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markalle n message to meaning data to drama
markallen
message to meaning
data to drama
VISUAL BUSINESS COMMUNICATIONS
DESIGNstrategic 503.708.3410
Visual Business Communications
How do visual communications support professional services?
Humans are visual creatures. Seeing things facilitates understanding
and expedites favorable action. Successful companies utilize visual
communications in a broad range of strategic initiatives:
Internal communications clarity
Reaping the benefits of new technologies
Brand differentiation
Knowledge sharing and training
Marketing communications
Process improvement
“Vision is the only universal language.”
- Edward Tufte
Visual communication increases understanding dramatically
Mayer, 2001, Multimedia principle: Adding pictures increased knowledge transfer by 89%
+ 89%
Words alone Words + pictures
Visual Business Communications
Visual tools reduce time spent to achieve action and results
Without Visual Tools
Decisions Reached
MeetingsConcluded
Movement to Desired Action
Time Spent
12% Faster
31% Faster
43% Faster
3M/Wharton School Study, 19813M/University of Minnesota Study, 1986
Visual Business Communications
Visual Business Communications
Project samples
Following are several examples of recent work in support of important
business communications initiatives. Many further examples are
available for discussion with animations and presentation support.
BEFORE: Market segment presentation
AFTER: Market segment presentation
AFTER: Alternate market segment presentation
AFTER: Market segments can be highlighted for discussion
AFTER: Refining techniques are also highlighted
Sabrix Company Confidential—Do Not Copy or Distribute 12High Availability
Infrastructure
Manage Audit
Audit Defense
Refunds
Controversy
Monitor & Tune Systems
Archiving
Journal Entries
Payment Vouchers
Return Preparation
Filing History
Data Archive
Data Refresh
Taxability
Registration
Nexus
Tax Advise &
Tax Policy Development
Install Std SDK Integration
Monitor & Tune Tax &
Technical
Product Taxability Mapping
Nexus & Registration
Set-up
On-Boarding&
On-going Administration
Notify changes
Auto rate maintenance
Tax Rate Research
MonthlyTransaction Processing
Consolidated Reports
Reconciliation
Other Taxes
Consolidation
Reconciliation
Filing
Configuration Documents
Audit Reports
Process IDR
Audit
Support
Answer Questionnaire
Finance/.Net Systems
As Usual
Download Reconciliation Report
Sign-off Period Close
Download, Sign & Remit Returns
Call with Audit Report Requests
CLIENTInform of Changes
MTS SERVICE
MTS TECHNCAL
TAX CONSULTANT
BEFORE: Tax solution marketing presentation
AFTER: Tax solution marketing presentation, with clear steps
AFTER: Tax solution marketing presentation, benefits are illustrated
BEFORE: Internal communications- lots of ignored text emails
Number of emails sent per day in 2008: +/- 210 billion.Radicati Group from August 2008 estimate
AFTER: Internal communications with visual clarity
BEFORE: SAP implementation process change messages
AFTER: SAP process change visually clarified and explained
BEFORE: Strategic thinking model
AFTER: Strategic thinking model, under development
Visual Business Communications
Representative client consulting experience
Bank of America
Baxter
BearingPoint
BellSouth
Booz Allen Hamilton
Cemex
Coca-Cola
Chicago Board of Trade
Dell
Deutsche Bank
Eli Lilly
EMC
Ernst & Young
Hewlett Packard
Intel
InterContinental Hotels
Kimberly-Clark
Knight Ridder
KRW International
McDonald’s
McNeil
Medtronic
Merrill Lynch
Moss Adams
Nike
Novartis
Van Kampen Merrit
Sara Lee
Quantum
REC Silicon
Safeco
Sprint
Sun Microsystems
Thomson
Time Warner
Unilever
Unisys
Washington Mutual
XL Capital
Visual Business Communications
What are your opportunities?
I translate complicated business subjects into clear and interesting
messages. My background includes advisory experience within (and to)
notable professional organizations.
Design firms 1987- 1994 Communication Manager
Accenture 1994- 1997 Design Director
Andersen 1997- 2001 Senior Consultant
Mercer, MMC 2001- 2006 Executive Learning Communication
Design Strategic 2007- now! Founder, Consultant
503.708.3410 mobile | [email protected]
Mark Allen
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