Art of Vi Group Name Subject Event Contact Person Location of Event Timing’s Date JD Institute of Fashion Technology organized a on creative Visual Merchandising on 14 th O at Lok Kala Manch, Lodh New Delhi. The whole eff quite productive & fruitfu About 250 students amo Delhi & NCR JD Institute branches participated in seminar. isual Merchandis J D Institute Of Fashion Tech Visual Merchandising n Ruchi Agrawal Lok Kala Manch, Lodhi Road, 10:00 A.M to 01:00 P.M 14-Oct-2011 seminar Oct 2011 hi Road, fort was ul. ong all e n sing hnology , New Delhi
Transcript
Art of Visual Merchandising
Group Name J D Institute Of Fashion Technology
Subject Visual Merchandising
Event Contact Person Ruchi Agrawal
Location of Event Lok Kala Manch, Lodhi Road, New Delhi
Timing’s 10:00 A.M to 01:00 P.M
Date 14-Oct-2011
JD Institute of FashionTechnology organized a seminaron creative VisualMerchandising on 14th Oct 2011at Lok Kala Manch, Lodhi Road,New Delhi. The whole effort wasquite productive & fruitful.About 250 students among allDelhi & NCR JD Institutebranches participated inseminar.
Art of Visual Merchandising
Group Name J D Institute Of Fashion Technology
Subject Visual Merchandising
Event Contact Person Ruchi Agrawal
Location of Event Lok Kala Manch, Lodhi Road, New Delhi
Timing’s 10:00 A.M to 01:00 P.M
Date 14-Oct-2011
JD Institute of FashionTechnology organized a seminaron creative VisualMerchandising on 14th Oct 2011at Lok Kala Manch, Lodhi Road,New Delhi. The whole effort wasquite productive & fruitful.About 250 students among allDelhi & NCR JD Institutebranches participated inseminar.
Art of Visual Merchandising
Group Name J D Institute Of Fashion Technology
Subject Visual Merchandising
Event Contact Person Ruchi Agrawal
Location of Event Lok Kala Manch, Lodhi Road, New Delhi
Timing’s 10:00 A.M to 01:00 P.M
Date 14-Oct-2011
JD Institute of FashionTechnology organized a seminaron creative VisualMerchandising on 14th Oct 2011at Lok Kala Manch, Lodhi Road,New Delhi. The whole effort wasquite productive & fruitful.About 250 students among allDelhi & NCR JD Institutebranches participated inseminar.
And it was organized by JD faculty members. The organizerssucceeded in inviting some of the well known leading visualmerchandiser’s of the Industry who came from U.S. They were really ofimmense help to the students. They were two members of team & theyshared lots of knowledge, through the presentation.
Contents are mentioned below :I. Consumer Psychology
II. ArtIII. Focus
Visual Merchandising : Visual Merchandising is the “Art” of presentation,which puts the merchandise in “Focus”. “It allures and educates thecustomers, creates desire” (Consumer Psychology) and finally augments theselling process.
Display of Bags
And it was organized by JD faculty members. The organizerssucceeded in inviting some of the well known leading visualmerchandiser’s of the Industry who came from U.S. They were really ofimmense help to the students. They were two members of team & theyshared lots of knowledge, through the presentation.
Contents are mentioned below :I. Consumer Psychology
II. ArtIII. Focus
Visual Merchandising : Visual Merchandising is the “Art” of presentation,which puts the merchandise in “Focus”. “It allures and educates thecustomers, creates desire” (Consumer Psychology) and finally augments theselling process.
Display of Bags
And it was organized by JD faculty members. The organizerssucceeded in inviting some of the well known leading visualmerchandiser’s of the Industry who came from U.S. They were really ofimmense help to the students. They were two members of team & theyshared lots of knowledge, through the presentation.
Contents are mentioned below :I. Consumer Psychology
II. ArtIII. Focus
Visual Merchandising : Visual Merchandising is the “Art” of presentation,which puts the merchandise in “Focus”. “It allures and educates thecustomers, creates desire” (Consumer Psychology) and finally augments theselling process.
Display of Bags
In between the presentation the representatives were interacting withstudents & added many interesting questions with little bit humor. Andthe students participated quite enthusiastically during the question-answer session.
Selective Perception Focal Point Perception of Picture or Look Theory of Opulent Spaces Display Strategy or Brand Building
Selective Perception & Perception of look :
Psychological affects of consumer buying behavior thatinfluenced by store display so the consumer make theperception on the same basis.
Focal Point:
Focal Point is an area which attracts the consumer attentiontowards the product. Or Layman’s language we can say focalpoint redirect the consumer “Focus”.
Theory of Opulent Spaces :
Some of the stores leaves the impression of luxury on theconsumers which gives the correct message according to theirwealth.
Display Strategy or Brand Building :
A display strategy is an arrangement of merchandise designedto get attention and thus promote sales.
TYPES OF DISPLAY :
ONE ITEM DISPLAY- is just the showing of a single garment orany single item. It features only one piece of merchandise likedesigner gown, piece of jewelry etc.
RELATED MERCHANDISE- grouping items that can be usedtogether.
LINE-AT-GOODS- it is a kind of display in which only one type ofmerchandise is shown from different brands like (all shirts, allt-shirts, all jeans, all skirts etc.)
PROMOTIONAL- this kind of display advances concept, trend &an item. The basis of this kind of display is often the sales.
INSTITUTIONAL- These displays create customer loyalty &goodwill, do not produce direct sales of merchandise.
VARIETY- it is a collection of items that happen to be sold inthe same store.
FANTASY SETTING :Creating a store environment by using reaslistic or semi realistic“Themes” to stimulate customers’ perception and emotional & givesthe fantasy feel. ABSTRACT SETTING : Clear message of merchandise which
influence consumer.
Props : Enhance the merchandise by using Props.
In the End of presentation the guests were thanked by JD students with Flowerbouquet.
(Note : Spend More does not mean earn more, it is all about how you do it)
