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visual order
figure/ground
similarity
proximity
closure
continuance
translation
rotation
reflection
glide/reflection
dilation
structure space
symmetric balance
assymetric balance
ambiguous balance
neutral balance
Content
figure/ground the relationship between foreground and background.
similarityIdentical visual elements will be seen together as groups.
proximityObjects closest to one another will appear as if they were in a group.
closureOur minds naturally connect the dots. We see closed shapes visually anchored.
continuanceCreates a sense of direction or movement with a line or curve.
continuanceCreates a sense of direction or movement with a line or curve.
translationmoving of all points in an object equally in any direction.
rotationan object turning around on an axis point.
reflectionan object acting as if it was reflecting itself.
glide/reflectiona reflection moving to another place on a line.
dilationthe enlargement of an object.
dilationthe enlargement of an object.
structure 1
structure 2
structure 3
structure 4
structure 5
structure 6
symmetric balanceWell-proportioned as a whole.
asymmetric balanceThere is no balance and symmetry in the object.
ambiguous balanceSomething that can be viewed as more than one thing.
ambiguous balanceSomething that can be viewed as more than one thing.
neutral balanceNot supporting a line or position.
© tracey lynn frye, september 20, 2012
completed as a requirement for visual communication in the
graphic design department at the kansas city art institute.
michael kidwell, assistant professor.