+ All Categories

Home > Design > Visual Literacy: Graphics Tell The Story 2014

Visual Literacy: Graphics Tell The Story 2014

Date post:	21-Nov-2014
Category:	Design
Upload:	jay-busselle
View:	385 times
Download:	2 times

Download Report this document

Share this document with a friend

Description:

Telling the right story to the right audience is critical in order to meet the marketing objectives of a successful promotional campaign. Every advertising message is designed with at least the main purpose of being remembered. Adding graphic elements to a promotional campaign is more memorable than simply printing logos on products. Learn to use themed graphics to focus on the marketing objective.

Embed Size (px):

Popular Tags:

whats visual literacy

stuffis notvisual literacy

6

“Know your audience; wear your guests' shoes, that is, don't forget the human factor. Create a ‘wienie.’ That was Walt Disney's somewhat inelegant term for what we might call a visual magnet. Communicate with visual literacy, create turn-on’s, avoid contradictions, build themes and tell stories.” WHAT’S VISUAL LITERACY? Marty Sklar, former president of Disney’s Imagineering Division

Transcript

Page 1: Visual Literacy: Graphics Tell The Story 2014

“Know your audience; wear your guests' shoes, that is, don't forget the human factor. Create a ‘wienie.’ That was Walt Disney's somewhat inelegant term for what we might call a visual magnet. Communicate with visual literacy, create turn-on’s, avoid contradictions, build themes and tell stories.”

WHAT’S VISUAL LITERACY?

Marty Sklar, former president ofDisney’s Imagineering Division

Page 2: Visual Literacy: Graphics Tell The Story 2014

Printing Logos on Products(aka Logos-on-Stuff)

IS NOTVisual Literacy

Page 3: Visual Literacy: Graphics Tell The Story 2014

THIS IS A LOGO

Page 4: Visual Literacy: Graphics Tell The Story 2014

THIS IS VISUAL LITERACY

Page 5: Visual Literacy: Graphics Tell The Story 2014

ANOTHER POPULAR LOGO

Page 6: Visual Literacy: Graphics Tell The Story 2014

TELLING THE RIGHT STORY…

TO THE RIGHT AUDIENCE

Recommended

TO EDIT GRAPHICS IN DO NOT PLACE ANY TEXT Literacy ... · • 3D, stereophonic, haptic sensory devices, … DO NOT PLACE ANY TEXT OR GRAPHICS ABOVE THE GUIDELINE SHOWN DO NOT PLACE

Nursery Rhymes - My Program 2014 · 2018. 9. 10. · Nursery Rhymes Literacy and Math Activities Here’s a fun literacy center – Write the Room Nursery Rhymes Graphics/fonts by

Ishimura & Bartlett - Comparison of domestic and international students: What does their research process tell us about their information literacy skills?

CONTENT STRATEGY PROPOSALnothingdm.com/wp-content/uploads/2018/11/NothingDM... · 2018-11-16 · We’ll create attractive graphics and content ... we’ll create videos that tell

Health Literacy the New Zealand · PDF fileHealth Literacy –the New Zealand Framework ... their condition and their medicines So tell me about your diabetes

The akshara languages: What do they tell us about children ... · PDF fileThe akshara languages: What do they tell us about children’s literacy learning? ... If the initial stages

English Stage 2 - Pictures tell the story · English sample unit: Pictures tell the story! Stage 2 Focus: Visual literacy Duration: 5–6 weeks Explanation of unit/overview In this

LITERACY literacy · Write each of your words using dots. Then, join the dots with a coloured pencil to make your word. visit twinkl.com. Spelling Challenge Air Writing ... Tell a

Asset Visibility through Data Integrity · – Graphics (charts, diagrams) • Use graphics, colors, and context to tell a story • Paradigm shift – Use visualization to better

Creating a Colorful Classroom: Bringing Visual Media and Graphics into the Information Literacy Session.

LaTeX Graphics Companion 2ed (excerpts) · LATEX manuals usually tell you little or nothing about how to handle graphics. This book at-tempts to ﬁll that gap by describing tools

Calculations & Graphics using Spreadsheet ADE100- Computer Literacy Lecture 17.

The Stories They Tell: Mainstream Media, Pedagogies of Healing, and Critical Media ... · 2018-02-28 · Critical Media Literacy Pedagogies of healing and critical media literacy

Welcome to Information Literacy II Good morning! · Welcome to Information Literacy II Good morning! • Lecture will start at . 10:45 ... s can contain vector graphics Png files

What is visual literacy? Visual literacy is the reading and writing of visual texts.. Symbols, maps, graphs, illustrations, models, graphics, photos,

Interactive Computer Graphics The Graphics Pipelinedfg/graphics/graphics2010/GraphicsLectu… · Graphics Lecture 3 Interactive Computer Graphics • The Graphics Pipeline: Clipping

AFMLTA Information Literacy and Learning Languages Dee Edwards · Overview • What does research tell us about Information Literacy? • Which models of Information Problem Solving

What these five graphics tell us about sustainability in ... · What these five graphics tell us about sustainability in business Every business can embrace sustainability – it’s