Visual Identity Manual - Compass...

Visual Identity ManualVersion 2 - January 2009 - English

A member of Compass Group PLC

Contents

Introducing the brand

1 Introduction

1.1 Introduction

1.2 Vision

1.3 Values

1.4 Contacts

Brand Elements

2 Basic Elements

2.1 Logos

2.2 Logo rules

2.3 Logo – use with additional lines

2.4 Logo - joint ventures

2.5 Logo - use of the symbol as a super-graphic

2.6 Colours

2.7 Typography

2.8 Using endorsements

2.9 Paper

Applications

3 Stationery

3.1 A4 letterhead

3.2 US letterhead

3.3 Business card and compliments slip

3.4 Fax header and memo

3.5 Address label and envelope

4 Literature

4.1 A4 literature covers

4.2 A5 and DL literature covers

4.3 Cover styles using the super-graphic

4.4 Literature cover colours and super-graphic

4.5 Literature covers with colour and curve-graphic

4.6 Literature layouts

4.7 Literature layouts – examples

4.8 Literature back covers

5 Advertising

5.1 Corporate advertising

5.2 Recruitment advertising

6 Presentations

6.1 Presentation slides

6.2 Internet and intranet

7 Branding

7.1 Branded items

IntroductionContents Basic elements Stationery Literature Advertising Presentations Branding

Version 2 - January 2009 - English

One of the most important steps towards our vision of becoming the leading international brand in workplace foodservice is to ensure that our identity elements work together all the time to create a common experience. One that our clients and consumers associate with Eurest. This consistent approach will strengthen our market position and help us to become the leader in our field.

It is vital for the success of our business that quality and consistency are achieved when commissioning design, photography, illustrations or copywriting. Our identity is not a rubber stamp or another logo. It is a vital business asset with real equity. It brands our services in a unique way and helps us to develop new global opportunities.

It is vital for the success of our business that quality and consistency are acheived when commissioning design, photography, illustrations or copywriting. A detailed written brief to suppliers is not an option, it is a requirement. It will be referred to by everyone working on your project; from designers and writers to photographers and printers. Get the brief right and you will have contributed to the strength of Eurest.

Success depends on the way in which we put our values into practice, day after day and ensures they are recognised with the aid of our identity.

For further information or any other requirements, contact Group Market Development (see Contacts page for details).

All measurements in this document are in millimetres (mm).

Introduction 1.1

Contents Basic elements Stationery Literature Advertising Presentations BrandingIntroduction


Introduction

‘ Eurest aims to be the world leader in providing highest quality Foodservice to people in Business and Industry. We will do so by combining strong client relationships with the delivery of innovative solutions in a passionate, caring and local manner.’

Introduction 1.2



Vision

Our brand identity consists of physical elements, such as our visual identity and intangibles such as our values. Together they help create our brand and set it ahead of our competitors. The Eurest identity symbolises our approach and commitments, it consists of two elements: the swirling Eurest Symbol and the Eurest Logotype. Together they show who we are and indicate the values we represent.

Brand Values have been developed for Eurest to set us apart from our competitors. Our values make Eurest unique and therefore we must protect them in everything we do.

Our five values show us to be…

Caring FlexiblePassionate InnovativePartnerThe success of the Eurest brand depends on the way in which you project the identity and values in your day-to-day lives at work. Only by delivering on our promises will we show that the Eurest values are mores than just words.

Introduction 1.3



Values

Logos, templates and brand guidelines which are most regularly used are available for download from Mercury, the Compass Group Intranet. If you have any queries or questions about this manual and the brand identity elements, please contact Group Market Development in Chertsey, UK. Group Market DevelopmentCompass Group PLCCompass HouseGuildford StreetChertseySurreyKT16 9BQTel: +44 (0)1932 573134Fax: +44 (0)1932 573174Email: [email protected]

Only for information on internal communications and guidance on intranet or internet, please contact Group Internal Communications in Chertsey, UK.

Email: [email protected]

Introduction 1.4



Contacts

Basic Elements 2.1

Logos

The Eurest Brand Signature is made up of the Eurest Symbol and the Eurest Logotype, written in an unique typestyle.

The standard Eurest Signature is Eurest Blue and Eurest Red on a white background. The symbol and logotype appear in two signature configurations:

1. The preferred version stacked vertically (portrait)

2. An alternative horizontal version (landscape)

The horizontal version should only be used where restricted vertical space prevents the use of the preferred signature.

3. The signature should no appear smaller than 10mm, measured by the width of the logotype.

Artwork for the Eurest Signature is supplied on Mercury, the Compass Group intranet site.


Signature

Symbol

Logotype

1

2

3

10 10

Signature

4. For single colour reproduction use Eurest Blue on a white background. The signature may also appear white on a background of Eurest Blue.

5. Where Eurest Blue is not available for single colour use, the signature may appear in black on a white background or white on a black background.


4 5

Basic Elements 2.2

Logo rules

To help maintain the visual integrity of the Eurest Signature, it should not appear to be crowded by or linked to any other elements. The signature should not be placed very close to the edge of any item or application.

Always observe at least the ‘minimum clear space’ around the signature, indicated above by the blue key lines.

The minimum clear space is calculated using the cap height of the initial E in the Eurest Logotype.

Never redraw or change the arrangement of the signature elements.

3. Never modify the signature elements e.g. by adding a shadow.

4. Never add another element to the signature elements

5. Never replace the symbol or logotype with an alternative image or text.

The Eurest symbol may not normally be used alone. Only in special circumstances may the symbol be used on its own as specifi ed in this manual.

1. The signature may also appear in Blue and Red on light colour backgrounds of 10% tint value or less.

2. The signature may appear in white only on photographic backgrounds, which are dark enough to provide good contrast.


Dining Services

2009

3 4 5

1 2


Basic Elements 2.3

Logo - use with additional lines

Strapline and Country NamesA strapline may be added to the Eurest Signature if desired. See examples to the left.

In these cases the additional words are typeset in ITC Garamond Book Italic and arranged with the Eurest Signature as shown to the left. Straplines should only be used with prior agreement from Group Market Development .

1. How to position Eurest as a foodservice provider when it is introduced into a new territory e.g. Eurest Foodservice Specialists.

2. No other typeset or confi guration is permitted, and no information other than an authorized ‘strapline’ may be placed below the Eurest Signature in this way.

3. Where required, country names e.g. Eurest Scotland should be typeset in Frutiger Roman as part of an address block.

4. Where it is necessary for country businesses to position Eurest in sectors other than B&I, this should be done through title wording on sector specifi c communication materials using the standard Eurest Signature.

5. The Eurest Signature should not be directly associated with other sectors (e.g. healthcare, education), through the use of a strapline.

Do not refer to the sector by amending the signature.


Eurest Scotland123 Street NameName of City or TownPostcode

Tel: 01234 567000Fax: 01234 567012

Strapline Longer StraplineOn Two Lines

X

0.4X

0.4X

0.4X0.2X

Foodservice Specialist

1

4 5

Remote-Site Support ServicesLocal focus... far sited

2

Scotland

3

Our Services in Healthcare Our Services

Healthcare

Our Services in Healthcare Our Services

Healthcare


Basic Elements 2.4

Logo - joint ventures

Where we operate under a joint venture model, we ask that you adhere to the following guidelines.

Each situation is different and the country businesses are encouraged to contact Group Market Development to discuss and work through the local issues together, adopting solutions which may have been successful elsewhere in the business.

When using more than one logo it is important to respect the exclusion zone around each logo. Two sample arrangements are shown here.

1. Arranged horizontally using the Eurest baseline.

2. Arranged vertically centred below the Eurest Signature.


1

2


Basic Elements 2.5

Logo - use of the symbolas a super-graphic

The Eurest Symbol may be used as a decorative Super-Graphic for brochures, folder and document covers, menus, invitations and other similar items.

See the literature section for examples of applications and colour use.

For corporate applications the Super-Graphic should appear in an 8% screen tint (or equivalent) of Eurest Blue on a white background. Other subtle fi nishes such as blind embossing or varnishing may be used.

Artwork for the Eurest Super-Graphic is available on Mercury, the Compass Group intranet site.

1. For all shapes and formats, the symbol should be cropped in the special way indicated, bleeding off of the top and left edges of an application.

2. The Eurest Super-Graphic may be used alone.

3. In combination with the full Eurest signature.

4. Additionally with other text information.


1

3

2

4


Basic Elements 2.6

Colours

Primary coloursFor reproduction in spot or special colours, Eurest Blue and Red should be matched to PANTONE® 286 and PANTONE® Rubine Red. PANTONE® is a registered trademark of Pantone, Inc.

Secondary coloursTo enrich the appearance of some Eurest branded items, a palette of secondary colours has been selected. These may be used in conjunction with the corporate colours on literature and other applications.

The secondary colours may be used as a background for a white Eurest Signature, but should never be used to reproduce the signature itself.

The secondary colour palette is achieved using the Pantone colours listed below:


Eurest Leaf Green

Cyan 80%Magenta 0%Yellow 90%Black 0%

Eurest Jade Green


Eurest Lime Green


Eurest Ice Blue


Eurest Corn Yellow


Eurest Azure Blue


Eurest Orange


Eurest Royal Violet


Eurest Tomato Red


Eurest Plum Red


Eurest Red


Eurest Blue


Primary colours

Secondary colours


Eurest Blue In lieu use PANTONE® 286

Eurest Red In lieu use PANTONE® Rubine Red

Eurest Leaf Green In lieu use PANTONE® 354

Eurest Lime Green In lieu use PANTONE® 389

Eurest Corn Yellow In lieu use PANTONE® 109

Eurest Orange In lieu use PANTONE® 137

Eurest Tomato Red In lieu use PANTONE® 1788

Eurest Jade Green In lieu use PANTONE® 321

Eurest Ice Blue In lieu use PANTONE® 550

Eurest Azure Blue In lieu use PANTONE® 2727

Eurest Royal Violet In lieu use PANTONE® 2597

Eurest Plum Red In lieu use PANTONE® 221

Basic Elements 2.7

Typography

Eurest and its suppliers must purchase the corporate typefaces.

The standard typeface for text is ITC Garamond Book or Light, with ITC Garamond Book Italic used for headings and emphasis.

For stationery, forms, technical and numerical information and charts and graphs use Adobe Frutiger Light or Roman, with Adobe Frutiger Bold or Black for headings, titles or additional emphasis.

Snell BT Regular may be used where a script typestyle is required. The use of this typeface is limited and should not be used for large amounts of continuous text matter.

The use of handwriting in Eurests’ communications will help to reinforce the human and personal service we provide. The style should be calligraphic and elegant.

Handwriting can be used for one-off applications or frequently updated information, for example, invitations or menu cards.

Handwriting may also be used on printed materials in the form of large graphic elements to highlight key words or messages.


ITC Garamond LightITC Garamond BookITC Garamond Book ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Adobe Frutiger LightAdobe Frutiger RomanAdobe Frutiger BoldAdobe Frutiger BlackabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

Snell BT RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

handscripthandwriting

handwriting


Basic Elements 2.8

Using endorsements

The Compass Group endorsement logo is used to give authority as an endorsement to the highly successful group of operating companies and foodservice brands for which Compass Group is the parent.

1. This endorsement logo combines two elements: the Compass Group logo and the endorsement text ‘A member of Compass Group PLC.’

2. The Compass Group endorsement text only version uses just the text line: ‘A member of Compass Group PLC.’ The text only version is used as an alternative to the endorsement logo, particularly when space on stationery and literature items is restricted.

3. Use of the endorsement text with sector brand logo.

4. Example of endorsement logo use on back cover of brochure and example of text only endorsement on business card.



ColourThe Compass Group endorsement logo can be printed in black and gold or in black only.

TypefaceThe endorsement text, whether used as part of the endorsement logo or on its own, may be set inHelvetica Neue 55 Roman or to match the operating company’s house typeface. In all cases ‘PLC’ is set at 0.5 pt less than ‘A memberof Compass Group’ and never in an italic version of a typeface.

Minimum sizesTo determine the minimum size of the Compass Group endorsement logo use the length of the Compass Group logotype as a unit of measurement.

This value represents ‘X’. The minimum size for ‘X’ is 16mm wide. The minimum point size of the Compass Group endorsement text only version (‘A member of Compass Group’) is 5.5pt, (‘PLC’) 5 pt.

The Compass Group Endorsement Logo

Signature

Logotype

EndorsementText Only

The Compass Group Endorsement Logo

Signature

Logotype

EndorsementText Only

1

2

4

Lorem ipsum dolor sit

amet, consectetur ans

adipiscing elit uisque

aliquet scelerisque risus

enean varius cursus.

Duis dignis sim accu san

lacus. Duis erat nisifrin

gilla sed, porttitor id,

dignissim sit amet mise.

123 Street Name

Name of City or Town

Postcode

Tel: 01234 567000

Fax: 01234 567012

123 Street Name


Postcode

Tel: 01234 567000

Fax: 01234 567012

123 Street Name


Postcode

Tel: 01234 567000

Fax: 01234 567012

Local legal information line oneLocal legal information line twoLocal legal information line one

000000


This literature is printed on Revive paper. Revive 75 Silk, Matt and Uncoated is made from 75% recovered waste and 25% virgin wood fibre. Both products are fully biodegradable and recyclable and produce in mills which hold ISO 14001 accreditation.

3

A N OtherpersonFirst line of TitleSecond line if required

Eurest Country Name123 Street NameName of City or TownPostcode

Tel: 01234 567000Fax: 01234 567012Mobile: 12345 725368E-Mail: [email protected]



Basic Elements 2.9



Paper

For office stationery: We highly recommend you use Conqueror CX22 Smooth Brilliant White paper (which is suitable for litho offset and digital printing).

The Conqueror range is produced to ISO 9002 and 14001 standards using cellulose free of chlorine. It is also resistant to aging and appropriate for archive storage (ISO 9706).

Its quality allows us to use a lighter weight paper.

For brand literature: Brochures and leaflets are essential to our business, but can use large quantities of paper stock.

In order to minimise Compass Group’s impact on the environment we insist on using a high percentage recycled paper such as Revive.

The Revive range maintains a quality feel and high environmental standards. Revive products are fully biodegradable and recyclable and produced in mills which hold ISO 9001 and ISO 14001 accreditations.

When you print using this stock, please always use the relevant environmental endorsements on the rear cover, to re-assure our customers of our considered approach.

If required, covers are sealed using matt laminate. Do not use gloss laminate, UV, gloss or matt varnish.

Paper for Specification

Letters / Envelopes 100gsm Conqueror CX22 smooth Brilliant White Business Cards 320gsm Conqueror CX22 smooth Brilliant White Compliments Slips 160gsm Conqueror CX22 smooth Brilliant White Labels Brilliant white with self-adhesive back

Brochures (outer sleeve) 250gsm Revive Matt board Brochures (inner content) 120gsm Revive 75 Matt or Uncoated Flyers / Leaflets 160gsm Revive 75 Silk

Laser / Copying paper 80gsm Recycled Bond (any supplier)


1. Table of recommended paper stocks. These are available from major international paper suppliers such as Arjo Wiggins. Should the recommended stocks not be available in your region, please ask your supplier to provide you with the closest equivalent. Units: gsm = grams per square metre.

2. The FSC mark and accompanying text should be printed on the rear cover as long as FSC accredited stocks are used throughout the publication. Please ask your printer to check that these details are relevant to their accreditation before sign off.

1

2

Stationery 3.1

A4 letterhead

Eurest country name (if required) 8/10pt Frutiger Roman

Address Block8/10pt Frutiger Roman.Extra 5pt interline space between address and telephone number.

Compass Group SignatureWidth of the Compass Group lettering is 16mm wide. Artwork is available on Mercury, the Compass Group intranet site.

Reference Headings6/8pt Frutiger Roman

Compass Group endorsement6pt Frutiger Roman (PLC set in 5.5pt)

Local Legal information5/7pt Frutiger Roman

One-third fold mark3mm rule of 0.3pt weight on left edge of letter.

Typed Letter12/14pt Times Roman

ColoursEurest Signature full colour.All type prints black.

PaperAlways use the ‘Paper’ section of these guidelines when selecting print stock.

Eurest Country Name123 Street NameName of City or TownPostcodeTel: 01234 567000Fax: 01234 567012


A. N. OtherTitle/DepartmentCompany NameStreetTown/CityPostcode

1 November 2009


Salutation

Optional letter title

Use the optional letter title set at 12 points typesize when you wish to highlight theparticular subject of the letter. Be direct and to the point, do not wait for the next paragraphto introduce your subject.

Expand your subject in the following paragraphs, either in continuous text or a list of points like this.

• The address aligns with the Local Legal Name of the printed address block.

• Fold letters into equal thirds to fit into a DL envelope.

• Range text left and insert one full line space between paragraphs.

Use subheadingsUse subheadings if the letter is long and discuss more than one topic. These help break upthe text and hold attention. Set them in bold for added emphasis and only underline them if you cannot use bold text.

The sign-off should be typed two lines below the last paragraph and the sender’s name andtitle or department five lines below that.

Close

Name of writerTitle/Department

99

8

8

20

37

30 2235




1 November 2009

Salutation









Close



99

8

8

20

37

30 7035





1 November 2009

Salutation









Close



99

8

57616230

8

20

37

87.5 87.535


Page 2A. N. Other / 1 November 2009

Use the continuation sheet for subsequent pages of letters which extend beyond thefirst page letterheading.

• The page number starts 8 lines down from the top of the page

• Range text left and insert one full line space between paragraphs



Close


10

37

30 25 15

Logo on Right Logo on Left

Logo Centered Continuation Sheet



Size 297 x 210 wide

Stationery 3.2

US letterhead

Eurest country name (if required) 8/10pt Frutiger Roman


Compass Group SignatureWidth of the Compass Group lettering is 16mm wide. Artwork is available on Mercury, the Compass Group intranet site.


Local Legal information5/7pt Frutiger Roman

One-third fold mark3mm rule of 0.3pt weight on left edge of letter.

Typed Letter12/14pt Times Roman







1 November 2009

Salutation









Close



99

8

8

16

37

30 2235


Size US letter

Stationery 3.3

Business card and compliments slip

Business Card

Name8.5/9pt Frutiger Black

Title7/9pt Frutiger RomanMaximum 2 lines

Eurest country name (if required)7/9pt Frutiger Roman

Address Block7/9pt Frutiger RomanExtra 5pt interline space between address and telephone number

Maximum 9 lines total for address block and telephone information.




Compliments Slip

Eurest country name(if required)8/10pt Frutiger Roman


With Compliments18pt Garamond Book Italic

ColoursEurest Signature full colour.With compliments prints Eurest Red.All type prints black.




A N OtherpersonFirst line of TitleSecond line if required


Tel: 01234 567000Fax: 01234 567012Mobile: 12345 725368E-Mail: [email protected]


12

9

4

24

9 925 43

With Compliments

With Compliments

37

16

8

30 2235


Tel: 01234 567000Fax: 01234 567012


37

16

8

22 39.5 70


Tel: 01234 567000Fax: 01234 567012


With Compliments

With Compliments

37

16

8

30 2235


Tel: 01234 567000Fax: 01234 567012


37

16

8

22 39.5 70


Tel: 01234 567000Fax: 01234 567012



Size 99 x 210 wide

Size 54 x 86 wide

Stationery 3.4

Fax header and memo

Electronic Template for Fax

Please follow the type specifi cations and page layout shown here to create a standard fax template for your computer.

Eurest signatureAppears in black only



Sub-headings (to, from, etc.)9/14pt Frutiger Bold

Please call the number above…9/14pt Frutiger Roman

Compass Group endorsement8/12pt Frutiger Roman (PLC set in 7.5pt)

Rule weight0.3pt

Typed messages12/14pt Times Roman

ColoursBlack only.


Electronic Template for Memo

Please follow the type specifi cations and page layout shown here to create a standard memo template for your computer.

Eurest signatureAppears in black only



Sub-headings (to, from, etc.)8/14pt Frutiger Bold

Rule weight0.3pt

Typed message12/14pt Times Roman

ColoursBlack only.



Fax message103

37

20

10

30 2235

30 32 3248 2235



Tel: 01234 567000Fax: 01234 567012

To

Company

From

Subject

A. N. Other

Company Name

Name

Fax template

Please call the number above if there is a problem with this fax.

Salutation

Start of fax message typed in 12 point Times on a leading of 14 points. The transmissiondetails are typed with a single line space between each subject, double line spacing should be provided between subject and salutation.

01234 567890

1 November 2009

1

Name one, Name two

Fax No

Date

No. of pages

Copy

Memo103

37

20

30 2235

30 32 3248 48


Tel: 01234 567000Fax: 01234 567012

To

Subject

Copy

A. N. Other

Memo template

Name one, Name two

Salutation

Start of memo typed in 12 point Times on a leading of 14 points. The details are typed with a single line space between each subject, double line spacing should be provided between subject and the salutation.

Name

1 November 2009

From

Date


Size 297 x 210 wide Size 297 x 210 wide

Stationery 3.5

Address label and envelope

Envelopes

Address Block7/9pt Frutiger Roman

ColoursAll type prints black.


Address labels

Address Block7/9pt Frutiger Roman

ColoursEurest signature full colour.All type prints black.



Any PersonCompany NameCompany AddressStreet NameCounty Postcode

Any PersonCompany NameCompany AddressStreet NameCounty Postcode


Size DL envelope

Size 80 x 148 wide

Plain DL sized envelopes should be used for all standard correspondence.

Envelopes can be branded with the Eurest logo by applying branded self-adhesive labels.

Literature 4.1

A4 literature covers

Horizontal Heading32/38pt Adobe Frutiger Roman or 36/40pt ITC Garamond Book or Italic.

Vertical HeadingAdobe Frutiger Roman or ITC Garamond Book or Italic. Size of type can vary depending on emphasis required.

The image area for A4 brochure covers is adjustable to four different formats as shown here.

When using the two largest image areas the title of the brochure can appear either white reversed out or as a solid colour over the image area as shown.


The standard A4 brochure covers (shown here) carry the special Eurest Curve Graphic. This style of brochure cover always uses either a photograph or a typographic approach covering the entire area above the curve. The photographs and typographic approach used are examples only.


Brochure heading

60

15

15

1535

Brochure heading

“ Lorum ipsum dolor dedit pro patrium etrio moret di sedio contra tetris della cassa puerto.”

25

25

120

35

Brochure heading

25

170

hea

din

gB

roch

ure

4540

25

120


Size 297 x 210 wide

Literature 4.2

A5 and DL literature covers

Horizontal Heading22/26pt Adobe Frutiger Roman or 24/26pt ITC Garamond Book or Italic.

Vertical HeadingAdobe Frutiger Roman or ITC Garamond Book or Italic. Size of type can vary depending on emphasis required.

The image area for A5 and DL brochure covers is adjustable to four different formats as shown here.

When using the two largest image areas the title of the brochure can appear either white reversed out or as a solid colour over the image area as shown.


The standard A5 and DL brochure covers (shown here) carry the special Eurest Curve Graphic. This style of brochure cover always uses either a photograph or a typographic approach covering the entire area above the curve. The photographs and typographic approach used are examples only.


Brochure heading

42

12

12

1225

Brochure heading


16

20

85

25

Brochure heading

120

hea

din

gB

roch

ure

3228

16

56

Brochure heading

12

12

60

1225

Brochure heading


20

120

35

12

Brochure heading

120

hea

din

gB

roch

ure

68

68

56

12


Literature 4.3

Cover styles using the super-graphic

A4 Heading32/38pt Adobe Frutiger Roman

A5 and DL Headings22/26pt Adobe Frutiger Roman


Where no photograph is used the brochure covers carry the Eurest Super-Graphic.

Artwork for the curve graphic is supplied on Mercury, the Compass Group intranet site.


Brochure heading

15

15

1535

Brochure heading

12

12

1225

Brochure heading12

12

1225


Literature 4.4

Literature cover colours and super-graphic

Brochure covers using the Super-Graphic may be produced in a number of colour variations. The Super-Graphic may appear in 8% Eurest Blue on a white background or in 80% Eurest Blue on a solid Blue background.

Where necessary the Super-Graphic, heading and Eurest Signature may be reproduced in black only.

For further variety and promotional uses, the Super-Graphic and its background may appear in combinations of the Eurest secondary palette of colours. See colours page for details.


Brochure heading Brochure heading



Size 297 x 210 wide


Literature 4.5

Literature covers with colour and curve-graphic

Brochure covers using the Super-Graphic may be produced in a number of colour variations. Generally the curve appears in Eurest Blue, with a full colour photograph, a full colour Eurest Signature and a Eurest Blue Heading.

Where necessary the curve graphic, photograph and heading may be reproduced in Eurest Blue or black only.

Do not use monotone printing for photographs of food.

For further variety and promotional uses the curve may appear in one of the Eurest secondary palette colours, with a full colour Eurest Signature and a Eurest Blue Heading. See colours page for details.





Size 297 x 210 wide


Literature 4.6

Literature layouts

Brochures use the standard Eurest grids, illustrated opposite.

See next pages for examples of text and images placed on the grid.

Headings18pt Adobe Frutiger Roman

Text10/15pt ITC Garamond Book or Light. Ranged left with 10pt extra line space before new paragraphs.

Text may be set across 2,3 or 4 columns.

Sub-headings10/15pt Adobe Frutiger Bold

Captions8/11pt Adobe Frutiger Light

These type specifi cations are a general guide and may be varied to suit copy style, quantity and editorial layout style.



Main page headings Main page headings

Sub headings in Frutiger Bold

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Quisque aliquet scelerisque

risus. Aenean varius cursus sem. Duis dignissim

accumsan lacus. Nunc nisi augue, dapibus sed,

pulvinar vulputate, dapibus vel, massa. Duis

erat nisi, fringilla sed, porttitor id, dignissim.

Sit amet, mi. Donec et lectus. Aliquam non

magna sed metus consequat mattis. Aenean

tincidunt diam vel sapien. Sed commodo pede

tristique mi. Etiam mauris. In gravida ultrices

ante. In euismod, tortor ut condimentum

euismod, elit turpis fermentum metus.


Nec pellentesque enim ante vel ipsum. Donec

cursus eros. Vestibulum sed lectus eget diam

ultrices volutpat. Cras pellentesque fermentum

nibh. Etiam faucibus tincidunt massa.

Praesent nibh ante, varius id, aliquam sed,

suscipit sit amet, ipsum. Phasellus posuere.

Pellentesque quam. Etiam urna augue, gravida

ultrices, gravida sed, vestibulum at, elit.

Aenean justo lectus, dapibus eget, consectetur

in, venenatis lacinia, felis. Vivamus aliquam.

Nec pellentesque

enim ante vel ipsum.

Donec cursus eros.

Vestibulum sed lectus

eget diam ultrices.


Felis in lacus. Morbi et nisi. Class aptent taciti

sociosqu ad litora torquent per conubia nostra,

per inceptos himenaeos. Mauris dictum, orci

fringilla eleifend rutrum, lacus justo sceler.

Isque elit, in viverra velit dui quis sapien.

Praesent iaculis tincidunt ligula. Vivamus nisi

lectus, adipiscing quis, fermentum at, gravida

porta, lacus. Nam feugiat enim a dui. Lorem

ipsum dolor sit amet, consectetur adipiscing

elit. Integer posuere commodo pede. Ut odio

velit, pharetra at, porta et, tincidunt ac, erat.

Aenean sollicitudin. Suspendisse potenti. Sed

vehicula bibendum dolor. Cras rutrum magna

sed risus. Sed consectetur magna. Quisque

gravida, nibh et fringilla pellentesque, nunc

eros mollis justo, eu tempus lorem magna in

turpis. Fusce aliquet bibendum turpis. Aliquam

erat volutpat. Praesent ornare porta tellus.


Pellentesque tempus bibendum erat. Vestibulum nunc. Aenean est orci,

euismod id, varius auctor, volutpat at, diam. Donec pretium tincidunt

nisi. Nulla non mi. Quisque viverra, orci laoreet molestie dapibus, nisi

diam rutrum massa, ac sodales libero erat in sapien. Integer tempor,

lorem vitae pharetra tempus, sapien dolor fringilla felis, quis tempor

lacus ligula non quam. Aenean id neque.

Sed egestas, tortor at volutpat elementum, nibh sapien dapibus turpis,

quis eleifend purus risus quis mi. Aenean in nisi et augue ultrices mattis.

Maecenas volutpat metus vel neque. Fusce sagittis mollis ipsum. Phasel

lus nulla enim, faucibus id, volutpat molestie, varius sit amet, risus.

Curabitur faucibus. Nulla facilisis eleifend urna. Quisque feugiat magna

sit amet urna. Donec lacinia quam at nisi. Vivamus fringilla metus ac

dolor. Donec enim orci, congue id, sollicitudin vitae, ultricies fermen

tum, nulla. Donec suscipit est ut arcu.


Felis in lacus. Morbi et nisi. Class aptent taciti sociosqu ad litora

torquent per conubia nostra, per inceptos himenaeos. Mauris dictum,

orci fringilla eleifend rutrum, lacus justo scelerisque elit, in viverra velit

dui quis sapien. Praesent iaculis tincidunt ligula. Vivamus nisi lectus,

adipiscing quis, fermentum at, gravida porta, lacus. Nam feugiat enim

a dui. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer

posuere commodo pede. Ut odio velit, pharetra at.


Pellentesque tempus bibendum erat. Vestibulum nunc. Aenean est orci, euismod id, varius auctor,

volutpat at, diam. Donec pretium tincidunt nisi. Nulla non mi. Quisque viverra, orci laoreet ants

molestie dapibus, nisi diam rutrum massa, ac sodales libero erat in sapien. Integer tempor lorem

vitae pharetra tempus, sapien dolor fringilla felis, quis tempor lacus ligula non quam.


Felis in lacus. Morbi et nisi. Class aptent taciti sociosqu ad litora torquent per conubia nostra per

inceptos himenaeos. Mauris dictum, orci fringilla eleifend rutrum, lacus justo scelerisque elit in

viverra velit dui quis sapien. Praesent iaculis tincidunt ligula. Vivamus nisi lectus, adipiscing quis.

Fermentum at, gravida porta, lacus. Nam feugiat enim a dui. Lorem ipsum dolor sit amet, consec

tetur adipiscing elit. Integer posuere commodo pede. Ut odio velit, pharetra at. Inceptos himeon

naeos. Mauris dictum, orci fringilla eleifend rutrum

25 25 2537 4 37 4 37 4 37 37 4 37 4 37 37 254

15

20

20




risus. Aenean varius cursus sem. Duis dignis

sim accumsan lacus. Duis erat nisi, fringilla

sed, porttitor id, dignissim.



tincidunt diam vel sapien. In gravida ultrices

ante. In euismod, tortor ut condime euismod,

elit turpis fermentum metus.


Nec pellentesque enim ante vel ipsum done


ultrices volutpat. Cras pellentesque fermen

tum nibh. Etiam faucibus tincidunt massa.



Pellentesque quam.

Nec pellentesque


Donec cursus eros.


eget diam ultrices.

Main page headings Main page headings


Pellentesque tempus bibendum erat. Vestibulum nunc. Aenean est

orci, euismod id, varius auctor, volutpat at, diam. Donec pretium

tincidunt nisi. Nulla non mi. Quisque viverra, orci laoreet molestie

dapibus, nisi diam rutrum massa, ac sodales libero erat in sapien.

Integer tempor, lorem vitae pharetra tempus, sapien dolor fringilla

felis, quis tempor lacus ligula non quam. Aenean id neque.

Sed egestas, tortor at volutpat elementum, nibh sapien dapibus turpis,

quis eleifend purus risus quis mi. Aenean in nisi et augue ultrices et

mattis. Maecenas volutpat metus vel neque. Quisque feugiat magna

sit amet urna. Donec lacinia quam at nisi. Vivamus fringilla metus ac

dolor. Donec enim orci, congue id, sollicitudin vitae, ultricies fermen

tum, nulla. Donec suscipit est ut arcu.


Felis in lacus. Morbi et nisi. Class aptent taciti sociosqu ad litora

torquent per conubia nostra, per inceptos himenaeos. Mauris dictum,

orci fringilla eleifend rutrum, lacus justo scelerisque elit, in viverra

velit dui quis sapien. Praesent iaculis tincidunt ligula. Nam feugiat

enim a dui. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Integer posuere commodo pede. Ut odio velit, pharetra at.

16 36 4 36 4 36 4 36 4 3636 16 16

15

15

12













Nec pellentesque enim ante vel ipsum done


ultrices volutpat. Cras pellentesque fermen

tum nibh. Etiam faucibus tincidunt massa.



Pellentesque quam.

Main page headings












Main page headings

Nec pellentesque


Donec cursus eros.


eget diam ultrices.

15

15

12

12 1235 5 35 35535 12 12

A4

A5 1/3 A4


Size 297 x 210 wide

Size 210 x 148.5 wide Size 99 x 210 wide

Literature 4.7

Literature layouts - examples


Main page headings






















ultrices, gravida sed, vestibulum at, elit.

Aenean justo lectus, dapibus eget, consectetur

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Winter



risus. Aenean varius cursus sem. Duis digni

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or id, dignissim.

Summer







or id, dignissim.

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or id, dignissim.

Autumn







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Main page headings





















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nean justo lectus, dapibus eget, consectetur in,

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the best ingredients

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Main page headings


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque aliquet

scelerisque risus. Aenean varius cursus sem. Duis dignissim accumsan

lacus. Nunc nisi augue, dapibus sed, pulvinar vulputate, dapibus vel,

massa. Duis erat nisi, fringilla sed, porttitor id, dignissim.

Sit amet, mi. Donec et lectus. Aliquam non magna sed metus consequat

mattis. Aenean tincidunt diam vel sapien. Sed commodo pede tristique

mi. Etiam mauris. In gravida ultrices ante. In euismod, tortor ut

condimentum euismod, elit turpis fermentum metus.


Nec pellentesque enim ante vel ipsum. Donec cursus eros. Vestibulum

sed lectus eget diam ultrices volutpat. Cras pellentesque fermentum


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Phasellus posuere. Pellentesque quam. Etiam urna augue, gravida

ultrices, gravida sed, vestibulum at, elit. Aenean justo lectus, dapibus

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sectetur adipiscing elit. Quisque

aliquet scelerisque risus. Aenean

varius cursus sem.


Size 297 x 210 wide


Literature 4.8

Literature back covers


Lorem ipsum dolor sit

amet, consectetur ans

adipiscing elit uisque

aliquet scelerisque risus

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Duis dignis sim accu san

lacus. Duis erat nisifrin

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dignissim sit amet mise.

123 Street Name


Postcode

Tel: 01234 567000

Fax: 01234 567012

123 Street Name


Postcode

Tel: 01234 567000

Fax: 01234 567012

123 Street Name


Postcode

Tel: 01234 567000

Fax: 01234 567012


000000


15

15

8

15

20 40


Compass Group SignatureWidth of the Compass lettering is 16mm. Artwork is available from Group Market Development.

Address and other contact information8/11pt Adobe Frutiger Light

Compass Group endorsement6pt Frutiger Roman (PLC set in 5.5pt).Set in Black.

Local legal information5/7pt Frutiger Roman

Document re-order number5/7pt Frutiger Roman

These type specifi cations are a general guide and may be varied to suit copy style and quantity.



Size 297 x 210 wide

Advertising 5.1

Corporate advertising

Eurest advertisements generally appear using either the Eurest Curve Graphic or Super-Graphic.

If the curve and Super-Graphic devices are not used the advertisement still follows the general type specifi cations given here.

The Eurest Signature is always placed in the lower right corner of the advertisement.

Addresses, telephone numbers and other references are generally placed in the lower left corner, typeset in Adobe Frutiger Light or Roman, as on stationery items.

When the address is written into the end of the general copy it is typeset as part of the text using ITC Garamond Book or Italic.

HeadlinesAdobe Frutiger Roman

TextITC Garamond

Sub-headingsAdobe Frutiger Bold



Advertising HeadlineProin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In non velit non ligula laoreet ultrices. Praesent ultricies facilisis nisl. Vivamus luctus elit sit amet mi. Phasellus pellentesque, erat eget elementum volutpat, dolor nisl porta neque, vitae sodales ipsum nibh in ligula. Maecenas mattis pulvinar diam.

123 Street NameName of City or Town, Postcode.Tel: 01234 567000Fax: 01234 567012


Sub-heading if requiredProin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In non velit non ligula laoreet ultrices. Praesent ultricies facilisis nisl. Vivamus luctus elit sit amet mi. Phasellus pellentesque, erat eget elementum volutpat, dolor nisl porta neque, vitae sodales ipsum nibh in ligula. Maecenas mattis pulvinar diam. Curabitur sed leo.

Sub-heading if requiredProin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In non velit non ligula laoreet ultrices. Praesent ultricies facilisis nisl. Vivamus luctus elit sit amet mi. Phasellus pellentesque, erat eget elementum volutpat, dolor nisl porta neque, vitae sodales ipsum nibh in ligula. Maecenas mattis pulvinar diam. Curabitur sed leo.



Advertisingheadline









Advertising HeadlineProin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat

ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi.

For further information please contact: Mr A N Other 123 Street Name, Name of Town, Postcode. Tel 01234 567000. Fax 01234 567012.




Advertising 5.2

Recruitment advertising

The success of Compass Group is dependent on our people. We want to attract people who share our values to join us and develop for the long term.

Our recruitment advertising publicly announces the characteristics we look for in all Compass Group companies. It is seen by our potential employees and clients alike, so it is doubly important to convey a consistent brand message, our brand values, our benefi ts and the real opportunities that exist within Compass Group.

Sector brand recruitment advertising uses Compass Group branding in order to endorse the position fully.

Recruitment advertising must therefore be executed using the Compass Group Employment Guidelines, which cover both printed and online advertising. These guidelines can be found on Mercury, the Compass Group intranet.



Presentations 6.1

Presentation slides

Measured specifi cations on this page are based on 300mm x 200mm format, use these to create templates in your own software. A PowerPoint template is available to download from Mercury, the Compass Group intranet site.


Background colourPANTONE® 288PANTONE® is a registered trademark of Pantone, Inc.

Eurest Signature fi lls 5% tint of black to prevent light fl are when projected.

Heading for title slide50pt Adobe Frutiger Roman

Heading for general slides40/48pt Adobe Frutiger Roman

Text30/34pt ITC Garamond Book 17 points of extra space before new paragraphs or bullet points

Rule2.5pt weight, Eurest Red

Title slide heading style

25

25

15

15

60


General slide heading style

• Bullet point information typeset in this style• Keep the information short and simple• Longer bullet point text can run onto a second line but should not be longer than three• Try not to use more than six bullets per slide

25

32

22

8

25 15

20

15


Presentations 6.2

Internet and intranet



Our Group’s strategy is to communicate with our clients through our sector brands (e.g. Eurest, Eurest Services, Medirest, Scolarest) and our foodservice brands (e.g. Caffè Liscio, Delimarché, Amigo). All of these brands and services are offered through companies which are members of Compass Group and should follow the relevant guidelines.

Communication to our clients and consumers is managed mainly at a local level, on a country-by-country basis and for consistency follows agreed corporate and brand standards.

At the same time it is extremely important that the Group has a consistent presence on the web, as an international and highly visible means of communication.

Country Websites Larger businesses within the Group that have a sectorised model, will usually have one web site for their business using the group identity and a similar architecture (site map) to the Group site (www.compass-group.com).

Registration of new website domain names and renewal of existing ones should be managed through the Group Legal team based at Chertsey.

Guidelines for Compass Group branded websites are available from Group Internal Communications. These guidelines should be used for all new sites and those existing sites being re-designed after the beginning of 2009.

For countries that have Eurest as their holding company, the Eurest identity should be used.

Note: A link to the Group site should always be made, rather than extracting or repeating information in the local site. Information for investors MUST only be included on www.compass-group.com, as all investor relations activity is managed centrally for the Group.

Country Intranets Local intranets are produced by an individual country. Best practice examples of intranets within the Group are available from Group Internal Communications.

Should you have any questions on Internet or Intranet sites, please contact Group Internal Communications at Chertsey.

Branding 7.1

Branded items

Promotional and gift itemsPromotional and gift items should be branded with the Eurest Signature. Where vertical space is limited the horizontal version of the signature should be used.

The full range of Eurest background colours may be utilised for these items, including the secondary colour palette.

Where required, on special promotional or gift items, the signature may appear in a range of ‘non-colour’ fi nishes, for example silver, gold, embossed, engraved and etched.

In addition to the signature, the Eurest Symbol may be used as a decorative super-graphic, appearing in combinations of the secondary colour palette.

Examples shown are for illustrative purposes only.

UniformsAppropriate items of uniform or work clothing should be branded with the Eurest Signature.

A full colour signature may be stitched or printed directly onto white clothing or be part of a name badge.

On badges, the signature used and layout will alter to fi t the badge format. Names and titles should be typeset in ITC Garamond Book and Book Italic.



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