VISUAL IMPACT IN LONDONApril 2014

1. Triumph Essence 2. Marks and Spencer 3. Chantelle 4. Marks and Spencer

GORGEOUS & FUNCTIONALA combination of good looks, high technology and function… multitasking garments which the modern woman dreams of. An exciting launch from Chantelle… a moulded embroidery minimiser bra, only available in D-F cups.

Non wired, non padded triangle for fuller busts. Moulded, laminated lace with a lot of power. Clean cut and bonded deep wings for comfort.

Concepts Paris 2

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1. Marks & Spencer 2. Ann Summers 3. Pleasure State 4. Implicite 5. La Perla 6. Marks & Spencer

CONSTRUCTEDThis is just the beginning of a return to constructed lingerie. Vertical seam details and three-piece cups, both real and fake effects using trims and piping. Most novel are panelled garments with mixed scales and motifs.

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Concepts Paris 3

1. Triumph Essence 2. Victoria’s Secret 3. Triumph 4. La Perla 5. Marks & Spencer 6. Myla 7. Lise Charmel

LAYERED NECKLINESTwo directions… layered bands with scalloped edges for a rich, decorated look OR clean edge where sheer upper panels make the fuller breast appear smaller but remain supportive. An excellent update for classic balconettes.

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Amazing combination of sexy lace and high coverage.

Concepts Paris 4

1. Next 2. Maison Lejaby 3. Stella McCartney 4. Gap Body 5. Topshop 6. Victoria’s Secret

TRIANGLESVery successful at the sexy end of the market as smaller-breasted women search for something refined without padding. The bralet and crop top make an impact, especially in colour-merchandised ranges where they are designed to be layered with sleepwear and activewear.

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The smallest of wires for a little support.

Concepts Paris 5

1. Aubade 2. Wacoal Dia 3. Agent Provocateur 4. Intimissimi 5. Agent Provocateur 6. La Perla

FRAGILE DRAMAAmazing visual effects with tension between rich ornaments and lightness. Focus on embroidered placements on fine grounds. The one-piece panty from Aubade with placed motif on a stretch ground highlights a new generation in embroidery design.

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Concepts Paris 6

1. Hanro 2. Maison Lejaby 3. Intimissimi 4. La Perla 5. Trumph Essence 6. Simone Pérèle 7. Maison Lejaby

MORE MATERIALA return to more ‘weighty’ material looks, such as guipure, broderie anglaise and corded laces but now developed into lighter weights thanks to new yarns and laser cutting techniques. A move away from clean edges and focus on rich edges to decorate the décolleté.

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Concepts Paris 7

1. Stella McCartney 2. Victoria’s Secret 3. & Other Stories 4. Topshop 5. Ted Baker at Debenhams 6. Somerset by Alcie Temperley at John Lewis

PRINTED INTIMATESFun, colourful lingerie in print designs more traditionally linked to beachwear than to intimate apparel. Flamboyant florals, ikat effects and novelty geometrics in bright colourways. Summer bras to layer with revealing tops or even to wear to the beach.

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Concepts Paris 8

1. Next 2. & Other Stories 3. Stella McCartney 4. Gap Body

BLACK & WHITESimple motifs… polka-dots, stripes and flat florals in endless mix’n’match combinations. Mix of scales, materials and motifs to create very graphical effects. Work with contrast trims, elastics and stitching to add interest to plain garments.

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Concepts Paris 9

1. Stella McCartney 2. Marjolaine 3. Myla 4. Stella McCartney 5. La Senza 6. Victoria’s Secret 7. & Other Stories

SUPER BRIGHTSAlmost neon tones of pink, orange & yellow add excitement to classic lace and satin lines. Shocking combinations of pink and orange are a strong focus and especially effective in the new gradient effects which develop.

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Concepts Paris 10

1. Gap Body 2. Myla 3. & Other Stories 4. Victoria’s Secret 5. Elle Macpherson 6. Stella McCartney

AQUA SHADESVariations of blue, green and turquoise. Clean, bright tones for classic lace lingerie or softer pastels which are interesting in a more casual, sporty context at Gap Body. A pretty, pale Wedgewood blue arrives which is gorgeous in combination with skin tone.

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Concepts Paris 11