep! By
Prestel Keith Haring Journey of the Radient Baby by Bunker Hill
Publishing, Inc. Fulton County Curriculum Guide Vocabulary: 1.
Keith Haring 2. Style 3. Advertising 4. Big Ideas 5. Craftsmanship
Introduction/Motivation: The teacher will get the students excited
about drawing like Keith Haring by selecting some volunteers from
the class to pose in order to draw them. The students will quickly
catch on and begin sketching drawings based on big ideas.
Instructors Procedures: (Day 1) 45 minutes 1. The teacher will
briefly review Keith Haring, advertising, and communicating ideas.
2. Next, the teacher will choose a few students to come to the
front of the class to pose, and the teacher will draw them in the
Keith Haring style.
60. 51 3. After this demonstration, the teacher will ask the
students, What are big ideas? The teacher will write down the
answers on the board to generate a list of ideas. 4. The teacher
will then introduce the students drawing task by explaining that
they must select one big idea and draw a picture in a Keith Haring
style which communicates this big idea. The teacher can draw some
examples on the board and discuss with the students. 5. The teacher
will also mention the use of symbols, and then check for
understanding. 6. The teacher will help students with their
sketches about their big ideas. 7. The teacher will conduct clean
up at the end of class. (Day 2) 45 minutes 1. The teacher will
review the art making task and offer suggestions/tips. 2. The
teacher will answer any questions the students have about their
drawings. 3. Next, the teacher will demonstrate how to select the
best drawing based on the big idea to draw on black paper with
white chalk, just like Keith Haring did! 4. The teacher will assist
students with completing their subway drawings. 5. The teacher will
conduct clean up at the end of class. Materials and Materials
Management: Sketchbooks Pencils Erasers Images of Keith Haring to
reference Drawings on the board for examples Black paper 12 x 24
White Chalk The teacher will use the weekly helpers to distribute
and collect materials Student Procedures: 1. The students will
listen and participate in a brief review about Keith Haring,
advertising, and communicating ideas. 2. Next, the students will
volunteer to pose and be drawn by the teacher in a Keith Haring
style. 3. After this demonstration, the students will help the
teacher compile a list of big ideas on the board. 4. The students
will then pay attention to an introduction of the art making task,
of selecting one big idea to communicate through a Keith Haring
style drawing. 5. The students will watch a demonstration and offer
ideas about how to use symbols to help communicate their ideas. 6.
The students will then use the remaining class time to sketch about
1-3 drawings based upon a big idea. 7. The students will
participate in clean up at the end of class.
61. 52 (Day 2) 45 minutes 1. The students will listen to a
review about the art making task. 2. They will ask any questions
for clarification about their drawings if needed. 3. Next, the
students will view a demonstration about choosing the best drawing
based on the big idea to draw on black paper with white chalk. 4.
The students will complete their subway drawing. 5. The students
will participate in clean up at the end of class. Closure/Review:
The teacher will verbally review the lessons content, including the
vocabulary words. The review is completed at the end of class after
clean up and is used as a ticket out the door where the students
answer the questions to line up. Each table must answer one
question correctly, and if they cannot then the other students in
the class may help them out. Assessment: The students will receive
formative assessment during their art making time. The review at
the end of class provides summative assessment. The subway drawing
will receive a grade based upon a rubric. Assessment Questions: 1.
What are some big ideas? 2. Did the student brainstorm big ideas
and draw 3 or more pictures to communicate the idea in the style of
Keith Haring? 3. Did the student create a subway drawing which
communicates a big idea to the world successfully using at least 3
symbols? 4. Do you think others will understand your big idea, and
why or why not?
62. 53 Assessment Instrument: Subway Drawing Rubric:
Name_________________________________________________________________
Yes (2 points) No (0 points) Partly (1 point) 1. Did the student
brainstorm many different big ideas? 2. Did the student draw the
picture in a Keith Haring style well? 3. Did the student
successfully communicate their big idea using at least 3 symbols?
4. Did the student finish the work using good time management? 5.
Did the student have good craftsmanship? 10 points = 100 A 9 points
= 90 A I got _______ points/10 so my grade is a(n)_________ 8
points = 80 B 7 points = 70 C Teacher Comments: 6 points = 60 F 5
points = 50 F More than 3 None 1-2 ideas I tried, but it could be
better Not at allYes very well No symbols 1-2 symbols Between 50-
99% finished Less than 50% finished 100% finished Some is neat and
some is sloppy All is sloppyAll the work is neat
63. 54 Interpretation & Art Grade 3 Duration: One 45 minute
class By: Amanda Muirheid Fulton County Board of Education
Standards Covered: Assessment and Reflection VA3AR.1 Discusses his
or her artwork and the artwork of others. VA3AR.2 Uses a variety of
approaches to understand and critique works of art. d. Discusses
how the elements and principles of design contribute to the
composition in an artwork. Lesson Theme: Students will evaluate
their own work and the work of others. Objectives: The students
will 1. critique their own work. 2. evaluate and give feedback on
the work of their peers. Sample: N/A Resources: Haring, by
Alexandra Kolossa Keith Haring Journals by Penguin Books I Wish I
Didnt Have to Sleep! By Prestel Keith Haring Journey of the Radient
Baby by Bunker Hill Publishing, Inc. Fulton County Curriculum Guide
Vocabulary: 1. Critique 2. Evaluation Introduction/Motivation: The
students will be eager to share their ideas on which subway
drawings clearly communicate the big idea. They will also enjoy
giving feedback on which artworks they like the best.
64. 55 Instructors Procedures: (Day 1) 45 minutes 1. The
teacher will begin the lesson by briefly discussing critique
techniques. For example, the teacher will be sure to mention that
mean comments are not allowed, but constructive (positive) comments
are ok. 2. The teacher will ask the students the following
questions: Which artwork has a great use of line and how? Which
artwork has a great use of shapes and how? Choose one artwork to
talk about how the artist used space in it. Point out any usage of
texture in an artwork. How does this enhance the design or help
communicate meaning? Point out a great use of pattern in an
artwork. How did a student use rhythm in the drawing? Which artwork
is well balanced and how? How did the artists emphasize their big
idea? How does a subway drawing have harmony? How does a subway
drawing have unity? Which artist has great variety in his or her
drawing? Which artwork looks like a Keith Haring work and why?
Guess the interepretation/big idea of this artwork? Why do you
think so? The artist can then explain the actual big idea/intent
afterwards. Is there an artwork with an unclear interpretation and
why? What could the artist have done to more clearly communicate
the meaning? Is there an artwork here that has excellent
craftsmanship? Point it out! Which do you like the most and why?
What would people say if they saw this in the subway? Why would
they take time to stop and look? What is something you learned
during this art unit? What did you like the most about this art
project? Why? What did you like least about this art project? Why?
3. If class time remains, the teacher can administer a written test
on the information covered during the unit. Materials and Materials
Management: Student artworks hung up to view The teacher will use
the weekly helpers to distribute and collect materials Written test
Pencils Erasers
65. 56 Student Procedures: (Day 1) 45 minutes 1. The students
will listen to a brief discussion about critiquing and evaluation.
2. The students will answer the following questions: Which artwork
has a great use of line and how? Which artwork has a great use of
shapes and how? Choose one artwork to talk about how the artist
used space in it. Point out any usage of texture in an artwork. How
does this enhance the design or help communicate meaning? Point out
a great use of pattern in an artwork. How did a student use rhythm
in the drawing? Which artwork is well balanced and how? How did the
artists emphasize their big idea? How does a subway drawing have
harmony? How does a subway drawing have unity? Which artist has
great variety in his or her drawing? Which artwork looks like a
Keith Haring work and why? Guess the interepretation/big idea of
this artwork? Why do you think so? The artist can then explain the
actual big idea/intent afterwards. Is there an artwork with an
unclear interpretation and why? What could the artist have done to
more clearly communicate the meaning? Is there an artwork here that
has excellent craftsmanship? Point it out! Which do you like the
most and why? What would people say if they saw this in the subway?
Why would they take time to stop and look? What is something you
learned during this art unit? What did you like the most about this
art project? Why? What did you like least about this art project?
Why? 3. If time remains, the students will take a written exam on
the information covered during the unit. Closure/Review: The
teacher will verbally assess students during the critique for
formative assessment. The written exam will provide summative
assessment. Assessments: The students will receive evaluation in
the form of participation, and a grade on the written exam.
66. 57 Keith Haring & Advertising Unit Test: 1. Circle the
picture below that is a Keith Haring artwork: 2. Where did Keith
Haring draw his pictures to communicate to the world? a. in the
mall b. in the subway c. on billboards 3. What did Haring use to
help communicate meaning in his drawings? a. symbols b. form c.
texture 4. What is NOT a big idea? a. Family b. Community c. Puppy
Dogs 5. What is evaluating artwork by discussion called? a. a
Critique b. a Talk c. a Test Grading Scale: 5 correct = 100 A 4
correct = 80 B 3 correct = 60 F 2 correct = 40 F 1 correct = 20 F 0
correct = 0 F I got ______ out of 5 correct, so my grade is a(n)
__________________
67. 58 Subway Installation Grade 3 Duration: One 45 minute
class By: Amanda Muirheid Fulton County Board of Education
Standards Covered: Production VA3PR.4 Participates in appropriate
exhibition(s) of artworks. b. Participates in exhibit. Lesson
Theme: Students will transform the exhibit space into a subway
station. Objectives: The students will 1. create subway decor. 2.
help hang up work and decor. 3. write about the experience. Sample:
N/A Resources: Haring, by Alexandra Kolossa Keith Haring Journals
by Penguin Books I Wish I Didnt Have to Sleep! By Prestel Keith
Haring Journey of the Radient Baby by Bunker Hill Publishing, Inc.
Fulton County Curriculum Guide Vocabulary: 1. Exhibit 2.
Installation Introduction/Motivation: The students will be eager to
share their ideas about turning the exhibit space in the hallway
into a subway station. They will also enjoy seeing the work up on
the walls and hearing feedback from their peers.
68. 59 Instructors Procedures: (Day 1) 45 minutes 1. The
teacher will discuss exhibit space and what an installation is, and
ask the question, How can we turn our hallway into a subway
station? 2. The teacher will show pictures of the subway walls so
that students can see what they look like. 3. The teacher will
distribute butcher paper to the tables and instruct some of the
students to either create an ad for the wall (like a movie or
product poster), some will tape the artwork to the paper, and some
will create a subway station sign. 4. The teacher will then take
the class quietly into the exhibit space and work with the students
to hang up the ads, station sign, and the artwork. 5. The teacher
will view the installation with the class and briefly discuss the
results. 6. The teacher will guide the students back to class and
get ready for dismissal. Materials and Materials Management:
Student artworks to hang Tape Butcher paper to make ads, signs, and
hang up art onto Stickki Clips (Optional: Hot Glue if needed)
Pictures of subway station walls The teacher will use the weekly
helpers to distribute and collect materials The teacher can use a
PowerPoint Presentation to view subway walls or print out pictures
from the internet to view at the tables Student Procedures: (Day 1)
45 minutes 1. The students will discuss exhibit space, what an
installation is, and answer the question, How can we turn our
hallway into a subway station? 2. The students will look at
pictures of the subway walls to see what they look like. 3. The
students will participate in making a sign as a subway ad, a sign
saying the subway station name, or taping the student artwork to
butcher paper. 4. The students will then go quietly into the
exhibit space and help assist in hanging up the ads, station sign,
and the artwork in the hallway. 5. The students will the
installation and briefly discuss the results. 6. The students will
then go back to class and get ready for dismissal.
69. 60 Closure/Review: The teacher may have students write
about the ex