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01 VISUAL IDENTITY GUIDELINES & MARKETING TOOLKIT v1.1 26/11/18
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VISUAL IDENTITYGUIDELINES &MARKETING TOOLKIT
v1.126/11/18
CONTENTS
INTRODUCTION – THE PETERLOO MASSACRE 03
PETERLOO 2019 04
ABOUT THE IDENTITY 05
GENERAL USAGE – THE STANDARD LOGO 06
GENERAL USAGE – REGULAR, REVERSED & SIZE 07
COLOUR – PREFERRED COLOUR 08
COLOUR – ADDITIONAL COLOURS 09
DOs & DONT’s 10
TYPEFACE SPECIFICATION 11
THE ST PETER’s FIELD SHAPE 12
APPLICATION EXAMPLES 13 – 20
CONTACT 21
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INTRODUCTION
THE PETERLOO MASSACREOn 16th August 1819, 60,000 people gathered on whatwas then known as St Peter’s Field in Manchester topeacefully demand the reform of parliamentaryrepresentation.
When troops, including local government forces, chargedthe crowds, the tragic result saw 18 people lose their livesand around 700 injured. This was to become known asthe Peterloo Massacre.
In 2019, Manchester Histories will mark the bicentenaryof the Peterloo Massacre with a programme of publicevents, learning and creative exploration in partnershipwith key cultural organisations and communities acrossGreater Manchester.
Manchester Histories0161 306 [email protected]
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mailto:[email protected]://manchesterhistories.co.uk
PETERLOO 2019
WEBSITE & SOCIAL MEDIA CHANNELS
A dedicated website will be created for the project launchingin March 2019. To ensure its legacy and impact goesbeyond the lifetime of this project, the URL iswww.Peterloo1819.co.uk
The site will place the user in St Peter’s Field and thesetting of the protest so that they can experience thestories and accounts of those present on the day. Atimeline will help to illuminate what took place in theimmediate build up to, and aftermath of, 16th August 1819.
The website will be a resource for all partners, organisationsand groups planning activities around the bicentenary toupload details of their events.
The social media channels for 2019 will be:
Channel HandleFacebook @manchesterhistories
@peterloo 2019
Twitter @mcrhistfest@Peterloo2019
Instagram manchesterhistories
The lead hashtag will be #Peterloo2019
SHORT COPY
Manchester Histories in partnership with key cultural organisations will deliver Peterloo 2019,a Heritage Lottery Fund supported project that will bring together people, organisations andpartners to explore through events, learning and artistic exploration how the Peterloo Massacreof 1819 came to define Manchester as a radical city like no other and to mark the turning pointof democracy in Britain. An interactive website will lead the story-telling experience and, fromJune to August 2019, a vast public events programme will unfold led by the themes of protest,democracy and freedom of speech.
LONG COPY
Manchester Histories in partnership with key cultural organisations will deliver Peterloo 2019,a Heritage Lottery Fund supported project that will bring together people, organisations andpartners to explore through events, learning and artistic exploration how the Peterloo Massacreof 1819 came to define Manchester as a radical city like no other and to mark the turning pointof democracy in Britain. An interactive website will lead the story-telling experience, placingusers in the setting of St Peter’s Field on 16th August 1819, from which they can begin theirjourney of discovery. From June to August 2019 a vast public events programme will unfold,featuring creative interpretations and responses, led by the themes of protest, democracy andfreedom of speech.
A watershed moment in British history and an event that in its time was reported uponworldwide, and yet, awareness levels of the Peterloo Massacre are relatively low. ManchesterHistories, a growing and dynamic charity that works collaboratively to reveal, share and celebrateGreater Manchester’s diverse and often hidden histories and heritage, will use the bicentenaryto shine a light on this chapter of history and its contemporary relevance.
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http://www.Peterloo1819.co.uk
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ABOUT THE IDENTITY
The logo consists of three elements: the St Peter’s Fieldshape, the title ‘PETERLOO’ and the strapline ‘PROTEST.DEMOCRACY. FREEDOM.’
The overall form of the logo is taken from the shape ofthe geographic area of St Peter’s Field in Manchester,site of the Peterloo Massacre of 1819.
The strapline is an expression of the core Peterloo values:Protest, Democracy and Freedom of Speech.
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GENERAL USAGE
THE STANDARD LOGOThis is the main logo and can be used within Peterloocommunication material in print and online.
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GENERAL USAGE
REGULAR, REVERSED & SIZEThe logo is designed to be strong and legible in bothpositive or negative (reversed-out) appearance.The logo is flexible and can be reproduced at any sizerequired. Size and positioning of the logo is dependenton your specific application requirements.
AT REDUCED SIZESA special version is available specifically for usewhen the logo is to appear at very small sizes, whichwould cause the strapline to become unreadable,either on screen or in print. The reduced size versionis identical to the standard logo except for theremoval of the strapline.
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COLOUR
PREFERRED COLOURIf colour reproduction is available and appropriate touse, then the prefered colour for the logo is Green(Pantone 3295). This colour has been chosen torepresent the hope, optimism and peaceful natureof protestors present at the demonstration, as wellas the green of St Peter's Field.
Green
On Coated Paper Pantone 3295 C CMYK 100, 5, 65, 26
On Uncoated Paper Pantone 3295 U CMYK 94, 4, 62, 8
Online RGB 0, 120, 100 HEX/HTML 007864
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COLOUR
ADDITIONAL COLOURSThe identity has been created to have a flexible nature tomake it easy for partner organisations to use, and thatincludes colour options. In addition to the preferred greencolour there is a palette of alternative colour suggestions.
TealPantone 2237CMYK 86, 16, 44, 21RGB 5, 134, 142HEX/HTML 05868E
GoldPantone 7569CMYK 0, 49, 100, 6RGB 215,136,37HEX/HTML D78825
RedPantone 186CMYK 2, 100, 85, 6RGB 200, 16, 46HEX/HTML C8102E
BluePantone 2384CMYK 99, 48, 1, 14RGB 0, 97, 160HEX/HTML 0061A0
It is also possible to re-colour the logo to fit in with apartner organisation's existing identity or colour scheme.Please contact Manchester Histories to request thePeterloo 2019 logo in a specific colour.
Manchester Histories0161 306 [email protected]
mailto:[email protected]://manchesterhistories.co.uk
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DOs & DON’Ts
While adaptable, there are a few things to rememberwhen using the logo:
• Please do not stretch or distort the logo.• Please do not re-draw any element of the logo.• Always use logo files supplied by Manchester Histories.
All logo files are available to download from theManchester Histories website,manchesterhistories.co.uk
Please contact Manchester Histories if you needassistance downloading the logo files, or if you needhelp or advice when using the logo.
Manchester Histories0161 306 [email protected]
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mailto:[email protected]://manchesterhistories.co.ukhttps://manchesterhistories.co.uk
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BEBAS KAI
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*()_+
OPEN SANS
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*()_+
TYPEFACE SPECIFICATIONS
The two typefaces used in the Peterloo identity areBebas Kai and Open Sans.
Bebas Kai is a free font available under an Open SourceLicence. Bebas Kai contains only uppercase charactersand is therefore best used for headlines and titles.Download it here:www.myfonts.com/fonts/flat-it/bebas-kai
Open Sans is a free font available under an OpenSource Licence. The Open Sans font family contains avariety of weights and italics suitable for body copy,captions or headline text.Download it here:www.myfonts.com/fonts/google-web-fonts/open-sans
Please note: use of these fonts in Peterloo 2019communication material is to be taken as a suggestiononly (except for the Peterloo logo itself). It is understoodthat many partner organisations will have identityguidelines in place which include their own typefaceand layout specifications.
http://www.myfonts.com/fonts/flat-it/bebas-kaihttp://www.myfonts.com/fonts/google-web-fonts/open-sans
THE ST PETER’s FIELD SHAPE
The St Peter’s Field shape can be used as a framing device ordesign element within layouts. The shape can be enlargedand/or rotated - but not distorted or reflected. Examples ofthis application are shown on the following pages.
The Peterloo Field shape is supplied as an Adobe Illustratorfile along with the main logo files.
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APPLICATION EXAMPLES
The examples shown here are for illustrativepurposes only and intended to show possiblelayout and design options.
APPLICATION EXAMPLES
The examples shown here are for illustrativepurposes only and intended to show possiblelayout and design options.
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APPLICATION EXAMPLES
The examples shown here are for illustrativepurposes only and intended to show possiblelayout and design options.
APPLICATION EXAMPLES
The examples shown here are for illustrativepurposes only and intended to show possiblelayout and design options.
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APPLICATION EXAMPLES
The examples shown here are for illustrativepurposes only and intended to show possiblelayout and design options.
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APPLICATION EXAMPLES
The examples shown here are for illustrativepurposes only and intended to show possiblelayout and design options.
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APPLICATION EXAMPLES
The examples shown here are for illustrativepurposes only and intended to show possiblelayout and design options.
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APPLICATION EXAMPLES
The examples shown here are for illustrativepurposes only and intended to show possiblelayout and design options.
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CONTACT
All logo files are available to downloadfrom the Manchester Histories website,manchesterhistories.co.uk
Please contact Manchester Histories ifyou need assistance downloading thelogo files, or if you need help or advicewhen using the logo.
Manchester Histories0161 306 [email protected]
mailto:[email protected]://manchesterhistories.co.ukhttps://manchesterhistories.co.uk
