Date post: | 28-Jul-2015 |
Category: |
Design |
Upload: | markus-nieminen |
View: | 1,167 times |
Download: | 2 times |
Current idea of visual identity is like a burning platform.
VISUAL IDENTITY AS A CONTENT MARKETING TOOL
It’s not build for current requirements. It’s bad business.
CHALLENGE:
Monolog
PROBLEM 1.
Visual identitys are created for the old way of communicating,
for the old world.
VISUAL IDENTITY AS A CONTENT MARKETING TOOL
Static
PROBLEM 2.
World is constantly moving, evolving and shaping itself by the different new models and
businesses. Current visual identitys are not.
VISUAL IDENTITY AS A CONTENT MARKETING TOOL
Trends
PROBLEM 3.
Visual identity design processes are guided by trends, not by effectiveness
and results.
VISUAL IDENTITY AS A CONTENT MARKETING TOOL
Efficient
A.
Design visual identitys to work. Do not work to design visual identitys. Efficient communication is based on
modular and flexible visual identity.
VISUAL IDENTITY AS A CONTENT MARKETING TOOL
People to people
B.
Create the platform for the people not for the company. People will use your platform, not the company.
Vox populi, vox dei.
VISUAL IDENTITY AS A CONTENT MARKETING TOOL
Growth identity
C.
Passion dominates the discussions about work culture. 2015 actions will speak louder than words.
VISUAL IDENTITY AS A CONTENT MARKETING TOOL
Start with research and build with users. Grow by step by step. Identity is a process, not a project.
Growth identity is a way thinking.