VISUAL IDENTITY MANUAL · 2020. 12. 11. · This visual identity manual has been created to help...

1Visual Identity Manual

VISUALIDENTITYMANUAL2019

INTERNATIONAL IDEASupporting democracy worldwide

www.idea.int @int_IDEA InternationalIDEA

2 3International IDEA Visual Identity Manual

International IDEA

International IDEAInternational Institute for Democracy and Electoral AssistanceStrömsborg, SE-103 34, STOCKHOLM, SWEDEN+46 8 698 37 [email protected]

This Visual Identity Manual has been produced by International IDEA in collaboration with Vision Communication.

All products as described in this Visual Identity Manual must be sent for review and approval to International IDEA’s Communications Team: [email protected]

In regard to physical items, variations based on physical space, cost, vendor would be taken into consideration for each team and product order.

2019

VISUALIDENTITYMANUAL


Table of contents

International IDEA

1. Definition of trademark.......................................................................................... 7

1.1 Introduction ................................................................................................. 8

1.2 Meaning of International IDEA ....................................................................... 9

1.3 Name and acronym ....................................................................................... 10

2. Logo ........................................................................................................................ 132.1 Colour .......................................................................................................... 152.2 Correct use .................................................................................................. 162.3 Minimum size ............................................................................................... 172.4 Versions ...................................................................................................... 182.5 Examples of misuse ...................................................................................... 20

3. Typography ............................................................................................................. 233.1 Font .............................................................................................................. 243.2 Usage examples ........................................................................................... 26

4. Visual system ......................................................................................................... 314.1 Corporate Background .................................................................................. 32

4.1.1 Corporate Background with Logo ...................................................... 36

4.2 Regions........................................................................................................ 424.3 Programmes ................................................................................................. 444.4 Photographic treatment ................................................................................ 464.5 Usage examples ........................................................................................... 484.6 Joint publications ......................................................................................... 52

5. Branding usage ...................................................................................................... 575.1 Office templates ........................................................................................... 58

5.1.1 Excel ............................................................................................... 585.1.2 Word ............................................................................................... 605.1.3 PowerPoint ...................................................................................... 62

5.2 Printed materials .......................................................................................... 645.2.1 Brochure ......................................................................................... 645.2.2 Fact Sheet ....................................................................................... 665.2.3 Flyer ................................................................................................ 705.2.4 Folder ............................................................................................. 725.2.5 Event programme ............................................................................ 745.2.6 Poster ............................................................................................. 865.2.7 Cover for Governance documents ..................................................... 88

5.3 Electronic distribution .................................................................................. 905.3.1 Press Release .................................................................................. 905.3.2 Email signature ............................................................................... 94

5.4 Event and room branding .............................................................................. 965.4.1 Roll-up banner ................................................................................ 965.4.2 Wall banner .................................................................................... 1005.4.3 Accreditation .................................................................................. 102

5.5 Merchandising ............................................................................................. 1045.5.1 T- Shirt ............................................................................................ 1045.5.2 Bag ................................................................................................. 1085.5.3 Pen ................................................................................................. 110

5.6 Social Media ................................................................................................ 1125.6.1 Twitter............................................................................................. 1125.6.2 Facebook ........................................................................................ 116

VISUALIDENTITYMANUAL


1.1 Introduction

1.2 Meaning of International IDEA

1.3 Name and acronym

1 Definition of trademark


1.1 Introduction

A brand is much more than just a logo and a name. It is what differentiates us from other organizations and it is reflected in all our communications, be it printed materials, email campaigns, websites or simply how we talk about ourselves. Our brand defines the way we want to be perceived by all our targeted audiences.

This visual identity manual has been created to help strengthen International IDEA’s brand and to present its corporate identity. To that end, the manual sets and helps us understand general rules to ensure its correct and consistent implementation at a global level.

1.2 Meaning of International IDEA

The International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization that supports sustainable democracy worldwide. Its objective is to strengthen democratic institutions and processes.

International IDEA acts as a catalyst for democracy building by providing knowledge resources, expertise and a platform for debate on democracy issues. It works together with policymakers, donor governments, UN organizations and agencies, regional organizations and others engaged in the business of democracy building.


1.3 Name and acronym

English

Full name:

International Institute for Democracy and Electoral Assistance

Abbreviated name:

International IDEA

Tag line:

Supporting democracy worldwide

Spanish

Full name:

Instituto Internacional para la Democracia y la Asistencia Electoral

Abbreviated name:

IDEA Internacional

Tag line:

En apoyo a la democracia en todo el mundo

French

Full name:

L’Institut international pour la démocratie et l’assistance électorale

Abbreviated name:

IDEA International

Tag line:

Soutenir la démocratie dans le monde

Portuguese

Full name:

Instituto Internacional para a Democracia e Assistência Eleitoral

Abbreviated name:

International IDEA

Tag line:

Apoiando a democracia internacionalmente

Arabic:

Full name:

Abbreviated name:

Tag line:

المؤسسة الدولية للديمقراطية والانتخابات

المؤسسة الدولية للديمقراطية والانتخابات

دعماً للديمقراطية حول العالم


2.1 Colour

2.2 Correct use

2.3 Minimum size

2.4 Versions

2.5 Examples of misuse

2 Logo


2 Logo

The most important visual identification device for International IDEA is the logo. It is to the Institute what a handwritten signature is to a person – the unique graphic expression of individuality.

The logo has been designed to highlight its basic distinctive elements: the acronym IDEA and the square shape.

Its elements, proportions and colour range should not be modified.

2.1 Colour

Main colours:

Complementary colours:

1. Blue International IDEA

2. White

3. Beige

4. Sky blue

1

4

2

3

Pantone P 7506 CCMYK 0/4/9/0RGB 255/248/235Hex FFF8EB

Pantone P 284 CCMYK 70/35/0/0RGB 79/143/135Hex 4F8FCC

Pantone P 288 CCMYK 100/67/0/23RGB 0/69/135Hex 004587

CMYK 0/0/0/0RGB 255/255/255Hex FFFFFF

File identifier2 INTERNATIONAL IDEA_LOGO. jpg / .ai


2.2 Correct use

Main logo

Main logo with tag line

Technical use

The minimum space around the outer frame must never be less than an “M”, which is the width between the square frame and the initials.

Tag line

The tag line must always be placed under the logo justified to the centre.

Colour tag line

As a general rule, the International IDEA Blue colour and white colour will be used for colour tag line texts.

M

M

M

Minimum sizeThe minimum size of the logo is 15mm.

2.3 Minimum size

Minimum size with descriptionIn small sizes of the logo, the description is required and will be placed on the right side of the logo.

15 mm

15 mm

File identifier2.2 INTERNATIONAL IDEA LOGO_TAG LINE.ai

2.2 INTERNATIONAL IDEA LOGO_TAG LINE_blue.png

2.2 INTERNATIONAL IDEA LOGO_TAG LINE_white.png

2.3 INTERNATIONAL IDEA_MIN SIZE_DESCRIPTION.ai

2.3 INTERNATIONAL IDEA_MIN SIZE_DESCRIPTION_BLUE.png

2.3 INTERNATIONAL IDEA_MIN SIZE_DESCRIPTION_WHITE.png


2.4 Versions

Main versions Secondary versions

2 COLOURS

This logo should be used when the technical specifications of the printer or manufacturer will limit the number of colours allowed to 2 only. If the surface on which we are printing is not white, then a white background is to be added to the logo.

BLACK AND WHITE

This logo should be used for publications in black and white.

1 COLOUR

This logo should be used when the technical specifications of the printer or manufacturer will limit the numer of colours allowed to 1 only. If the surface on which we are printing is not white, then a white background is to be added to the logo.

BLACK SILHOUETTE

This logo should be used when a silhouette is needed, for example on stamps or cut vinyls.

SOCIAL MEDIA

This logo should be used as a profile image only on official International IDEA social media accounts like Facebook and Twitter.

WHITE SILHOUETTE

This logo should be used when a silhouette in white is needed, for example in cut vinyls or acid vinyls.

File identifier2.4 INTERNATIONAL IDEA_VERSIONS.ai

2.4 INTERNATIONAL IDEA_VERSIONS_2COLOURS.jpg

2.4 INTERNATIONAL IDEA_VERSIONS_1COLOUR.jpg

2.4 INTERNATIONAL IDEA_VERSIONS_SOCIAL MEDIA.png

File identifier 2.4 INTERNATIONAL IDEA_VERSIONS_BLACK&WHITE.png

2.4 INTERNATIONAL IDEA_VERSIONS_BLACK SHAPE.png

2.4 INTERNATIONAL IDEA_VERSIONS_WHITE SHAPE.png


2.5 Examples of misuse

Main logo:

MAIN LOGO

This is the correct use of the logo.

MARKS

The 2 frames around the logo must always be maintained.

TRANSPARENCIES

If the logo is placed on top of a colour surface, make sure to include the white background (inner white square) as well in order to avoid transparencies.

PROPORTIONS

The square format and the white spaces between the beige square and the frames must always be maintained.

COLOURS

Variations of colours or negatives cannot be realized.


3.1 Font

3.2 Usage examples

3 Typography


3.1 Font

The International IDEA corporate typefaces are Meta OT and Garamond Pro. These two font families have a very different style: the first one is modern, while the second is classic.

To ensure correct use of the typographic range in Meta OT font, 3 typefaces in the same family are specified, Meta OT Black, Meta OT Regular and Meta OT Light.

Of the Garamond Pro, we will use Garamond Pro Regular as a general rule.

In certain applications, like PowerPoint, Word and email, where Meta OT is generally not available Arial is the approved alternative.

Colours

Three colours should be used for the texts: the blue International IDEA, gray and black or white (for text on corporate background).

AaBb123ABCDEFGHIJKLMNOPQRSTUVXYZabcdefghijklmnopqrstuvxyz1234567890





META OT BOLD

To be used for titles and website name (www.idea.int).

META OT LIGHT

To be used for subtitles with font size larger than 12 pt.

META OT REGULAR

To be used for subtitles with font size smaller than 12 pt.

GARAMOND PRO REGULAR

To be used for texts in general.

ARIAL REGULAR

Operating system typeface. Use in PowerPoint, Word and email.

BLUE INTERNATIONAL IDEA

BLACK

GRAY

WHITE

CMYK: 78 / 0 / 35 / 0

RGB: 0 / 155 / 179

CMYK: 0 / 0 / 0 / 100

RGB: 29 / 29 / 27

CMYK: 0 / 0 / 0 / 60

RGB: 135 / 135 / 135

CMYK: 0 / 0 / 0 / 0

RGB: 255 / 255 / 255

Font identifier

3.1 FONT


3.2 Usage examples

www.idea.int InternationalIDEA@int_IDEA


REPRESENTATIONIN THE AGE OF POPULISM?Ideas for global actionB

A

C

Example of cover

A. TITLEMeta OT Bold - 50 pt / 50pt

B. SUBTITLEMeta OT Light - 25 pt

C. FOOTERWEB: Meta OT Bold - 16 pt

MEDIA: Meta OT Regular - 10 pt

Format

DIN A4 / 210 mm x 297 mm

File identifier

5.2.1 BROCHURE.ai


Strömsborg, SE–103 34 Stockholm, Sweden I Tel: +46 8 698 37 00 I [email protected]


�e International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization with the mandate to promote and advance democracy worldwide. International IDEA contributes to the public debate on democracy and assists in strengthening process, reforms, institutions and actors that build, advance and safeguard democracy, with a focus on electoral processes; constitution-building processes; and political participation and representation. Mainstreamed across all of our work is gender and inclusion, con�ict sensitivity and sustainable development. For more information, visit www.idea.int.

Title textSubtitle text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel �nibus at, dictum eget est.

Suspendisse eget leo nec magna congue pulvinar. Nullam nunc erat, vehicula in dui et, pulvinar scelerisque tellus. Pellentesque dapibus mattis ligula, at facilisis massa euismod id. Nullam eros arcu, varius ut eleifend feugiat, bibendum at sapien. Donec maximus lorem nibh, eget pretium sapien vestibulum lacinia. Nam e�citur vulputate lacus, ac mollis leo elementum vel. Morbi laoreet lorem et dolor gravida rutrum. Praesent ac risus commodo, pharetra nisi non, dapibus turpis.

Praesent id viverra libero. Nulla elementum ut dui lacinia scelerisque. Donec est mi, dapibus id sollicitudin nec, pretium ac diam. Praesent sit amet risus vitae ipsum mattis lacinia. Integer cursus, ex at eleifend cursus, arcu mauris e�citur augue, ut elementum nunc magna id neque. Nunc mi magna, eleifend ut tellus a, vehicula consectetur nulla. Mauris hendrerit diam sit amet felis tempus, nec ultrices orci convallis. Nam quis leo at odio pharetra lacinia eu id risus. Maecenas laoreet blandit tortor.

Maecenas e�citur, nibh sit amet tempor semper, erat justo feugiat turpis, sit amet venenatis est purus vitae dui. Vivamus tempor nisi vel magna congue condimentum. Fusce a sodales odio, et ultricies nunc. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Sed tempor, lectus in �nibus ornare, dui risus suscipit nunc, a sollicitudin enim risus ac ante. Mauris sodales ut massa ut porta. Morbi facilisis orci non lorem lacinia, sed porta libero

Media contact: [email protected]

PRESS RELEASE16 September 2019

B

A

C

D

E

General overview for type applications:

HEADERTITLE: Meta OT Bold - 28 pt

SUBTITLE: Meta OT Light - 15 pt

BODYA. TITLE: Meta OT Bold - 22 pt

B. SUBTITLE: Meta OT Light - 20 pt

C. BODY TEXT: Garamond Pro Regular - 12 pt

D. CONTACT: Meta OT Bold - 10 pt

E. BOILERPLATE TEXT: Garamond Pro Regular - 10 pt

FOOTERADRESS: Meta OT Regular - 9 pt

WEB: Meta OT Bold - 13,5 pt


Format

DIN A4 / 210 mm x 297 mm

File identifier

5.3.1 PRESS RELEASE.ai


4.1 Corporate Background

4.1.1 Corporate Background with Logo

4.2 Regions

4.3 Programmes

4.4 Photographic treatment

4.5 Usage examples

4.6 Joint publications

4 Visual system


4.1 Corporate Background

Vertical formatsThe logo will be accompanied by an elegant corporate background consisting of sinuous topographical lines.

These lines are of various shades of blues (based on the colours defined in the logo), alluding to one International IDEA working across all the continents to reinforce the idea of partnership, collaboration and international cooperation.

The corporate background can be either used with or without the logo.

File identifier

4.1 COPORATE BACKGROUND_DinA4_COVER.ai / .jpg

4.1 COPORATE BACKGROUND_DinA4_HEADER.ai / .jpg

4.1 COPORATE BACKGROUND_DinA4_FOOTER.ai / .jpg

Corporate background used in covers

Corporate background used in headers

Corporate background used in footers


Landscape formats

For landscape formats, such as folders, double-page presentations (like this manual) or covers and backs of catalogs, these backgrounds should be used.

File identifier

4.1 COPORATE BACKGROUND_LARGE.ai / .jpg

4.1 COPORATE BACKGROUND_LARGE_HEADER.ai / .jpg

4.1 COPORATE BACKGROUND_LARGE_FOOTER.ai / .jpg

Corporate background for large formats (840 x 297 mm)

Corporate background used in headers Din A3 size

Corporate background used in footers Din A3 size


4.1.1 Corporate Background with Logo

In formats where a headline should be highlighted, such as covers, roll-up banners or folders, the International IDEA logo is to be placed in the center of the design.

Place the logo in the center of the corporate background, covering the horizontal half.


Version A

Version B

The size of the header strip (white or corporate background) must be the same size as the logo.

Depending on the layout, use a different background size and one version or another. See the examples below.

Same size as logo

Same size as logo

Headers

Examples of compositions: logo + corporate background

Letterhead

Upper strip and foot with corporate background, see version A.

Poster

Vertical strip as the basis of the graph, see version B.



REPRESENTATIONIN THE AGE OF POPULISM?Ideas for global action



SUPPORTING DEMOCRACY WORLDWIDESubtitle


Version C

Same size as logo

In formats like publications with extensive content, the logo is to be aligned to the left together with the text.

Headers

Examples of compositions: logo + corporate background

Fact Sheet

Upper strip with logo on the left and foot with corporate background, see version C.

Press Release

Upper strip with logo on the left and foot with corporate background, see version C.


IntroductionLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue,

Chapter 2. Obstacles to Women’s Participation in ParliamentLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.

Chapter 3. Enhancing Women’s Political Participation: Legislative Recruitment and Electoral SystemsLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel �nibus at, dictum eget est.

“Suspendisse eget leo nec magna congue pulvinar. Nullam nunc erat, vehicula in dui et, pulvinar scelerisque tellus. Pellentesque dapibus mattis ligula, at facilisis massa euismod id. Nullam eros arcu, varius ut eleifend feugiat, bibendum at sapien. Donec maximus lorem nibh, eget pretium sapien vestibulum lacinia. Nam e�citur vulputate lacus, ac mollis leo elementum vel. Morbi laoreet lorem et dolor gravida rutrum. Praesent ac risus commodo, pharetra nisi non, dapibus turpis.”

From Name and SurnameCharge

TITLESubtitleA Revised EditionForeword by Name and Surname

SummaryLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna.

Suspendisse eget leo nec magna congue pulvinar. Nullam nunc erat, vehicula in dui et, pulvinar scelerisque tellus. Pellentesque dapibus mattis ligula, at facilisis massa euismod id. Nullam eros arcu, varius ut eleifend feugiat, bibendum at sapien.

About International IDEA�e International Institute for Democracy and Electoral Assis-tance (International IDEA) is an intergovernmental organization with a mission to support sustain-able democracy worldwide.

FACT SHEETMarch 2019











File identifier

VERSION A: 4.1.4 CORPORATE BACKGROUND WITH LOGO_A.ai / .jpg

VERSION B: 4.1.4 CORPORATE BACKGROUND WITH LOGO_B.ai / .jpg

VERSION C: 4.1.4 CORPORATE BACKGROUND WITH LOGO_C.ai / .jpg


Version D

Same size as logo

In special formats, the strip can also be placed as a footer. The logo is to be aligned to the left with the rest of the text, if any. The size of the strip should be the same of the logo, whenever possible.

Footers Examples of compositions: logo + corporate background

PowerPoint Slide

DL Envelope

TITLE

Text 1

SUBTITLE

Text 2

TOPIC

www.idea.int

International IDEAStrö[email protected]

File identifier

VERSION D: 4.1.4 CORPORATE BACKGROUND WITH LOGO_D.ai / .jpg


4.2 Regions

Depending on the specific case, we will use the general map with all the regions or a map in which only a selected region is highlighted. The typeface will be the same colour as the region and lowercase.

North America Latin America andthe Caribbean

Asia and the Paci�cWider Europe Africa and West Asia

World map with all regions:

Wider Europe

Africa and West Asia

Asia and the Pacific

North America

Latin America and the Caribbean

File identifier4.2 REGIONS.ai

World map with 1 highlighted region:

Latin America andthe Caribbean

North America

Asia and the Paci�c

Africa and West Asia

Wider EuropeWider EuropeCMYK: 100 / 67 / 0 / 50

RGB: 0 / 50 / 101

Africa and West AsiaCMYK: 61 / 13 / 0 / 0

RGB: 97 / 180 / 229

Asia and the PacificCMYK: 79 / 32 / 0 / 0

RGB: 19 / 141 / 205

North AmericaCMYK: 43 / 3 / 2 / 0

RGB: 154 / 210 / 241

Latin America and the Caribbean

CMYK: 100 / 67 / 0 / 0

RGB: 0 / 83 / 162


4.3 Programmes

As a general rule, the round icon should always be used. Depending on the specific case, also use the lineal in its programme colour.

The typeface will be the same colour as the programme and uppercase. (Meta OT Bold)

File identifier

4.3 PROGRAMMES.ai

DEMOCRACY ASSESSMENT AND POLITICAL ANALYSIS

POLITICAL PARTICIPATION AND REPRESENTATION

ELECTORALPROCESSES

CONSTITUTION-BUILDING PROCESSES

CONSTITUTION-BUILDING PROCESSES

CMYK: 78 / 0 / 35 / 0

RGB: 0 / 155 / 179

CMYK: 51 / 0 / 23 / 0

RGB: 134 / 204 / 206

ELECTORALPROCESSES

CMYK: 0 / 95 / 72 / 0

RGB: 230 / 34 / 58

CMYK: 0 / 77 / 41 / 0

RGB: 235 / 90 / 111


CMYK: 75 / 0 / 99 / 0

RGB: 58 / 170 / 55

CMYK: 34 / 0 / 75 / 0

RGB: 188 / 210 / 94


CMYK: 64 / 92 / 0 / 15

RGB: 110 / 44 / 123

CMYK: 31 / 54 / 0 / 0

RGB: 186 / 136 / 187


4.4 Photographic treatment

The images will be treated with a touch-up of colour. A gradient must be placed in a layer above the original image and then should be put in blending mode: colour

This retouching can be done with any program of the Adobe package, although the best tool would be Adobe Photoshop.

Gradient from blue to white

Gradient from blue to White in blending mode: colour

Original image

Final result

CMYK: 100 / 46 / 0 / 0

RGB: 0 / 110 / 184

Location: 22 %

CMYK: 0 / 0 / 0 / 0

RGB: 255 / 255 / 255

Location: 100 %

Angle: -30º

File identifier

4.4 FADING BLUE.ai / .psd


4.5 Usage examples

The following examples show a cover of a publication with the composition of the elements described in this section:

• Corporate Background

• Regions

• Programmes

• Photographic treatment

The same order of the example composition should always be used to replicate other editions.

Asia and the Pacific

CONSTITUTION - BUILDING PROCESSES

Gender equality IN NEPAL’S NEW CONSTITUTION


B

D

A

FormatDIN A4 / 210 mm x 297 mm

Composition of:A. HEADER

B. TITLE AND SUBTITLE

C. PHOTO

D. PROGRAMME

E. REGION

File identifier4.5. USAGE EXAMPLES.ai

C

E



Africa andWest Asia

Gender equality IN ETHIOPIA’S NEW CONSTITUTION


ELECTORALPROCESSES Wider Europe

Gender equality IN PORTUGAL’S NEW CONSTITUTION



NorthAmerica

Gender equality IN CANADA’S NEW CONSTITUTION



Latin America andthe Caribbean

Gender equality IN PERU’S NEW CONSTITUTION


Examples of combinations.

Photography ad hoc for the region in combination with a programme.


4.6 Joint publications

Sometimes International IDEA collaborates with other entities in events or publications.

In this manual two different situations are described:

• Hosting and co-hosting:In this case the International IDEA logo should have more predominant visibility compared to the other logos. To do so, keep the usual location of the logo and add a white strip at the bottom of the page for the logos of the other entities.

• Partnering: In this case the International IDEA logo should be given the same importance as other logos. Position the International IDEA logo on the white strip of the footer and among the other logos of the other entities. All the logo should be of the same size.

Examples of joint publications:Flyer: co-hosting

Flyer: partnering

Co-hosted with:

LOGO

2

LOGO

1

LOGO

3

LOGO

4

WHY US?Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, finibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel finibus at, dictum eget est.

WHAT WE DOLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, finibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel finibus at, dictum eget est.

WHO WE ARELorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, finibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel finibus at, dictum eget est.

TITLESubtitle

LOGO

2

LOGO

3

LOGO

4

Partnership:

WHY US?Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, finibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel finibus at, dictum eget est.

WHAT WE DOLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, finibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel finibus at, dictum eget est.

WHO WE ARELorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, finibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel finibus at, dictum eget est.

TITLESubtitle

38 mm


File identifier4.6 FLYER.ai


Facebook post: co-hostingAccreditation: co-hosting

Facebook post: partnering

Accreditation: partnering

16 February 2019 Stockholm Waterfront Congress Centre

SAVE THE DATEINTERNATIONAL IDEA’S CONGRESS

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Co-hosted with:

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Partners:

16 February 2019Stockholm Waterfront Congress Centre


16 February 2019

CONGRESS

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Co-hosted with:

International IDEA’s Permanent Observer to the United NationsNEW YORK, USA

MASSIMOTOMMASOLI

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MASSIMOTOMMASOLI

16-19 February 2019Third Regional Conference on

Money in Politics in Central and Eastern Europe

117 px

22 mm

Format1200 mm x 630 px

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Format100 mm x 120 mm

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5.1 Office templates 5.1.1 Excel 5.1.2 Word 5.1.3 PowerPoint

5.2 Printed materials 5.2.1 Brochure 5.2.2 Fact Sheet 5.2.3 Flyer 5.2.4 Folder 5.2.5 Event programme 5.2.6 Poster 5.2.7 Cover for Governance documents

5.3 Electronic distribution 5.3.1 Press release 5.3.2 Email signature

5.4 Event and Room Branding 5.4.1 Roll-up banner 5.4.2 Wall banner 5.4.3 Accreditation

5.5 Merchandising 5.5.1 T-shirt 5.5.2 Bag 5.5.3 Pen

5.6 Social Media 5.6.1 Twitter 5.6.2 Facebook

5 Branding usage


5.1.1 Excel

Office templates


Typography

A. Arial Bold - 12 pt

B. Arial Regular - 11 pt

C. Arial Regular - 9 pt

File identifier5.1.1.EXCEL.xlsx

Strömsborg, SE–103 34 Stockholm, Sweden I Tel: +46 8 698 37 00 I [email protected] I www.idea.int

International IDEAStrömsborgSE–103 34 Stockholm, Sweden !+46 8 698 37 [email protected]

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5.1.2 Word


TypographyA. Arial Italic - 12 pt

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File identifier5.1.2.WORD.docx

Strömsborg, SE–103 34 Stockholm, Sweden I Tel: +46 8 698 37 00 I [email protected] I www.idea.int

16 February 2019

About International IDEA Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, finibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel finibus at, dictum eget est. Suspendisse eget leo nec magna congue pulvinar. Nullam nunc erat, vehicula in dui et, pulvinar scelerisque tellus. Pellentesque dapibus mattis ligula, at facilisis massa euismod id. Nullam eros arcu, varius ut eleifend feugiat, bibendum at sapien. Donec maximus lorem nibh, eget pretium sapien vestibulum lacinia. Nam efficitur vulputate lacus, ac mollis leo elementum vel. Morbi laoreet lorem et dolor gravida rutrum. Praesent ac risus commodo, pharetra nisi non, dapibus turpis. Praesent id viverra libero. Nulla elementum ut dui lacinia scelerisque. Donec est mi, dapibus id sollicitudin nec, pretium ac diam. Praesent sit amet risus vitae ipsum mattis lacinia. Integer cursus, ex at eleifend cursus, arcu mauris efficitur augue, ut elementum nunc magna id neque. Nunc mi magna, eleifend ut tellus a, vehicula consectetur nulla. Mauris hendrerit diam sit amet felis tempus, nec ultrices orci convallis. Nam quis leo at odio pharetra lacinia eu id risus. Maecenas laoreet blandit tortor. Maecenas efficitur, nibh sit amet tempor semper, erat justo feugiat turpis, sit amet venenatis est purus vitae dui. Vivamus tempor nisi vel magna congue Signed, Extra information

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5.1.3 PowerPoint

Format16 / 9

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TOPIC’S TITLE Subtitle

www.idea.int InternationalIDEA @int_IDEA

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THANK YOU!

www.idea.int InternationalIDEA @int_IDEA

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5.2.1 Brochure

Printed materials

Cover and back cover for documents ranging from 8 to 24 pages used to present International IDEA’s work in some depth.


Typography

COVERA. TITLE: Meta OT Bold - 50 pt / 50pt


BACK COVER C. Meta OT Bold - 14 pt

D. Garamond Pro Regular - 12 pt / 10,4 pt

E. Meta OT Bold - 10 pt / 12 pt

Meta OT Regular - 10 pt / 12 pt

FOOTERWEB: Meta OT Bold - 16 pt


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REPRESENTATIONIN THE AGE OF POPULISM?Ideas for global action

International IDEAStrömsborg,SE–103 34 Stockholm, Sweden+46 8 698 37 [email protected] www.idea.int


About International IDEAHendip ea faci estrud te commod mincips umsandre et wis et, quipit ut adit praessisi tem venis augait, sum zzriusto core exeriliquis augiat praessi smodit veniam, con ut lamconse magnibh eugait, cor acipsusci bla faccumm odolore dio core modit volortin hent iliquip suscil eliscin ciduipsum et wis niam nulla facip ea conseniate et lumsan hendit lam, se eugue veliquam in volortis nibh et adigna aliquis niat, se faccum ex et lore exerosto et, vulla augue tetum quamconsenim eu feu faccum incidui euguero er sustin hendipisit la feugiat in ull- lumsan henit ea feuguero esenis aute te con hendreet, quat.

MembersIscip etum vullandio con eu faccum dolendiatin veliquipit ilit nos at lum ex ero ex erat, quisim nonsequis eugue magnis at lan henisim nim vel et aut praessis essit, sequatie dio corperos non ulluptat. Ut volorer in volesed modolobore facipsu sciniam, quis ad del in vo- loreet praestinci bla faccum eummy nulluptatet luptatet, consent at, quat. Ut vullut lutat ing eugue ver sisci tetumsan vulla feugait wis atie te volenit, sumsandre mod euguerate dit, si. Ex enibh etuercipit volore tie modolore venit venit et wismodigna at.Commolore volore con eum ilismod oloreet, quam do commolenis et aute te magnit utpatie mincil dit adionsequat dolore tis erilla consed moloborper sum dolor ad etueraese dio con ulput augiat. Ut la facin utpat praesenit illum ilis nullamc onsequamet, suscin vullaorem alit aliquis nullam, sissisi.

International IDEA’s oceRit in vel eratie elit iniam duis aliquam etummol uptat. Ut iriure eros elis num quis do conulluptat lametue feuis nullaore commodo luptate.

Back cover Cover

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5.2.2 Fact Sheet


Typography

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TEXT:C. SUBTITLE 2: Meta OT Regular - 12 pt

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HEADERMeta OT Bold - 28 pt

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File identifier5.2.2 FACT SHEET.ai

The Fact Sheet can be presented alone on a single page (see example 1) or it can be accompanied by a back cover containing the International IDEA information (see example 3). In the case that the text exceeds the size of a page, apply the design shown in example 2.


IntroductionLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue,

Chapter 2. Obstacles to Women’s Participation in ParliamentLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.

Chapter 3. Enhancing Women’s Political Participation: Legislative Recruitment and Electoral SystemsLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel �nibus at, dictum eget est.

“Suspendisse eget leo nec magna congue pulvinar. Nullam nunc erat, vehicula in dui et, pulvinar scelerisque tellus. Pellentesque dapibus mattis ligula, at facilisis massa euismod id. Nullam eros arcu, varius ut eleifend feugiat, bibendum at sapien. Donec maximus lorem nibh, eget pretium sapien vestibulum lacinia. Nam e�citur vulputate lacus, ac mollis leo elementum vel. Morbi laoreet lorem et dolor gravida rutrum. Praesent ac risus commodo, pharetra nisi non, dapibus turpis.”

From Name and SurnameCharge

TITLESubtitleA Revised EditionForeword by Name and Surname

SummaryLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna.

Suspendisse eget leo nec magna congue pulvinar. Nullam nunc erat, vehicula in dui et, pulvinar scelerisque tellus. Pellentesque dapibus mattis ligula, at facilisis massa euismod id. Nullam eros arcu, varius ut eleifend feugiat, bibendum at sapien.

About International IDEA�e International Institute for Democracy and Electoral Assis-tance (International IDEA) is an intergovernmental organization with a mission to support sustain-able democracy worldwide.


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About International IDEA�e International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization with a mission to support sustainable democracy worldwide.

Example title textSubtitle if it is needed



Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel �nibus at, dictum eget est:• It is not all about numbers – While a critical mass of women is necessary to ensure women’s representa-tion, the quality of the representation is just as important. Training is crucial to avoid the trap of electing “token women”.• Gender perspectives, not gender issues – Women elected to parliament change politics globally: they introduce a women’s perspective into all areas of political life.• Representation means more than elected politics – It means that more women must have seats at the Cabinet table, more women must be appointed to senior decision-making positions, and more women’s voices must be heard and included when major political reform or transformation is undertaken.


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About International IDEACreated in 1995, the International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization that supports sustainable democracy worldwide. �e Institute:Assists countries in developing and strengthening democratic institutions.O�ers researchers, policymakers, activists and media representatives a forum to discuss democratic principles.Blends research and �eld experience, develops methodologies and provides training to improve democratic processes.Promotes transparency, accountability and e�ciency in managing elections.

Gender Quotas�e Implementations of Quotas: Asian Experiences (2003) ISBN 91-89098-99-4�e Implementations of Quotas: Latin American Experiences (2003) ISBN 91-85391-01-8La aplicación de las cuotas: expe-riencias latinoamericanas (2004) ISBN 91-85391-02-6�e Implementations of Quotas: African Experiences (2004) ISBN 91-85391-17-4�e Implementations of Quotas: European Experiences (2005) ISBN 91-85391-63-8See also: www.quotaproject.org

How to order:�e full text of this publication is available in electronic format at: www.idea.int. Print copies of the book can be ordered from Inter-national IDEA's website or by email to:[email protected]

Publications details:ISBN 91-85391-19-0, published in 2005Price: USD 30 GBP 20

Related publications:�e original Women in Parliament: Beyond Numbers (1998) has been published in Spanish, French and Indonesian language versions and a Russian overview.Les femmes au parlement: au-delà du nombre (2002) ISBN 91-89098-82-XMujeres en el parlamento: más allá los números (2002) ISBN 91-89098-81-1

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5.2.3 Flyer


TypographyA. TITLE: Meta OT Bold - 28 pt / 35 pt

B. SUBTITLE: Meta OT Regular - 12 pt / 14,4 pt

C. TEXT: Meta OT Regular Italic - 10 pt / 12 pt





File identifier5.2.3 FLYER.ai

The corporate background is the base of this format and white strips are added to separate and adapt to the extension of the content.


WHY US?Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel �nibus at, dictum eget est.

WHAT WE DOLorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel �nibus at, dictum eget est.

WHO WE ARELorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci.Lorem ipsum dolor sit amet, consectetur adipiscing elit. In at lobortis orci. Sed varius convallis augue, vel aliquam velit venenatis et. Curabitur non arcu justo. Sed non purus orci. Nam venenatis justo vel nisi cursus semper. Proin euismod urna lacus, consequat feugiat tellus iaculis vel. Etiam volutpat aliquam consequat. Ut eget purus tellus. Aenean ac nulla blandit, �nibus ipsum sit amet, tristique magna. Donec elit nulla, convallis vel �nibus at, dictum eget est.

TITLESubtitle

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5.2.4 Folder

FormatDIN A4 (closed)

590 mm x 470 mm (open)

Typography

COVERA. Meta OT Bold - 50 pt / 50 pt

B. Meta OT Light - 25 pt

BACK COVER C. Meta OT Bold - 14 pt

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FOOTER COVER

WEB: Meta OT Bold - 27 pt


File identifier5.2.4 FOLDER.ai

The corporate folder to hold different documents such as an event programme, promotional brochure or flyer.



About International IDEAHendip ea faci estrud te commod mincips umsandre et wis et, quipit ut adit praessisi tem venis augait, sum zzriusto core exeriliquis augiat praessi smodit veniam, con ut lamconse magnibh eugait, cor acipsusci bla faccumm odolore dio core modit volortin hent iliquip suscil eliscin ciduipsum et wis niam nulla facip ea conseniate et lumsan hendit lam, se eugue veliquam in volortis nibh et adigna aliquis niat, se faccum ex et lore exerosto et, vulla augue tetum quamconsenim eu feu faccum incidui euguero er sustin hendipisit la feugiat in ull- lumsan henit ea feuguero esenis aute te con hendreet, quat.

MembersIscip etum vullandio con eu faccum dolendiatin veliquipit ilit nos at lum ex ero ex erat, quisim nonsequis eugue magnis at lan henisim nim vel et aut praessis essit, sequatie dio corperos non ulluptat. Ut volorer in volesed modolobore facipsu sciniam, quis ad del in vo- loreet praestinci bla faccum eummy nulluptatet luptatet, consent at, quat. Ut vullut lutat ing eugue ver sisci tetumsan vulla feugait wis atie te volenit, sumsandre mod euguerate dit, si. Ex enibh etuercipit volore tie modolore venit venit et wismodigna at.Commolore volore con eum ilismod oloreet, quam do commolenis et aute te magnit utpatie mincil dit adionsequat dolore tis erilla consed moloborper sum dolor ad etueraese dio con ulput augiat. Ut la facin utpat praesenit illum ilis nullamc onsequamet, suscin vullaorem alit aliquis nullam, sissisi.

International IDEA’s o�ceRit in vel eratie elit iniam duis aliquam etummol uptat. Ut iriure eros elis num quis do conulluptat lametue feuis nullaore commodo luptate.

Example

THE TITLE2019


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5.2.5 Event programme


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C. DESCRIPTION







File identifier5.2.5 ONE-DAY AGENDA.indd

This is a single page plan for a one-day event hosted by International IDEA.

The header of this format is larger than the size of the logo, because the title is long, so adapt the size of the header to the title.

In the case that the title is shorter, set the height of the header to the same size as the logo.

One-day agenda

1International Idea / or space for extra information Title of Congresswww.idea.int @int_IDEA InternationalIDEA

12:00 - 12:30 Arrival and registration of participants

12:30 - 14:00 Plenary Session 1. Opening: The Rise of Populism and the Future of Democracy

Christine Defraigne, President of the Belgian Senate

Enrico Letta, former Prime Minister of Italy

Rafael Correa, former President of Ecuador

Delia Ferreira, Chair, Transparency International

Katalin Cseh, Vice-President, Momentum Movement, Hungary

Moderator: Yves Leterme, Secretary-General of International IDEA and former Prime Minister of Belgium

Room: Hemicycle

14:00 - 15:30 Lunch (Peristyle)

15:30 - 16:30 Panel Discussion: Is Populism a Threat or an Opportunity?

In light of the historical and contextual factors driving populism, this session explores whether the increase in populism represents an opportunity or a threat to representation. The panel discussion will examine the growing relevance of populist forms of political leadership and mobilization, and how the phenomenon has unfolded across regions.


Paikiasothy Saravanamuttu, Founder and Executive Director, Center for

Policy Alternatives, Sri Lanka

Claudia Luciani, Director of Democratic Governance, Council of Europe

Chantal Delsol

Cas Mudde

Moderator: Andrew Bradley, Director, International IDEA

16:30 - 17:45

REPRESENTATION IN THEAGE OF POPULISM

Ideas of global action

Brussels, 18 June 2019

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File identifier5.2.5 FULL AGENDA.indd

This is a complete agenda for an International IDEA-hosted event comprised of the following sections:

• Cover page

• Description of the event

• General overview of the agenda

• Detailed agenda per day

• Work sessions

• Speakers

• Organizations

• Back cover

Full agenda

2 3International Idea / or space for extra information Title of Congress

International IDEAInternational Institute for Democracy and Electoral AssistanceStrömsborg, SE–103 34 STOCKHOLM, SWEDEN+46 8 698 37 [email protected]

REPRESENTATION IN THE AGE OF POPULISM?Ideas for global action

Brussels, 19–20 June 2019

Organizer


Brussels, 19–20 June 2018


www.idea.int @int_IDEA InternationalIDEA

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TITLESubtitle

Objective of the conferenceLeaders from politics, society, academia, democracy support, and media from across the world gather to shape a Global Agenda for the Renewal of Representation, a guide aimed at reinvigorating the linkages between people and the diverse forms of representation they have. This Agenda will seek to inspire (i) social and political leaders from all regions of the globe, and (ii) the communities supporting their work.

VenueThe Belgian Senate (entrance by Leuvenseweg 7 rue de Louvain, 1000 Brussels

Organizing partners• International Institute for Democracy and Electoral Assistance (International IDEA)• Netherlands Institute for Multiparty Democracy (NIMD)• OSCE Office for Democratic Institutions and Human Rights (ODIHR)• Research Center for the Study of Parties and Democracy of the University of Nottingham and the

University of Birmingham (REPRESENT)• Westminster Foundation for Democracy (WFD)

MotivationThe conference takes place against a backdrop of pressing questions on the fitness of the traditional linchpins of democratic representation, political parties and legislatures, to adequately represent people. In both established and developing democracies alike, irrespective of regions, the appeal of these institutions declines as new forms of political action and agendas grow in relevance. Among all, populism adopts different organizational forms, agendas and styles as it travels across regions. Distinct varieties of populism feature a range of disruptive ways of connecting, either through rhetoric or action, people and their grievances on the one hand, to the establishment on the other.

Does populism bear the potential demise or renewal of representative democracy? Our understanding of the specifics has been limited by the fact that populism cuts across both geographic, cultural and developmental boundaries. The implications of populism may vary across time and place; depending on whether democracies are old or young, consolidated or not, and on whether economies are affluent or developing.

Populism’s disruptions to representative systems are wide ranging and include: the re- politicization of long-held consensus on areas such as welfare, economic management, or regional integration, or the reignition of longstanding grievances such as women’s equality, thus redrawing contestation.

Contribution to the renewal of representationThe conference offers an opportunity for a frank dialogue and knowledge sharing across disciplines, political creeds and geographical regions. We invite participants to propose elements for a Global Agenda for the Renewal of Representation. The agenda shall serve as guidance to leaders from politics and society, and the communities working to support them to reactivate the linkages between people on the one hand, and both old and new representation forms on the other. The agenda’s focus is on tackling the changing nature of political representation through the identification of innovative actions

Structure of the conferenceThe conference follows a progressive sequence starting with reflections on the past and present of representation and culminating in forward-looking discussions on actions to renew representation. The conference is thus organized into three clusters. The first cluster intends to build an understanding of populism, its drivers and the opportunities and challenges it poses. The second cluster deals with the implications of these challenges for the future of the two traditional linchpins of representation: political parties and legislatures. The final cluster is forward-looking, as it is geared towards developing an agenda to inspire the action of current and future leaders in politics and society, and the organizations who work in their support.

The Global Agenda for the Renewal of RepresentationThe organizers will nominate conference rapporteurs to take on the formulation of the Global Agenda for the Renewal of Representation. Their work will be based on the conference proceedings, reflecting the diversity of political views, disciplines and fields of work.

The Global Agenda for the Renewal of Representation shall be circulated among participants willing to consider their endorsements after the conference. Following a period for endorsements, the Global Agenda will be published online and in print. The online version will remain open for further endorsements by interested organizations and individuals.

Conference and working session rapporteurs will elaborate two complementary products:• A report of the conference proceedings, which will be offered for publication to relevant academic

or media outlets.• A short synthesis of the Global Agenda in the form of an op-ed will be offered for publication to a

pool of leading news media outlets in different languages and from all participating regions.


AGENDAOverview

19 JUNE

Plenary Session 2 Objective and Introductions (Hemicycle)

Plenary Session 3Global and Historical Perspectives on Populism (Hemicycle)

• Lightning talks: Understanding populism and its drivers• Panel discussion: Is Populism a Threat or an Opportunity?

Working sessions - Cluster 1

Session 1.1Learning from history: past experiences of populism and its driversConvener: Westminster Foundation for Democracy

Room D

Session 1.2Assessing the impact of populist trends in Europe/US on the politics of other regionsConvener: Westminster Foundation for Democracy

Room K

Session 1.3From evidence to action: Using research to transform populism from threat to opportunityConvener: Represent

Room B

Session 1.4Social Media matter: The role of information and media integrity in the rise of populismConvener: National Democratic Institute

Room M

Plenary Session 3

The Evolving Nature of Representation (Hemicycle)• Lightning talks: Global Perspectives on Populism and Evolving Nature of

Representation• Panel discussion: The Changing Face of Representation


Session 2.1The power and limits of protest: lessons from the women’s movementConvener: OSCE ODIHR

Room D

Session 2.2More than elections: politicians’ ongoing accountability to citizensConvener: Transparency International

Room K

Session 2.3Re-engaging with the people: How parties outside the EU Convener: Netherlands Institute for Multiparty Democracy

Room B

Session 2.4Parties, movements and tech: Bridging the gapConvener: International Republic Institute

Room M

20 JUNE

Plenary Session 5The Future of Political Representation (Hemicycle)

• Lightning talks: The Future of Political Representation• Panel discussion: Action for the Renewal of Political Representation


Session 3.1Innovation and representation: including alternative forms of citizen en-gagement in politics

Convener: International IDEA

Room D

Session 3.2The future of populism: is ‘fixing’ populism by changing the rules the answer?Convener: OSCE ODIHR

Room K

Session 3.3Now what? Responding to populism in policy and practiceConvener: European Partnership for Democracy

Room B

Session 3.4Saving democracy from tech, or saving democracy with tech?Convener: National Democratic Institute and International IDEA

Room M

Plenary Session 6 General Debate: A Global Agenda for the Renewal of Representation (Hemicycle)

Plenary Session 7 Plenary Session 7: Closing (Hemicycle)

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DAY 1 (19 JUNE 2018)

08.30 - 09.15 Arrival of participants

19:15 - 09:55 Plenary Session 2. Introductions and Objective

Objective: The Global Agenda for Action for the Renewal of Representation

Yves Leterme, Secretary-General of International IDEA and former

Introduction:

Simone Filippini, Executive Director, Netherlands Institute for Multiparty Democracy

Ingibjörg Sólrún Gísladóttir, Director of the OSCE Office for Democratic Institutions and Human Rights (ODIHR)

Sue Inglish, Independent Governor, Westminster Foundation for Democracy

Nic Cheeseman, Co-Director the Research Centre for the Study of Parties and Democracy and Professor of Democracy and International Development at the University of Birmingham

Room: Hemicycle

09:55-11:30 Plenary Session 3. Global and Historical Perspectives on Populism

Room: Hemicycle

09:55 - 10:30 Lightning talks: Understanding Populism and its DriversThis introductory session sets the stage for discussions. It provides an overview of different understandings of populism today, and the variety of forms it has adopted at different historical periods and regions.

Cas Mudde, Associate Professor in the School of Public and International Affairs at the University of Georgia; Researcher in the Center for Research on Extremism at the University of Oslo)Chantal Delsol, Philosopher, Founder of the Hannah Arendt Research Institute, author of Populisme: Les demeurés de l’Histoire, Le Figaro columnist

10.30–11.30 Panel Discussion: Is Populism a Threat or an Opportunity?

In light of the historical and contextual factors driving populism, this session explores whether the increase in populism represents an opportunity or a threat to representation. The panel discussion will examine the growing relevance of populist forms of political leadership and mobilization, and how the phenomenon has unfolded across regions.


Paikiasothy Saravanamuttu, Founder and Executive Director, Center for

Policy Alternatives, Sri Lanka

Claudia Luciani, Director of Democratic Governance, Council of Europe

Chantal Delsol

Cas Mudde

Moderator: Andrew Bradley, Director, International IDEA

11.30–11.45 Coffee Break

11.45–13:15 Parallel working sessions: Cluster 1

Session 1.1Learning from history: past experiences of populism and its driversConvener: Westminster Foundation for DemocracyRoom D

Session 1.2Neighbourhood effects? Assessing the impact of populist trends in Europe/US on the politics of other regionsConvener: Westminster Foundation for DemocracyRoom D

Session 1.3From evidence to action: Using research to transform populism.Convener: RepresentRoom B

Session 1.4Social Media matter: The role of information integrity in the rise of populismConvener: National Democratic InstituteRoom M

DetailedAgenda

Day 119 June 2018


DetailedAgenda

13:15–14.15 Lunch (Peristyle)

14:15–15:45 Plenary Session 4. The Changing Face of Representation

Room: Hemicycle

14.15–14.45 Lightning talks: Adaptation to the evolving nature of representation

This session addresses one of the most pressing questions of our time: How will political parties and legislatures have to transform to remain relevant? How have new political movements succeeded in adapting to the changing face of representation?

Katalin Cseh, Vice-President, Momentum Movement, Hungary

Kizza Besigye, Opposition leader, Uganda

14:45–15:45 Panel Discussion: The changing face of representation, visions from the regions

The panel addresses how politics has transformed, bringing new actors and methods to the table. The panellists will debate about the changing face of representation from their political experience, and answer some of the following questions: what does political leadership landscape in different parts of the world currently look like, and how will the ‘face of representation’ change (e.g. thanks or due to populist movements) Can we expect more or fewer female leaders/faces in politics in different regions of the world? Does populism open or rather further close doors for traditionally excluded or marginalized groups in society? How (often) do leaderless movements change the traditional notion of a chosen/elected leader? Lin Fei-fan, Sunflower Movement, Taiwan

Gordana Comic, MP and Deputy Speaker of Serbian Parliament

Nicholas Westcott, Director, Royal African Society

Katalin Cseh and Kizza Besigye

Moderator: Wouter Dol, Head of Knowledge, Netherlands Institute for Multiparty Democracy

15:45–16:00 Coffee Break (Peristyle)

16.00–17:30 Parallel working sessions: Cluster 2

Session 2.1The power and limits of protest: lessons from the women’s movementsConvener: OSCE Office for Democratic Institutions and Human RightsRoom D

Session 2.2More than elections: politicians’ ongoing accountability to citizensConvener: Transparency InternationalRoom K

Session 2.3Re-engaging with the people: How parties outside the EU deal with populist competitorsConvener: Netherlands Institute for Multiparty DemocracyRoom B

Session 2.4Communication Technology in Modern Democracy: (dis)Connecting Public- Political Dialogue?Convener: International Republic InstituteRoom M

Day 119 June 2018

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WORKINGSessions

Session 1.3

From evidence to action: Using research to transform populism from threat to opportunity

Convener REPRESENT – the Research Centre for the Study of Parties and Democracy

Cluster Understanding populism and its drivers

Description

Populism is commonly presented as both a global phenomenon and an existential threat to representative democracy. This session will explore how academic research can help to transform populism from a threat into an opportunity by providing more nuanced, context-sensitive understandings of this phenomenon. Speakers will draw on new research, including research showcased at REPRESENT’s recent conference—Political Parties in the Age of Populism—to identify concrete actions that can contribute to the renewal of political institutions.

Key questions/themes• Regional varieties of populism: Populism is a global phenomenon but one with

distinct regional drivers and manifestations. What does this variation mean for responses to populism?

• Which facets of populism represent potential opportunities?• How will the practice of democracy support need to change to realize

opportunities create by populism and contribute more effectively to the renewal of representative democracy?

Agenda• Opening statement by the moderator.• Presentations by speakers.• Roundtable debate, led by the moderator.

Format Panel presentation, followed by roundtable debate with audience

Speakers

Susan Dodsworth, International Development Department at the University of BirminghamCristóbal Rovira Kaltwasser, School of Political Science of the Diego Portales University, ChileFernando Casal Bértoa, School of Politics and International Relations at the University of NottinghamGreg Power, Global Partners Governance

Moderator Lise Storm, Institute of Arab and Islamic Studies at the University of Exeter

RapporteurAnna Silander, School of Politics and International Relations at the University of Nottingham

ROOM B

Session 1.4

Social Media matter: The role of information integrity in the rise of populism

Convener National Democratic Institute

Cluster Understanding populism and its drivers

Description

This session will discuss how information integrity in public discourse and political systems is increasingly distorted by disinformation campaigns spread through automated accounts, trolls, or other forms of computational propaganda. It will focus particularly on developing responses across sectors, in collaboration with government, the private sector and civil society including through a new initiative known as the Design for Democracy Coalition. The Coalition is a multi-partisan, global coalition of key actors in the democracy community to better liaise and coordinate with tech companies and social media platforms on areas of shared concern. Speakers will discuss this initiative, and the role of various groups from political parties to tech companies to media organizations in countering computational propaganda, disinformation and other forms of negative speech. Responses to encourage greater information integrity include measures ranging from developing strong cybersecurity for parties and CSOs to election monitoring for disinformation and other forms of harmful speech online. The group will also consider ways that new regulations such as the General Data Protection Regulation (GDPR) and initiatives such as the proposed EU Code of Practice on Disinformation1 can play a positive role in encouraging the development of information integrity in democratic discourse, politics and societies around the world.

Format Panel presentation, followed by roundtable debate with audience

Speakers

Margo Gontar, StopFakeDimitar Dimitrov, Wikimedia FoundationAnika Geisel, FacebookDaniel Arnaudo, National Democratic Institute

Moderator Kip Wainscott, National Democratic Institute

Rapporteur TBC

ROOM M

1 Footer text for extra information


About the

SPEAKERS

PLENARY SESSION 1Christine Defraigne, President of the Belgian Senate

Christine Defraigne is a leading Belgian politician and the current President of the Senate of Belgium. A member of the Mouvement Réformateur, Ms. Defraigne held positions in both the municipality of Liège and in the Parliament of Wallonia before joining the Belgian Senate in 2003. She has served as its President since October of 2014.

Enrico Letta, former Prime Minister of Italy

Enrico Letta is Dean of the Paris School of International Affairs (PSIA) at Sciences Po and the former Prime Minister of the Italian Republic. Serving in the Italian Parliament from 2001 and 2015, Mr. Letta held prominent positions within the Democratic Party and led multiple government ministries before serving as Prime Minister from 2013 to 2014. A graduate of the University of Pisa, Mr. Letta has focused much of his academic and professional work on the European Union.

Rafael Correa, former President of Ecuador

Rafael Correa served as the 43rd President of Ecuador from 2007 to 2017. An economist by training, President Correa received his PhD in economics from the University of Illinois and went on to serve as the Minister of Finance in 2005. The founder of the PAIS Party, President Correa first won election to the Presidency in 2006, before winning a second term in 2011. During his tenure as President, Mr. Correa served as President pro tempore of the Union of South American Nations and of the Community of Latin American and Caribbean States.

PLENARY SESSION 2Yves Leterme, Secretary-General, International IDEA

Prior to International IDEA, Yves Leterme served as Prime Minister of Belgium from 2007 to 2011. Belgium held the Presidency of the European Union during Leterme’s tenure as Prime Minister. He then served as Deputy Secretary General of the Organization for Economic Co- operation and Development (OECD) in Paris from 2011 to 2014. Before serving as Prime Minister, Leterme held a variety of political posts in Belgium. After starting his career as an Alderman in his home town of Ypres, he became a Member of Parliament in the Chamber of Representatives and served as Chairman of his party CD&V. He also held various Minister posts, such as that of the Minister of Foreign Affairs. Leterme has also worked, inter alia, as a deputy auditor at the Belgian Court of Audit and as an administrator at the European Parliament.

Simone Filippini, Executive Director, Netherlands Institute for Multiparty Democracy

Simone Filippinni is the Executive Director of the Netherlands Institute for Multiparty Democracy (NIMD), a position she has held since 2017. An expert in international affairs and development, Ms. Filippinni served in various posts in the Dutch Ministry of Foreign Affairs, including as Ambassador to Macedonia. Prior to joining NIMD, Ms. Filippinni was CEO of Cordaid, one of the foremost development and humanitarian organizations in the Netherlands.

Ingibjörg Sólrún Gísladóttir, Director of the OSCE Office for Democratic Institutions and Human Rights

Gísladóttir has 35 years of leadership experience working on human rights, democratic governance and the rule of law at the international, national and local levels. Before taking up the position of ODIHR Director, she served from 2014 as Regional Director for Europe and Central Asia at UN Women, and Country Representative to Turkey. From 2011 to 2014 she was Country Representative of UN Women to Afghanistan. From 2007 to 2009, Gísladóttir served as Minister for Foreign Affairs of Iceland. She was previously a Member of Parliament and Chairperson and Leader of the Social Democratic Alliance (2005–2009) and Mayor of the City of Reykjavik (1994–2003). T

Sue Inglish, Independent Governor, Westminster Foundation for Democracy

Sue Inglish is an Independent Governor at the Westminster Foundation for Democracy, a role she was appointed to by UK Foreign Secretary Boris Johnson in 2017. A veteran journalist and editor with an expertise in UK and global politics, Inglish served as Head of Political Programmes at the BBC from 2005 to 2015. In addition to her role outlining the strategic vision and exercising oversight over the Westminster Foundation, Ms. Inglish is the Chair of the board of the International News Safety Institute, a charity working to improve journalists’ safety.

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About the

ORGANIZATIONS

The International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization that supports sustainable democracy worldwide, in the areas of elections, constitution building, political parties and parliaments. The institute works with governments, political parties, parliaments, social organizations as well as international organizations by providing knowledge resources and support to democratic reforms. Based in Stockholm, the institute works in Africa, Asia-Pacific, Europe and Latin America and the Caribbean.

www.idea.int

EThe Netherlands Institute for Multiparty Democracy (NIMD) is a democracy assistance organization that supports political parties in developing democracies. NIMD’s approach is characterized by interparty dialogue: bringing parties together and encouraging them to cooperate on political issues. NIMD assists political parties to become more responsive and policy-focused, empower members of marginalized groups, and provides political education programmes for (aspiring) politicians. Currently, NIMD runs programmes in more than 20 countries in Africa, Latin America, Southeast Asia, and Eastern Europe.

www.nimd.org

The OSCE Office for Democratic Institutions and Human Rights (ODIHR) provides support, assistance and expertise to participating States and civil society to promote democracy, rule of law, human rights and tolerance and non-discrimination. ODIHR observes elections, reviews legislation and advises governments on how to develop and sustain democratic institutions. The Office conducts training programmes for government and law-enforcement officials and non-governmental organizations on how to uphold, promote and monitor human rights.

www.osce.org/odihr

The International Institute for Democracy and Electoral Assistance (International IDEA) is an intergovernmental organization that supports sustainable democracy worldwide, in the areas of elections, constitution building, political parties and parliaments. The institute works with governments, political parties, parliaments, social organizations as well as international organizations by providing knowledge resources and support to democratic reforms. Based in Stockholm, the institute works in Africa, Asia-Pacific, Europe and Latin America and the Caribbean.

www.idea.int

EThe Netherlands Institute for Multiparty Democracy (NIMD) is a democracy assistance organization that supports political parties in developing democracies. NIMD’s approach is characterized by interparty dialogue: bringing parties together and encouraging them to cooperate on political issues. NIMD assists political parties to become more responsive and policy-focused, empower members of marginalized groups, and provides political education programmes for (aspiring) politicians. Currently, NIMD runs programmes in more than 20 countries in Africa, Latin America, Southeast Asia, and Eastern Europe.

www.nimd.org

The OSCE Office for Democratic Institutions and Human Rights (ODIHR) provides support, assistance and expertise to participating States and civil society to promote democracy, rule of law, human rights and tolerance and non-discrimination. ODIHR observes elections, reviews legislation and advises governments on how to develop and sustain democratic institutions. The Office conducts training programmes for government and law-enforcement officials and non-governmental organizations on how to uphold, promote and monitor human rights.

www.osce.org/odihr

The Research Centre for the Study of Parties and Democracy (REPRESENT) is a collaboration between the University of Birmingham and the University of Nottingham. It brings together, and drive, innovative and interdisciplinary research on the falling social penetration of established parties, the rise of populism, and the effectiveness of aid to support democracy. REPRESENT provides a ‘hub’ for knowledge exchange between academic researchers, policymakers and practitioners from Africa, the Middle East, Europe and Asia.

www.represent-research.org

The Westminster Foundation for Democracy is the UK’s leading democracy-strengthening organization that brings together parliamentary and political party expertise to help developing countries and countries transitioning to democracy. The WFD supports the universal establishment of legitimate and effective multi-party representative democracy and inclusive governance which strengthens policy-making, accountability, representation and citizen participation.

www.wfd.org

The Research Centre for the Study of Parties and Democracy (REPRESENT) is a collaboration between the University of Birmingham and the University of Nottingham. It brings together, and drive, innovative and interdisciplinary research on the falling social penetration of established parties, the rise of populism, and the effectiveness of aid to support democracy. REPRESENT provides a ‘hub’ for knowledge exchange between academic researchers, policymakers and practitioners from Africa, the Middle East, Europe and Asia.

www.represent-research.org

The Westminster Foundation for Democracy is the UK’s leading democracy-strengthening organization that brings together parliamentary and political party expertise to help developing countries and countries transitioning to democracy. The WFD supports the universal establishment of legitimate and effective multi-party representative democracy and inclusive governance which strengthens policy-making, accountability, representation and citizen participation.

www.wfd.org

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SUPPORTING DEMOCRACY WORLDWIDESubtitle

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TWENTIETH MEETING OF THE BOARDStockholm, 25 June 2018

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Chanin Building, Suite 4005, 122 East 42nd Street NEW YORK, NY, USA

[email protected]+1 718 737 1275m.tommasoli_idea

O�ce of the Permanent Observer for International IDEA to the United Nations

Massimo TommasoliPermanent Observer

Please do not print this email unless it is necessary. Think about the environment.DISCLAIMER: This information is sent only to the person to whom it is addressed and may contain con�dential or privileged information. Any modi�cation, retransmission, dissemination or other use of this information by persons or entities di�erent from the person to whom it is addressed is prohibited. If you have received it by mistake, please contact the sender and delete the message from any computer. The International Institute for Democracy and Electoral Assistance IDEA, assumes no liability for the fact that third parties may come to know the contents of this message during its transmission.

Dear Toni,

Hendip ea faci estrud te commod mincips umsandre et wis et, quipit ut adit praessisi tem venis augait, sum zzriusto core exeriliquis augiat praessi smodit veniam, con ut lamconse magnibh eugait, cor acipsusci bla faccumm odolore dio core modit volortin hent iliquip suscil eliscin ciduipsum et wis niam nulla facip ea conseniate et lumsan hendit lam, se eugue veliquam in volortis nibh et adigna aliquis niat, at praessi smodit veniam, con ut lamconse magnibh eugait, cor acipsusci bla faccumm odolore dio core modit volortin hent iliquip suscil eliscin ciduipsum et wis niam nulla facip ea conseniate et lumsan hendit lam, se eugue veliquam in volortis nibh et adigna aliquis niat, se fase faccum ex et lore exerosto et, vulla augue tetum quamconsenim eu feu faccum incidui euguero er sustin hendipisit la feugiat in ull- lumsan henit ea feuguero esenis aute te con hendreet, quat.

Best regardsMassimo Tommasoli

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SUPPORTINGDEMOCRACYWORLDWIDE

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International IDEA corporate roll-up banner with tag lines in 5 languages. To avoid any duplication in this case, use the acronym under the logo instead of the tagline.

Corporate roll-up banner

Format860 x 2410 mm

TypographyTAG LINE: Meta OT Bold - 156 / 160 pt

ARABIC TAG LINE: Arial - 156 pt



File identifier5.4.1 ROLL-UP BANNER _1.ai



www.idea.int


PROJECT OR CONFERENCE NAME HEREConference theme or title

306 mm

306 mm

194 mm (bleed)

80 mm

Format860 x 2410 mm

TypographyA. Meta OT Bold - 291 / 300 pt




File identifier5.4.1 ROLL-UP BANNER_2.ai

Roll-up banner with the main title of the conference or event.

Roll-up banner for conferences or events



www.idea.int

DEMOCRACY ASSESSMENT & POLITICAL ANALYSIS

Africa andWest Asia

Gender equality IN ETHIOPIA’S NEW CONSTITUTION

306 mm

194 mm (bleed)

80 mm

306 mm

Format860 x 2410 mm

TypographyA. Meta OT Bold - 259 / 257 pt

B. Meta OT Light - 143 / 172 pt



File identifier5.4.1 ROLL UP BANNER_3.ai

Example of special roll-up banner. Use a white stripe to separate and highlight title, photography, programmes and regions.

Special roll-up banners for programmes and regions


5.4.2 Wall banner

Format600 mm x 1.140 mm





File identifier5.4.2 WALL BANNER.ai

It is important that no relevant graphic is placed at the top and bottom of the wall banner. These top and bottom areas are reserved for the placement of supports for the wall.



DEMOCRACY RESOURCES FOR JOURNALISTSSubtitle

170 mm

70 mm (hem)

70 mm (hem)

150 mm

170 mm

B

A


5.4.3 Accreditation


TypographyA. NAME: Meta OT Bold - 24 pt / 23,5 pt

B. JOB TITLE: Meta OT Regular - 11 pt / 13 pt

C. UBICATION: Meta OT Light - 9 pt

HEADER 1Meta OT Regular - 9 pt


HEADER 2


Meta OT Bold - 11 pt /13 pt

FOOTERWEB: Meta OT Bold - 10,45 pt


File identifier5.4.3 ACCREDITATION.ai

The headers for the accreditations for congresses or events may vary in size depending on the length of the title. If it is very long, modify its height as seen in example 2.



MASSIMOTOMMASOLI

16 February 2019

CONGRESS


MASSIMOTOMMASOLI

16-19 February 2019Third Regional Conference on

Money in Politics in Central and Eastern Europe


250 mm

340 mm

8 mm

8 mm

250 mm

A

HEADER 1

HEADER 2

B

C

Example 2 accreditation with larger event title


5.5.1 T- Shirt

Merchandising

The shirt can be white or dark blue similar or equal to Pantone 288C. Depending on the technical specifications, the printing shall be realized on 1 or 2 sides and several techniques might be available such as screen printing, digital printing or transfer. Also, restrictions to the colours of the text might be applied (printing in 2, 3 or 4 colours). If this happens, do not forget to use the appropriate logo (see allowed versions in section 2.4).

One-side printing:The International IDEA logo with its tag line and the website address will be placed on the front top, left of the shirt, above the chest.

Two-sides printing:The International IDEA logo with the tag line only will be placed on the front top, left of the shirt, above the chest. In the back the tag line will be repeated and the website address should be placed below it. The graphic will be centered and placed in the middle of the shirt.


www.idea.int

60 mm

One-side printing

3 Colours

WHITE T-SHIRT

FormatMen T-Shirt size M

Screen printing colours:P 288C

P 284C

P 7506C

File identifier5.5.1 T-SHIRT_ WHITE_one side printing_3 colours.ai

5.5.1 T-SHIRT_ WHITE_one side printing_2 colours.ai

5.5.1 T-SHIRT_ WHITE_two side printing_3 colours.ai

5.5.1 T-SHIRT_WHITE_ two side printing_back.ai


SUPPORTING DEMOCRACY WORLDWIDEwww.idea.int


www.idea.int

60 mm

60 mm

95 mm

One-side printing

2 Colours

Two-sides printing

3 Colours

According to these basic general guidelines shown in the examples, we can expand stamping areas such as sleeves.



www.idea.int


www.idea.int

60 mm

One-side printing

4 Colours

BLUE T-SHIRT

FormatMen T-Shirt size M


P 284C

P 7506C

WHITE

File identifier5.5.1 T-SHIRT_BLUE_one side printing_4 colours.ai

5.5.1 T-SHIRT_BLUE_one side printing_3 colours.ai

5.5.1 T-SHIRT_BLUE_two side printing_4 colours.ai

5.5.1 T-SHIRT_BLUE_two side printing_back.ai


SUPPORTING DEMOCRACY WORLDWIDEwww.idea.int


www.idea.int

60 mm

60 mm

95 mm

One-side printing

3 Colours

Two-sides printing

4 Colours

Printing techniques:

Depending on the finish desired or the technical specifications of the printer, consider using different printing techniques. The most common are the following:

Screen printing (serigraphy): uses a mesh to transfer ink onto a selected surface, separation by colours

Digital printing: direct printing on selected surface, full colour *

Transfer printing: adhesive ironed on the surface, full colour *

* If the surface on which we are printing is not white, then a white background is to be added to the logo.


5.5.2 Bag

Depending on the technical specifications, the printing shall be on 1 or 2 sides and several techniques might be available such as screen printing, digital printing or transfer. Also, restrictions to the colours of the text might be applied (printing in 2, 3 or 4 colours). If this happens, do not forget to use the right logo (see allowed versions on section 2.4).

If the bag is dark blue or another colour, add the white background to the logo and apply the same dynamics defined on the T-shirts.

Format250 mm x 310 mm (printing space)


P 284C

P 7506C

WHITE


MEDIA: Meta OT Regular - 17,5 pt

File identifier5.5.2 BAG.ai

www.idea.int InternationalIDEA@int_IDEAwww.idea.int InternationalIDEA@int_IDEA

80 mm

Front Back

Two-sides printing

3 Colours

110 International IDEA

5.5.3 Pen

Three different types of text options (A, B or C) are foreseen for this item and should be chosen depending on the size of the pen and its technical printing requirements.

Sizes smaller than those indicated cannot be used.

Only the white colour or the Blue IDEA colour should be used for printing.

Format10 x 135 mm

Colours:P 288C

WHITE

TypographyA. Meta OT Bold - 12,5 pt

B. Meta OT Bold - 11 pt




File identifier5.5.3 PEN.ai

111Visual Identity Manual International IDEA

www.idea.int

International IDEASupporting democracy worlwide

International IDEAwww.idea.int

A

B

C


5.6.1 Twitter

International IDEA’s Twitter account is: @int_IDEA

Three areas of the account could be customized: the profile picture, the cover image and the posts.

• Profile picture: The logo will be adapted to the round of the Twitter profile picture.

• Cover image: Use the corporate background as the header of the Twitter account.

• Posts (see next page)

Social Media

HEADER:

Format1500 x 500 px

File identifier5.6.1 TWITTER_HEADER.jpg / .ai

PROFILE PICTURE:Format400 x 400 px

File identifier5.6.1 TWITTER_PROFILE PICTURE.png / .ai


International IDEA@int_IDEA

Africa and West Asiafrom 16th to 20th of February of 2018 at Stockholm Waterfront Congress Centre

SAVE THE DATEDEMOCRACY ASSESSMENT & POLITICAL ANALYSIS

International Idea @int_IDEA · 18h

SAVE THE DATEDEMOCRACY ASSESSMENT & POLITICAL ANALYSIS16 February 2019 Stockholm Waterfront Congress Centre


www.idea.int

International Idea @int_IDEA · 18h

@int_IDEA twitter simulation account

Header

Profile picture

Photographic post

Graphic post


Format1024 x 512 px

TypographyA. Meta OT Bold - 54,5 pt

B. Meta OT Regular - 30 pt

WEB: A. Meta OT Bold - 24 pt

File identifier5.6.1 TWITTER_PHOTOGRAPHIC POST.ai / .psd

5.6.1 TWITTER_GRAPHIC POST.ai

Posts

We will use two types of templates for the posts: photographic and graphic.

• Photographic post: Apply the blue gradient over the selected image (see section 4.4 Photographic treatment). No text should be placed over the image or the message. Relevant information should be limited to the number of characters allowed by Twitter.

• Graphic post: Place the title and subtitle over the corporate background. Be concise as these elements should not occupy more than two lines each. Any extension of the message can be realized using only the number of characters allowed by Twitter.




www.idea.int

Photographic post

Graphic post

A

B

74 px

108 px60 px 44 px


5.6.2 Facebook

International IDEA’s Facebook account is: internationalIDEA

Three areas of the account could be customized: the profile picture, the cover image and the posts.

• Profile picture: The logo will be adapted to the round of the Facebook profile picture.

• Cover image: Use the corporate background as the header of the Facebook account.

• Posts (see next page)

HEADER:

Format820 x 312 px

File identifier5.6.2 FACEBOOK_HEADER.jpg / .ai

IMAGE PROFILE:

Format180 x 180 px

File identifier5.6.2 FACEBOOK_PROFILE PICTURE.png / .ai


International IDEA

International IDEA

www.idea.int

16 February 2019 Stockholm Waterfront Congress Centre


International IDEA

internationalIDEA Facebook simulation account

Header

Profile picture

Photographic post

Graphic post


Format1200x 630 px

TypographyA. Meta OT Bold - 67 pt

B. Meta OT Regular - 35 pt

WEB: A. Meta OT Bold - 29 pt

File identifier5.6.2 FACEBOOK_PHOTOGRAPHIC POST.ai / .psd

5.6.2 FACEBOOK_GRAPHIC POST.ai

Posts

We will use two types of templates for the posts: photographic and graphic.

• Photographic post: Photographic post: Apply the blue gradient over the selected image (see section 4.4 Photographic treatment). No text should be placed over the image or the message. Relevant information should be limited to the number of characters allowed by Facebook.

• Graphic post: On top of the corporate background we will place a title and subtitle. We must be concise as these elements should not occupy more than two lines each. Any extension of the message can be realized using only the numbers of characters allowed by Facebook.




www.idea.int

Photographic post

Graphic post

A

B

91 px

132 px75 px 63 px


VISUAL IDENTITYMANUAL2019


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